AlbertaCode  Violations

1.   Aim:

2.   Scope:

3.   Advertising:  

4.   Samples:

5.   Health   care   facilities:

6.   Health  care  workers:  

7.   Supplies:

8.   Information:  

9.   Labels:  

10.  Products:

OVERVIEW OF CODE & RESOLUTIONS

LOOK WHAT THEY’RE DOING !

Mo

nito

ring  C

od

e  Co

mp

liance  in

 Alb

erta

 

D A V I D S U Z U K I

Enfamil

Companies are now directly contacting mothers through social media. Twitter parties, RSS feeds, and APPs for phones provide instant ‘advice’ to moms that pays lip service to breastfeeding. These services play on the idea of ‘sharing’ feeding responsibilities with dad and having time away from baby because ... ‘Mom, you deserve it.’

On  the  social    media  front

Lansinoh’s response to complaints

about its mOmma Twitter Party was that it is their corporate mission to support all breastfeeding mothers and that includes talking to moms directly. So much for ethical marketing in the spirit of the WHO Code as the company claims to be doing.

The  Alberta  situation

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The  violationsPromotion  to  the  public  and  in  shopsArticle  5  of  the  Code  prohibits  all  forms  of  promotion  to  the  general  public:    advertising,  samples  and  gifts,  promotional  devices  at  the  retail  level  and  contact  by  marketing  personnel

shall  label,  package,  treat,  process,  sell  or  advertise  any   food   in   a   manner   that   is   false,   misleading  or   deceptive   or   is   likely   to   create   an   erroneous  impression  regarding  its  character,  value,  quantity,  

Promotion  in  health  care  facilities  and  to  health  workers  

Abbott  Similac  Advance

Medela  Calma  

Activists  abort  Abbott  dinner  but  webcast  goes  ahead

Mead  Johnson...

WHA  resolution  49.15  [1996]  

WHA  resolution  58.32  [2005]  

Honourary  Doctorate  for  former  Nestlé  CEO

Nestle  Good  Start

IBFAN-ICDC  Penang    

 

Feeding  bottles,  nipples,  soothers  and  pacifiers

Recommendations

Labelling

Tommee  Tippee

Gerber  NUK

 

Good  Start  protect  Similac  Advance  Enfamil  A+    

Claims  galore

Playtex  

Alberta  Breastfeeding    Committee  (ABC)

INFACT  Canada/  IBFAN  North  America