albatross digital golf course presentation
TRANSCRIPT
“Without a social media presence, we can’t expect millennials* to have an affinity with the game”
Michael Harris - Golf Monthly Editor
SOCIAL MEDIA AND ONLINE MARKETINGSPECIALISTS FOR THE GOLF INDUSTRY
“Using all social media platforms available enables us to engage and interact with our fans and the next generation of golfers.”
Craig Verrinder - Marketing Manager Cobra Puma Golf
* a person reaching young adulthood around the year 2000
EVERY GOLF COURSE HAS A COMPELLING STORY TO TELL
Social media and online marketing can help you spread this messageTalk to a wider and targeted audience in a cost efficient and measurable wayIncrease your revenue by attracting new members and nomadic golfersCreate a stronger community at your golf club
About Us
Specialists in social media and online marketing for
golf courses
We’ve been doing digital for over a decade and are
combining our love of golf and knowledge of digital.
10
We create, build and manage cost efficient bespoke social media and online marketing
campaigns
Hand us your social media car keys and watch your bottom
line grow
Green FeesReach tech-savvy new and
regular nomadic golfers
FootfallClubhouse and pro shop
spend
Value PropositionMore value for each customer without devaluing the cost of
a round of golf
EfficiencyMaximising the efficiency of
your marketing budget
First Mover
AdvantageStay one step ahead of your
competitors
Our mission is to deliver high impact social media management that's accessible and affordable for your golf business and boost revenue by
an increase in:
What We Do
MembershipsFind new local members
InvestInvest in social media, email
marketing and online advertising
GrowGrow your online reach
through an increase in social media followers and email
database
ConnectConnect with thousands of new local customers daily through integrated digital marketing
campaigns
Promote Promote your clubs competitions,
charity days, special offers and events to local golfers
We have an unprecedented understanding of how and why consumers engage with businesses online, and what a brand must do to build and activate a
community on social.
Our Approach
BudgetTake your existing marketing budget
WE KNOW SOCIAL MEDIA TAKES UP HOURSOF VALUABLE TIME, THAT’S WHY
WE’RE HERE TO TAKE THE BURDEN OFF YOU AND YOUR STAFF MEMBERS
There are 30 million daily active Facebook users in the UK (half the population)
30mof consumers would be
more inclined to buy more often in the future because of a company’s presence on
social media80%
Target adverts at demographics of UK golfers that you know for example work in the finance industry, live in Surrey and ‘Like’ Lee Westwood, and direct them to your website sales page.
Marketing on Facebook is the most efficient way for golf courses to meet new local customers and
stay connected.
People visiting Facebook see your boosted posts and adverts alongside stories from their
family and friends.
Engage
Course
updatesLet your followers know latest course information like this post seen by 703 local Facebook users and liked 7 times
LeadsCommunicate in
real-time with potential leads like
this society booking enquiry
Engage with new customers to find new business
of Twitter users are aged between 35 - 4942%
of Twitter users are more likely to buy
from the brands they follow on Twitter 67%
Tweets are designed to drive interest and make the user click through to your website or Facebook page by posting factual, fun and engaging content.
Twitter provides an alternative and less intrusive means of
communicating with new and existing local clients and
finding new leads.
Posting engaging content encourages
ReTweets and is a simple way to share
your content and build your local
audience.
Talk With Your Customers
Follow up when lead has gone cold“Call me at 11:30, here’s my number”
Receive direct messages from
new potential customers
“Hi, please email me membership details, I
am interested in joining”
Increase in entrants gathered by campaigns with an advertising budget
10xAverage percentage of
new fans acquired with a competition
campaign34%
Competitions
Get local people talking about your club online and by word of mouth increasing awareness about your time limited membership offers.
Competitions with an irresistible prize e.g.
'Win A Year's Free Membership' allow
you to collect the emails of hundreds, or even thousands,
of local area golfers interested in joining
a golf club that we can regularly market to with membership
offers by email, Facebook and
Twitter.
