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Page 1: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

1be

par

t of t

he te

am

be pa

rt of

the te

am

ALDE

RSHO

T TO

WN

FOOT

BALL

CLU

B

Page 2: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

2be

par

t of t

he te

am

MISS

ION

STAT

EMEN

T

Our

Vis

ion

We

Car

e

• A

bou

t ou

r p

rivile

ged

pos

ition

in t

he c

omm

unity

Pro

vid

ing

com

mun

ity fo

otb

all t

o th

e yo

ung,

dis

adva

ntag

ed

and

dis

able

d

• S

upp

ortin

g lo

cal c

harit

ies

Cha

mp

ioni

ng s

ocia

l inc

lusi

on a

nd c

ohes

ion

Und

er 1

1’s

get

free

ad

mis

sion

to

all l

eagu

e ga

mes

Hel

pin

g lo

cal a

utho

ritie

s to

enh

ance

nei

ghb

ourh

ood

faci

litie

s

• Tr

ust,

inte

grity

and

pas

sion

are

imp

licit

thro

ugho

ut o

ur o

per

atio

ns

We

Co

nnec

t

• P

roac

tivel

y he

lpin

g lo

cal b

usin

esse

s

• C

reat

ing

par

tner

ship

s w

ith d

iver

se r

ange

of s

take

hold

ers

We

Co

ntri

but

e

• In

spiri

ng y

oung

peo

ple

to

grow

res

pon

sib

ly

• D

irect

ly a

nd in

dire

ctly

gen

erat

ing

grow

th in

reg

iona

l eco

nom

y

CO

NT

EN

TS

Mis

sion

Sta

tem

ent .

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Wel

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..3

Mat

chd

ay S

pon

sors

hip

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chd

ay H

osp

italit

y ....

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asco

t P

acka

ges

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irthd

ay P

artie

s ...

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yer

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onso

rshi

p ..

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tad

ium

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vert

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g ....

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ebsi

te A

dve

rtis

ing

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10E

-Sho

ts ...

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11Fu

ndra

isin

g E

vent

s ...

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12H

ost

your

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n E

vent

s ...

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13S

hots

in t

he C

omm

unity

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Con

tact

The

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ts ..

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16

“Our

vis

ion:

Ald

ersh

ot T

own

Foot

bal

l Clu

b w

ill b

e

a su

stai

nab

le, s

ucce

ssfu

l and

ent

erta

inin

g fo

otb

all

bus

ines

s, t

hat

care

s, c

onne

cts

and

con

trib

utes

to

the

tow

n, s

urro

und

ing

area

and

with

its

sup

por

ters

Page 3: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

3be

par

t of t

he te

am

It is

my

grea

t p

leas

ure

to p

rovi

de

an in

trod

uctio

n to

thi

s b

roch

ure

that

brie

fly

outli

nes

bot

h w

hat

we

are

tryi

ng t

o d

o, a

nd h

ow, I

n th

e ea

rnes

t ho

pe

that

we

mig

ht b

e ab

le t

o w

ork

toge

ther

in s

ome

way

in t

he fu

ture

. A

lder

shot

Tow

n Fo

otb

all C

lub

is h

ones

tly w

orki

ng t

o b

e rig

ht a

t th

e he

art

of

the

Ald

ersh

ot c

omm

unity

and

its

very

div

erse

mem

ber

s, e

ncom

pas

sing

the

M

ilita

ry b

ase

and

a s

igni

fican

t N

epal

ese

frat

erni

ty a

s w

ell a

s a

mor

e ty

pic

al

cros

s-se

ctio

n of

peo

ple

of a

ll ki

nds,

age

s, t

ypes

, int

eres

ts a

nd b

elie

fs -

som

e w

ith v

ulne

rab

ilitie

s -

and

we

are

unas

ham

edly

usi

ng o

ur s

por

t to

cha

se

cons

tant

imp

rove

men

ts fo

r th

e b

enefi

t of

the

wid

er A

lder

shot

com

mun

ity.

