ALEXANDER WANGMARKETING STRATEGY IN TAIPEI 101

Module: DE0929 Project ResearchStudent: Jun Chan ( Chien-Chun Chan)Student ID: W10026405Word count: 4381

CONTENTS

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CHAPTER 1 INTRODUCTION

CHAPTER 2 MARKETING ENVIRONMENT5

CHAPTER 3 RESEARCH METHOAD

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CHAPTER 4 DATA ANALYSIS

CHAPTER 5 CONCLUSION17

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GENERAL BACKROUND AND RESEARCH MOTIVATIONRESEARCH PURPOSE

THE VISITORS OF TAIWANTAIPEI 101'S GENERAL BACKGROUNDTAIPEI 101'S TARGET AUDIENCETAIPEI 101'S CORE VALUE AND UNIQUENESSALEXANDER WANG'S GENERAL BACKGROUNDALEXANDER WANG'S 4P ANALYSISCLUB DESIGNER'S GENERAL BACKGROUNDCLUB DESIGNER'S 4P ANALYSIS

METHODOLOGYINFORMATION COLLETION METHODINTERVIEW AGENDA

DATA BACKGROUNDDATA ANALYSIS

RESEARCH SUGGESTION

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BIBLIOGRAPHY25

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CHAPTER 1

INTRODUCTIONGeneral background and research motivationOn the past few years , Chinese gorvernment improved their living standard and consumption level substantially and were high interested in Taiwan sightseeing. Furthermore, Taiwan government proclaimed “THE REGULATION GOVERING THE APPROVAL OF PEOPLE OF THE MAINLAND AREA VISITING TAIWAN FOR PURPOSE OF TOURISM”, in 2001. Therefore, the trend of sightseeing policy has opening chinese visitors to Taiwan in these years.

The high consumption level of Chinese sightseers had shocked on tourist cities in the world, especially with economic benefits. According to the report of Hong Kong Tourism Board showed in 2009, Chinese traveled in Hong Kong which rise 6.5% than 2008, 17.69 millions and it also almost created 18 billion pounds profit for Hong Kong, every Chinese spend 132 pounds per day in Hong Kong on average. In addition, the sum of travel in Hong Kong for shopping which was 16.42 pounds in 2009, Chinese had 91.4% for this part, and it brought significant rising for department store and cloth retail.As it can be knew from the Hong Kong experience, Chinese visitors have obvious consumption ability for shopping, and it may also create giant benefit for Taiwan’s tourism and department stores.

Due to the relationship is becoming better and better between the governments of Taiwan and China from 2008, the number of Chinese visitors have risen dramatically every year. In 2008, the visitors number just had 330 thousand, however, it already achieved 1.5 million in 2010. Otherwise, Taipei 101 is one of the famous skyscraper in the world, every Chinese travellers will almost arrive Taipei 101 for sightseeing and shopping. From the financial report of Taipei 101 proofed, Chinese visitors already brought the profit of 8 million pounds for Taipei 101, additionally, the economy of Chinese will increase stably, thus the benefit for Taipei 101 will be very optimistic in the future.

This research will offer a business module to the brand which want to launch a new store in Taipei 101 and some marketing strategies for Chinese visitors.

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Research purposeAlexander Wang is a Taiwanese American designer, who grew up in San Francisco andhave talent for design. He set up his business in 2005, many celebrities love to wear his cloth, moreover, he won a CFDA design prize in 2009 and 2010. Alexander Wang’s style is simple and practical, the price level set in to middle high.

This project assumes Alexander Wang this brand which will be launched a direct selling store in Taipei 101. For the purpose, a series of market circumstances analysis in Taipei 101 will be discussed in the research. The target audience of Taipei 101 which is foreign visitors, especially Chinese, for this reason, the Chinese consume behaviour analysis and the promotion will be included in this project as well.

