alabama gives day strategy

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Page 1: Alabama gives day strategy
Page 2: Alabama gives day strategy

What’s up?• Volunteerism- 38th in nation• Donating Rates- one of the 14th highest• Fundraising Trends- Communication with donors, one-click

gifts/instantaneous giving, transparency

Page 3: Alabama gives day strategy

What’s up?

• Technology usage- including devices and social media (91% of all US citizens have their mobile device within reach constantly)

• Generation Y- research showed that 56% of 20-30 year-olds donate to some extent

Page 4: Alabama gives day strategy

Research• Online Survey (primarily of UA students)

Page 5: Alabama gives day strategy

Research

• Focus Group of UA students• Lack of funds

• Interviews with nonprofit organizations• Initiation of Social Media

Page 6: Alabama gives day strategy

Alabama Gives Day U

Page 7: Alabama gives day strategy

Create Awareness of AGDPress Releases

Page 8: Alabama gives day strategy

Public Service Announcements

Page 9: Alabama gives day strategy

Social Media“Help me make a difference in AL. Donate on #AlabamaGivesDay at Nonprofitsmatter.org #AGD”

Page 10: Alabama gives day strategy

“The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Auburn. Make your donation at nonprofitsmatter.org.”

“The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Alabama. Make your donation at nonprofitsmatter.org.”

Page 11: Alabama gives day strategy

Influence College Students’ Donating Habits

Page 12: Alabama gives day strategy

Print Ads

Page 13: Alabama gives day strategy

Print Media

Page 14: Alabama gives day strategy

Raise $1 million

• Street Teams• Landing Pages

UA AU45000455004600046500470004750048000

Dollars Donated

Dollars Donated

Page 15: Alabama gives day strategy

Public Service Announcement

Page 16: Alabama gives day strategy

Estimated Budget

Page 17: Alabama gives day strategy

Campaign Timeline

Page 18: Alabama gives day strategy

Evaluation Plan

• Measuring Effectiveness– Alabama Gives Day website– Post-campaign survey