We

have

had

som

e no

tab

le s

ucce

sses

with

our

ap

pro

ach

as o

ther

s ha

ve

reco

gnis

ed w

hat

we

are

doi

ng. W

e w

ere

awar

ded

the

Reg

iona

l Asp

ire A

war

d

in 2

014

for

our

on-g

oing

wor

k in

the

com

mun

ity. A

t th

e en

d o

f the

201

4-15

se

ason

, we

won

the

Foo

tbal

l Ass

ocia

tion

Res

pec

t A

war

d. T

his

reco

gnis

es

how

we

trea

t m

atch

offi

cial

s as

wel

l as

away

tea

ms

and

sup

por

ters

and

how

ou

r ow

n fa

ns b

ehav

e w

hils

t tr

avel

ling

to a

way

mat

ches

. O

ur a

pp

roac

h, t

hat

enco

urag

es t

he h

ighe

st e

thic

al p

ract

ices

, lea

ds

us t

o on

ly

cons

ider

for

thei

r sp

onso

rshi

p, b

usin

esse

s th

at a

re lo

cal a

nd c

an b

e se

en a

s co

mp

lem

enta

ry t

o th

e ne

eds

of o

ur d

iver

se c

omm

unity

. For

inst

ance

we

have

ch

osen

not

to

app

roac

h al

coho

l or

gam

blin

g b

usin

esse

s fo

r th

eir

sup

por

t as

w

e fe

el t

hey

may

ap

pea

r at

od

ds

with

our

eth

ical

pos

ition

. But

we

do

wel

com

e al

l kin

ds

of o

ther

loca

l bus

ines

ses

and

hav

e sh

own

that

we

can

wor

k p

rod

uctiv

ely

with

the

m a

nd m

eet

at le

ast

som

e of

the

ir ne

eds,

for

grea

ter

mut

ual b

enefi

t. If

you

have

idea

s or

sug

gest

ions

as

to h

ow w

e ca

n d

o th

ings

bet

ter,

ach

ieve

m

ore

or h

elp

to

fund

our

pro

gram

mes

and

act

iviti

es o

r im

pro

ve o

ur c

om-

mun

ity c

ohes

ion,

we

wou

ld b

e d

elig

hted

to

hear

from

you

. We

wou

ld a

lso

be

hap

py

to t

ry a

nd a

nsw

er a

ny q

uest

ions

you

may

hav

e ab

out

anyt

hing

ref

erre

d

to a

bov

e or

in t

his

bro

chur

e. A

lder

shot

Tow

n FC

are

mov

ing

in a

ver

y p

ositi

ve

dire

ctio

n. C

an y

ou m

ove

with

us?

Sha

hid

Aze

emC

hair,

Ald

ersh

ot T

own

Foot

bal

l Clu

b

WEL

COME

Page 4: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

4be

par

t of t

he te

am

Mat

chd

ay is

a g

reat

day

out

in it

self,

but

her

e at

Ald

ersh

ot T

own

Foot

bal

l C

lub

we

can

help

mak

e th

e d

ay t

hat

extr

a b

it sp

ecia

l.

Mat

ch S

po

nso

r

Sp

onso

ring

a ho

me

gam

e is

a fa

ntas

tic o

pp

ortu

nity

to

ente

rtai

n cl

ient

s an

d

colle

ague

s or

cel

ebra

te w

ith fr

iend

s an

d fa

mily

. Our

Mat

ch S

pon

sors

hip

hos

-p

italit

y p

acka

ge in

clud

es a

thr

ee-c

ours

e m

eal,

com

fort

able

exe

cutiv

e se

atin

g fo

r th

e m

atch

and

hal

f-tim

e re

fres

hmen

ts.

Our

Mat

ch s

pon

sors

hip

pac

kage

incl

udes

:•

Sig

ned

shi

rt p

rese

nted

by

Man

of t

he M

atch

• H

alf-

pag

e p

rogr

amm

e ed

itoria

l•

PA

ann

ounc

emen

t•

Man

of t

he M

atch

sel

ectio

n

As

the

Mat

ch S

pon

sor

you

also

hav

e p

riorit

y tic

kets

to

VIP

hos

pita

lity

and

you

ca

n en

joy

thes

e ad

diti

onal

ben

efits

:•

Exe

cutiv

e Le

athe

r D

irect

ors’

Box

sea

ts•

A t

hree

-cou

rse

pre

-mat

ch m

eal

• U

se o

f EB

B L

oung

e b

ar b

efor

e an

d a

fter

the

gam

e•

Com

plim

enta

ry M

atch

day

pro

gram

me

• C

omp

limen

tary

tea

m s

heet

• V

IP c

ar p

arki

ng

Mat

ch B

all S

po

nso

r

Ano

ther

exc

iting

enh

ance

men

t to

mat

chd

ay is

to

take

out

our

Mat

ch B

all

spon

sors

hip

. Thi

s p

acka

ge in

clud

es:

• S

igne

d m

atch

bal

l pre

sent

ed b

y M

an o

f the

Mat

ch•

Hal

f-p

age

pro

gram

me

edito

rial

• P

A a

nnou

ncem

ent

As

with

the

Mat

ch S

pon

sor,

you

als

o re

ceiv

e p

riorit

y V

IP H

osp

italit

y tic

kets

an

d in

clud

es:

• E

xecu

tive

Leat

her

Dire

ctor

s B

ox s

eats

• A

thr

ee-c

ours

e p

re-m

atch

mea

l•

Use

of E

BB

Lou

nge

bar

bef

ore

and

aft

er t

he g

ame

• C

omp

limen

tary

Mat

chd

ay p

rogr

amm

e•

Com

plim

enta

ry t

eam

she

et•

VIP

car

par

king

MATC

HDAY

SPO

NSOR

SHIP

“Sp

onso

ring

a m

atch

has

en

able

d u

s to

pro

mot

e ou

r co

mp

any

as w

ell a

s ho

stin

g a

grea

t day

out

fo

r cl

ient

s an

d fo

r re

war

din

g ou

r st

aff”

N

ick

Frye

r, IS

S

Page 5: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

5be

par

t of t

he te

am

MATC

HDAY

HOS

PITA

LITY

The

EB

B L

oun

ge

Enj

oy a

sum

ptu

ous

thre

e-co

urse

mea

l in

the

EB

B L

oung

e w

ith it

s ow

n p

rivat

e b

ar a

nd w

atch

the

gam

e fr

om s

eats

in t

he D

irect

ors’

Box

Sea

ts. H

osp

italit

y in

the

EB

B L

oung

e is

sec

ond

to

none

and

is a

gre

at w

ay t

o en

tert

ain

clie

nts,

re

war

d s

taff

or

cele

bra

te a

sp

ecia

l occ

asio

n w

ith fr

iend

s an

d fa

mily

.

