Bernard Cassière / SFC12-14, rue losserand - 75014 PARIS

Tél. : +33 [0] 555 17 45 44 - Fax : +33 [0] 555 17 45 45web : www.bcparis.com - mel : exportbc@bcparis.net

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alternative : / a:l’tenetiv/ noun, adj :

1. a thing that you can choose to do or have out from two or more possibilities2. unique replacement possibility

3. different from the usual or traditional way in which something is done - eg : alternative skincare

Beauty salon stamp

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Beauty handbook

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SUMMARY

Chocolate exhibition - Paris - 11 / 2005

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THE PREPARERS

THE FUNDAMENTALS

THE ESSENTIALS

ANTI-AGEING CARES

SPECIFIC CARES

SUNCARES

BODY CARES

BERNARD CASSIERE INSTITUTE'S CURES

TRIBAL

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18> Bernard Cassière beauty salon12-14 rue Raymond losserand 75014 Paris

Each problem has its solution.

It is Bernard Cassière’s philosophy. His “à la carte” professional programme leads to efficient solutions designed for your personalized skincare.

The aim of Bernard Cassière formulas, that are composed of vegetal active ingredients, is to never dissociate results, comfort and security.

To do so Bernard Cassière works in close collaboration with the leading French research and development laboratory in the field of profes-sional skincare: SOREDEC, a warrant of our product’s quality.

Bernard Cassière is also a resolutely modern skincare brand, in disruption with traditional offers, proposing original solutions providingyour skin the results it deserves.

Bernard Cassière has the will to open up the world of professional beauty, by combining competitive pricing to upmarket formulations, andtherefore enable all of us to benefit from the latest advances in the world of professional aesthetics.

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CLEANSERS

DEEP CLEANSERS

❒ Deep CleanserThis creamy product deeply cleanses the epidermis. Leaves the skin supple and soft, ready to receive specific care products.It eliminates dead cells and impurities. An instant radiance effect with aproduct adapted to any skin type.

❒ Cleanser Gel for oily skinsA water-based cleanser for deep cleansing and freshness. Enrichedwith regulating actives (burdock and yeast), it lightens the complexionand eliminates sebum excesses.

❒ Micro-peeling With its soft cleansing base and superfine, polishing micro-granules,it refines the skin and eliminates dead cells, leaving the skin smoothand refined.

❒ Daily CleanserWith its reamy foamous texture the soft cleanser is ideal to gentlyeliminate impurities and make up without dehydrating the skin. Itcontains cornflower aromatics that provide astringent and softeningproperties. To be used daily.

100%SEcuritY

100%SEcuritY

100%SEcuritY

❒ Milk for all skins Smooth and unctuous. Gently cleanses the skin, and eradicates impurities,and make-up … The grapefruit extract it contains, refreshes the skin andlightens the complexion. Leaves the skin healthy, supple, and fresh.

❒ Lotion for all skins Fresh and soft, slightly astringent. With its original formula (cucumber,mallow and witch haze extracts, geranium essential oil, and yeast) this lotionsoftens and tonifies the skin, tightens pores and lightens the complexion.

❒ Milk for oily skins Very fluid, soft and fresh milk. It dissolves impurities, eliminates excessivesebaceous secretions and make-up without irritating the skin. The antisepticand disinfectant properties of camphor ensure a perfect cleansing. Itlightens the complexion and leaves the skin soft and fresh.

❒ Lotion for oily skins A fresh and soft lotion. Enriched in witch hazel and sage extracts whoseantiseptic, decongesting and astringent properties are well known.Freshens and purifies the skin, lightens the complexion and tightens the pores

❒ Milk for dry and sensitive skins Unctuous, velvet-smooth milk. The avocado extract it contains ensures aperfect cleansing as well as ultimate comfort. Dissolves and eliminatesimpurities gently. Leaves the skin supple, soft and comfortable.Hypoallergenic tested formula*.

❒ Lotion for dry and sensitive skinsSoft and fresh lotion enriched in calming, decongesting and softeningactive ingredients (witch hazel, cucumber). Calms, softens and protectsdry and sensitive skins. Hypoallergenic tested formula*.

❒ Bi(phasic) waterproof make-up remover Validaded under opthtalmologic control, the biphasic cleanser offers agentle make up removal for the eye and lip areas. The cornflower extractit contains has calming and softening properties. The formulation is perfumefree to suit delicate skins.

