alessandra brasca il punto di vista ibm - la...
TRANSCRIPT
Alessandra Brasca Il punto di vista IBMIl punto di vista IBM
Social Mobile Big Data
Using context to transform
the client experience
Cloud trends are changing entire industries by engaging data, mobile and social through innovative applications
Powered by Cloud
© 2012 IBM Corporation© 2013 IBM Corporation2
Using context to transform the decision
process
Using context to
drive greaterinsight
Systems of interaction are user-centric and represent the convergenceof mobile, social and big data
Intelligent & portable workloads
Systems of Interaction
Systems of Engagement Systems of Record
CRM HR
DB ERP
© 2012 IBM Corporation© 2013 IBM Corporation3
Intelligent & portable workloads
Patterns of expertise
Dynamically orchestrated services
Continuousclient experience
Partner valuechain
Cloud-basedServices
Internet of Things
DB ERP
Drives need for continuous IT
optimizationOptimization Innovation
Today’s leaders are leveraging Cloud to balance optimizing their existing systems with Innovation
The NewEnterprise
Cloud Enabled
© 2012 IBM Corporation© 2013 IBM Corporation4
Fuels investments in
innovation
Cloud Enabled
Private Clouds Hybrid Public Clouds
Flexible business service delivery and consumption models
IBM solutions deliver flexibility in how organizations build and deploy cloud services, enabled by open standards and integrated security
© 2012 IBM Corporation© 2013 IBM Corporation5
Evolve existing infrastructure
to cloud
Accelerate adoption with
integrated systems
Immediate access to a managed
platform with flexible cost
Common Cloud platform built on an open standards re ference model
Access public cloud SaaS solutions
Open Services For LifeCycle Collaboration TOSCA
Open architectures enable real innovation through interoperability
© 2012 IBM Corporation© 2013 IBM Corporation6
IBM’s expanding SmartCloud Services portfolio is designed to deliver flexibility and choice
Managed cloud
� Bare metal to virtualized to address practicallyall applications
� Private or public, dedicated or shared deployment options
� Robust, reliable performance and uptime for demanding, “born-on-the-cloud” applications
IBM SmartCloud Enterprise+
� Fully managed ITIL-compliant cloud services with SLA up to
Cloud native
© 2012 IBM Corporation© 2013 IBM Corporation7
Security-rich and scalable cloud-managed services platform
Managed cloud services
� Fully managed ITIL-compliant cloud services with SLA up to 99.8%
� Choice in isolation models, built-in OS, security, patch mgnt
� Run multiple production workloads, including SAP, Oracle, Commerce applications and development and testing
� MS Windows , Linux , IBM AIX OSCloud enabled
IBM SmartCloud for SAP and Oracle Application Serv ices� Reduced complexity leveraging a fully automated managed services run by IBM SAP application
experts
� Self-service portal for on-demand, accelerated provisioning of SAP or Oracle services, with service level agreements (SLAs) up through the application layer
� Supports all SAP Business Suite and SAP Business Objects products as well as SAP HANA
� Support for all Oracle database and business applications
SoftLayer supports and extends IBM’s cloud strategyWorkload optimized, deployment choices, integrated services management
� Bare-Metal Servers, Virtualized Public Cloud Instan ces, Private Cloud Deployments Provides the best fit optimized for a range of cloud workloads
� Integrated Platform Across Multiple ArchitecturesHighly flexible with support for public, private and hybrid deployments
� Common Management System with APIs Customer control and increased visibility with a unified management system
Common User Interface and APIsCommon User Interface and APIs
© 2012 IBM Corporation© 2013 IBM Corporation8
Proprietary Infrastructure Management System facili tates automation & orchestrationProprietary Infrastructure Management System facili tates automation & orchestration
Common User Interface and APIsCommon User Interface and APIs
Private network allows seamless communication acros s distributed environmentsPrivate network allows seamless communication acros s distributed environments
x86 Pod Infrastructurex86 Pod Infrastructure x86 Pod Infrastructurex86 Pod Infrastructure x86 Pod Infrastructurex86 Pod Infrastructure
Private CloudsPublic Cloud InstancesBare Metal Servers
Real-time Analytics� Web analytics
� Predictive analytics
� Social analytics
� Market analytics
� Pricing optimization
Social Business� Enable new interactions
� Facilitate collaboration
� Collaborative developmentSentiment analysis
SmartCloud Business Solutions: a SaaS model to provide enterprise level applications
© 2012 IBM Corporation© 2013 IBM Corporation9
Digital marketing� Define messages and automate
campaigns
� Optimize search results
� Customized Web experiences
Optimized Supply Chain� Supply chain visibility
� Optimize inventory & order mgnt
� Apply insights to align supply with demand
� Supply mgnt solutions
� Spend analysis
Supply Chain Visibility
Ensure quality of IT services focusing on
Ensure you have the right roles and the
right skills
Keep multisourced IT services aligned to
A successful journey toward cloud depends on integrating organization, governance and services
© 2012 IBM Corporation© 2013 IBM Corporation10
services focusing on client’s needs Organization
Services Governance
services aligned to business goals
Grazie dell’attenzione
Alessandra BrascaAlessandra Brasca
Cloud Leader
IBM ITALIA
it.linkedin.com/in/alessandrabrasca/@alebrasca