Find New Local Customers
Gets people talkingWithin 2 weeks Win A Free Membership Competition post seen by over 17k people, 86 likes, 12 comments and 113 shares!
DesignWe can build you
high end competition landing pages that integrate
with the look and feel of your website
for FREE.
of people use email and 91% check their inbox at least once a day
95%of people prefer email to receive promotional
content 77%
Instead of drastically cutting the price of a round of golf through GroupOn, Amazon deals and third party tee time resellers you can choose your own promotions, giveaways and additional value products like a free bucket of balls, discounted merch or a free buggy like to attract thousands of local golfers to your club.
Email is king and remains the leader in return on
investment.
Two emails per week to your database allows you
to build your brand, replenish and extend your database and market and
promote your club in an engaging, non-intrusive,
educating and entertaining way.
Example emails
38%
5%
.6%
Open rate
Click rate
Unsubscribe rate
Abbotsley Sports Ind
Avg26%
3.5%
.6%
Engaging & Viral Content
Latest golf news stories from
around the world
Start engaging conversations
amongst the local golfing community
Favourite hole, shot of the day, best score of the weekend, aces
Photos of your golf course and
facilities
Club competition live updates and
results
Special offers and competitions
Club events and nights
Viral Content
Missed 3 ft’er video850k views, 11k+ shares, 3.5k likesCost: £13.30With more budget we can post viral content that will rapidly increase page likes exponentially
CASE STUDY Launched 1st March 2015The Abbotsley Golf Hotel is a 45 hole golf course and retreat in Cambridgeshire owned by former British Golf champion, Viv Saunders OBE
SALES UP
Results
Twitter• 2060 have visited the
Abbotsley Twitter page• 307 people have mentioned
the Abbotlsey when Tweeting• Over 3000 new followers since
taking over
Competition• 650 + new local email
addresses• Competition only open to
contestants within 50 miles of Abbotsley
Facebook• 800+ new Facebook Likes• Adverts and posts seen by
over 15k new customers
Email• 7000 email sent
• 700 new email addresses to market
to• Open rates well
above industry average
Increase in memberships1000%
Revenue GeneratedMarch 2015
Bookings Quantity New Revenue
Society Booking @ £27pp 13 £351.00
Membership 10 £9,840.00
Green fees 9 £360.00
New Revenue Total £10,551.00
INSTEAD OF INTERNALLY RECRUITING AN ONLINE MARKETING
MANAGER FOR YOUR BUSINESS, OUTSOURCE YOUR DIGITAL
MARKETING AND SOCIAL MEDIA REQUIREMENTS TO ALBATROSS DIGITAL’S DEDICATED UK BASED
MARKETING EXPERTS
“I've been working with Albatross Digital for a little over a month now and have immediately seen an increase in local customers across all our online channels in this short time and a huge increase in new revenue from 10 new memberships, green fees and society bookings.
We're very excited to see what the months ahead for spring / summer hold once we've increased our email contacts, Facebook likes and Twitter followers and marketed to them on a more regular basis.
Hopefully a lot more of the same”Peter McCawley Estate Manager Abbotsley Golf Hotel and Country Club St. Neots, Cambridgeshire01480-474-000 | 07917-522-742 mobile
Testimonials
“We knew there were clients out there online but don't have the time to learn how to reach out to these customers.
James and I first met in January 2015 and within a fortnight of working together we had 3 new customers through the door just through Twitter alone.
We're launching new studios and a YouTube channel later this year and will be going all out on our social media and online marketing strategy with Albatross Digital to ensure we're running at full capacity!”
Chris InghamDirectorCitypoint Golf Studiowww.thecitypointgolfstudio.com020 7920 6234
Testimonials
[email protected] +44 7966 072952 @digitalgolf4u facebook.com/digitalgolf4u
7 Vestry MewsLondonSE5 8NS
Thanks For Your Time