alabama state university - amazon s3 · alabama state university • founded in 1867 in marion,...

ALABAMA STATE UNIVERSITY Athletics Marketing Package

Founded in 1867 in Marion, Ala.

www.bamastatesports.com

ALABAMA STATE UNIVERSITY

• Founded in 1867 in Marion, Ala.

• Offers 59 undergraduate and

graduate degrees

• Recently moved to Level VI SACS Accreditation (highest designation)

• Enrollment – 4,600+ (Spring 2016)

Hornet Athletics Marketing

YEARLY ECONOMIC IMPACT*


• Powerful Catalyst for Economic Development • 10,500 Jobs Statewide • $901 Million impact in River Region* * Based on 2010 Economic Survey by Washington Economics Group

TRANSFORMATION OF CAMPUS


• More than $200 million in construction projects in last six years • More than $80 million designated for Athletics

• New Playing Facilities • Baseball, Football, Soccer, Softball

• New Football Operations Building • New/Upgraded Locker Rooms

• Baseball, Women’s Basketball, Men’s Basketball, Football, Soccer, Softball

ATHLETICS FACILITIES


ASU Football Stadium Opened Thanksgiving Day 2012 Capacity – 26,500 20 suites, club lounge 4 locker rooms

Houston Markham Jr. Football Complex Opened Summer 2011 30,000 square feet Academic lab, team meeting rooms, weight room, training room, locker rooms, coaches offices



Wheeler-Watkins Baseball Complex Named for Herbert Wheeler and Larry Watkins, just the 2ND and 3RD coaches in history of program Opened March 2011 Capacity - 500

Barbara Williams Softball Complex Named for ASU pioneer in women’s athletics Opened February 2012 Capacity - 500



Soccer Intramural Complex Opened March 2012 Capacity - 250

Building to WIN!!

PROGRAM OF CHAMPIONS – 18 Division I Sports


Men’s Sports (8) Women’s Sports (10) Baseball Golf Basketball Softball Basketball Tennis Bowling Tennis Cross Country Indoor Track Cross Country Indoor Track Football Outdoor Track Golf Outdoor Track Soccer Volleyball

PROGRAM OF CHAMPIONS – In Competition


53 SWAC Divisional, Regular Season, League, Tournament, or National Titles Since 2010 • Women’s Basketball (SWAC Tourney Champs ‘15, ‘16; Co-Regular Season Champs ‘16) • Women’s Bowling (SWAC Regular Season Champs ‘14) • Women’s Cross Country (5 Straight SWAC Titles - ‘11-’15) • Women’s Golf (5 SWAC titles, including 4 straight - ‘11, ‘13-’16) • Women’s Soccer (SWAC East Champs ‘13) • Women’s Softball (SWAC East Champs ‘16; SWAC Champions ‘16) • Women’s Tennis (SWAC East Champs ‘16) • Women’s Indoor Track (8 Straight SWAC Titles ‘09-’16) • Women’s Outdoor Track (7 Straight SWAC Titles ‘10-’16) • Women’s Volleyball (SWAC East Champs ‘13, ‘14; SWAC Champs ‘13-’14 • Baseball (3 Straight SWAC East Titles ‘14-’16; HBCU National Champs ‘15, ‘16; SWAC Champions ‘16) • Men’s Basketball (SWAC Tourney Champs ‘11) • Football (SWAC East Champs “10) • Men’s Golf (5 Straight SWAC Titles ‘12-’16; PGA Minority Collegiate National Champs

‘15, HBCU National Champs ‘16) • Men’s Tennis (SWAC Champs ‘15)



