alex levin selected works
DESCRIPTION
These selected works represents my passion for innovation, problem solving and the creative process. I have included projects that allowed me to follow a client’s direction and successfully complete project and also evolve my vision to guide a concept through its planning and execution.TRANSCRIPT
Design Pract icesImagine innovative solutions, prototype and critique, use data, speculate about alternative futures.
Project ManagementWork collaboratively, understanding of dynamic, real-world situations and client-designer relationships, skills for managing.
Sensory Apt i tudesUnderstanding of visual composition, visual literacy, acuity and vocabulary, select and employ appropriate visual media.
Research Strategy and ProcessCollect, connect, format, analyze and summarize data. Find, cite, interpret and apply research.
Business Model l ing ManagementUnderstanding of basic principles and innovative uses of business models, basic skill in financial analysis.
C O M P E T E N C I E S
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
These selected works represents my passion for innovation, problem solving and the creative process. I have included projects that allowed me to follow a client’s direction and successfully complete project and also evolve my vision to guide a concept through its planning and execution.
I appreciate the time spent reviewing my work. Continuing the development and discovery as my role as a creative thinker and innovative producer, I am excited to work towards creating meaningful work that addresses and solves problems in my community both locally and globally.
This has been divided up by Marketing, Branding, Business Development, Management, Design, and Agency Work to show my multidisciplinary work in creative strategy and innovation in design and business. All utilizing and strengthening the following competencies and transferable skills:
M A R K E T I N GBulgar i High-End Watch Market ing Ini t iat ives DESIGN/MARKETING OF LUXURY GOODS • PARSONS SCHOOL OF DESIGN/COLUMBIA BUSINESS SCHOOL • SENIOR
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
B R A N D I N GProAudioStar Branding and Creat ive Direct ion DESIGN AND MARKETING MANAGER • BROOKLYN, NY • 2010
M A N AG E M E N TMiles High Brand Strategy and Execut ionSOMERvILLE, MA • FEBRUARY 2011 - PRESENT
AG E N C Y W O R K
HardCandyShel l Design Internship DESIGN INTERN • NEW YORK, NY • OCTOBER 2009 - SEPTEMBER 2010
Virtue Worldwide Design Internship BROOKLYN, NY • OCTOBER 2008 - MAY 2009
Ta b l e o f C o n T e n T s
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Two Degrees FoodSAN FRANCISCO, CA • JANUARY 2011 - PRESENT
D E S I G N
DJ ECKS Scratch-Off Business Cards DJ ECKS • SOUND IS MONEY • 2010
B U S I N E S S D E V E L O P M E N TRan Lerner Design NEW YORK, NY • OCTOBER 2009 - JANUARY 2012
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Two Degrees FoodSAN FRANCISCO, CA • JANUARY 2011 - PRESENT
M A R K E T I N G
Bulgar i High-End Watch Market ing Ini t iat ives DESIGN/MARKETING OF LUXURY GOODS • SENIOR • PARSONS SCHOOL OF DESIGN/COLUMBIA BUSINESS SCHOOL •A Master Class with Parsons and Columbia Business in conjunction with the Luxury Education Foundation. Teams of four interdisciplinary Parsons students and four Columbia MBA students worked on projects for luxury brands. I worked with Bulgari. An iconic Italian jewelry and manufacturer and luxury brand, and recently integrated and cobranded Daniel Roth and Gerald Genta timepiece collections. We were given the task to design marketing initiatives in its US launch. As part of the team, I rendered and pitched ideas including special events, after-sale services, an iPad application, event sponsorships, and the flagship store window display. A fellow Parsons student and I designed the final presentation that was presented in front of many executives of the Luxury goods industries and was extremely well received by Bulgari’s US CEO and Managing Director and the National Marketing Director.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
PRESENTATION AND EvENT POSTER DESIGN
INTERACTIvE MOBILE APPLICATION AND IMPLEMENTATION INSTORE EXPERIENCE
COFFEE COOzY + AUGMENTED REALITY IMMERSIvE EXPERIENCE
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M A R K E T I N G
Two Degrees FoodSAN FRANCISCO, CA • JANUARY 2011 - PRESENT | TWODEGREESFOOD.COMAs the first one-for-one food company, Two Degrees made their mission that for every bar they sold, a meal would be donated to a child suffering from malnutrition. Worked with the Marketing Director on campaign and collateral to launch successfully nationwide in Whole Foods Markets. Lead creative projects and teams on various projects. Designed partnership pitches, tradeshow displays, POP countertop displays and miscellaneous collateral.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
PROMOTIONAL USB DRIvE CONCEPT
GRAPHICS vIDEO (DIRECTOR/PRODUCER)
FANCY FOOD SHOW 2012 SIGNAGE AND COLLATERAL
CHAMPION vENDING MACHINE CLING AND HEALTHY vENDING PITCH
TWO DEGREES AND BARNES AND NOBLE CAMPUS CAMPAIGN PITCH
LE MERIDIEN HOTEL WRAPPER CONCEPT
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B R A N D I N G