The

EB

B L

oun

ge

VIP

Pac

kag

e in

clud

es:

• A

rriv

al t

wo

hour

s p

rior

to k

ick

off

• A

thr

ee-c

ours

e m

eal

• W

aitr

ess

serv

ice

• A

cces

s to

the

EB

B L

oung

e b

ar b

efor

e an

d a

fter

the

gam

e•

Free

offi

cial

mat

chd

ay p

rogr

amm

e an

d t

eam

shee

t•

Sea

ts in

the

exc

lusi

ve D

irect

ors’

Box

• B

ig s

cree

n TV

• A

cces

s to

Man

of t

he M

atch

pre

sent

atio

n

The

Pat

rons

Lo

ung

e

Per

fect

for

a fe

w d

rinks

and

a w

arm

ing

mea

l with

fam

ily, f

riend

s or

wor

k co

l-le

ague

s, t

he P

atro

ns L

oung

e of

fers

a r

elax

ed a

tmos

phe

re p

rior

to h

ead

ing

off

to t

he D

irect

ors’

Box

rea

dy

for

kick

off

.

The

Pat

rons

VIP

Pac

kag

e in

clud

es:

• A

rriv

al fr

om o

ne-a

nd-a

-hal

f hou

rs p

rior

to k

ick

off

• H

ot b

uffe

t m

eal

• Fr

ee o

ffici

al m

atch

day

pro

gram

me

and

tea

m s

heet

• S

eats

in t

he e

xclu

sive

Dire

ctor

s’ B

ox•

Com

plim

enta

ry h

alf-

time

tea

and

cof

fee

• U

se o

f priv

ate

licen

sed

bar

bef

ore

the

gam

e•

Acc

ess

to M

an o

f the

Mat

ch p

rese

ntat

ion

The

Exe

cuti

ve S

uite

and

So

uth

Sta

nd B

ox

This

priv

ate

loun

ge a

nd b

ar a

llow

s yo

u to

rel

ax b

efor

e th

e ga

me

star

ts a

nd

then

wat

ch t

he g

ame

from

the

enc

lose

d S

outh

Sta

nd B

ox w

ith T

V s

cree

ns t

o ke

ep a

n ey

e on

oth

er g

ames

kic

king

off

in a

ll le

ague

s. F

ood

can

be

orga

nise

d

thro

ugh

our

club

cat

erer

s.

The

Exe

cuti

ve S

uite

VIP

Pac

kag

e D

etai

ls:

• A

rriv

al fr

om o

ne-a

nd-a

-hal

f hou

rs p

rior

to k

ick

off

• Fr

ee o

ffici

al m

atch

day

pro

gram

me

and

tea

m s

heet

• U

se o

f priv

ate

Exe

cutiv

e S

uite

Bar

• S

eats

in t

he e

nclo

sed

Sou

th S

tand

Box

• O

ptio

n to

hav

e fo

od

“A g

rand

aft

erno

on.

Exc

elle

nt fo

od, s

ervi

ce

and

am

bie

nce.

Eve

n no

n-fo

otb

all f

ans

enjo

y th

e d

ay, b

ut fo

r S

hots

fans

, it’

s a

real

win

ner”

S

teve

Jon

es

Page 6: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

6be

par

t of t

he te

am

Mas

cot

Pac

kag

es

This

is a

fant

astic

op

por

tuni

ty fo

r ev

ery

youn

g S

hots

fan

to fu

lfil t

he d

ream

of

wal

king

out

on

the

pitc

h on

mat

chd

ay. W

heth

er it

’s a

sp

ecia

l tre

at o

r ce

leb

ratin

g a

birt

hday

or

even

t, t

his

will

be

a d

ay t

o re

mem

ber

.

Eac

h m

asco

t p

acka

ge

incl

udes

:•

Hom

e sh

irt•

Tour

of t

he c

hang

ing

room

s•

Mee

t an

d g

reet

the

pla

yers

prio

r to

the

gam

e•

Kic

k-ab

out

with

the

pla

yers

dur

ing

war

m-u

p•

Wal

king

out

of t

he t

unne

l at

Kic

k-O

ff w

ith t

he t

eam

Our

mas

cot

pac

kag

es c

om

e in

thr

ee le

vels

:

Bro

nze

Incl

udes

the

ab

ove

plu

s m

atch

day

tic

kets

for

2 ad

ults

and

1 c

hild

in s

tand

ard

se

atin

g ar

ea

Silv

er

Incl

udes

the

ab

ove

plu

s V

IP H

osp

italit

y in

the

Pat

rons

loun

ge in

clud

ing

hot

buf

fet,

free

pro

gram

me

and

Dire

ctor

s’ B

ox S

eatin

g fo

r 2

adul

ts a

nd 1

chi

ld

Go

ld

Incl

udes

the

ab

ove

plu

s V

IP H

osp

italit

y in

the

EB

B L

oung

e in

clud

ing

thre

e-co

urse

mea

l, D

irect

ors’

Box

Sea

ts, f

ree

pro

gram

me,

acc

ess

to M

an o

f the

M

atch

pre

sent

atio

n fo

r 2

adul

ts a

nd 1

chi

ld.

Ad

diti

onal

hos

pita

lity

and

sta

ndar

d e

ntry

can

be

add

ed t

o an

y of

the

ab

ove

pac

kage

s.

