alcatel-lucent enterprise forum 2009 debrief presentation

•1 | Alcatel-Lucent Enterprise Forum 2009 All Rights Reserved © Alcatel-Lucent 2009

Alcatel-Lucent Enterprise Forum 2009

Feedback and Statistics

March 4th and 5th, 2009Palais de Congrès, Paris, France

Version for external use

All Rights Reserved © Alcatel-Lucent 2009Alcatel-Lucent Enterprise Forum 2009


Agenda

1. Visitors and satisfaction

2. Program and content review

3. Conclusion


What is the Alcatel-Lucent Enterprise Forum?

A proprietary event, now in its 19th year, the Alcatel-Lucent Enterprise Forum is: A major meeting point for enterprise customers, service providers, distributors and application developersA “must attend” event for industry press, analysts and consultants

The hottest new technology demonstrations

Conferences focused on decision-enabling

Big name speakers: industry experts, visionaries, customer

CxOs…Big name exhibitors: Nokia, IBM,

HP, Thales…

THE place to be connected to the enterprise communications business

Specific sub-events for targeted audiences: C-level, verticals,

partners, analysts…Alcatel-Lucent Enterprise strategic

vision and product roadmaps

All Rights Reserved © Alcatel-Lucent 2009•4 | Alcatel-Lucent Enterprise Forum 2009

Visitors and satisfactionFigures and comments


Who attended the Enterprise Forum in 2009?

2,195 Partners

1,839 End Users

6,348 unique visitors


Total attendees breakdown by geography

France 40%

Northern EU 10%

Middle East 2%

India 0%

Med + Africa 4%

Other 8%

North America 5%

CALA 3%

APAC 4%

Iberia 7%

UK 4%

Europe 82%

Italy 3%

Dach 6%

EE + CIS 4%


Global satisfaction survey: overall impression

94% of visitors are likely to come back in 2010


Global satisfaction survey: Why do visitors come to Forum?


Global satisfaction survey: Do visitors come for the first time?

Almost half of the visitors came for the first time.

2/3 of visitors visited the Forum Internet site before their visit and 88% confirmed its content arised their interest for Forum.


Global satisfaction survey: key partners’ take away

More than 2/3 of Partners have detected potential projects at the event.


Satisfaction Survey: Press, Analysts

Press - Overall impression: 94% rated Forum positively

Significant increase in understanding of Alcatel-Lucent business and go-to-market strategies

Keynote cited as most valuable aspect of Forum program by press officers

Analysts - Overall impression: 87% rated Forum positivelyProgram highlights: 1:1 briefings, executive interaction

Dynamic Enterprise Awards – a solid effort


Comments from visitors

“The Enterprise Forum helps speed up the sales cycle. It’s a really valuable event to help close business and a worthwhile investment in time for our staff and customers.”

From Neil Moss, European Marketing Director of NextiraOne

“It's refreshing to see an approach that includes people in the equation. And I think the focus on people, process, network, and knowledge is a good one, particularly for a university environment. A university is all about engaging people and knowledge and the processes are critical to that and the network is critical to that. The focus of this Forum to integrate them all is a good one, I think."

From Peter Gale, Manager Technical Services at UTS (University of Technology Sydney)


Comments from visitors

“I have received feedback from long-time partners who have attended many Forums: that this was by far the best yet. They cite the consistency of message, impactful workshops, and great demos on our cool solutions. I had a partner yesterday tell me that their customers who attended Forum could not believe how much innovation was happening at Alcatel-Lucent. Our employees have the same message -- they saw the Dynamic Enterprise in action rather than a vision.”From post-Forum free feedback – Tom Eggemeier, Alcatel-Lucent

“Well done. I understand that analysts are only one cog in the massive wheel of Forum but Alcatel-Lucent does a great job at making sure we get what we need from the experience. Thank YOU.”

From post-Forum analyst feedback survey


Program and content overviewFacts and conclusions


The Enterprise Forum in figures

270 generalists and demonstrators

120 Guided demo tours pre-booked

51 demonstrations

56 conferences

4 demo zones

1 theme: become a Dynamic Enterprise

5 exhibiting Alliance Partners

24 exhibiting Application Partners

14 exhibiting Business Partners

5 479 m² with carpet

327 hostesses

6 348 unique visitors


Our message on the Dynamic Enterprise

About half of total visitors attended the Keynote Address2,100 attendees in Grand Amphitheater1,583 live e-attendees on Alcatel-Lucent.com thanks to web streaming9,700 playback on Alcatel-Lucent.comCited as most valuable aspect of Forum program by press officers

Messaging96% of visitors think Alcatel-Lucent communication solutions enable them to face market imperatives94% of End Users think they are on the path to becoming a Dynamic EnterprisePress and Alcatel-Lucent Public Relation Officers well received the messages

* Ranked 4 or 5 on a scale of 5


Top areas of interest according to our visitors

Unified Communication (UC) solutionsMost attended workshop of Partner Exchange DayMore than 300 attended the 5 conferences; the 3rd most attended conference had to do with UC10% of total tagging concerned UC Most valued Press Release: OmniTouch 8400 Instant Communications Suite

Industries solutions8 conferences gathering 789 attendees; the 2nd most attended conference is about healthcare 268 tags for these 8 conferences6 press clippings about customer wins in education and in healthcare 13,602 downloads of presentations about these 8 conferences (about 20%)

