alex's experimental communication 3

EXPERIMENTAL COMMUNICATIONBY ALEX ANDER GOMEZ

was run over it. Having to ensure that it was run over it fully first time with no errors I first drove a test run to get my bearings together. When the time came to run over the object I was fortunate to run it over completely with both over completely with both the front and the rear wheel and recorded it first time. In relations to the approach that was taken I decided to run over the letter as it was an realistic option that provides instant destruction quickly instant destruction quickly and efficiently. I felt comfortable with this brief as

Using cardboard we were tasked with producing a chosen letter and required to meet the exact specifications regarding its hight and width. The filming was situated in a sparse car park where I began to set up my letter for its to set up my letter for its destruction. Unfortunately as the bottom of the letter was not built evenly the letter ̒F̓ could not stand up on its own which meant it had to be placed at a slanted angle. ConverselConversely, this rotation was probably best suited to what I was going to do next which

it provided a contrast with having to stick to the rules even though soon after it would be destroyed.

HELVETICA LETTER ̒F̓

Helvetica letter ̒F̓ made from cardboard

Letter Destruction - Car running over letter

Helvetica letter ̒F̓Destroyed

Jon Burgerman illustrationsJon Burgerman

and referenced as the leading figure in the popular ̒Doodle̓ art style. i would say that his work is placed between fine art, urban art and pop-culture, using humour to reference and question his contemporary milieu. His is a contemporary milieu. His is a pervasive and instantly recognisable aesthetic that exists across a multitude of forms including canvases, large scale murals, sculpture, toys, apparel, design, print and people. and people. Taking influence from his work I will set out to produce my own series of

Jon Burgerman possesses an array of artistic ability that enables his work to have that unique quality that keeps his work fresh and vibrant. Despite his work being stylized in an untraditional manner his illustrations manner his illustrations mantain a sense of consistency by which they all retain a child-like quality. Burgerman̓s style often resembles instigating improvisation and play through drawing and through drawing and spectacle. He is a purveyor of doodles and is often credited

illustrations centered around the theme of space exploration. It is my intention to produce a wide range of drawings so that I can select the one̓s which I feel create the feel of space into a motion graphic. As I will be motion graphic. As I will be using line drawings of different thickness I feel it is important to develop my own style of illustrations and develop my own look to a point where I believe that they are visually interesting they are visually interesting and not repeptitive or wooden. Jon Burgerman̓s

with and does not represent who I am. However, that I am aware that the style of drawing massively affects the appeal of my eventual graphic, so I will intend to develop an array of styles to see which is best suited. see which is best suited.

style emmits a memorable feeling which is why it is so distinctive. The manner in which he fuses vivid colours whilst at the same time keeping his drawings two-dimensional adds a quirky element to make his quirky element to make his illustrations transpire as disturbing with a retainment of fun. instead of copying Burgerman̓s style and incoporate it into my space exploration theme, I will look to use his work as a source of to use his work as a source of inspiration, as it is for me a style that I am not familiar

JON BURGERMAN

imagery, which thanks to digital software I was able to ensure the constrast was high enough to separate my darks and lights intensity with suitable midtones. What appears apparent when comparing these illustrations comparing these illustrations to that of Jon Burgerman is that his illustrations have a sense of freedom where each drawing is unique and runs wild, whereas I deem that my drawings are too similar thus I have failed to stretch have failed to stretch character to one which that has a greater impact towards

Producing a series of line drawings with different thicknessess enabled me to test a variation of styles. Below is an example of one of my illustrations which I have put into photoshop to add colour, tone and sharpen it to see tone and sharpen it to see how I can transform my 2 dimensional drawing into something that is more three-dimensional. Learning about adjusting levels alongside tone and shade within photoshop really within photoshop really helped to make me get the best from my poorly scanned

setting a tone of work. There is no doubt that in order for me to produce imagery that has emits charisma their needs to be a freeness to my drawing. What makes Burgerman̓s work notable on a large scale is that his a large scale is that his exaggeration combined with vivid imagination creates illustrations that are on the periphery of being abnormal yet still retain an element of being cute.

ILLUSTRATING TO ANIMATING

Line drawings digitally coloured

Jon Burgerman illustration with line drawings surronding

components within the scene. The focus was to use the atmosphere in space to generate the movement for each character. This meant that the astronaunt softy roamed across the screen. The next challenge came when next challenge came when drawing each asteroid as I wanted to use the asteroid field to set the tone of the parallax. Making it separate I felt gave it an extra dynamic emitting a calm, soothing

It was a tough descion but I felt I had to sadly neglect my previous illustration to construct a scene that fitted into what I wanted to portray. My idea going into this was that as I was going to make a parallax that was short it parallax that was short it would be best to produce a subtle animation that resembled the atmosphere in space. Using a combination of Photoshop and After Effects I was able to illustrate the

feeling of how I envisage space to be. To add perspective I used an asteroid up close against the camera, and by applying blur the scene was enabled to have focus against the fore and background. I appreciate the background. I appreciate the subtlty of what has been produced however I believe that the animation could have been enhanced by making the astronaut mobile by being able to wave..

