ajinomoto moving forward to thailand 4 4.0_by_1234343_60369.pdf · birdy® canned coffee launched...

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AJINOMOTO MOVING FORWARD TO THAILAND 4.0 Ajinomoto Co., Inc., Japan Ajinomoto Co. (Thailand) Ltd. February 15, 2017 1

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Page 1: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

AJINOMOTO MOVING FORWARDTO THAILAND 4.0

Ajinomoto Co., Inc., JapanAjinomoto Co. (Thailand) Ltd.

February 15, 20171

Page 2: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

The Aspiration Of Ajinomoto Group

Saburosuke Suzuki IIFounder of the Ajinomoto Group

Dr. Kikunae IkedaDiscoverer of the Umami taste

‘Eat Well, Live Well'

2

To create good, affordable seasoning

to improve the nutrition of the people

Page 3: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Creating Values Of Amino Acids For Healthy Life

First product based on amino acid “AJI-NO-MOTO”

Ajinomoto Group

is the biggest Global Supplier of Amino Acids in the world

has know-how & technology of application of Amino Acids

Amino Acids

Analysis

Quality Assurance

Enzyme research

Technology

Expertise

R&D activities

Food Biotechnology Pharmaceutical/ Health

3

L-Glutamate

Page 4: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

First AJI-NO-MOTO® launched in Japan

1908 1960

Ajinomoto Co., (Thailand) Ltd. Established

1962

AJI-NO-MOTO® first production in Thailand (550 tons / year)

Dr. Kikunae Ikedadiscovered umami from seaweed, submitted application of patent

Ajinomoto Thailand Milestone

1933

Started selling AJI-NO-MOTO® in Thailand

1927

Started to exportAJI-NO-MOTO® to ASEAN

4

Page 5: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

RosDee® launched

1979

Birdy® canned coffee launched

1993

Ajinomoto Thailand Milestone (Cont.)

Now Ajinomoto Thailand has3 AJI-NO-MOTO® factorieswith 170,000 tons production per year

2017

Ajinomoto always grows with Thais for almost60 years with sales performance ≈ 41 billion bahtin fiscal year 2016

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Page 6: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Contribution to Thai Agriculture

• Cassava consumption ≈1,000,000 Tons/year

6

Total Cassava Consumption in Thailand

For AJI-NO-MOTO® production

14%

Page 7: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

ASEAN Business Activity Keywords

■Propose New deliciousness■Pursue No.1 deliciousness more and more■Health & Nutrition■Apply to more various life style■Deepen human touch and relation through

enjoying cooking

■Propose New deliciousness■Pursue No.1 deliciousness more and more■Health & Nutrition■Apply to more various life style■Deepen human touch and relation through

enjoying cooking

AffordablePrice & Package size

AvailableCan buy everywhere

ApplicableLocal adaptation&

Deliciousness

AcceptableLocal resource &

Environmental friendly

4 A

Attractive to Thai

SMILE DELICIOUS NUTRITION To THAI PEOPLE

5 A

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Page 8: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Ajinomoto Group Shared Value (ASV)

(employee’s salary, capital, advertising, marketing, R&D)

Improvement in Corporate value

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“Creating Shared Value” realized by Ajinomoto way

Page 9: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Social Issue Matrix for the Ajinomoto Group

Focus on… 1. Food Safety 3. Overnutrition2. Undernutrition 4. Senior Nutrition

Social Issue Matrix

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Page 10: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Contribute to create better life through

extending nutrition knowledge and

well-balanced food to Thai people

Develop and provide products and services

that focus on health benefits to promote healthy

life of elderly and successful aging society

Support canteen construction and

promote better nutrition for needy schools

in Thailand’s rural areas

Promote 4 Key Projects

10

Support athletes with nutritional foodand amino acid supplement

CHILDREN NUTRITION

AGING SOCIETY

ADULT DISEASE

SPORT SUPPORT

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Page 11: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Key Challenges For Ajinomoto Thailand

AGING SOCIETY

ADULT DISEASE

R&DINNOVATION

MONITORINGSYSTEM

CULTIVATENUTRITIONIST

Amino Vital Nutritional Guidance

School Canteens

Amino Index

Cancer ScreeningCHILDREN NUTRITION

Food Innopolis

Research

Innovative products

What they eat

Muscle Strength

Physical Preparation

SPORT SUPPORT

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Education support

Food & Nutrition promotion(Campaigns / activities)

Regulation

GOVERNMENTSUPPORT

Contribution to the Healthy lives of Thai People

Page 12: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Nutritionists / Scientists

Open & Linked Innovation

Ability toIdentify Customer Needs

Create Customer Value

Amino Acids

Technology

Research

Scientific data

Personnel development

Approx. 3,000 employees

294 Researchers & Engineers

10%

FoodInnopolis

UniversityGovernment

Ajinomoto

Collaboration

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PromoteNutrition

knowledge,Well-balanced food

andAmino acid function

Teachers

Doctors

Page 13: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

Recently received the 2017 honorable Award regarding

“Nutrition Development”

“Ajinomoto for Thais: Better Nutrition, Stronger Nation Project”

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Recognition Award From Thai Government

Page 14: AJINOMOTO MOVING FORWARD TO THAILAND 4 4.0_by_1234343_60369.pdf · Birdy® canned coffee launched 1993 Ajinomoto Thailand Milestone (Cont.) Now Ajinomoto Thailand has 3 AJI-NO-MOTO®

OUR MISSION

We contribute to the world’s food

and wellness, and to better lives for the future