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Health & Social Behaviour Change Alcohol Relapse Prevention Using Mobile Technology Julie Aulton /Clinical Advisor /d2 Digital by Design Ltd Supported by © 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

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Page 1: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

Alcohol Relapse Prevention Using Mobile TechnologyJulie Aulton/Clinical Advisor/d2 Digital by Design Ltd

Supported by

© 2014 d2 Digital by Design Ltd. All Rights [email protected]

Page 2: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Background to Relapse Prevention Project

- Intractable problem in alcohol treatment pathway – alcoholdependent clients initially engaging well but high rates of attrition in weeksfollowing detoxification.

- Evidence suggests relapse rates as high 60% in first 6 months rising to 80-90% in first year.

- Funding and project management support from The Health Foundation – SHINE programme to deliver the pilot project.

Page 3: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Overview: How it Works

Service creates personal questions and/or appointments.

Service and client create personal data.

Personal message.

Personal response which trigger further responses.

Computer service system for admin reports.

Could be extended for access by clients and significant others.

Date

Time

???

???1 2 3

SMS

Online databaseand system code.

Page 4: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Overview: How it Works/Motivational Questions

Client Keyworker

Any appointment leads back to phase 1.

Response Green = Positive Feedback

Response Amber = Pre-recorded Feedback

Response Red = Offer a One to One

Page 5: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Services Dashboard

Page 6: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Services Dashboard

Page 7: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Objectives

- Increase client engagement with the aftercare programmesacross both services in the pathway (CAT- Tier 3 and ADS- Tier 2)

- Decrease re-referral rates.

- Reduce costs to healthcare services ie. avoiding repeateddetoxification and service costs.

Page 8: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

How Did We Do?

- Increased Tier 3 (CAT) engagement from 42% (09/10) to 72% (11/12).

- Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12).

- Massively reduced re -referral rates (in year) from 9.5% to 2.2%.

- Estimated (based on local data) that for each re referral prevented there was an average cost- saving of £19,912.

Total clients entering andcompleting treatment with

primary alcohol service(short term aftercare)

Total clients entering aftercare and proceeding with secondary alcohol

service (long term aftercare)

Baseline Handset Users Baseline Handset Users

42%

17%

72%72%

Page 9: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Qualitative Evaluation

- 89 clients engaged with the project whilst 84 clients chosenot to engage (reasons were varied.)

- This split allowed the project team to compare the outcomes.

- Demographically the groups were similar in terms of age and ethnicity.

- Both groups had higher proportion of males compared to females – which reflects the local treatment seeking population.

- The services existing outcome monitoring tool “funnels” was used to identify the treatment outcomes.

Page 10: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

A Comparison of Milestones Achieved by Clients Enrolled and Those Not.

AchievesGoals

EngagesAftercare

CompletesAlcohol Free

Agrees AfterCare Plan

Stability inDomains

Client Drops Out

Discharged

0%

20%

40%

60%

80%

100% Enrolled

Not Enrolled

Milestones Achieved

Proportion of clients enrolled/notenrolled where “Achieves Goal’ or a later milestone reached.

Page 11: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Client Feedback

The shame and self-loathing that I feel when I have relapsed is debilitating.

Why would I pick up the phone and tell my keyworker I’ve had a drink?

I hate myself at times like that; I feel a complete failure. I’m not going to

ring someone up to tell them “I’ve failed again!” But I know if I can get

back on top of things after a lapse, I can stop it turning into a full blown

relapse. That’s a really hard thing to do, when you hate yourself so much.

This phone lets me tell someone I’m struggling and it helps me get the

help I need at the times when I need it.

Page 12: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Client Feedback

- The personal messages bring back all I’ve gone through and what I’ve got to do, so they prevent me from having a drink.

- It makes you feel someone is reaching out to help.

- It’s nice that someone cares and keeps intouch long after detox.

- I feel someone is there to help if I need it.

- I really appreciated it. It was very useful when I needed help in the beginning.

Page 13: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Practitioner Feedback

I really welcomed the concept, because personally I find the relapse

prevention work the most difficult. Clients experience a honeymoon

period after they have stopped drinking but then their motivation

starts to dip and they relapse. This aimed to help clients over that

time. Once I started using the system more I could see patterns in

the client’s responses and I could contact them to offer support rather

than them contact me. Even clients failing to respond to the messages,

becomes a warning sign.

Page 14: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Improving Patient Safety, Resource Managemnt and Timely Interventions

Keyworker Patients

Without Shine, the keyworker manages patients equally. Potentially missing those about to lapse.

Page 15: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Improving Patient Safety, Resource Management and Timely Interventions

Keyworker Patients

Shine helps the Keyworker establish who needs the most help and when.

Page 16: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

© 2014 d2 Digital by Design Ltd. All Rights Reserved. @d2DigitalHealth www.digitalbehaviourchange.co.uk

Project Uptake

In the last 18 months a number of areas have adopted the system to support those with ‘substance misuse problems.’

Greater Manchester

East Sussex

Cardiff

Bradford

Darlington

Page 17: Alcohol Relapse Prevention Using Mobile Technology Alcohol Relaps… · - Increased Tier 2 (ADS) engagement from 17% (09/10) to 72% (11/12). - Massively reduced re -referral rates

Health & SocialBehaviour Change

Thank you for listeningWe would love to hear from you!

For a full report contact:

Julie Aulton/Clinical [email protected]+44 (0)161 247 7932

© 2014 d2 Digital by Design Ltd. All Rights [email protected]

@d2DigitalHealth