Data networks solutions2nd most popular demo with DD3 (DE Data Network Environment)3rd most popular workshop of Partner Exchange Day1,391 tags for demo + conferences related to Data networks

•18 | Alcatel-Lucent Enterprise Forum 2009 All Rights Reserved © Alcatel-Lucent 2009 •18 | Alcatel-Lucent Enterprise Forum 2009 All Rights Reserved © Alcatel-Lucent 2009

An enriched visitor experience thanks to web 2.0 and Touchatag

Forum Internet Web 2.0 site2/3 of visitors went on Forum Internet site before the Forum70,000 downloads of our conference presentations in a week post-Forum

Touchatag solution88% of visitors with touchatag think it enriched their visitors’experience 3,300+ visitors equipped with a tag 17,000+ “tags” executed299 business cards exchangedDigital bags emailed within 1 hour of show closure


Agenda

Date Target audience

Tuesday March 3rd Partner Exchange Day

Partner Exchange Day CPP Dinner

VIP program & Dinner

Press & Analysts Dinners

BP partners, Application partners, Alliance Partners

Business Partner General Managers

VIP customers

Press & Analysts

Wednesday March 4thKeynote Address

Press conference, interviews

Conference and demo programs

All

International press

All

Thursday March 5thIndustry conferences

Service Provider Summit

All

Service Providers


User Group

Number of expected Members: around 100New booth location next to Alliance Partner village

Animation on booth:March 4th

3:30pm: Information session/training

4:30pm: Demo Tour (Two groups, one in French and one in English)

5:30pm: Cocktail

March 5th

12:00pm: Information session/training

Key OutputRecruitment: 15% new members for France,

Potential future new User Group in South of Africa and in India


Conference Program

56 conference sessions

70% of the sessions included external speakers: customers, partners, analysts and/or consultants

SMB 2

Mid 2

Services 1

Industries 8

Service Provider Summit 2

Solutions 42

Security 6

Unified Communications 5

Contact Centers 6

Data Networks 6

IP Telephony 8

Management Solutions 4

Mobility 4

Process Integration 2


Conference – Key outputs on attendance statistics •3 days•3 days •2 days•2 days

Metric 2007 2008 2009

Total entries into conference sessions 4214 4017 3773

Number of conferences 69 59 56

Average attendance per conference 61 68 67

Number of external speakers 52 65 66

We had two sessions that exceed the room capacity – and two more that were over 90% full!

Top attendance in one session in 2008: 166Top attendance in one session in 2009: 231

We had two sessions that exceed the room capacity – and two more that were over 90% full!

Top attendance in one session in 2008: 166Top attendance in one session in 2009: 231


Alcatel-Lucent City

Business Partner Village

Alliance and Application Partner Village


We welcome 43 exhibitors to the Alcatel-Lucent Enterprise Forum 2009


Exhibitor satisfaction survey

Out of 43 exhibitors 28 answered the exhibitor satisfaction questionnaire.

• Overall appreciation: 88 % of the respondents were satisfied to very satisfied

• 86 % of the respondents said that they will come to the Enterprise Forum 2010

• 60 % of respondents are satisfied to very satisfied with the number of leads generated during the Forum

Respondents by type of exhibitor

25%

61%

14%

Business PartnerApplications PartnerAlliance Partner


Demonstration Program

AREAS # Demos

Solutions for the Dynamic Enterprise

IP Telephony 3

Data Networks 2

Management Solutions 3

Solutions for Mid 3

Innovation Area 6

Contact Center 5

Mobility + Unified Communications3

Security 3

Process Integration 2

Solutions for SMB 3

Cross-segment solutions 2

Eco-sustainability Innovations 2

Innovations

Total # Demos 51

AREAS # Demos

Industries

Government / public sector 1

Transportation 1

In-Building 1

Services

Professional Services 3

Training 1

Managed Communication Services 2

Utilities / Energy 1

Education 1

Finance 1

Healthcare 1

Hospitality 1


Conclusion


Conclusion: Objectives and achievements for 2009

1. Further increase the perceived value of the Event

Create high-quality, well targeted demos and conferences

2. Apply the Dynamic Enterprise vision

DE Messaging-oriented demo and conference structure

Leverage customer wins

Expand Enterprise 2.0 use

3. Increase the productivity of the Event: Forum = business platform

Automate lead capture on the exhibition space

Focus on event’s ROI

95% of visitors have a good or excellent overall impression of the Forum

Strengthened links between demos and conferences for a total customer experience

Successful Dynamic Enterprise message applied in all content pieces

44% of visitors attended the Keynoteaddress vs 26% in 2008

A full and true Web 2.0 website

Increased number of discussion areas

Enriched visitor data made availalbe to partners and exhibitors


Thank you to all visitors and exhibitors.

FInd out what you missed at Alcatel-Lucent Enterprise Forum 2009and learn how to Become a Dynamic Enterprise! Visit our website

www.alcatel-lucent.com/enterprise-forum


Find out what you missed at Alcatel-Lucent Enterprise Forum 2009and learn how to Become a Dynamic Enterprise!

Visit the Alcatel-Lucent Briefing Center in Colombes (France) where demo presented

at Forum are now installed.