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CHAPTER 2marketing environment

The visitors of TaiwanThe foreign visitors in Taiwan have achieved 5.2 millions in 2010, which will create 52 billion ponds. And Chinese visitors have achieved 1.5 millions which created 14.4 billion ponds.

The foreign visitors in Taiwan 2009 achieved 4.4 millions, which created 46 billion ponds. And Chinese visitors achieved 970 thousands

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Taipei101 general background

At present, the Hsinyi Planned District is Taipei’s only large-scale master-planned district. Its comprehensive structural plan has attracted numerous businesses and made it Taipei’s new city center. TAIPEI101 is located at the very center of the Hsinyi Planned District, its main building occupying around 81,072 square meters. The Hsinyi District features spacious boulevards, landscaped parks and lovely mountain views and is considered one of Taiwan’s most livable environmen

Location

Building informationAn outstanding landmark is enough to transform a city, e.g. the Empire State Building in New York City, the Eiffel Tower in Paris, or the new Jinmao Mansion in Shanghai. In the 21st century, Taipei needs a more expansive stage for a more brilliant performance. 101 stories above ground and 5 stories below, the 508-meter-tall Taipei 101 is an engineering feat that’s expected to bring Taipei to the world. Site Area 9,159 pings (30,277 square meters), Total Gross Floor Area 113,210.53 pings (374,219.95 square meters), Mall Floor Area 56,206.47 pings (185,806.51 square meters), Tower Floor Area 56,995.066 pings (188413.44 square meters), Parking Space1,800.

Taipei 101 mall design ideasTaipei 101 Mall has gathered together the finest in fashion and refined dining from around the world. Out customers’ wishes are thoughtfully catered to in a world-class space that brings together sensory delights, a wonderful atmosphere, and architectural aesthetics, giving form to limitless imagination. Here, you can enjoy your shopping experience in comfort and total relaxation. Taipei 101 Mall joins the ranks of world-class shopping districts such as New York’s Fifth Avenue, Paris’ Champs-Elysees, and Rome’s Via Condotti, with flagship stores and all-new design concepts to offer consumers the richest array of shopping choices. Whether from the perspective of its high-end goods, design flair, trend-setting lifestyles, or sumptuous cuisine, Taipei 101 offers consumers 101% fresh choices in fashion and dining from around the world.

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Taipei 101’s Target audience The target audience of Taipei 101 can be separated to four parts, renter, local government, tourist and residence.

RenterOffice renting is a function of Taipei 101 especial for multinational cooperation and finances. Business rent Taipei 101 to be their office which is because of the convenience of traffic, technical environment and the professional image

Local government

Tourist

TAIPEI 101 is a major BOT project that represents the first joint effort between the Taipei City Government and the private sector. The relationship between Taipei City Government and Taipei 101 is very close, local government has a amount of budget to promote Taipei 101.

tourist is one of a important target audience for Taipei 101 mall and observatory. Taipei 101 had 1.36 visitors in 2009, it had 480 thousands visitors from China, however, because of the restriction of the law for Chinese visitors from Taiwan government, Chinese visitors can not semi-independent travel by themselves. For this reason and except the time to go Observation Deck , Chinese visitors only have 40 minutes for shopping, however, it still earned 40 billion in half year , it increases 30% than last year and the target of this year will rise to 80 billion.

Although Chinese visitors cannot semi-independent travel by themselves, Taipei 101 still relocated the position of the stores for them. Focus to develop the brands Chinese like (OMEGA,Swarovski,Versarce,Ermenegildo Zegna etc.) , hope that will create more achievement , otherwise, Chinese visitors can semi-independent travel this year.

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Taipei 101’s core value and uniqueness The operate strategy of Taipei 101 are core value and uniqueness, what is the core value and uniqueness for Taipei 101?

Core valueThe core value for Taipei 101 are S.P.R.I.T, service, passion, integrity, respect, innovation and teamwork. For the government’s plan, to be a finance centre in Asia, Taipei 101 offers top service and hardware equipment in the world. Expect though the functions of business, meeting, shopping, entertainment and art activity to manifest the advantages of Hsinyi Planned District. The final aim is to build a new business landmark, “Asian Manhattan” in Taipei. The core value needs to be run for a long time, and so far Taipei 101 did very well.

