aldo visual merchandising manual
DESCRIPTION
Visual Merchandising manual for the brand ALDO. This is a hypothetical assignment.TRANSCRIPT
VISUAL MERCHANDISING MANUAL
TABAN HASANFC VI
The Aldo Group is a Canadian corporation that owns and operates a worldwide chain of shoe and accessory stores.It has1600 stores under 4 retail banners.In May 2005 ALDO was introduced to India with the �rst store opening in Mumbai, Phoenix HighStreet.Aldo has over 10 �agship stores island-wide.
ABOUT US
CHICFEMININE
URBAN
EDGY
CHUNKYFASHIONISTA
FOUNDER :Aldo Bensadoun
OUTDOOR SIGNAGES
The outdoor signsge comprises of the brand logo.The material usedfor the signage is acrylic sheet which is back lit.Some of the other signages which are used seasonally or according to the o�ers are printed on acrylic sheets and mounted on steel stands or �xed on awindow display.
ELEMENTS
COLOUR
MATERIAL
FIXTURE
INDOOR SIGNAGES
LIGHT
FLOOR PLAN
COLOUR
MATERIAL
Materials used in the store overall is summed up in the image.
Frosted glass: Shelves and window.Acrylic sheet: Indoor signages and hotwall.Stainless steel: Accessories �xture.Wood: Nested table, window display and doors.
FIXTURE
Nested table
WINDOW FIXTURE
FIXTURE
Wall �xture Two-way �xture
Display table
WALL FIXTURE
INDOOR SIGNAGES
Acrylic sheet signages.
PACKAGING
The Box Is The Bag, by Aldo
ALDO decided to go green by eliminating the need of carry bags by designing ecological boxes which has a strap attached to act as a bag.
LIGHTS
Spot lights
Recess lights
Spot lights
Recess lights
FLOOR
The �ooring is of marble tiles.
Four way �xture
Nested table
Wall �xture
Window
Counter
Store room
Hot wall
AISLE
LIGHT PLAN
Spot light
Cove light
Recess light
Zone 1
Zone 2
Zone 3
ZONAL PLAN
FIXTURE PLACEMENT
40.0000
30.0000
6.0000
10.0000
3.0000
3.0000
2.0000
2.0000
2
22
1.0000
2
2
5.0000
7.0000
12
2
4
5.83.3
1.5
4
1.5000
1.5000
2
8.0
Store roomCounterHot wallWall FixtureNested TableWindow Display
Entrance
ELEVATIONWall 1
ELEVATIONWall 2
ELEVATIONWall 3
3DS MAXView 1
3DS MAXView 2
3DS MAXView 3
TABAN HASANFC VI
THANKYOU