Bir

thd

ay P

arti

es

For

the

foot

bal

l fan

wan

ting

to c

eleb

rate

his

or

her

birt

hday

on

Mat

chd

ay,

why

not

hire

the

Sou

th S

tand

Box

? H

ost

your

ow

n p

arty

in t

he e

nclo

sed

box

b

efor

e ki

ck-o

ff w

ith c

ater

ing

sup

plie

d b

y ou

r cl

ub c

ater

ers

or b

ring

your

ow

n fo

od a

long

. For

an

extr

a sp

ecia

l day

, we

can

also

org

anis

e fo

r th

e b

irthd

ay

per

son

to b

e a

mas

cot,

no

mat

ter

wha

t ag

e, a

nd e

njoy

all

the

ben

efits

of

visi

ting

the

team

and

wal

king

out

on

the

pitc

h b

efor

e th

e w

hist

le b

low

s.

For

smal

ler

par

ties,

we

can

also

hel

p y

ou c

eleb

rate

you

r b

irthd

ay in

our

oth

er

hosp

italit

y lo

unge

s.

MASC

OT P

ACKA

GES

& BI

RTHD

AY P

ARTI

ES

“Tha

nk y

ou, t

hank

you

, th

ank

you.

..I c

an’t

tha

nk

you

enou

gh fo

r m

akin

g th

e m

asco

t ex

per

ienc

e sp

ecia

l, no

t ju

st fo

r R

eub

en b

ut fo

r al

l of u

s”

Tany

a N

iela

n

Page 7: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

7be

par

t of t

he te

am

Sp

onso

ring

a fir

st t

eam

pla

yer

or m

emb

er o

f the

coa

chin

g st

aff i

s a

grea

t op

por

tuni

ty fo

r yo

u or

you

r co

mp

any

to b

e as

soci

ated

with

you

r fa

vour

ite

pla

yer.

As

a p

laye

r sp

ons

or

you

will

rec

eive

the

fo

llow

ing

:

• Y

our

nam

e an

d/o

r b

usin

ess

nam

e on

the

pla

yer

pro

file

pag

e in

eve

ry

hom

e m

atch

day

pro

gram

me

thro

ugho

ut t

he s

easo

n

• Y

our

nam

e an

d/o

r b

usin

ess

nam

e w

ill fe

atur

e on

you

r ch

osen

pla

yer

pro

file

on T

he S

hots

web

site

for

the

seas

on w

ith a

clic

k th

roug

h to

you

r co

mp

any

web

site

• Y

our

spon

sore

d k

it, s

igne

d a

nd s

ent

to y

ou a

t th

e en

d o

f the

sea

son

• M

eet

and

hav

e yo

ur p

hoto

grap

h ta

ken

with

you

r ch

osen

pla

yer

• T

witt

er a

nd F

aceb

ook

men

tions

if y

our

pla

yer

is s

elec

ted

as

Man

of

the

Mat

ch

• Y

our

nam

e an

d/o

r b

usin

ess

nam

e on

the

pla

yer

pro

file

on t

he s

core

-b

oard

whe

n th

e te

am is

ann

ounc

ed

• A

per

sona

lised

lett

er o

f tha

nks

from

you

r sp

onso

red

pla

yer

PLAY

ER S

PONS

ORSH

IP

“It’

s b

een

a hi

ghlig

ht

for

us t

o sp

onso

r ou

r fa

vour

ite t

eam

mem

ber

-

it fe

els

like

we’

re p

art

of t

he t

eam

! ”

Last

of t

he S

umm

er W

ine

Page 8: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

8be

par

t of t

he te

am

Pit

chsi

de

Bo

ard

s

A p

itchs

ide

boa

rd is

a g

reat

way

to

get

loca

l cov

erag

e fo

r yo

ur c

omp

any

thro

ugh

exp

osur

e to

all

fans

as

wel

l as

com

pan

ies

and

dec

isio

n m

aker

s. In

ad

diti

on, y

our

boa

rd c

an b

e se

en o

n na

tiona

l and

loca

l TV

cov

erag

e th

roug

h FA

Cup

and

FA

Tro

phy

gam

es a

long

with

reg

ular

Che

lsea

FC

U21

gam

es

pla

yed

at

the

EB

B a

nd b

road

cast

on

BT

Sp

ort

and

Che

lsea

TV

.

Sta

diu

m B

anne

rs

Faci

ng t

he E

ast

and

Nor

th S

tand

s, a

nd r

unni

ng n

ear

to t

he s

core

boa

rd a

nd

goal

, you

r b

anne

r w

ill g

et fa

ntas

tic e

xpos

ure

to t

he b

usy

crow

ds

wat

chin

g th

e ga

me.

Cov

erag

e b

y p

ress

and

TV

will

hel

p y

our

ban

ner

and

bus

ines

s ac

hiev

e ex

tra

exp

osur

e b

oth

loca

lly a

nd n

atio

nally

.

Sta

diu

m B

rand

ing

Ther

e ar

e ot

her

spon

sors

hip

op

por

tuni

ties

avai

lab

le t

o yo

ur c

omp

any

incl

udin

g S

tand

and

Sta

diu

m N

amin

g R

ight

s, H

osp

italit

y Lo

unge

s, B

ars

to

Cen

tre

Circ

le s

pon

sors

hip

. For

mor

e d

etai

ls o

n an

y of

the

se p

rom

otio

nal

pos

sib

ilitie

s, p

leas

e co

ntac

t th

e C

omm

erci

al T

eam

.