Uniqueness The uniqueness for Taipei 101 is the world’s NO.1. in 2004, Taipei is recorded in Guinness World Records, includes the tallest building for 508 meter, tallest using floor for 448 meter, tallest roof, 458 meter and the fastest elevator which from ground floor to 88 floor just takes 39 second. Additionally, it also has the biggest and heaviest wind-damper which cost 400 million dollars. Normal business is hard to have these uniqueness, how to maintain and innovate the uniqueness to maximum is a test for the team of Taipei 101.

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Alexander Wang's general backgroundPersonal profile

A native Californian, he was born and raised in San Francisco and has a Chinese-American heritage. When Alex was 18 years old, he moved to New York where he jointed Parsons School of Design. by his sophomore year, Alex was already designing the first collection of his label Alexander Wang, which was predominantly knits. He launched his full women’s collection in 2007, selling to over 200stores. Now at 26, Alex resides in lower Manhattan, where there is never a shortage of inspiration in music, life reality and culture. In 2008, Alexander Wang received top honors as the recipient of the Vogue/CFDA Fashion Fund; in 2009, he was recognized by his peers when he was announced as the winner of the Swarovski Womenswear Designer of the year; in October 2009, he was the recipient of the Swiss textiles Award. Alex was celebrated again in 2010 with another Swarovski Designer of the Year Award, this time in the Accessory category.

Product

Alexander Wang’s 4P analysis

PromotionPrice

PlaceAlexander Wang has variety of product lines, which includes womenswear, menswear, handbags and shoes. It also across the field, cooperate with the cosmetic brand, Shiseido.

The sales channel of Alexander Wang has already over 200 stores in 40 countries, includes Americas, Europe, Asia and Australia. Otherwise, it also launched online store in the official website.

The price range of masterbrand, Alexander Wang which is between 300 to 1000 dollars, and the sub-brand T by Alexander Wang which price is between 70 to 80 dollars.

Different regions and countries have different promotion strategy, it also depend on the local agent to promote Alexander Wang. The online store will hold the sale event from time to time,

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Club Designer - Alexander Wang’s agent of TaiwanCompany profile

In 1981, the founder of Club Designer Lilian Kao realised her long held dream of founding Club Designer, a small studio with wide horizons and a clear vision for the future. With a deep enthusiasms for fashion and luxury brands, Lilian desires to house centuries old European classics, contemporary American design, extravagant and luxurious British style and Japanese master craftsmanship under one roof. Dedication to this desire has ensured that this dream is being realised.It is Lilian’s philosophy that luxurious items are imbued with emotions and aspirations and when worn freely and with elegance they will reveal their true nature. Luxury fashion is an intrinsic aspect life. Club Designer’s boutiques are each uniquely styled with carefully selected accessories and lifestyle goods. Clients will enjoy an exclusive experience and visual delights.

Product

Club Designer’s 4P analysis

PromotionPrice

PlaceIt already have 60 designer brands cooperate with Club Designer, whom are from America, Australia, Britain, France, Italy, Belgium, Israel, Philippine, Greece and Japan.

Club Designer has four stores in Taiwan Taipei, includes Daan, Dunnan and Tianmu. Every shop has different interior styles and locate at essential site.

The price range for Club Designer is according to the cost of different designers, the final price is included tax, transportation etc.

Club Designer has variety of different promotion strategies, it not only promote at traditional media such as newspaper and magazine, but also promote at social media like facebook or twitter to capture young consumer.

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CHAPTER 3

research method

Methodology

Research method is chosen according to the research purpose, the research purpose of this project assumes Alexander Wang will launch a direct selling store in Taipei 101. For the purpose, a series of market circumstances analysis in Taipei 101 will be discussed in the research.The main target audience for this project is Chinese traveller, the potential target audience is Taiwanese, otherwise, to realize the real sales condition, the staff in Taipei 101 is also included in this project.

