alexandra huffman · capstone / project vision alexandra huffman ashuffmandesigns.weebly.com page 6...
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Alexandra HuffmanP o r t f o l i o
[email protected] / ashuffmandesigns.weebly.com / 740.277.9268 / Columbus, OH
Creative Problem Solver / Big Picture Thinker / Culture-Centric Designer
Hello! I am an industrial designer. I graduated in May of 2015 with a Bachelor of Arts degree in Industrial and Innovative Design from Cedarville University in partnership with the International Center for Creativity in Columbus, OH.
I grew up sketching in my grandfather’s studio, and that sparked my passion for design. I love exploring. I view researching, learning new skills, and studying new advances in design as a grand exploration further into my craft. I love imagining possibilities. I’m constantly asking What if? and Why not? I really enjoy brainstorming how design can meet needs and change society. And perhaps most of all I love creating - making dreams reality, working hard to make things happen and crafting something amazing.
Alexandra Huffman / Explore . Imagine . Create
[email protected] / ashuffmandesigns.weebly.com / 740.277.9268 / Columbus, OH
Capstone / Bob Evans Farm Fresh Project
Interior Space Design / Expo Marketplace
Exterior Space Design / Haven Towncenter
Product Design / Reciprocating Saw
Sketchbook / Other Projects
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Capstone / Bob Evans Farm Fresh Project
Using Design to Change Culture & Expand a Brand
Alexandra Huffmanashuffmandesigns.weebly.com
Page 4 Capstone Project / 8 Weeks
• Fast Casual Restaurant Concept
• Modular Variations
• Mobile Ordering App
• Community Connections
Capstone / Next Steps
Alexandra Huffmanashuffmandesigns.weebly.com
Page 5 Capstone Project / 8 Weeks
Bob Evans History Next Steps : Getting Back to Farm Fresh
First Bob Evans Restaurant
Current Bob Evans Restaurant
Bob Evans Restaurant Revamp
Capstone / Project Vision
Alexandra Huffmanashuffmandesigns.weebly.com
Page 6 Capstone Project / 8 Weeks
• Creating a smaller restau-rant to work alongside the current restaurant
• Reaching a younger demo-graphic
• Getting back to their farm fresh roots
• Better connecting with the community
• Plugging into the new food culture movement
• Making healthy food the new comfort food/the new normal
Conscience Comfort
Convenience
Our Concept
Bob Evans’ Signature wholesome homestyle food
- Fast preparation- Easy transportation- App ordering
- Local produce- Organic- Fair trade-Customizable
Capstone / Renderings - Fast Casual Restaurant
Alexandra Huffmanashuffmandesigns.weebly.com
Page 7 Capstone Project / 8 Weeks
Capstone / Modular Versions - Kiosks & Carts
Alexandra Huffmanashuffmandesigns.weebly.com Page 8
Capstone Project / 8 Weeks
Menu
Wall kiosk
Freestanding kiosk
Counter detail
Capstone / Mobile Ordering App
Alexandra Huffmanashuffmandesigns.weebly.com
Page 9 Capstone Project / 8 Weeks
• Easy to use app
• Allows for remote ordering ahead of time
• Simply show barcode on digital receipt to pick up your ready-made to-go box
Menu
Bob EvansOn the Go ->
Pick a Style
Pick a Filling
Pick a Topping
2
1
3
Capstone / Community Connections
Alexandra Huffmanashuffmandesigns.weebly.com Page 10
Capstone Project / 8 Weeks
Planting an urban garden and part-nering with other local urban gardens to provide fresh produce to their restaurants
Space efficient planters bringing the ability to grow your own fresh produce right in your apart-ment
Capstone / Model & Material Swatches
Alexandra Huffmanashuffmandesigns.weebly.com Page 11
Capstone Project / 8 Weeks
Alexandra Huffmanashuffmandesigns.weebly.com Page 12
ICC Team Project / 4 Weeks
Interior Space Design / Expo Marketplace
Creating an Architectural Celebration of Short North Culture
Creating an Architectural Celebration of Short North Culture
Alexandra Huffmanashuffmandesigns.weebly.com Page 13
ICC Team Project / 4 Weeks
Interior Space Design / A Crystal Palace in the Short North
