akhil synonpsis

7/29/2019 Akhil Synonpsis

1/6

A

Dissertation Project Synopsis

On

Customer Perception toward investment in Mutual

Funds

Submitted To:-Dr. C.V.Divakar Sir

Under The Guidance Of

Mr. Henadeep KS

City Sales Manager

Share Khan Bangalore

Submitted By:-

Akhilesh Pandey(PGDMA-1102)

Dayananda Sagar Business School


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Company Introduction:

Sharekhan is the retail broking arm of SSKI, an organization with more

than eight decades of trust & credibility in the stock market. Sharekhan is

one of the top retail brokerage houses in India with a strong online trading

platform. It has one of the largest networks in the country with more than

800 outlets in more than 400 cities and Indias premier online trading portal

www.sharekhan.com.

The company offers:

Broking in Equities & Derivatives on NSE & BSE

Depository Services

Commodities Trading on MCX & NCDEX

IPO Services

Portfolio Management Services

Distribution Services

Structured Products with Fixed Returns

http://www.sharekhan.com/http://www.sharekhan.com/


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Introduction Of Study:

A Mutual is a pool of money, which is collected from many investors and

is invested by an asset management company to achieve some objective of theinvestors. Thus, a mutual fund is a collective investment process. An Asset

management Company(AMC) collects many investor money. It invest this in

various securities to generate return for the investor. Investor get returns after

deducting the related expenses. If there is any loss, it would be borne by the

investors. An Asset management company manages the pool of money; therefore,

it is also an indirect form of investment for investors

Objective Of The Study:

The study aims at analyzing the following major issues:

To enhance our knowledge about mutual fund

The objective of this study is to measuring satisfaction level of

Customers regarding MF.

To study the consumer awareness regarding mutual fund

To analyze the perception of existing investors about Mutual Fund.

Evaluate perception towards risk involved in mutual fund in comparison

to avenues

To study the diversification of mutual fund.



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Scope of study

This study will help in understanding the growing mutual fund market in India

This study will help to understand that How M F company functioning in recent

loom marker condition

This study will help to organization to understand the changing needs of the

customers

Limitation of study

The study is limited to specific area of the Bangolre City

The study has limited sample size of 50

The study has been limited by time and cost factors

The time has constraint of 2 to 4 weeks



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Research & Mythology

Primary Data:

Primary data are collected through personal and telephonic interviews with the

help of a structured questionnaire.

Secondary Data:

These data are collected from company sources, internet, magazines,

newspapers and reference books

TYPE OF SAMPLING USED

Non-probability type of sampling.

In non-probability sampling, the chance of any particular unit in the population being

selected is unknown. Since randomness is not involved in the selection process, an

estimate of the sampling error cannot be made. But this does not mean that the findings

obtained from non-probability sampling are of questionable value. If properly conducted

their findings can be as accurate as those obtained from probability sampling.

Convenience Sampling

As the name implies, a convenience sample is one chosen purely for expedience (e.g.,

items are selected because they are easy or cheap to find and measure. While few analysts

would find credibility in conclusions from such extreme cases, the inappropriateness of

using convenience sampling to estimate universe values is not widely recognized. The

major problem with this (and other non-probability method) is that one is unable to draw

objective inference about a rigorously defined universe. In practice, it is often found thatthe response given by "convenient" items in a universe differ significantly from the

responses given by universe items that are less accessible. As a result, unless one is

dealing with a known highly homogeneous universe (virtually all items responding alike),

convenience sampling should not be used to estimate universe values.

Sample Size



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The sample size taken in the project work is 50. The area selected is Bangalore and its

surrounding area.


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