Methodolog y in 1980 can be separate d to quantitative research and qualitative research. The aim of quantitative research is to classify features, count them, and construct statistical models in an attempt to explain what is observed and the aim of qualitative research is to complete, detailed description. They have no regular rule for research, it is depended on the different research purpose to use it. The research purpose of this project is about the

marketing strategy of new store in Taipei 101, thus the project is stress on the relationship between consumer and company. However, researcher has difficulty to interview potential target audience- Taiwanese and the staff in Taipei 101, thus quantitative research and qualitative research are both been used for this project, and it can be separated three parts:

1. Focus group interview is used for main target audience-Chinese traveller.

2. Questionnaire is used for staff of Taipei 101, researcher ask the friend who work at Taipei. 3.101 to collect the questionnaire and deliver to UK from Taiwan.Internet

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Triangulation

Information collection method Before interview the focus group and release the questionnaire, researcher has already collected and read relevant literature, The research flow chart is as follows :

The information collection method can be divided to two parts, at first it will introduce the application of triangulation for this project, secondly, it is introduction of interview topic for this research.

Triangulation is a powerful technique that facilitates validation of data through cross verification from more than two sources. In particular, it refers to the application and combination of several research methodologies in the study of the same phenomenon. (Bogdan & Biklen, 2006)

In addition, (Huang Rui-Gin,1999) stated that triangulation has three obvious functions:

1. Confirmation: adopt information of different ways to compare the consistency

2. Validity: use different research methods to analyze same phenomenon, the consequence will be more accurate.

3. Creativity: analyze the diverseness of information to create new conclusion.

This project will use triangulation to analyze primary research, same agenda but adopt three ways to collect information, includes the staff in Taipei 101, Taiwanese consumer and Chinese traveller.

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Interview agenda Though this project uses different methods for primary research, the topic for these three groups are similar. The questions of interview and questionnaire are as follows:

Interview analysis rule Fetterman(1998) mentioned that the process of information analysis is focus on the relevant topics and compare these document to explore the answer. Otherwise, the interview has been recorded to audio for the convenience of classification.

This process of information analysis is as follows:

Taipei 101 staff

Chinese traveller

Taiwanese consumer

The profile of intervieweesThe consume process description of Chinese travellerThe manage strategy for Chinese traveller

The profile of intervieweesThe brand awareness of Alexander WangThe description of consumption behaviour The feeling of consume with Chinese traveller

The profile of intervieweesThe brand awareness of Alexander WangThe purpose to travel in Taipei 101The description of consumption behaviour

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CHAPTER 4

data analysisThe primary research for this project have two focus groups interview and two questionnaires survey, focus group interviewed 10 Chinese, questionnaire collected 33 and 50 samples.

Data backgroundFocus group 1

Name Gender Age Nationality OccupationQuennie Female 21 Mainland China StudentPinky Female 22 Mainland China StudentTammi Female 23 Mainland China StudentNan Female 20 Mainland China StudentAlvin Male 21 Mainland China Student

Name Gender Age Nationality OccupationJoanna Female 21 Mainland China StudentBelle Female 22 Mainland China StudentEugene Female 22 Hong Kong StudentCaspar Male 24 Mainland China StudentAlfie Male 21 Hong Kong Student

Focus group 2

Questionnaire - Taiwanese consumer – 50 samples

Oldest age: 38Youngest age: 18Average: 23.48

Age

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Questionnaire - Taipei 101 Staffs – 33 samples

Gender

Age

Sales year

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Data analysisAccording to the answers from interviewees of different topics to search similar ideas, classify the same opinions to arrange key concepts.