Kit

Sp

ons

ors

hip

You

r co

mp

any

logo

and

bra

ndin

g on

the

pla

yers

’ kit

will

hel

p y

our

bus

ines

s na

me

to b

e re

cogn

ised

acr

oss

the

area

with

pla

yers

and

fans

alik

e w

earin

g th

e ki

t. P

ictu

res

of t

he p

laye

rs w

earin

g yo

ur lo

go o

n m

atch

day

rep

orts

in t

he

loca

l pre

ss a

nd in

reg

iona

l and

nat

iona

l TV

cov

erag

e w

ill e

xpos

e yo

ur b

rand

-in

g to

a w

ide

aud

ienc

e.

STAD

IUM

ADVE

RTIS

ING

“Foo

tbal

l is

at t

he h

eart

of

the

com

mun

ity, a

nd

sup

por

ting

Ald

ersh

ot T

own

FC g

ives

us

an o

pp

ortu

nity

to

kee

p t

he a

rea

up t

o d

ate

with

our

Wel

lesl

ey

dev

elop

men

t.”

Gra

inge

r P

LC

Page 9: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

9be

par

t of t

he te

am

Pro

gra

mm

e

The

Sho

ts is

an

awar

d-w

inni

ng M

atch

day

pro

gram

me,

pro

fess

iona

lly

pro

duc

ed, f

eatu

ring

mat

chd

ay n

ews,

fi rs

t gl

ance

at

‘Fro

m t

he B

oard

room

’ an

d o

ther

exc

lusi

ve in

form

atio

n.

Vie

ws

on t

he d

ay’s

op

pos

ition

and

pas

t p

erfo

rman

ces

from

the

Man

ager

and

C

apta

in a

nd e

xclu

sive

inte

rvie

ws

with

fi rs

t-te

am p

laye

rs m

akes

the

p

rogr

amm

e a

colle

ctab

le it

em fo

r fa

ns t

o ke

ep h

old

of.

The

64 p

age

mat

chd

ay p

rogr

amm

es a

re a

n in

tegr

al p

art

of e

very

fans

’ ex

per

ienc

e an

d is

an

idea

l pla

tfor

m fo

r b

usin

esse

s lo

okin

g to

rea

ch t

he lo

cal

com

mun

ity t

o p

rom

ote

thei

r se

rvic

es a

nd e

nhan

ce t

heir

bra

ndin

g in

the

are

a.

Ad

vert

isin

g in

all

23 N

atio

nal L

eagu

e ho

me

gam

e p

rogr

amm

es is

a c

ost-

ef

fect

ive

vehi

cle

for

all m

anne

r of

com

pan

ies

to r

aise

the

ir p

rofi l

e an

d b

e as

soci

ated

with

Ald

ersh

ot T

own

FC.

The

pro

gram

me

is d

istr

ibut

ed w

ithin

the

VIP

hos

pita

lity

area

s an

d is

ava

ilab

le

in t

he c

lub

sho

p.

Circ

ulat

ion:

800

cop

ies.

Rea

der

ship

: 1,5

00 p

eop

le.

Sco

reb

oar

d

The

elec

tron

ic s

core

boa

rd, e

qui

pp

ed w

ith t

he la

test

sof

twar

e to

pro

vid

e fu

ll co

lour

gra

phi

cs, e

nab

les

com

pan

y lo

gos

to b

e p

roje

cted

to

the

crow

ds

on

mat

chd

ay. H

ave

your

com

pan

y ad

vert

run

ning

bef

ore

and

aft

er t

he g

ame,

or

why

not

sp

onso

r ev

ery

corn

er k

ick

or g

oal s

core

d?

Tea

m-s

heet

The

Sho

ts M

atch

day

tea

m-s

heet

is d

istr

ibut

ed t

o al

l VIP

hos

pita

lity

gues

ts

prio

r to

kic

k-of

f as

wel

l as

bei

ng p

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d o

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e @

Offi

cial

Sho

ts T

witt

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ed

(ove

r 15

,000

follo

wer

s). W

ith li

mite

d a

dve

rtis

ing

spac

es, y

our

adve

rt is

sur

e to

b

e no

ticed

.

ADVE

RTIS

ING

“Ad

vert

isng

in t

he

pro

gram

me

has

bee

n a

grea

t w

ay t

o en

forc

e ou

r b

rand

ing

and

wor

ks h

and

in

han

d w

ith o

ur o

ther

m

arke

ting

activ

ities

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Page 10: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

10be

par

t of t

he te

am

The

beg

inni

ng o

f the

201

4/15

sea

son

saw

the

laun

ch o

f the

new

Sho

ts

web

site

, giv

ing

fans

a c

omp

rehe

nsiv

e p

latf

orm

to

sear

ch fo

r m

atch

day

in

form

atio

n, w

atch

pre

-mat

ch in

terv

iew

s, c

atch

up

on

the

mat

ch h

ighl

ight

s an

d m

uch

mor

e.

With

a r

ange

of a

ffor

dab

le o

pp

ortu

nitie

s to

mee

t yo

ur b

usin

ess

need

s, T

he

Sho

ts w

ebsi

te c

an fu

lfil y

our

aim

s an

d o

bje

ctiv

es w

ith s

ome

outs

tand

ing

pro

mot

ion

and

exp

osur

e.

With

tho

usan

ds

of fa

ns a

cces

sing

the

site

wee

kly,

you

r b

anne

r ad

can

hel

p

incr

ease

tra

ffic

to y

our

com

pan

y w

ebsi

te, b

uild

ing

up y

our

clic

k-th

roug

h ra

te

and

ran

king

on

sear

ch e

ngin

es.

