alabama gives day strategy
TRANSCRIPT
What’s up?• Volunteerism- 38th in nation• Donating Rates- one of the 14th highest• Fundraising Trends- Communication with donors, one-click
gifts/instantaneous giving, transparency
What’s up?
• Technology usage- including devices and social media (91% of all US citizens have their mobile device within reach constantly)
• Generation Y- research showed that 56% of 20-30 year-olds donate to some extent
Research• Online Survey (primarily of UA students)
Research
• Focus Group of UA students• Lack of funds
• Interviews with nonprofit organizations• Initiation of Social Media
Alabama Gives Day U
Create Awareness of AGDPress Releases
Public Service Announcements
Social Media“Help me make a difference in AL. Donate on #AlabamaGivesDay at Nonprofitsmatter.org #AGD”
“The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Auburn. Make your donation at nonprofitsmatter.org.”
“The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Alabama. Make your donation at nonprofitsmatter.org.”
Influence College Students’ Donating Habits
Print Ads
Print Media
Raise $1 million
• Street Teams• Landing Pages
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Dollars Donated
Dollars Donated
Public Service Announcement
Estimated Budget
Campaign Timeline
Evaluation Plan
• Measuring Effectiveness– Alabama Gives Day website– Post-campaign survey