Alibaba Globalization Strategy

Our Vision and Strategy

2BNCONSUMERS

TENS OF MILLIONS OFMERCHANTS

ENABLING BUSINESSES

Winning with Consumers

600M

CHINA

CONSUMERS

EMERGING

>1BCONSUMERS

DEVELOPED

400-500M

CONSUMERS

WHAT WE OFFER

ENABLING SERVICES

WHAT CONSUMERS WANT

Selection Value Trust

Physical Goods ServicesDigital Goods

400M

Winning with Merchants

DEVELOPED

EMERGING

WHAT MERCHANTS WANT

ENABLING SERVICES

CHINA

EXPANDING GLOBAL CONSUMER BASE

Consumer Reach

Scalability Margin Consistency

Building Key Enabling Businesses

ENABLING BUSINESSES

Building Our International Leadership

Terry von Bibra Germany / Eastern EU

Sebastien Badault France / Luxemburg /

Belgium / Israel

Meiying Huang Korea

Matthew Bassiur Global IP Enforcement

Maggie Zhou Australia

Roland Palmer Netherlands

Guru Gowrappan India / SE Asia

Jodee Kozlak Global SVP of HR

Jennifer Kuperman International PR

Amee Chande UK / Nordics

Jiong Sun Japan

Michael Zeisser US Investments

Eric Pelletier International GR

Rodrigo Cipriani Italy / Southern EU

Yifang (Maggie Wu) International Coordination

Jane Penner Investor Relations

Serving Our Global Merchants and Consumers

CLOSE COLLABORATION WITH BUSINESS

UNITS

INTEGRATED SOLUTIONS

ALIBABA GROUP SERVICES

ECOMMERCE (B2B, B2C)

CLOUD COMPUTING

MARKETING SERVICES

LOGISTICS PAYMENTS

OTHER SERVICES

Integrated Client Solutions

ALIBABA GROUP ECOSYSTEM