SPACE ANIMATION PARALLAX

0 seconds into animation





visual and with the additions of Cinema 4D settings I was able to smoothen and tweak my type to enable my text to have a professional look that is crisp. By playing around with light, shadow and colour I have transformed my I have transformed my graphic saying into something that is bold and more expressive than my previous installation. I am pleased with the end result as a starting point and take comfort knowing that I can. comfort knowing that I can. now take something I have produced in a software such as Adobe Illustrator and edit itin Cinema 4D with little fuss I

Taking a Graphic Design rule I decided to produce and customize my own to reflect the quote in a stylized manner. Using my Illustrator based illustration I was able to produce a vector image as a basis to work with to produce basis to work with to produce a 2-dimensional drawing. Taking it from a flat format and turning it into three-dimensional was my next stage. Using Cinema 4D I was able to edit my vector and extrude my text to make and extrude my text to make it 3D as you can see below. We can now see how the transformation from 2D to 3D has produced a far appealing

decided to test my Graphic rule by applying appropriate lighting and shadows to see how it would play out in ideal settings. I believe that now I have produced a suitable background for my text to rest against the result far rest against the result far passes that of my previous effect which floats in mid-air which in its own right is similar in terms of its visual appeal it does not compete with a natural setting in which it appears to be realistic. I feel it appears to be realistic. I feel that perhaps in hindsight I should have narrowed the leading between each word as the perspective is not right.

DESIGN QUOTE: CINEMA 4D

Coming to terms with all the work Herb Lubalin has created is mind boggling. His theory of identity and how meaning is communicated is a clear example of how an idea is moved from the potential to the finshed. I would imagine that not many would be imagine that not many would be able to do that better than Lubalin has. Typography is the key. It is where you start with Lubalin and what you eventually come back to. However, typography is not a word Lubalin thought should be applied to his work. Herb doesn't applied to his work. Herb doesn't apprecuate labelling his practice as 'typography', instead he sees his profession as artform in which he is able to design with letters as a relationship that works both ways. Basically, he combines both typography with imagery to create typography with imagery to create typographics.

Lubalin was a brilliant, iconoclastic advertising art director in the 1940s with Reiss Advertising and then for twenty years with Sudler and Hennessey. Recipient of medal after medal, award after award, and in 1962 named Art Director of the Director of the Year by the National Society of Art Directors, he has also been a publication designer of great originality and distinction.

But it is Lubalin and his typographics words, letters, pieces of letters, additions to letters, connections and combinations, and incredible manipulation of letters to which all must return. He has been known by many to have strongly influenced and changed strongly influenced and changed our vision and perception of letter forms, words and language all in one. Lubalin at his best delivers the shock of meaning through his design. My favourite basic formed text he has created is 'Avant Garde' which I feel is a popular typeface which I feel is a popular typeface to many, even if people do not recognise the name they will certainly recognise that typeface as being current and bold. I'm not quite sure what makes this font so admirable, I guess it's t hat fact that he has managed to take a that he has managed to take a basic san-serif font and change a

MINDBOGGLING

Lubalin worked as an Art Director for most of his career and was named art director of the year in 1962 by the National Society of Art Directors. But, despite this, Lubalin's typography has always been the crowning glory of his portfolio, influencing the way portfolio, influencing the way people saw letter forms and words, by adding movement and transforming text into pictures and meaningful messages.

The manner in which he sees what's in front of him and taking it to whole new places can only be admired, his playfulness with typography is what in my opinion sets him out from the rest. Just by looking at examples of his work we can't really say he has a definitive can't really say he has a definitive style, only that his work possesses originality and of course is high-quality. The range of different

Generally you would not expect someone who lived in his generation to have adapted so much over time which is a testement to his skill and knowledge knowing when and how to evolve like he has done I would imagine takes years of would imagine takes years of experience especially as he would of grown up accustomed to a totally different style and cultureof graphic design believe to adapt like the way he hasdone is to his credit.

While browsing the internet to look for inspiration for typography I came across a few designs that I felt really delivered in terms creating modern and exciting typography that inspired me to think outside the box when designing a logo. Little did I know designing a logo. Little did I know that a lot of these logo designs where created by one person called Herb Lubalin, who up until recently I did not know just how highly-regarded he is and how well-respected he is within the communitcommunity.