*formulated to minimize the risks of allergy

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❒ Global anti-ageing creamThis cream is a real concentrated of vegetal ingredients, and fights the cutaneous ageing. The soya extract has beencombined to the olive and tomato extracts in order to smooth out the lines and wrinkles. Your skin regains vitality.Apply morning and evening on a perfectly cleansed skin. For an optimal result, apply the serum before the cream.Highly concentrated product. Ask advice from your beautician.

❒ Anti-ageing serumWith its light texture, this serum combines vegetal technology and anti-wrinkle efficiency, thanks to active ingredientsit contains. The olive and tomato extracts, combined to the soya extract fight against wrinkles while protecting theepidermis against external aggressions. The sweet almond and rye seeds extract act as an immediate tensor, for asmoother skin.Apply morning and evening on a perfectly cleansed skin before using your cream.Highly concentrated product. Ask advice from your beautician.

❒ Eye contour creamThis cream has been especially developed to fight the cutaneous ageing, and the lack of firmness of the eye contour. Itcontains olive and tomato extracts recognised for their anti-free radical and anti-oxidizing properties that help to reinforcethe tissues elasticity. Wrinkles are obviously smoothed, the eye contour is decongested, hydrated and nourished. Testedunder ophthalmological control. Apply morning and evening on the cleansed eye contour, by avoiding the mobile eyelid.For an optimal result, then apply the Cretan Diet serum and cream on the whole face. page 11

CRETAN DIETGLOBAL ANTI-AGEING CARE

GLOBAL ANTI-AGEING CARE

❒ Anti-ageing rich creamThe rich cream contains an anti-ageing complex composed of extracts of Argan leaves, African tree bark and iris tofight the appearance of fine lines and deep wrinkles. This combination has been selected to protect the skin againstthe activity of free radicals that are related to the appearance of skin ageing. A complex of proteins and peptides hasbeen especially designed to fight and protect agaisnt the loss of skin's firmness and elasticity. Argan oil nourishesand prevents drying. Rich texture, ideal for dry to combination skins, or to be used as a night cream for all skins.Use as a daily care on perfectly cleansed skin.

❒ Anti-ageing light creamThe light cream contains an anti-ageing complex composed of extracts of Argan leanves, African tree barkand iris to fight against the appearance of fine lines and deep wrinkles. This combination has been selectedto protect the skin against the activity of free radicals that are related to the appearance of skin ageing. A com-plex of proteins and peptides has been especially designed to fight and protect agaisnt the loss of skin's firm-ness and elasticity. Argan oil nourishes and prevents drying. Light texture, ideal for combination to oily skins.Use as a daily care on a perfectly cleansed skin.

❒ Anti-ageing maskThe anti-ageing mask contains a complex composed of extracts of Argan leaves and African tree bark,to fight against the appearance of fine lines and deep wrinkles. This combination has been selected toprotect the skin against rhe activity of free radicals that are related to the appearance of skin ageing. Anextract of oats provides an immediate firming effect. Apply once or twice a week in a medium layer onthe face and neck, avoiding the eye contour. Leave on for 10 minutes, then rinse.

❒ Anti-ageing serumThe anti-ageing serum contains a complex com-posed of extracts of Argan leaves and African treebark to fight the appearance of fine lines and thedeep wrinkles. This combination has been selec-ted to protect the skin against the activity of freeradicals that are related to the appearance of skinageing. A complex of proteins and peptides hasbeen especially designed to fight and protectagainst the loss of skin's firmness and elasticity.An extracts of oats provides a firming effectnwhile argan oil nourishes and prevents drying.Apply morning and/or evening on a perfectlycleansed skin, befor your anti-ageing cream.

Contains Fairtrade ingredients.

TIME INTERCEPTOR

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Hydrating, nourishing effect

Regenerated skin

Regenerated skin

Smooth skin like lifted

Effect on the wrinkle depth

RICH CREAM

20 women with an average age of 49 years old have tested the cream applied alone twice aday during 1 month.

95%

90%

80%

90%

70%

90%GLOBAL EFFICIENCY

Tensing effect

Firming effect

Effect on the wrinkle depth

SERUM

30 women with an average age of 46 years old have tested the serum applied twicea day and on half of the face during 1 month:- Under the rich cream (20 women) - Under the light cream (10 women)

The cure with the serum maximizes the effects of the creams and increases considerably the global effect on the wrinkle depth.