Ad

vert

isin

g op

por

tuni

ties

are

avai

lab

le a

cros

s th

e w

hole

web

site

and

can

be

tailo

r-m

ade

to s

uit

your

mar

ketin

g ca

mp

aign

and

bud

get.

Con

tact

the

C

omm

erci

al T

eam

to

dis

cuss

you

r re

qui

rem

ents

.

Sp

ons

ors

hip

of

Sho

ts T

VA

s on

e of

the

mos

t p

opul

ar s

ectio

ns o

f the

web

site

, you

r b

usin

ess

can

be

the

sole

sp

onso

r of

Sho

ts T

V, w

ith b

rand

ed a

dve

rts

on t

he p

age

as w

ell

as a

sho

rt v

ideo

pla

ying

prio

r to

the

lead

sto

ry. A

ll ad

vert

s ca

n ha

ve a

clic

k th

roug

h to

you

r w

ebsi

te, a

nd t

o d

edic

ated

pag

es w

ithin

you

r si

te, g

ivin

g yo

u th

e op

por

tuni

ty t

o se

t ta

rget

ed m

arke

ting

cam

pai

gns.

WW

W.T

HESH

OTS.

CO.U

K

Page 11: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

11be

par

t of t

he te

am

E-SH

OTS

Ald

ersh

ot T

own

FC h

ave

an e

stab

lishe

d d

atab

ase

of fa

ns a

nd lo

cal

bus

ines

ses

alik

e an

d w

ith r

egul

ar p

re-m

atch

, pos

t-m

atch

and

mon

thly

up

dat

es o

n C

lub

new

s b

eing

issu

ed, i

t is

a g

reat

op

por

tuni

ty fo

r yo

u to

p

rom

ote

your

bus

ines

s an

d b

uild

you

r b

rand

.

We

have

a n

umb

er o

f op

tions

to

help

pro

mot

e yo

ur b

usin

ess

and

ach

ieve

ad

diti

onal

con

tact

s fo

r yo

u to

follo

w u

p o

n. E

ach

e-sh

ot h

as t

he o

ptio

n fo

r yo

u to

com

mun

icat

e w

ith o

ur d

atab

ase

of fa

ns a

nd b

usin

esse

s. A

ll w

e d

o is

re

que

st y

ou p

rom

ote

a p

rom

otio

nal d

isco

unt

or o

ffer

- a

fter

all,

7 in

10

peo

ple

sa

y th

ey m

ade

use

of a

cou

pon

or

dis

coun

t fr

om a

mar

ketin

g em

ail i

n th

e p

rior

wee

k. (2

012

Blu

e K

anga

roo

Stu

dy)

.

Ann

ual s

pon

sors

hip

of t

he K

ick

Off

(pre

-mat

ch e

-Sho

t) an

d F

inal

Whi

stle

(P

ost-

mat

ch r

ound

-up

) is

avai

lab

le, a

s w

ell a

s ot

her

mon

thly

op

por

tuni

ties

to

reac

h ou

r 3,

000

plu

s su

bsc

riber

s.

Page 12: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

12be

par

t of t

he te

am

Thro

ugho

ut t

he s

easo

n, A

lder

shot

Tow

n FC

has

a n

umb

er o

f eve

nts

to r

aise

m

oney

for

the

Clu

b.

Sp

ort

sman

s D

inne

r

Invi

te y

our

clie

nts,

col

leag

ues

or fr

iend

s to

an

ente

rtai

ning

, bla

ck t

ie e

veni

ng

with

a t

hree

cou

rse

mea

l, co

med

ian

and

sp

orts

per

sona

lity

rega

ling

stor

ies

from

the

ir tim

e as

a fo

otb

alle

r.

Go

lf D

ay

A fa

ntas

tic o

pp

ortu

nity

to

get

a te

am o

f fou

r to

geth

er t

o p

lay

agai

nst

othe

r te

ams

in t

he a

nnua

l ATF

C G

olf D

ay. W

ith 1

8 ho

les

of g

olf t

o p

lay,

you

r te

am

can

take

the

com

pet

ition

ser

ious

ly o

r us

e th

e af

tern

oon

to p

lay

with

frie

nds

or

colle

ague

s. T

he d

ay fi

nish

es w

ith a

thr

ee-c

ours

e m

eal,

and

of c

ours

e, p

rize-

gi

ving

.

Sum

mer

Bal

l

Get

on

your

gla

d r

ags

and

dan

cing

sho

es a

s yo

u en

joy

an e

veni

ng w

ith s

ome

grea

t en

tert

ainm

ent

and

live

ban

d t

o d

ance

the

nig

ht a

way

to.

With

a s

ump

tu-

ous

mea

l, sp

arkl

ing

drin

ks r

ecep

tion

and

ple

nty

of r

azzm

ataz

z, it

’s t

he p

erfe

ct

end

of s

easo

n p

arty

to

enjo

y w

ith fa

mily

, frie

nds

and

col

leag

ues.

Co

mm

unit

y C

up

Get

you

r ow

n fo

otb

all t

eam

tog

ethe

r at

the

end

of t

he s

easo

n an

d p

lay

in t

he

Com

mun

ity C

up o

n th

e E

BB

Sta

diu

m p

itch.

Net

wo

rkin

g E

vent

s

Join

us

ever

y m

onth

to

mee

t ot

her

loca

l bus

ines

ses

at o

ne o

f our

net

wor

king

ev

ents

. It’

s a

grea

t w

ay t

o b

uild

con

tact

s in

the

loca

l are

a an

d t

o he

lp g

row

yo

ur b

usin

ess.

