alfred ruth nordic seed capital summit 2012
Post on 17-Oct-2014
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Alfred'Ruth
Five%lessons%learned%on%going%globalmåndag 4 juni 12
The%biggest%and%most%disrup5ve%change%so%far
Mobile
PC
Smart'TV
Game'Console
Tablet
1900 1930 1980 2010
Physical%Film Analogue%Broadcast%TV Digital%Broadcast%TV The%New%IPGdelivered%TV
måndag 4 juni 12
Who%we%work%withA'selec;on'of'our'clients
Broadcasters
Online%Publishers
Syndicators,%Aggregators%and%Ad%Networks
måndag 4 juni 12
• Founded'2007,'Stockholm
• HQ'London
• Product'HQ'Stockholm
• 80+'clients'across'17'markets
Stockholm''''''''I''''''''London''''''''I''''''''Paris''''''''I''''''''Berlin''''''''I''''''''Madrid''''''''I''''''''Singapore
Dedicated%to%helping%broadcasters%mone5se%the%New%IPGdelivered%TV
måndag 4 juni 12
$650K$5M$12M
Seed%2008Series%A%2010Series%B%2012
måndag 4 juni 12
5%lessons%learned%on%going%global
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1.%Poten5al
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The%New%IP%delivered%TV
Linear%broadcast%TV Living%room%TV
Dynamic%adver5sing%in%linear%content%
MobileTablets
PC
$160bnToday
Ad%sp
end%$
$5.4bn'in'2011
Global%TV%ad%spend%evolu5on
måndag 4 juni 12
The%New%IP%delivered%TV
Linear%broadcast%TV Living%room%TV
Dynamic%adver5sing%in%linear%content%
MobileTablets
PC
$160bnToday
Ad%sp
end%$
$5.4bn'in'2011
Global%TV%ad%spend%evolu5on
måndag 4 juni 12
The%New%IP%delivered%TV
Linear%broadcast%TV Living%room%TV
Dynamic%adver5sing%in%linear%content%
MobileTablets
PC
$160bnToday
Ad%sp
end%$
$5.4bn'in'2011
Global%TV%ad%spend%evolu5on
måndag 4 juni 12
The%New%IP%delivered%TV
Linear%broadcast%TV Living%room%TV
Dynamic%adver5sing%in%linear%content%
MobileTablets
PC
$160bnToday
Ad%sp
end%$
$5.4bn'in'2011
Global%TV%ad%spend%evolu5on
måndag 4 juni 12
Make%sure%your%story%has%poten5al.%Iterate%un5l%it%does.
måndag 4 juni 12
2.%Recruitment
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Make%sure%you%can%secure%talent.Relocate%if%necessary.
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3.%Localiza5on
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Turn%localiza5on%into%your%advantage.Who%cares%about%US%#1%if%you’re%global%#1?
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4.%Sales%&%Marke5ng
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Don’t%get%frightened%by%BS.Learn%how%to%call%the%bluffs.
måndag 4 juni 12
5.%Tech
måndag 4 juni 12
Hint:%Amazon%is%not%the%answer
måndag 4 juni 12
Hint:%Amazon%is%not%the%answer
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Global%scalability%is%s5ll%your%own%problem.Amazon%can%be%part%of%your%plan%–%not%be%the%plan.
måndag 4 juni 12
1. Make%sure%you%have%poten5al2. Secure%access%to%talent3. Turn%localiza5on%to%your%advantage4. Learn%how%to%call%the%bluffs5. Build%great%technology
Summary
måndag 4 juni 12
Alfred'Ruth@alfred
Thank'you
måndag 4 juni 12