86% + 6%

83% + 13%

83%

86%GLOBAL EFFICIENCY

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Bernard Cassière created a complete bodycare line revisiting the road of spices…

Composed of eleven products this line satisfies all the needs of your body’s skin,while combining

in an optimal way the search for results (slimming products) and pleasure (mango/ginger

massage butter, apple/cinnamon shower foam).

❒ Nutmeg and Star Anise postdepilatory milkUnctuous, light and fresh, this post depilatory milk hasbeen especially developed to retain hair regrowth thanks toliquorice extract and to a plant extract complex. The nut-meg and water lily flower extracts (soothing and calmingproperties) soothe the skin after removal of hair. The sheaand mango butter hydrate perfectly the skin.Apply morning and evening by light touches during the fivedays that follow depilation, then follow up by a dailyappliance.

❒ Two-pepper peelingEasy to use with its foaming gel texture. May be usedunder the shower. The Jamaica pepper, black pepper andlytchee combination enables to eliminate dead cells, gentlyrefine the skin’s texture, and provide radiance.Use once or twice a week on wet skin by upwards-circularmoves, rinse with sponges or under the shower.

❒ Apple Cinnamon shower foamTonifying and stimulating (cinnamon extract), this sho-wer foam is a true delight, it leaves the skin soft andtonified after applying thanks to the apple extract itcontains.Apply anytime, one or two pumps are sufficient…

❒ Apricot cinnamon hand creamThe vegetable glycerin contained in the hand creamhydrates* and nourishes dry and damaged skins.The apricot stone oil softens hands while protectingthem from external aggressions (cold, wind, domesticproducts).

❒ Ginger and Mango massage butterA “pleasure” massage balm, for an extra long lastingmassage… The actives contained in the formula providetonifying and calming (ginger) as well as protective andsoftening properties (wild mango butter). Shea butterhas been added to the formula to provide its hydratingproperties.

❒ Soft Chili slimming gelA " Jelly " that improves the skin appearance by stimulatingrejection of fatty excesses (caffeine, ulva lactuca algae)and stimulating the epidermis (Soft Chili). Use morningand evening… Improve penetration with upwards-circularmovements…

❒ Five-spice draining gelImmediate relaxation !!! Creates an intense and longlasting feeling of freshness. The combined action of thefive spices contained in the product (Jamaica pepper,cinnamon, ginger, nutmeg and cassia) providesexcellent stimulating and tonifying properties. Acypress extract has been added to provide deconges-ting properties.Use when needed throughout the day. Can be applieddirectly on stockings – ask your therapist for advice…

❒ Wasabi firming fluidUltra light texture. Wasabi (anti-oxidizing properties), hasbeen combined to shii take, to provide a firmer and moreelastic skin. A sweet almond extract has been added inorder to act as a vegetal tensor.Apply morning and evening by light touches.

Cocoa tangerine shampooThis cocoa tangerine shampoo is perfect for a relaxingbreak under the shower. May be used frequently on allhair types. Apply on wet hair. Foam, then rinse thoroughly.In case of contact with the eyes, rinse abundantly.

Cocoa hydrating body milkUnctuous, light and fresh, this milk combines the protectiveproperties of cocoa and vanilla extracts. Its texture favours afast penetration while leaving the skin comfortable: dressingup is possible directly after applying.Use as a daily care, apply with light touches.

COCOA BODYCARE

DELIGHT BODYCARE

SPICY BODYCARE

❒ Honey and sugar peelingEnjoy your Honey and Sugar peeling on your skin! The sugar grains eli-minate dead cells, refine the skin and provide radiance and softness.Nourished and smooth, your skin becomes more beautiful. Use once ortwice a week on a dry skin by upwards-circular moves, rinse under theshower. Dry delicately. For a softer peeling, humidify your hands: thesugar grains melt…

❒ Cactus freshness body jellyThe Opuntia cactus is the symbol of mexican culture and is known aswater tank. The freshness body jelly contains an extract of the stem ofthis cactus combined with a moisturizing agent acting on skin hydration.They favor water attraction and retain it for an immediate and long termhydration. This formula delivers a fresh and delicate fragrance, andbrings comfort and softness.

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spicy bodycare