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Content, Visual and Navigation Copyright © 2004 by Prentice Hall McCracken & Ayres 1

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Content, Visual and Navigation

Copyright © 2004 by Prentice HallMcCracken & Ayres1

1. Content Organization

Content organization concerns with the way information is organized into groupsIt is important for the interface designer to understand how information should be organized such a way that will ease user’s task in finding it

Copyright © 2004 by Prentice HallMcCracken & Ayres2

Copyright © 2004 by Prentice Hall

You have a mass of content that you want your users to be able to find

Graphic overview: scheme and structure

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How to Organize so Users Can Find Things?

First, group related things, forming the groups in terms of the way users think.

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This is an organizational scheme

Now give names to the groups, or have the users do that

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Group D

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Organizational Schemes

Familiar in everyday life:Phone bookAppointment bookShopping mall diagram with store locations

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These are exact organizational schemes

Alphabetical: phone book, for exampleChronological: appointment book, for exampleGeographical: shopping mall diagram, for example

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Not always possible

Where can I find sardines packed in water, with no salt added?

In the canned fish section?In the dietetic foods section?

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Supermarket is an example of an ambiguous organizational scheme

“Ambiguous” often has a negative connotation, which is not intended here. We use it to describe organizational situations where there is more than one reasonable way to group things.We identify four types of ambiguous organizational schemes:

Topical Task-orientedAudience-specificMetaphor-drivenhybrid

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Topical organizational scheme

Organizes content by subjectExamples:

Library subject indexEncyclopediaChapter titles in textbooksWebsite home pages (usually combined with other schemes as well)

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Task-Oriented Organizational Scheme

Organizes content by what user wants to do.

• Desktop software applications such as word processors and spreadsheets providevfamiliar examples. Collections of individual actions are organized under task-oriented menus such as Edit,Insert, and Format.

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Task-oriented organizational scheme

Example: Autobytel.com

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Audience-specific organizational scheme

Useful when there are two or more distinct user groupsUser may navigate to appropriate page and bookmark it

Audience-specific schemes can be open or closed. An open scheme will allow members of one audience to access the content intended for other audiences. A closed scheme will prevent members from moving between audience-specific sections. A closed scheme may be appropriate if subscription fees or security issues are involved.

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Audience-specific organizational scheme

Example: Bank of Montreal

Kelompok audiens berbeda

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Metaphor-driven organizational scheme

Shows group by a visual metaphor.Not many examples, because it is difficult to find metaphors that will work with all users.Possible example: pet supply store:

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See the problem?This is a hamster, but what if your user thinks it’s a rat, and hates rats?

The goal of metaphor schemes is to relate a system to concepts that the user is already familiar with. Currently, the most pervasive metaphor is the desktop, folder, and file system used by the majority of graphical user interfaces.

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Hybrid organizational scheme

Combines multiple organizational schemesQuite common, but must be done with care to avoid confusionExample: Nordstrom

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Hybrid organizational scheme example

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Database organizational structures

Database organizational structure provides a bottom-up view, whereas a hierarchy provides a top-downBoth have their placeIn a database structure the user fills in data, and is then taken directly to the right page. One click, when it works ideally.

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Database example: selecting a car model

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