Crowdsourcing can deliver amazing results

1. Open Call 2. Response 3. Decision

Example ResultsDesignCrowd

The Crowdsourcing Process

5 tips for small business crowdsourcing

1. Choose the right task

2. Use an established platform

3. Do not scrimp and scrape

4. Give feedback

5. Get help with the decision

1. Choose the right task

Opinions

Design

Photography

Programming

Bookkeeping / accounting

Legal advice

Customer service

Business card printing

Cleaning

Ideation

Small tasks

Do crowdsource Do not crowdsource

2. Use an established platform

“… the ideal number of contributors is 5,000”

Dwayne Spradlin CEO of InnoCentive

Source: Jeff Howe

3. Do not scrimp and scrape

Outsourcing Crowdsourcing

# of suppliers 1 2 to 1000+

Competing on: Cost Quality

Best industries: • Repetitive tasks (call centres)

• Expensive / complex tasks (legal advice)

• Physical tasks (business card printing)

• Creative tasks (photography, graphic design, programming)

• Innovative tasks

Goal • Cutting costs• Using expertise you can’t

afford to have in-house

• Harnessing multiple brains• Getting the best idea

possible

Crowdsourcing vs Outsourcing

4. Give feedback

5. Get help with the decision

Summary of DesignCrowd’s 5 tips on crowdsourcing for businesses

1. Choose the right task that requires creativity and is bite sized

2. Use an established platform with at least 5,000 suppliers

3. Do not scrimp and scrape crowdsourcing is not about cost cutting

4. Give feedback and triple the ideas your receive

5. Get help with the decision to ensure the best result