Con

tact

the

Com

mer

cial

Tea

m fo

r m

ore

det

ails

on

any

of t

hese

eve

nts.

FUND

RAIS

ING

EVEN

TS

“Tha

nks

for

orga

nisi

ng a

w

ond

erfu

l Sum

mer

Bal

l. W

e ha

d a

gre

at t

ime,

en

joye

d t

he m

eal a

nd

ente

rtai

nmen

t, s

ome

fanc

y fo

otw

ork

on t

he d

ance

floor

-

all

in a

ll a

grea

t ni

ght”

La

st o

f the

Sum

mer

Win

e

Page 13: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

13be

par

t of t

he te

am

A C

eleb

rati

on

Ven

ue t

o R

emem

ber

If yo

u ar

e in

nee

d o

f a V

enue

, for

any

occ

asio

n, t

he S

hots

are

her

e w

ith t

he

per

fect

sol

utio

n! A

lder

shot

Tow

n’s

faci

litie

s ar

e ca

tere

d t

o al

low

a s

tres

s-fr

ee,

wel

l org

anis

ed, a

nd c

hara

cter

ful e

vent

of a

ny t

ype.

With

a g

reat

ran

ge o

f roo

ms,

from

intim

ate

loca

tions

suc

h as

the

Joh

n M

cGin

ty L

oung

e an

d t

he P

atro

ns L

oung

e, t

he s

wee

pin

g ex

pan

se o

f the

EB

B

Loun

ge, A

lder

shot

Tow

n ca

n ho

st a

gre

at r

ange

of e

vent

s. F

rom

par

ties

(you

ng a

nd o

ld!),

fam

ily c

eleb

ratio

ns, t

o ev

en w

akes

, we

have

the

ans

wer

!

Our

loun

ges

have

fully

lice

nsed

bar

s an

d w

heth

er y

ou d

ecid

e to

brin

g yo

ur

own

food

or

use

our

cate

ring

team

, the

y ar

e fu

lly e

xper

ienc

ed in

hel

pin

g yo

ur

par

ty g

o w

ithou

t a

hitc

h.

Co

nfer

ence

Fac

iliti

es

With

nat

ural

day

light

floo

din

g th

e ro

om, t

he E

BB

Lou

nge

is p

erfe

ct fo

r ho

stin

g co

nfer

ence

s, c

omp

any

laun

ches

or

trai

ning

and

can

be

set

up t

o su

it yo

ur

req

uire

men

ts. T

he r

oom

als

o co

mes

with

full

pro

ject

or s

et-u

p m

akin

g it

idea

l fo

r an

y p

rese

ntat

ion.

The

Boa

rdro

om is

the

idea

l roo

m fo

r sm

alle

r m

eetin

gs t

hat

req

uire

a c

erta

in

amou

nt o

f dis

cret

ion.

Our

cat

erin

g te

am a

re o

n ha

nd t

o en

sure

a s

tead

y su

pp

ly o

f ref

resh

men

ts a

nd

can

also

org

anis

e lu

nche

s an

d d

inne

rs, f

rom

san

dw

iche

s to

hot

buf

fets

to

a si

t d

own

mea

l. A

ltern

ativ

ely,

you

can

sup

ply

you

r ow

n fo

od.

Hir

e th

e P

itch

If yo

u fa

ncy

hold

ing

your

ow

n fo

otb

all m

atch

or

tour

nam

ent,

the

n yo

u ca

n hi

re

the

pitc

h an

d s

tad

ium

at

the

end

of t

he s

easo

n. O

ur fa

ntas

tic p

itch

has

bee

n m

aint

aine

d t

o P

rem

ier

Leag

ue fo

otb

all s

tand

ard

s w

ith t

he h

elp

of C

hels

ea

Foot

bal

l Clu

b.

“Tha

nk y

ou fo

r a

bril

liant

ni

ght

on S

atur

day

. E

very

thin

g w

as a

bso

lute

ly

per

fect

, and

we

will

d

efini

tely

be

retu

rnin

g ne

xt y

ear

for

a fo

llow

up

eve

nt”

Bec

ca

HOST

YOU

R OW

N EV

ENT

Page 14: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

14be

par

t of t

he te

am

Win

ners

of t

he 2

014

Insp

ire A

war

d fo

r B

usin

ess

in t

he C

omm

unity

and

201

5 V

anar

ama

Con

fere

nce

Res

pec

t C

amp

aign

Aw

ard

, Ald

ersh

ot T

own

prid

es

itsel

f as

bei

ng a

Foo

tbal

l Clu

b a

t th

e he

art

of it

s co

mm

unity

.

Sin

ce 2

014,

suc

cess

ful i

nitia

tives

hav

e in

volv

ed t

he t

own’

s G

arris

on a

nd

Nep

ales

e p

opul

atio

ns, p

lus

dis

adva

ntag

ed lo

cal c

hild

ren,

whi

lst

cont

inua

lly

wor

king

with

oth

er k

ey s

take

hold

ers

in t

he a

rea.