HE HAS QUALITY IN HIS

TYPOGRAPHY

GRAPHIC DESIGN & VISUAL COMMUNICATION

which people become enticed as oppossed to just words written down a long-column. I feel that on reflection this enables my work to have a sense comfort, and will continue to aid me structure content in ways I structure content in ways I should continue to organise with being a Graphic Designer.

Herb Lubalin̓s influence within the world of art cannot be played down. Learning about him in from my lectures has helped me realise the impact of a designer and the influence they can have which can lead to a whole which can lead to a whole new wave of ideas stemming from one man or one idea. To establish my own style I have decided to produce my own double-page layout style to allow my research to visually look more interesting, look more interesting, establishing a medium in

LAYOUT DESIGN(NOT PART OF DESIGN)

Laser-cut icons, colour adjusted digitally

Mono-print using inverse of laser-printed icons

the icons I have designed lack appeal due to their formal appearnce. I feel that it would have been better to hand drawn a piece to print as oppossed to drawing rigid icons as I have as it looks too clean. At this moment I now clean. At this moment I now have a better picture in my head as to how I can take this further which involves taking what I have and not just presenting it, but showing something that provokes a strong reaction that is not strong reaction that is not ordinary but inspiring.

Here is a series of icons I have produced in class. As I started to produce simple vectors that reflected health and safety I decided to continue this theme to produce a series of images that shares a meaning. As a starting point I meaning. As a starting point I feel that this provides a clear introduction as to how to use printmaking effectively as I am still a novice in regards to using this technique which I hope to much more soon. Seeing them brought to life is Seeing them brought to life is somewhat dissapointing in many respects. I believe that

What I have found out is that numbers are really good for making unique patterns,

LASER CUTTER ICONS

Healthy and Safety icon, index and symbols

HAZARDOUS WARNING

PROTECTIVE GOGGLES

HELMET IRRITANT NO ACCESS RADIOACTIVE MEDICAL

BOOTS HARD HAT GAS MASK FIRE EXSTINGUISHER

TRAFFIC CONE EAR DEFENDERS SAFTEY JACKET HAND GLOVES

pattern that resembled a scheme similar to a pizza with a likeness of appearness as peppers. At this moment I am torn between using this as a stencil and a basis to use my other work with or leave it just as it is. The only way to as it is. The only way to improve is to keep experimenting and trying as well as adapting to new approachs if you want to keep progressing as a person. Overall, the silk screen is the purest form to produce a purest form to produce a large, clean print which I found out, however it is very

Using the silk screen printing process for the first time was fascinating but at the same time, being a novice I struggled to fully develop a final idea and decided that at this stage it would be best if I could experiment. By placing could experiment. By placing a few colours that were at my disposal I decided to use the combination of to entwine and see what the end result could be. As I began to get accustomed to how it all worked I grew the confidence worked I grew the confidence to push it further and as a result I ended up with a

time consuming to prepare and having to rember all the rules and procedures takes a while to get used to.

SILK SCREEN PRINTING PATTERNS

applying colours onto silk screen

Using squeegee to weave colours with and against each other

Paint splatter onto A3 card

When deciding on what conditional challenge to set myself, I decided to take something with simplistic principles and see how I could transform this into an artefact. By taking numbers 1-7 in a Times New Roman typeface I Times New Roman typeface I gradually began to generate images that made for an interesting visual. Despite the limitations I had put towards this challenge at the beginning I was pleasantly suprised to see what suprised to see what outcomes I could produce using only a single number.

To make more orginal icons I feel it would be interesting to generate my own style of numbers to later on use for print making. The challenge I have made revolves around the idea of creating patterns. The rules are as follows:The rules are as follows:- You are only allowed to use T̒imes New Roman̓ typeface at regular thickness.- Font size must remain the same for each individual number.- Only use colour black.- Pattern must all be symmetrical from all angles.

What I have found out is that numbers are really good for making unique patterns, taking a simple digit can end up creating a near infinite amount of possibilities. By intertwining the same number I was able to create number I was able to create shapes which would have taken me ages to draw manually. Applied to the right scenario these patterns showcase a huge amount of potential producing innovative patterns with innovative patterns with endless amounts of possibilities to be created.