3 Straight SWAC Commissioners Cup Championships (2014-16) 4 Straight Women’s All-Sports Championships (2013-16)

2 Time Men’s All-Sports Champions (2014, 2016) 34 SWAC Division, Regular Season, Conference, Tournament or

National Titles since Fall 2013; 14 titles in 2015-16



HORNETS SHINE ON NATIONAL STAGE

PROGRAM OF CHAMPIONS – In The Classroom


Hornet Student-Athletes: Winning In The Classroom Since Fall 2012 • Nearly 200 graduates (47 in Spring 2016) • More than 1,200 athletes

with 3.0+ GPAs • Three Student-Athletes named to CoSIDA All-District Teams • One Student-Athlete received National Football Foundation

National Scholarship Award

PROGRAM OF CHAMPIONS – In The Community


ASU Student-Athletes contribute 100s of hours yearly

PROGRAM OF CHAMPIONS Formers Hornets Playing Professionally


• Baseball • Richard Amion • Richard Gonzalez • Emmanuel Marrero • Jorge Pantoja • Armando Ruiz • Angel Alicea • Joseph Camacho

• Football • Isaiah Crowell • Edmond Davis • Carlton Jones

• Basketball • Wendell Lewis • Shawntez Patterson • Chief Kickingstallionsims • Kenderek Washington • Jamel Waters

• Golf • Branson Ferrier

DIGITAL MARKETING - Website


The official athletics website – • www.bamastatesports.com • Since 2011 (yearly averages)

• 317,700 unique visitors

• Nearly 2.5 million page hits

DIGITAL MARKETING – Social Media


Alabama State University Athletics reaches fans on the top social media platforms.

DIGITAL MARKETING – Hornet Sports Productions


ASU Hornet Sports Network

• Audio / video internet streaming of more than 60 games • 6-station in-state football broadcast network

• 96.5 FM Montgomery 102.7 FM Montgomery • 95.7 FM Greenville / 96.7 FM Pine Hill • 96.3 FM Selma / 1480 AM Mobile

• Live broadcasts of: • Football, Select men’s basketball/ select women’s

basketball games, select softball, baseball games • Football coaches shows

DIGITAL MARKETING OPPORTUNITIES: Multimedia


HORNET SPORTS PRODUCTIONS • In-Game Inventory

• Title Sponsorship of Game Broadcast, Coaches Shows • Pregame / Halftime/Postgame shows • Coaches Corner Pregame Interview • Quarter/Halftime/Postgame Stats • Starting Lineups • Football – Drive of the Game,

• Red Zone, Scoring Drives, Sideline Report • Basketball – Courtside Report • Baseball / Softball – Game Stats

PRINT MARKETING


T-Shirts • We produce t-shirts for big games, three-pointers,

home runs and other promotions. Have your logo and slogan on the back of one popular T-shirts.

Posters / Cards • Schedule posters are produced for football, men’s

and women’s basketball, volleyball, soccer, cross country, track and field, golf, tennis, baseball and softball. Posters are handed out early in the season at games and at businesses around town.

Ticket Backs • We offer the opportunity to put a coupon or special

offer on the back of more than home football, men’s and women’s basketball season and stock tickets to showcase your brand.

Flipcards / Rosters • Get your logo showcased on flipcards and/or roster

sheets for home football, men’s and women’s basketball, soccer, volleyball, softball and baseball games.

VENUE MARKETING


Digital Signage - New ASU Stadium • Digital signage is available on the

video board in the west end zone, as well as the ribbon board at

ASU Stadium. Static Signage – Other Athletics Venues • A-Frame and banner signage is

available at baseball, basketball, golf, soccer, softball, and volleyball venues.

BRAND EXPOSURE


VIDEO / TV • Every Home Football Game is Video Streamed or Televised • Every Home SWAC Basketball Game Video Streamed or Televised • 6 live regional or nationally televised games at ASU Stadium • Typically 1 nationally televised basketball game yearly

OPPORTUNITY is

HERE!!! Melvin Hines Athletic Director Alabama State University [email protected] (334) 229-4507

www.bamastatesports.com

mailto:[email protected]

alabama state university - amazon s3 · alabama state university • founded in 1867 in marion,...

Documents