Main target audience – Chinese traveller focus group interview analysis

Simple and modern style are acceptable, but the design is too mature

the first feeling for me is like for office, but when I look this more detail and I feel that is good, I like the pants , it will be looked so slim if people wear it , and I also like the blazer, it looks so casual. (Eugene)

maybe is because the modern , the target audience seems focus above 25 years old? But I like it , black , white and grey colour.(Alfie)

anyway, I won’t buy the bags and shoes, because the designs are too old, but this dress I will buy it for party.(Quennie)

Most interview reflect that they like simple design, but Alexander Wang for them is too mature, some product they will buy it, otherwise, they expect Alexander Wang creates different styles.

Interviewees rather use same price to buy famous brand

Moderator: this designer is Taiwanese American, and the price range of the t-shirt maybe is between 60-70 pound, the pants is around 100 pound, the bag is between 400-600 pound and the shoes is around 500 pound. If you don’t know this brand, do you feel the price is too high?

I can’t because the price I can buy more famous brand(Eugene)

if the price is 600 pound and I will rather to buy LV or Prada(Alvin)

I will buy the famous brand(Quennie)

Generally speaking, brand awareness of Alexander Wang is not enough for consumer, they willing to buy famous brand than Alexander Wang, it shows the marketing strategy of Alexander Wang is

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Celebrity branding is a good promotion but not a good marketing strategy

Yes, just like I didn’t know Balenciaga before, but celebrities wear it and I know this brand, celebrities will increase the brand awareness.(Pinky)

Yes, but it still depend the design and the style suit me or not, because some garments are ok for the celebrities, but not suit for me.(Nan)

Yes, because I like Rihanna so much, if you tell me any Rihanna like and I will like it, I like the USA star and style.(Alvin)

Celebrity branding would increase brand awareness, but it may not improve the turnover, consumers can distinguish the difference between them.

Most Chinese want to travel in Taiwan because famous food, although the tax is cheaper than Chinese, but it still higher than Hong Kong

I been Taipei 101 before but the impression for me is too cold, and for me I come from Hong Kong, Hong Kong has many shopping mall, and the important factor for me is the product is expensive than Hong Kong, I think they go Taipei 101 because they go with tour, for me, if I want to shopping and I won’t buy at Taipei 101.(Alfie)

yes, for me if I want to shopping I will go night market instead of Taipei 101.(Eugene)

For Chinese and Hong Kong people, Taipei 101 is not a first choice for shopping, because Hong Kong is cheaper than Taiwan, if they want to shopping and Hong Kong will be there first choice.

The staff come from same nationality will rise likeability, but won’t improve turnover

I don’t care the race, the most important is attitude. For example, once I went to a luxury store in Shanghai but I wore sporty style cloth, and the clerk thought that I wouldn’t but anything and the attitude was so poor. But the clerk looks me down and I will buy something to show I have this ability. The day in Shanghai I didn’t want to buy anything at the begging, but after the poor attitude of the clerk and I said I wanted this bag, suddenly the attitude of the clerk was better.(Nan)

yes that’s important factor. I will be impacted from two different conditions of the clerk’s attitude, if the clerk is so nice and takes the long time for me, and I will buy it because I feel embarrassed. But if the attitude of the clerk is so poor, and I will show they I have this ability to buy it! (Pinky)

Staff nationality is not a key point for turnover, the point is attitude and the design of product, if language is not a problem then nationality is doesn’t matter.

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Local and limited edition product will improve turnover

Yes I will buy the product which has the feature of local culture (Caspar)

I will buy some local or special product instead of luxury, because you can buy luxury anywhere. (Tammi)

I will rather to buy some accessorizes such as watch, sunglasses or other won’t be restricted for the size. For example, I don’t know the shoes size or cloth size for my friend, and I can’t buy it for them. (Alvin)

Localize and limited edition of accessorizes is Ideal to be the gift, because it has no restriction for size.

