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Alpha Imaging Technology Corp.

AIT Company ProfileProfessional Mobile Phone

Multimedia Solution

AIT Company ProfileAIT Company ProfileProfessional Mobile Phone Professional Mobile Phone

Multimedia SolutionMultimedia Solution

Copyright 2005

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Founded : October, 2002

HeadQuarter : HsinChu, Taiwan

Funding : US$ 7M

Chairman : M.K. Tsai

Major Shareholder : Founding Team/MTK

Alpha Imaging Technology (AIT) was founded in 10/2002 with major funding from MTK (MediaTekInc.). The first round funding is about $7M. M.K. Tsai, chairman of MTK, also serves as chairman of AIT. In year 2004 and 2005, AIT made profits with EPS about NT$11.

The founding team are veterans in ISP design and have deep know-how in image signal processing and multimedia technology.

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Others17%

EngineeringBackground

87%

Over 70% with Master Degree

AIT currently employs about 60 people. The number of employee continues to grow due to booming mobile phone market and the release of several successful products to the market.

AIT is very technology-oriented with over 90% of employee working on product development or technical support. Over 70% of employee receive master degree in engineering.

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MMP Product Line

ISP Product Line

AP Product Line

AIT’s products are divided into three product lines: AP (Application Processor) product line, ISP product line, and MMP (Mobile Multimedia Processor) product line.

The MMP product line is the most mature with generations of products released and mass production.

The first product of ISP product line, AIT818, will be released Q4/2005. This is a low cost ISP-only product that is very suitable for Smart phones, PDA phones, and 3G phones to augment the camera function.

The AP product line is under developing. The first product, AIT840, will function as host in mobile phone with full-featured multimedia functions.

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MMP Product Line :

AIT700 series:released Q2/2003AIT800 series: released Q3/2003AIT810 series: released Q3/2004 (cost down Q1/2005)AIT715 series: released Q4/2005AIT820 series: will be released Q1/2006AIT830 series: will be released Q3/2006

AIT has released several series of mobile multimedia processors.

The AIT700 series support feature-improved ISP(VGA) and JPEG. H263 video and LCD controller is also implemented..

The AIT800 series support feature-improved ISP(1.3M) and JPEG. H263 video and LCD controller and Java game is also implemented.

The AIT810 series support advanced ISP(up to 3M) and extensive audio and video functions such as MPEG4, MP3, AAC, AAC+, WMA, MIDI, etc.

The AIT715 series are for very low cost music phones.

The AIT820 series, which will be released Q1/2006, are for high end multimedia phones.

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ISP Product Line :

AIT818: will be released Q4/2005

Based on the ISP engine in the successful MMP products, AIT is developing an ISP-only product that is suitable for Smart phones, PDA phones, 3G phones, and feature phones with strong requirements on picture quality and extensive camera controls such as auto focus lens, mechanical shutter, and flash light control.

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AIT700G(For entry-level camera phone)

AIT800G(For entry-level camera phone.)

AIT715(For audio phone.)

AIT813G(For mid-end multimedia phone.)

AIT811T(For mid-high end multimedia phone.)

AIT820(For high end multimedia phones)

Camera resolution VGA Up to 1.3M Up to 1.3M Up to 1.3M Up to 3.0M Up to 8.0M

Embedded ISP ISP+ ISP ISP+ ISP+ ISP+ ISP+

JPEG codec Yes Yes Yes Yes Yes Yes

H263 codec Yes Yes Yes Yes Yes Yes

H264 decode No No No No No Yes

MPEG4 codec No No I frame only Yes (QCIF 30fps) Yes (CIF 15fps) Yes (VGA 30fps)

MP3 codec No No Decode Decode Decode Encode/Decode

AAC codec No No Decode Decode Decode Encode/Decode

AMR codec No No Yes Yes Yes Yes

AAC+ decode No No No Yes Yes Yes

WMA decode No No No Yes Yes Yes

64-poly MIDI No No Yes Yes Yes Yes

TV out No No No No No Yes

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AIT MMP Products Roadmap

2.1M

5M

VGA

3M

1.3M 1.3M, ISP, JPEG, ARM7H.263/MPEG4,

AMR/AAC/MP3/EAAC+/WMAAMR, 64-poly MIDI,

Surround sound

VGA, ISP,JPEG/H.263, MPEG4 decode

AIT700GAIT700G

AIT811TAIT811T

AIT813GAIT813G

AIT820AIT820 AIT830AIT830

AIT715AIT715 1.3M, ISP, ARM7JPEG/H.263/MPEG4 ,

AMR/AAC/MP3 decode,AMR encode, 64-poly MIDI,

Surround sound

3.0M, ISP, JPEG, ARM7H.263/MPEG4

AMR/AAC/MP3/EAAC+/WMA, AMR, 64-poly MIDI,

Surround sound

8.0M, ISP, JPEG, ARM9H.263/MPEG4 (VGA 30fps),

AMR/AAC/MP3/WMA/EAAC+,AMR/AAC/MP3 encode, 64-poly MIDI,

Surround sound,DRM, TV out,

software 3D game engine

AIT820 ++ hardware 3D,

H264, VC1, crypto engine,

SMIA

(for mid/high-end Multimedia phone)

(for mid-end Multimedia phone)

(for entry-levelcamera phone)

(for mobile

TV phone)8M

(for high-end Multimedia phone)

AIT840AIT840

(application integrated

MMP )

(for Audio phone)