ProAudioStar Branding and Creat ive Direct ion DESIGN AND MARKETING MANAGER • BROOKLYN, NY • 2010I was originally hired to create product advertisements for eBay auctions for a DJ and pro audio equipment online retailer. After proving myself to the owner he placed me in the position to rebrand the company. The store was initial a ProStores e-commerce website and developed into a multifunctional portal to musicians, DJs and producers to learn and share knowledge; all while driving traffic to the site. Included in the process was the style guide, identity, and online/offline marketing campaigns. I also ran and maintained the AdWords account which accounted for over $500,000 in sales for the company during my time there. The office was located in the warehouse where fulfillment was made, and I also gained insight and experience from working with the team there.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
BRANDING AND INSPIRATION
HAND-TO-HAND MARKETING CAMPAIGN CONCEPTION AND DESIGN OF MONTHLY PRINT NEWSLETTER
MANAGED REDESIGN OF WEBSITE
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B U S I N E S S D E V E L O P M E N T
Ran Lerner DesignNEW YORK, NY • OCTOBER 2009 - MAY 2011 | RANLERNER.COMGained press coverage across leading industry publications and managed online presence, social media and newsletter for well-known product designer. Gained inclusion in a nationally release design publication. Designed and constructed press kits and email newsletter of over 5000 recipients.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
MONTHLY EMAIL NEWSLETTER
MANAGED TWITTER PAGEINCLUSION IN ‘1000 PRODUCT DESIGNS’ BOOK
Feature in industry BLOGS: POPSOP, CREATEID, NOTCOT, LIvEBYDESIGN, YANKO DESIGN, CORE77
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M A N AG E M E N T
Miles High Brand Strategy and Execut ionSOMERvILLE, MA • JANUARY 2011 - PRESENTFrom what started as a friends father who had a contact to receive handknit baby alpaca sweaters from Ecuador, I led the team as CEO and creative director to successfully launch a brand positioned utilizing Blue Ocean Strategy exercises and planning. I designed the all brand, website, collateral, lookbook, directed two photoshoots with four different locations and wrote a full business plan including a SWOT analysis, competitive analysis and strategic canvas. I developed social media marketing campaigns that greatly enhanced the online presence and led to the complete sell out of our first run of the sweaters. Developed a ‘Sessions’ subsidiary initiative that is now working with the nonprofit Ellen’s Heart and Soul, to curate relaxing music to be put on iPods that are donated to cancer patients undergoing chemotherapy. I was also able to get us local press in the newspaper and fashion blogs.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
DIRECTED PHOTOSHOOT DESIGNED LOOKBOOK
DESIGNED AND DEvELOPED SOCIAL MEDIA MARKETING CAMPAIGN TO GAIN OvER 600+ FANS IN UNDER 2 MONTHS.
FACEBOOK, SOUNDCLOUD, TWITTER, TUMBLR. CUMULATIvE 7000+ FANS
USA MADE ORGANIC COTTON T
ECUADOR HANDKNIT BABY ALPACA SWEATERGOODWOOD PILOT WINGS
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D E S I G N
Two Degrees FoodSAN FRANCISCO, CA • JANUARY 2011 - PRESENT | TWODEGREESFOOD.COMAs the first one-for-one food company, Two Degrees made their mission that for every bar they sold, a meal would be donated to a child suffering from malnutrition. Managed and conceptualized projects in marketing, product development, social media and e-commerce. Directed and produced a motion graphic video explaining the company’s mission. Worked inside website development team and designed layouts and program pages.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
DESIGNED WHOLE FOODS MARKET SIGNAGE EXECUTED NATIONWIDE
TABLETOP P.O.S. FOR CORPORATE PARTNERS
WHOLE FOODS DEMO TABLE AND SHIRT DESIGN
DESIGNED 2011 YEAR-END ‘DOES GOOD’ REPORT
WEBSITE HOME PAGE AND MISSION PORTAL
CAMPUS DIRECTOR PROGRAM PORTAL
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D E S I G N
DJ ECKS Scratch-Off Business Cards DJ ECKS • SOUND IS MONEY • 2010Handmade for my DJ moniker, DJ e¢k$. The card is inspired by a New York City lottery scratch ticket. A concept to relate the optimistic opulent gratification of scratching a lottery ticket and my curiosity of the systems behind monetizing sounds.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
SCRATCH OFF PERFORATED
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AG E N C Y W O R K
HardCandyShel l Design Internship DESIGN INTERN • NEW YORK, NY • OCTOBER 2009 - SEPTEMBER 2010An experience design and strategy firm. I worked under the creative director and with user experience designers on the development of website layouts, mobile applications and online marketing components. Clients included CBS Radio, Newsweek, Turner Sports, and NBC.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
BACKGROUND, CONTENT LAYOUT, ADvERTISEMENT USER EXPERIENCE CASE STUDY
APP LAYOUT AND UIWEB AND MOBILE LAYOUT
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AG E N C Y W O R K
Virtue Worldwide Design InternshipBROOKLYN, NY • OCTOBER 2008 - MAY 2009 Worked under Creative Director designing and prepping marks, media kits, online banner and site-takeover ads, show posters, CD covers, broadcast TV graphics, etc. For clients such as Dew Tour, Cheap Monday, American Apparel, Alli Sports, Dell, The Black Lips, Jackass, and Colt 45.
