al fikra, qatar's national business plan competition 2014 overview january 2014
TRANSCRIPT
Al Fikra, Qatar's National Business Plan Competition
2014
Overview
January 2014
Objectives
• Raise awareness about entrepreneurship and promote community interest on starting new enterprises.
• Provide project flow to the different incubators and thus reinforce the Entrepreneurial eco-system.
• Convert business plans into a real businesses.
• Foster creativity and introduction of new products and services, which in turn would lead to emergence of new businesses and hence diversification in the local market.
Al Fikra 2013 – Background OverviewTimeline
Launch Date: January 23rd 2013End Date: May 9th 2013
Applicants 2013
127 Business Ideas were submitted (Registered Applications) 80 Business Plans were submitted 69 Business Plans were Eligible for Judging Panel Evaluation 6 Winners
54% of total submissions were eligible
Workshops
Six awareness sessionsFive Financial Statement AnalysisFive Business Plan Writing Two “A to Z of Entrepreneurship” Workshops
290 people attended the workshops
Al Fikra 2013 – Workshops
Business Planning
Workshops
Financial Planning Workshop
Presentation workshops and One to One
coachingCollege of
North Atlantic Qatar
21-Jan 13-Feb 8-Apr
Virginia Commonwealth
University19-Jan 18-Feb 10-Apr
Qatar University
22-Jan / 6-Feb 24-Feb / 25-Mar 14-Apr / 22-Apr
Carnegie Mellon
University26-Jan 20-Mar 17-Apr
Georgetown University
4-Feb 11-Mar 13-Apr
Stenden University
Qatar9-Feb 12-Mar 24-Apr
If you wish to conduct more workshops, please contact us: [email protected]+974 40125021
Al Fikra 2013 – Background Overview
Health4%
Technonolgy39%
Training & Development2%Arts & Entertainment
8%
Education5%
Manufacturing7%
Services23%
Food & Beverage8%
Retail3%
Total Applications Breakdown by Sector
Lessons Learnt – Al Fikra 2013
• Integrate Arabic language completely into Al Fikra
• Provide Greater Prizes, both cash and support
• Streamline Application Process (Business Idea, Business Plan, Presentation)
• Engage stakeholders and academic partners in the planning stage
• Provide a call center
• Expand our marketing campaign to reach a larger audience
Al Fikra 2014Timeline
Announcement: November 17th -19th 2014Launch Date: January 12th 2014End Date: TBD with Academic Partners
Applicants 2014 (Forecasted)
130 Submissions6 Winners
Workshops (Forecasted)
Six Financial Statement AnalysisSix Business Plan WritingThree Workshops led by SponsorsOne to One Coaching Sessions
*All Arabic Workshops will be held at Qatar University
University Students ProfessionalsAttends University Employed Professional
Unemployed Professional
Qatari Resident Qatari Resident
Target Audience
Eligibility Criteria
• Qatari college students and new graduates from Qatar
• Qatari professionals, entrepreneurs and postgraduates with business plans for Qatar
• For teams of residents living in Qatar, a Qatari partner per team is required in order to set a business with a legal structure that could be operated and registered in the State of Qatar
Proposed AwardsCash Prize 2013 2014
1st Place 50,000 QAR 140,000 QAR
2nd Place 30,000 QAR 70,000 QAR
3rd Place 20,000 QAR 40,000 QAR
Incubation
1st Place -2 Years - (QAR
1,460000)
2nd Place - 1 Year - (QAR 730,000)
3rd Place - 1 Year - (QAR 730,000)
ISTESHARA Coupons
1st Place - 100,000 QAR
2nd Place - 50,000 QAR
3rd Place - 25,000 QAR
Best University Award
- 50,000 QAR*This applies to both categories
One University will receive a cash prize of 50,000 QAR for participating and being the most involved
This will be measured through the following:• Amount of applications from that particular university• Amount of attendees to workshops from that particular
university
Best University Awards
Marketing Brief
Al Fikra 2014
Social Media
Website
Word of Mouth
Academic Partners
Sponsors
Newspapers
Marketing Deliverables
• Posters• Web Banners• E-mail Shot• Backdrop• Roll Ups• Welcome Pack & Notepad• Brochure & Notepad• Bag• USB
• Envelope & Invitation• E-Invite• Awards & Plaques• Certificates & Cheques• Film• Print Ads• Gift Item
KPIs
• Reach/Exceed Forecasted Applicant Target
• No. of People attending workshops
• Social Media Reach (compared to last year)
• Number of eligible applicants
• Higher involvement of Qatari participants
Milestones
Milestone Estimated Date
Press Conference/ Launch of Al Fikra Jan 13th
Online Application Opens Jan 14th
Online Application Closes (Deadline) March 31st
Business Plan Writing Workshops Jan 14th – Feb 9th
Financial Statement Analysis Workshops Feb 13th - Mar12th
Evaluation sessions by judging panel & Short listing Apr 1st – Apr 7th
Presentation Skills Workshop & One on One Mentoring Apr 8th – 24th
Final presentations to judges & winners selection Apr 27th – May 1st
Gala Dinner to Announce Final Winners and best University Award
May 9th
Platinum Sponsors
Start Up Development Partner
Economic Development Partner
Academic Partners
ENTERPRISE QATARWWW.EQ.GOV.QA
WWW.ALFIKRA.QA
TEL: 40125000FAX: 40125001