H1’2005 H2’2005H2’2003 H1’2004 H2’2004 H1’2006 H1’2007H2’2006

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AIT ISP Products Roadmap

2.1M

5M

VGA

3M

71 23 4 5

1.3M

5.0M, ISP, AF, JPEG

AIT818AIT818

8M

5.0M, ISP, AF, JPEG, SMIA

AIT818AAIT818A

AIT819AIT819

8.0M, ISP-3G, AF, JPEG, SMIA, Stabilizer,

AF lens driver

212 12 18 9 10

Q4’2006 Q1’20078 9 1011 114 5

Q1’2006 Q2’2006 Q3’20061 36 7 6 7

Q2’2007 Q3’2007

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IC/SoC IC/SoC DDesignesign::Hardware based ISP (Image Signal Processing) Embedded processor SoC (ARM, 8051)Low-power IC process

AIT’s ISP is hardware-based. It can process images on-the-fly in real time without requiring large image buffer. The overall chip size and cost can be reduced.

AIT’s chips all embed either an ARM or 8051 processor. This allows very flexible control and programmable features.

AIT’s design team is also very experienced in low-power IC design. All of AIT’s products are designed with power constraint and manufactured with low-leakage process, therefore consumes very low leakage current during standby mode, and very low power consumption during active mode.

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AlgorithmsAlgorithms::

AAdvanceddvanced ISPISP (AE, AWB, AF, lens shading, defect pixel compensation, noise reduction, …)

High performance low buffer size video engine for MPEG4/H263

High quality low code size audio engine for

MP3/WMA/AAC/AAC+/AMR/α-3DTM surround sound /α-EQTM

AIT supports very extensive ISP features. These include auto-exposure, auto-white-balance, auto-focus, lens shading compensation, automatic defect pixel compensation, … etc. The technology is based on many years of digital still camera experience and extended to accommodate special requirements and limitations of mobile phones.

AIT invests great amount of engineering resources on the development and improvement of key technologies. For example of MPEG4 engine, AIT’s algorithm requires very small buffer size to achieve the same performance. The overall die size and chip cost can then be reduced.

On the audio, AIT also spends great effort in reducing the code size and CPU bandwidth requirement while maintaining the same or better audio quality. For example, AIT’s implementation of EAAC+ is probably the most optimized in the industry with (code+data) smaller than 170KB and requires only 59MHz of ARM7 bandwidth.

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Over 20 patents in image processing.Over 20 patents in image processing.

Expertise in Image Tuning and Qualification SupportExpertise in Image Tuning and Qualification Support::

Camera module analysis (noise analysis, MTF measurement,Camera module analysis (noise analysis, MTF measurement,

lens shading analysis, space color nonlens shading analysis, space color non--uniformity analysis,uniformity analysis,

focus test, focus test, ……etc.)etc.)

Image Quality Production Planning Support

Image Quality Auto Testing Program

Through years of experiences in ISP designs, AIT has accumulated deep know-how on image processing. AIT has developed a full set of tools and programs that help in the analysis, test, and tuning of image quality.

In less than 3 years since founded, AIT has over 20 patents in image processing either been granted or pending.

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AIT inAIT in--house developed technologieshouse developed technologies::

ISPISP

JPEG, MPEG4, H263

MP3, AAC, AMR, EAAC+, 3D sounds

2D and JAVA graphic engines

AIT developed most of the key technologies in-house. These include ISP, JPEG, MPEG4, H263, MP3, AAC, AMR, EAAC+, 3D sounds , 2D graphic engine, and JAVA accelerators.

Also, AIT has ported WMA, 64-poly MIDI, DRM, onto our platforms.

AIT has implemented PC-cam, MTP for Windows DRM, virtual COM, USB storage, file systems, etc. to offer complete mobile multimedia solutions.

AIT is now working on H264 for mobile TV, TV-encoder, 3D graphic engines (OpenGL-ES) for 3D MMI and games, DV camcorder (MPEG4 640x480 30fps, AAC encode), and will soon start the development of video stabilizer, PictBridge direct printing, VC1, WMA pro+, video/music streaming, and 3G-324M video conferencing.

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Own Brand ODM Through ODM

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BenQ A520 NEC N342iSeimens ST60

BenQ S670C Panasonic X300 Moto A668

NEC N110

Philips

Hitachi 668 Panasonic SC3XG799

GPLUS G901~910

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Siemens CL75

VK VK700

Inno i3100

Moto A732

Hitachi HTG-268

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Low cost, feature rich solutions.Low cost, feature rich solutions.Proven by Global Mobile Makers, brand names and Proven by Global Mobile Makers, brand names and ODMsODMs..KnowKnow--how in image processing and image tuning.how in image processing and image tuning.InIn--house technologies. house technologies. Large FAE team for global onLarge FAE team for global on--site support.site support.

IC Foundry capacity support.IC Foundry capacity support.

Experience working with most Experience working with most baseband baseband ICs (MTK, ADI, TI, ICs (MTK, ADI, TI, AgereAgere, Philips, , Philips,

SkyworksSkyworks, , InfineonInfineon).).

EExperience xperience working with most sensors (Micron, OV, Samsung, working with most sensors (Micron, OV, Samsung, HynixHynix, ESS, , ESS,

Toshiba, Sony, Sharp, Matsushita).Toshiba, Sony, Sharp, Matsushita).

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AIT is continuing working on products that enable mobile phones AIT is continuing working on products that enable mobile phones forfor-- DV camcorderDV camcorder-- MMobile obile TVTV-- VVideo ideo conferencingconferencing-- MMusicusic/video streaming/video streaming-- 33D gamesD games-- EE--commercecommerce-- …………..

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See you in your mobile phones See you in your mobile phones …………