Alex levinS E L E C T E D W O R K S
(978) 505 - 8991 • [email protected]
DEW TOUR WEB BANNERS
CHEAP MONDAY AND BLACK LIPSWEB BANNERS
NINJA BLADE WEB BANNERS
vBS.Tv X QUICKSILvER BRANDED WEBPAGE
DELL X vICE MOTHERBOARD MEDIA KIT
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E X P E R I E N C E
S O F T WA R EDESKTOP PUBLISHINGPhotoshop, Illustrator, InDesignMULTIMEDIA AND WEB DEvELOPMENTAfter Effects, Premiere, Flash, Dreamweaver, HTML, PHP, CSS
PROCESSING AND PRESENTATIONWord, Excel, PowerPoint, Google Docssound and audio Traktor, Scratch Live, Ableton Live, Audition
E D U C AT I O NParsons School of DesignNEW YORK, NY • 2007 - 2011 | NEWSCHOOL.EDU/PARSONS/BBA-DESIGN-MANAGEMENTDesign and Management. Business Administration (BBA). Coursework: New Product Development, Design Development, Managing Creative Projects and Teams, Advanced Brand Strategy, Design & Marketing of Luxury, Strategic Management, Business Law, Marketing, Aesthetics.
Concord Carl is le High SchoolCONCORD, MA • 2003 - 2007Coursework: Digital Imaging & Design, Video Production, Film and Literature, International Issues, MarxismTechnical Director at the radio station, Sound Engineer for high school musical productions.
Two Degrees FoodSAN FRANCISCO, CA • JANUARY 2011 - PRESENT | TWODEGREESFOOD.COMBrand Designer. Managed and conceptualized projects in marketing, product development, social media and e-commerce. Worked under Marketing Director on campaign and collateral to launch successfully nationwide in Whole Foods Markets. Lead creative projects and teams on various projects. Worked inside website development team and designed layouts and program pages. Designed partnership pitches, tradeshow displays, POP countertop displays and miscellaneous collateral. Hard Candy Shel lNEW YORK, NY • OCTOBER 2009 - SEPTEMBER 2010 | HARDCANDYSHELL.COMDesign Intern. Designed website layouts, mobile applications, and logos. Participated in user experience conceptualization working with clients such as CBS Radio, Newsweek, Turner Sports, NBC.
Ran Lerner DesignNEW YORK, NY • OCTOBER 2009 - MAY 2011 | RANLERNER.COMMarketing/Business Development Consultant. Gained press coverage across leading industry publications and managed online presence, social media and newsletter for well-known product designer. Designed and constructed press kits and email newsletter of over 5000 recipients.
ProAudioStarBROOKLYN, NY • MAY 2009 - DECEMBER 2009 | PROAUDIOSTAR.COMBrand Director / Marketing Manager. Developed brand, identity, and online marketing campaigns for a DJ and pro audio equipment online retailer. Employed as company grew to averaging $3,000,000 in revenues annually.
VBS.tv, Vice Magazine, Vice Records, Virtue WorldwideBROOKLYN, NY • OCTOBER 2008 - MAY 2009 | vICEWORLD.COMDesign Intern. Worked under Creative Director designing and prepping marks, media kits, online banner and site-takeover ads, show posters, CD covers, broadcast TV graphics, etc. For clients such as Dew Tour, Cheap Monday, American Apparel, Alli Sports, Dell, The Black Lips, Jackass, and Colt 45.
iRacing.com Motorsport Simulat ionsBEDFORD, MA • JULY 2005 - AUGUST 2007 | IRACING.COMArt Intern. Communicated between engineers and 3D artists to develop in-game user interface and experience. Designed initial in-game graphic user interface and web design. Illustrated 3D objects including cars, helmets, etc. for the premier online race simulation.
Alex levinR E S U M E
(978) 505 - 8991 • [email protected]
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