• A showcase of the creative culture of the Short North reminiscent of London’s Great Exhibition
• Emporium : where local arti-sans can sell their wares
• Gallery & Workshop : where local artists can showcase their work, and visitors can create their own masterpieces
• Eatery : where visitors can relax and enjoy dishes from local food kiosks
• Office Spaces : where busi-nesses can garner an atmo-sphere of creativity in their workplace
Alexandra Huffmanashuffmandesigns.weebly.com Page 14
ICC Team Project / 4 Weeks
Interior Space Design / Siteplan & Floorplan
Our locationGallery/ Workshop: Below Ground Level
Eatery: Sunken First Level
Emporium & Offices: Ground Level
Eatery & Offices: Second Level
Alexandra Huffmanashuffmandesigns.weebly.com Page 15
ICC Team Project / 4 Weeks
Interior Space Design / Eatery - First Floor
- Restaurants- Handicap Access- Second Floor Access- Service/Employee Access- Circulation- Stairs
Circulation Chart: Level 1
Murals by local artists
Sunken first level for cozier feel
Skylight and textured glass ceiling for increased lighting
Alexandra Huffmanashuffmandesigns.weebly.com Page 16
ICC Team Project / 4 Weeks
Interior Space Design / Eatery - Second & Third Floors
Elevator for handicap access
Textured glass floor allows for natural light on first floor
Alexandra Huffmanashuffmandesigns.weebly.com Page 17
ICC Team Project / 4 Weeks
Interior Space Design / Model
Eatery first floor exposed (with elevator shaft)
Roofline section shown around rooftop patio
Alexandra Huffmanashuffmandesigns.weebly.com Page 18
ICC Team Project / 4 Weeks
Exterior Space Design / Haven Towncenter
Designing a Culturally Rich Escape from Busy City Life
Designing a Culturally Rich Escape from Busy City Life
Alexandra Huffmanashuffmandesigns.weebly.com Page 19
ICC Team Project / 4 Weeks
Exterior Space Design / Creating a Haven
• Creating a haven away from the busy city life and combining the his-tory of the Short North community and the modernity of downtown Columbus
Alexandra Huffmanashuffmandesigns.weebly.com Page 20
ICC Team Project / 4 Weeks
Exterior Space Design / Siteplan & Ideation
Lincoln St.
Brickel St.
Kerr
St.
High
St.
Alexandra Huffmanashuffmandesigns.weebly.com Page 21
ICC Team Project / 4 Weeks
Exterior Space Design / Restaurant & Final Renderings
High Street shop fronts Street side
Inside
Brickel street section in perspective
Restaurant - Brickel street side
Restaurant elevations
Classic brick meets modern glass
Alexandra Huffmanashuffmandesigns.weebly.com Page 22
ICC Team Project / 4 Weeks
Exterior Space Design / Model
Brickel St.
Lincoln St.
High
St.
High St.
Kerr
St.
Brickel Street view
Kerr St. -><- High St.
Alexandra Huffmanashuffmandesigns.weebly.com Page 23
ICC Team Project / 3 Weeks
Product Design / Reciprocating Saw
Revamping Visual Branding
Alexandra Huffmanashuffmandesigns.weebly.com Page 24
ICC Team Project / 3 Weeks
Product Design / Inspiration
• Giving the brand a vi-sual update to better challenge competitors
• Redesigning the recip-rocating saw, incor-porating new features for better ergonomics and usability
Alexandra Huffmanashuffmandesigns.weebly.com Page 25
ICC Team Project / 3 Weeks
Product Design / Ideation & Revision
Alexandra Huffmanashuffmandesigns.weebly.com Page 26
ICC Team Project / 3 Weeks
Product Design / Final Renderings
Ridged rubber for sturdier grips
Level and LEDs for built-in illumination
More compact battery pack
ALON
Alexandra Huffmanashuffmandesigns.weebly.com Page 27
ICC Team Project / 3 Weeks
Product Design / Model
Laminating up cut sections
Sanding sections
Applying black primer Finished product
Alexandra Huffmanashuffmandesigns.weebly.com Page 28
Sketchbook / Other Projects
Sketchbook / Other Projects
Alexandra Huffmanashuffmandesigns.weebly.com Page 29
Internship / 8 Weeks
Sketchbook / Anthropologie Internship
Alexandra Huffmanashuffmandesigns.weebly.com Page 30
Sketchbook / Other Projects
Sketchbook / Renderings
Thank you for looking through my portfolio. I look forward to hearing from you!
www.linkedin.com/in/alexandrashuffman
740 . 277.9268