AN ICON A DAY: TIMES NEW ROMAN 127

NUMBER 1

NUMBER 2

NUMBER 3

NUMBER 5

NUMBER 6

NUMBER 7

NUMBER 4

One week challenge: Times New Roman 127

Times New Roman 1

Times New Roman 2

Times New Roman 3

Times New Roman 4

Times New Roman 5

Times New Roman 6

Times New Roman 7

Mono-print sketched by hand of whisks design Whisk icon developed in illustrator

Pictures of real whisks placed onto acetate. Layered over each other and taken into dark room where light has been exposed momenterally at the centre.

conjure up this stylized piece. By placing two layers on top of each other I was able to shine a light for less than a fraction of a second directly on the middle of the photo paper. As a result only the centre of the paper was centre of the paper was affected and when it was finished being developed in the solution I was able to see the final outcome.

the plate of thin card. As a consequence my illustration and adaptation of whisks showed areas where ink has been placed where it was not meant to. On reflection I feel that these areas where subtle traces of ink has been applied traces of ink has been applied creates a effective quality adding life-like texture to produce a visual that embodies depth which is pleasing. To follow this up I decided to replicate this image by photographing a image by photographing a whisk onto acetate where I used the dark room to

Using one of my icons that I designed I decided to use this to explore potential outcomes. As this was one of my favourite designs I thought it would be best to develop through different mediums. mediums. Using an etching technique I was able to take one of my icon designs and transform it into a mono-print. The overall process I found challenging and struggled to produce a clean outcome which I had intitially intended which I had intitially intended to which was probably due to not scoring deep enough into

WHISKING UP SOMETHING

Using my drawn image, I then scanned it in and touched it up ready for experimentation with various print mediums. I believe that now I am more experienced with the print making side I can produce better finishes than my better finishes than my previous installations however that didn̓t stop me make a few mistakes in the beginning as this proved to be a very difficult image to produce a print from.

To take ideas further I believed that I had to draw icons that where portrayed as being bold. Designing this illustration above of a lion I felt was a good step to see what outcomes I could create using various printing methods. various printing methods.

What I have found out is that numbers are really good for making unique patterns, taking a simple digit can end up creating a near infinite amount of possibilities. By intertwining the same number I was able to create number I was able to create shapes which would have taken me ages to draw manually. Applied to the right scenario these patterns showcase a huge amount of potential producing innovative patterns with innovative patterns with endless amounts of possibilities to be created.

DEVELOPING IDEAS FOR PRINT

Lion illustration screen print

Lion illustration mono print reversed

Lion illustration

IT̓S ME, ALEX!I̓M READY TO

PROJECT MY FACE

LIGHT PROJECTIONUsing projection light allowed Using projection light allowed me to use my face as a focal point for people to merge their own faces with mine. It felt weird to see my own face on someone else, it was very creepy but very effective, it looked exactly like me only looked exactly like me only with my face slightly stretched. This technique is an approach that excites me as I feel the potential is limitless and the outcomes that can be made from it can range from the ridiculous to the cautiously ridiculous to the cautiously intimidating.

By wearing a neutral-toned top the projector is able to beam files that comoposite of either a white or black background onto your clothing. Some of the outcomes where visually stunning making it seem as if the patterns really did have an the patterns really did have an illustration on them. The most effective pieces where three-dimensional pieces which created a surreal-holographic piece which was emphasized with the use of drop shadow the use of drop shadow making for a pleasant visual.

FINAL MOCK UPSA collection of my designs placedin situe.

LION DRAWING MONO PRINT SQUEEGEE EXPERIMENT

PAINT PATTERNHEALTH & SAFETY ICONS

TIMES NEW ROMAN NUMBER 1




GRAPHIC DESIGN QUOTETIMES NEW ROMAN NUMBER 3

captivating task constituted with creating a parallax animation. I deemed this to be a task where I developed to a point where I saw a problem and through development I rectified to enhance the final animation. enhance the final animation.

experimental. More so in this task than I have for a long time I started producing work that was not spoon fed but rather I used my initiative to try and develop my work. There is much room for improvement particuarly improvement particuarly during the icon, indexical and symbol task where it took long to formulate an idea which I could go ahead and run with it. This task cost me valuable time where I could have been exploring more have been exploring more options than I currently had done. The most

My Blog - http://aligom.com/category/experimental-communication/

on occasions. Conversely, to flip the argument using the light projector proved how powerful technology can be and taking work to the next level that simply nothing else can compete with. Taking most from this module would most from this module would be the introduction of screen printing accompanied by the mono printing. As a new comer to this practice it was interesting to see my development through each task even though time was task even though time was against me I still manged to produce satisfactory

Reflecting back on this module has made me appreciative of more traditional methods and encourages us to not rely on digital software all the time as is proven by the results of print making. It not only print making. It not only produces better results but it influences us to think about things we did not have to because of everything being calculated on computer software. As good as using the digital side ro produce the digital side ro produce work is, the ̒hands on̓ element is lost making us lazy

outcomes that will aid my experience helping to develop my skills in the future. In relations to the tasks themselves the projects appeared to be scattered all over the place which made it difficult to develop an idea difficult to develop an idea thoroughly having no chance to reach a pinnacle of success. I maintain that I dealt with each task efficiently ensuring that I understood what needed to be produced and how I would go about doing how I would go about doing so. My main achievement was in relations to being

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alex's experimental communication 3

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