Message Projections 2 Month = TBD 6 Month = TBD 12 Month = TBD

NEED OVERVIEW ON AKON & UPFRONT

ALERTS

IN VENUE WAP SITE

TXT TO WIN CONTENT DOWNLOADS

MOBILE FAN CLUBS Between the 2009 media forecast, the audience growth in subscribers, combined with the

increase in awareness of the mobile program, planned marketing, plus Crobar mobile initiative management (MIM). Akon & Upfront mobile campaigns is estimating no less than TBD Messages will be sent and opened during the remainder of this year.

Sponsorship will be NIT (name in title) and will include all message units. 20 characters per text message/ alert. Akon & Upfront will provide short code promotion including NIT sponsor. The Alerts will be “presented by” NIT sponsor. Sponsor will have rights to promote sponsorship with Akon & Upfront Mobile and permission as to the use of Akon & Upfront Mobile Brand logos.

6 types of SMS Campaigns ---- sent via text message 160 characters total to mobile subscribers from all major carriers in the US including Tier 1- Sprint, Verizon, T-Mobile, AT&T, and Alltel.

B e g i n i n g A p r i l 7 , 2 0 0 9

M O B I L E m a r k e t i n g