Most people don’t care brand story, they may feel annoyed

I like to hear but maybe won’t buy it (Belle)

I just care the item I like it or not. Who cares the story of the brand (Tammi)

No, I don’t like someone annoy me when I am shopping. If I like the design and I will buy it, don’t say too much for me (Nan)

Staff needs to notice the personality of consumer, some people willing to hear it but others feel annoyed.insufficient.

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Potential target audience- Taiwanese consumer questionnaire analysis

Most people know Alexander Wang and it would increase consumption motivation because he is Taiwanese

Maybe Alexander Wang is Taiwanese-American, there has 62% consumer from Taiwan knew him, in addition, it has 74% consumption motivation to buy it after Taiwanese knew Alex is Taiwanese-American.

Motivation to go Taipei 101 are travelling shopping, design is first consideration for consumption

Travelling and shopping are first motivation to go Taipei 101, it has same percentage,42%. And the first consideration of consumption is design, it occupies 46%, second one are price and quality, 22%

Window display and interior will affect consumption motivation, After realized brand history will raise consumption motivation too

All Taiwanese consumers agree interior and will impact the consumption behaviour, and 78% consumer recognize after realized brand history would raise consumption behaviour.

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Shopping with Chinese will impact consumption motivation for Taiwanese, and the reason is noisy

64% Taiwanese consumer will be effected by Chinese traveller, the first reason is that Chinese are rude, secondly is do not want to buy same product with them.

Chinese consumption behaviour observation - Taipei 101 staff questionnaire

Chinese will ask discount and conformity with others opinion for consumption

Every staff has been bargained by Chinese visitors, and 91 % of staffs recognize Chinese have conformity effect easily.

The first choice for Chinese are cloth for private using, the main consumption consideration for them is price

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The popular products are cloth and bag, almost every Chinese shopping for private using and for gift, the price for them is first consideration, and then is design.

Use Chinese wording but won’t emphasize brand history

It has 67% staffs using Chinese wording to increase turnover, but they won’t introduce brand background on purposely.

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CHAPTER 5

conclusionResearch suggestionAccording to the researches from three groups, Chinese traveller, Taiwanese consumer and Taipei 101 staff, it can realize the consumption behaviour of Chinese and Taiwanese which is similar. In addition, the survey outcome from Taipei 101 staff also offers consumption habit of Chinese traveller. After arranged these data, the marketing strategies for Alexander Wang is as follows:

The fixed position of Alexander Wang is high fashion, consumers lack of brand awareness of Alexander Wang and could not link the image to high fashion that consumers view the price which is too expensive. The research outcome shows celebrity branding effect could raise brand awareness, however, the final decision of purchase is design. Otherwise, high fashion image of Alexander Wang is blurring that consumer rather use same price to pay similar items of famous brand. One of the methods to raise brand value which is launching store near or next to the top brand, such as Gucci or Chanel. From the outcome shows, it could increase brand value for consumers.

Taipei 101’s impression is not clear for visitors, they don’t know exact function for Taipei 101, after they know it is a mall but still can not raise consumption motivation of travellers. For Chinese travellers, Hong Kong is first option for shopping because the price there is cheaper, in addition, brand is more than Taipei 101 too. The solutions for Taipei 101 need government and business cooperate together, for example, decrease consumption tax for traveller and promote the advantages of Taipei 101 diligently etc. Moreover, almost every impression of interviewee is food for Taiwan, Taipei 101 could use this features to create a serious of marketing strategies to create more profit.

1. Brand awareness is insufficient, brand image needs to be linked to high fashion

2. Price is higher than Hong Kong, travellers lack of shopping motivation in Taipei 101.

Owing to luxury can be bought everywhere and the price in Taipei 101 is higher, Alexander Wang could design Taiwan only limited edition to rise consumption motivation of travellers. Otherwise, not only for privates, the giving gift culture is an important consumption motivation for Chinese too. Thus, Alexander Wang could view the factor as marketing strategy. Furthermore, the best choice for Chinese is accessory, it won’t be restricted by size.

