Alan Bradley in Russia

AST 2013: DISTRIBUTION MAP

Moscow: 38% Saint-Petersburg: 8% Russian regions: 44% CIS countries (Belarus, Ukraine, Kazakhstan): 10%

AST 2013: DISTRIBUTION CHANNELS

Book chains and central book shops

Internet sellers Non-specialized retail and supermarkets

Brief information

Flavia de Luce series in Russia: • 5 bestsellers published in Russia

• Special edition: two books in one

• 95 thousand copies sold since 2010

1. The Sweetness at the Bottom of the Pie

2. The Weed That Strings the Hangman’s Bag

3. A Red Herring Without Mustard

4. I Am Half Sick of Shadows

5. Speaking From Among the Bones

New book release The Dead In Their Vaulted Arches

May-June, 2014

Internet-PR:

May:

New landing. Flavia in Russia:

• Internet fan-site

• Internet bookshop

March/Aprill Competition in Social networks: «Best Russian translation of the new book title» First prize: •name of the author among translators of «The Dead In Their Vaulted Arches» •All books of Flavia series • Greeting card with the autograph of Alan Bradley.

Backlist promotion:

May:

Reissue

Flavia de Luce series in new design:

• Same girl figures

• New colors of book covers

• Minimalistic design

Communication platform

Advertisement Trade-marketing

Internet PR

Marketing-mix for 2014

1. Adv pages in teenage magazines

2. Adv banners in the internet magazines

1. Special project with the biggest internet seller Ozon.ru :

- presale, - advertising banners 2. Social media

campaign (SMM marketing)

3. Adv. Campaign on the websites of Russian booksellers labirint.ru, read.ru

1. Project reviews 2. Interview with the

author

1. Project presentation to AST trading partners

2. Priority placement in book stores

3. Banners in book-shops windows

4. POSM for bookstores: posters, shelftalkers, wobblers