MANUFACTURING CONTENT

Royal College of Art – Architecture Department

alex haw - atmos

22 04 10

“When two Englishmen meet, they first talk about weather”

Samuel Johnson, British lexicographer and literary critic, The Idler, 1758

John Constable

Cloud Study

1822 Oil on paper laid on board 12 x 19 1/4 in (30.5 x 49 cm) Courtauld Institute Galleries, London

Joseph Mallord William Turner

Rain, Steam and Speed

c. 1844 Oil on canvas 35 3/4 x 48 in. (90.8 x 121.9 cm) National Gallery, London

2500 B.C. /

Pyramids

1890 A.D. /

Steel Era

2012 A.D. /

The Cloud / Lifting Humanity

1851 A.D. /

Crystal Palace

2008 A.D. /

Beijing Olympic Stadium

2012 A.D. /

The Cloud / Lifting Humanity

Pedestrian membrane

Photovoltaic sphere

Inhabitable sphere

Hot air

Inflated sphere

Cloudraising – everyone has a stake

1 pound = 1 pixel

Reaching out to the world