ala sense case
TRANSCRIPT
AlaSenseAdaptive and Intelligent , Interactive Advertising system
blog.alabot.com
Summary
•What is AlaSense ? •How its better or different ? •Case Study
www.alabot.com
What is AlaSense ?
AlaSense is adaptive and intelligent ,Interactive Advertising system for
•Mobiles (gprs, sms)
•Web(Ajax widget which can be customized and embedded in your website)
•Instant messengers (yahoo, AOL, msn , gtalk, icq , gadu gadu , jabber etc).
www.alabot.com
How its is different ?
AlaSense is adaptive , it can adapt to user's location , interests , past usage patterns and criteria like age , occupation (provided by users ) and feedback to offer more relevant adds . AlaSense is intelligent , it uses NLP (natural language processing) and AI to comprehend user requests. AlaSense adds are interactive , selecting add links or replying add message (sms/im messages ) can launch an interactive session
www.alabot.com
How its is different ?
AlaSense Adds can push or pull which means Adds can be either pushed to user (like normal Adds on Internet , IM , mobile) or can be requested by users based on certain criteria (like users can request to provide adds to all sales in his area ) , user can also subscribe to such add stream
www.alabot.com
Case Study - Location Based Ads
Ala Hi Massive Clearing sale at M&S J 13 just two blocks away !!sms more to find out details or map
Ala While you are shopping at Acme Mall , you are invited for free show Ford showroom (1st floor left shop no 22) , lucky draw free ford mustang !
www.alabot.com
Case Study - User Requested
User : Hello which is the nearest Gas Station , I am running out of Gas !!Ala : There are two station near your current location , one at G block 22 other H 44
User : I want buy a new LCD TV , any shops near by ?Ala : Yeah great offers at LCD TV at Acme mall
www.alabot.com
Case Study - Targeted Adds
User is Traveling from France to India Ala : Welcome to India Mr. Pierre at IGI Airports !! , I can offer you host offer services like taxi , travel guide , cheapest hotels just reply to me with services you require User : Taxi to Radisson hotel NoidaAla : I have fixed up taxi for you , Cab no 7289 , you will find the cab right outside Terminal 2 (left from Immigration Check )
www.alabot.com
Case Study - Adds at Convention
Ala : Welcome to BarCamp , Yahoo and Sun Microsystems are offering to first 50 Registrations !! Register now if interested (Stall No 23 and 34 )
www.alabot.com
Case Study - Add Stream
Add Stream is unique user requested subscribed adds User : Hello pl let me know if there is ticket to Maldives from Paris less than $ 350 before 22 fed 08Ala : I cant find any offers as such , but will let you know in future
After two weeks
Ala: Hello I found suitable offers matching your criteriaAir France : Jan 1 price $ 300Air Maldives : Jan 15 Price $ 288
www.alabot.com
www.alabot.com
User : How can I get started with alasense ?Ala : Just fill this form http://blog.alabot.com/request-a-solution/