Thes

e ha

ve in

clud

ed S

eats

For

Sol

die

rs, w

hich

don

ates

free

tic

kets

to

mem

ber

s of

the

Arm

ed F

orce

s; t

he S

hots

Com

mun

ity P

artn

ersh

ip’s

wor

k w

ith

The

Sou

rce

youn

g p

eop

le’s

cha

rity;

the

form

alis

ing

of li

nks

with

Rus

hmoo

r’s

Nep

ales

e co

mm

unity

and

the

Sah

ara

UK

cha

rity

whi

ch s

aw t

he C

lub

co

mp

ete

in a

tou

rnam

ent

in N

epal

and

set

up

a fu

nd t

o he

lp t

hose

aff

ecte

d

by

the

eart

hqua

ke in

Ap

ril 2

015;

a p

roje

ct w

ith S

tep

By

Ste

p h

omel

ess

char

ity

and

GA

SP

Mot

or P

roje

ct t

o he

lp fo

ur y

oung

peo

ple

und

erta

ke a

cou

rse

in c

ar

mai

nten

ance

; and

the

con

tinua

tion

of t

he C

lub

’s F

ootb

all i

n th

e C

omm

unity

p

rogr

amm

e.

Reb

ecca

Ken

nelly

, Chi

ef E

xecu

tive

of B

asin

gsto

ke V

olun

tary

Act

ion

and

one

of

the

Insp

ire A

war

ds

jud

ges,

sai

d: “

Ald

ersh

ot T

own

Foot

bal

l Clu

b r

eally

go

abov

e an

d b

eyon

d t

he n

orm

to

ensu

re t

heir

Clu

b s

upp

orts

the

ir lo

cal

com

mun

ity. I

was

insp

ired

to

see

thei

r cr

eativ

ity in

thi

nkin

g up

new

way

s to

su

pp

ort

loca

l com

mun

ities

and

res

iden

ts –

the

y ar

e a

real

insp

iratio

n to

co

mp

anie

s as

piri

ng t

o d

evel

op b

ette

r b

usin

ess-

com

mun

ity in

volv

emen

t.”

The

Van

aram

a C

onfe

renc

e R

esp

ect

Cam

pai

gn A

war

d, j

udge

d a

mon

gst

all 6

8 m

emb

er c

lub

s, r

ecog

nise

s fa

ir p

lay,

com

mun

ity w

ork,

sup

por

ters

’ beh

avio

ur

and

a w

elco

min

g ap

pro

ach,

and

is o

ne o

f the

mos

t im

por

tant

at

the

div

isio

n’s

annu

al A

GM

hel

d in

Jun

e ea

ch y

ear.

The

Clu

b h

eld

Sea

ts F

or S

old

iers

eve

nts

dur

ing

the

2014

-15

seas

on, a

s p

art

of it

s co

mm

itmen

t to

the

Arm

ed F

orce

s C

orp

orat

e C

oven

ant,

whi

ch s

aw

thou

sand

s of

mat

ch t

icke

ts d

onat

ed t

o A

lder

shot

Gar

rison

per

sonn

el in

co

njun

ctio

n w

ith N

atio

nal E

xpre

ss, U

nite

d B

iscu

its, P

ersi

mm

on H

omes

, the

B

ritis

h V

entu

re C

apita

l Ass

ocia

tion

and

HS

BC

. As

par

t of

the

Clu

b’s

co

mm

itmen

t to

thi

s C

oven

ant,

and

in p

rom

otin

g its

sta

tus

as a

n A

rmed

Fo

rces

-frie

ndly

org

anis

atio

n, A

lder

shot

Tow

n st

rives

to

sup

por

t ve

tera

ns,

Ser

vice

sp

ouse

s, m

emb

ers

of t

he R

eser

ve F

orce

s an

d c

urre

nt s

ervi

ce

per

sonn

el in

a n

umb

er o

f way

s. T

he C

lub

als

o su

pp

orts

loca

l cad

ets,

in t

he

loca

l com

mun

ity a

nd s

choo

ls.

In D

ecem

ber

201

4, t

he C

lub

als

o ho

sted

bot

h a

Pea

ce a

nd G

ood

will

car

ol

conc

ert,

to

com

mem

orat

e th

e 10

0th

anni

vers

ary

of t

he o

utb

reak

of W

orld

War

SHOT

S IN

THE

COM

MUNI

TY

“Ald

ersh

ot T

own

Foot

bal

l C

lub

rea

lly g

o ab

ove

and

b

eyon

d t

he n

orm

to

ensu

re t

heir

Clu

b

sup

por

ts t

heir

loca

l com

mun

ity.”

R

ebec

ca K

enne

lly

Page 15: ALDERSHOT TOWN FOOTBALL CLUB · 5 MATCHDAY HOSPITALITY be part of the team The EBB Lounge Enjoy a sumptuous three-course meal in the EBB Lounge with its own private bar and watch

15be

par

t of t

he te

am

“We

are

incr

edib

ly g

rate

-fu

l for

the

sup

por

t of

the

C

lub

... it

has

bee

n gr

eat

in

help

ing

to r

aise

the

as

pira

tions

of y

oung

pe

ople

in o

ur c

omm

unity

.”

The

Sou

rce

One

, and

the

Gam

e of

Tru

ce, a

mat

ch b

etw

een

the

Brit

ish

Arm

y an

d G

erm

an

Bun

des

weh

r w

hich

cel

ebra

ted

the

cen

tena

ry o

f the

lege

ndar

y 19

14 C

hris

tmas

Tr

uce

and

was

cov

ered

by

natio

nal a

nd in

tern

atio

nal m

edia

.

The

Sho

ts C

omm

unity

Par

tner

ship

was

set

up

in t

he s

umm

er o

f 201

4 w

ith a

nu

mb

er o

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aim

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nd w

e ar

e w

orki

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very

har

d t

o ac

hiev

e th

at.”

SHOT

S IN

THE

COM

MUNI

TY

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