3. Local feature and limited edition product will increase consumption motivation.

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4. Interior and commodity display

5. Searching balance between Chinese and Taiwanese consumer

Chinese and Taiwanese consumer both agreed with that they will be attracted by interior and commodity display. The interior design of Alexander Wang could base on the brand spirit and mix Taiwanese culture to create unique interior atmosphere for consumer.

Though Chinese visitor is Alexander Wang’s main target audience, Taiwanese don’t want to shopping with Chinese. As the survey shows, Taiwanese recognized they will be effected by Chinese because their behaviour are rude and noisy. To avoid and decrease this situation, the clerks of Alexander Wang need remind and persuade Chinese visitor’s action and volume to create win-win situation.

Word count : 4381

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BiBliograPhyEnglish reference:

Bogdan, R. C. & Biklen, S. K. (2006). Qualitative research in (validation) and qualitative (inquiry) studies

David M. Fetterman.(2009). Ethnography: Step-by-Step3th ed. Sage Publications

Kotler,P.(1984)Marketing management: Analysis, planning and control5th ed. Prentice-Hall

Chinese reference:

Hui-Wen,C.(2006)Imaging & Positioning of TAIPEI 101 and Place MarketingMaster ’ s Program of Bus iness Administrat ion in International Commerce, Tamkang University

Jing-Ru,Y.(2007) The Comparison Between Business Models of International Luxury Brands in Taiwan. Soochow University

Wen-Hung,Y.(2007) The Impact on Opening Mainland Public Figure to Taiwan Sightseeing on Textile and Clothing IndustryA Case Study of Taipei 101 Mall.Fu Jen Catholic University

Yi-chien,H.(2006) New Entrance Creates the Competition Advantage in Luxury-goods Industry. National Sun Yat-Sen University

Chinese reference:中評社 ,(2010) 大陸躍升為台灣旅遊第一大客源市場 . 中國評論新聞網中央社 (2010) 陸客赴台游人數不斷增長 台灣旅游業績持續上升 . 中國台灣網曾志超 (2010) 陸客來台觀光的現況與未來 . 中央日報智庫論壇 .馬原 (2010) 臺北 101 觀景或突破 15 萬人 半數為大陸觀光客 . 中國頻道陳佳慧 (2010) 台北 101 運營 6 年終轉虧為盈 大陸游客消費是主因 . 台灣網殷豪飛 (2010) 台北 101 去年創下 136 萬參觀人次 . 旅遊行銷資訊網陳彥淳、林育嫺 (2010) 「台北地標」效應 一○一賺錢了 !. 財訊雜誌中國新聞網 (2010) 看好陸客商機 台北 101 將斥資4億打造奢華空間 . 聯合報

薛佳甯 (2010) Alexander Wang 家人當推手 22 歲暴紅紐約時尚圈 . 蘋果日報

Alexander Wang http://www.alexanderwang.com/Club Designer http://www.clubdesigner.com.tw/Taipei 101 http://www.taipei-101.com.tw/

Image reference:

Image1http://www.travelrich.com.tw/members/chsunfa/picture.aspx?ALBUM_ID=4460&PICTURE_ID=130339Image2http://www.fotothetrade.com/fotoimg/2010525212442w7t9GA.jpg

Image3http://www.taipei-101.com.tw/MALL/guide/special.aspImage4http://www.klue.com.my/klassifieds/5924Image5http://blog.newsok.com/ofinterest/2009/06/10/9-fashion-designers-to-watch-%E2%80%94-michelle-obama-does/Image6http://girldir.com/news-events/alexander-wang-wins-cfdavogue-fashion-fund-awardImage7http://mag.nownews.com/article.php?mag=2-16-1296Image8http://www.clubdesigner.com.tw/Image9http://www.style.com/stylefi le/2009/04/alexander-wangs-accidental-campaign/Image10http://wesewfashion.wordpress.com/tag/alexander-wang/Image11http://www.observer.com/2010/real-estate/alexander-wang-celebrates-cfda-victory-big-