Beyond CoverageThe Femtocell as the Hub of the Connected Home: Bridging Mobile and Home LifeAvren Femtocells Asia Conference March 23rd, 2009, Tokyo, Japan

No Coverage?

HorizontalCoverage

VerticalCoverage

HubBub Femtocells Deliver Complete Coverage

HorizontalCoverage

VerticalCoverage

Japan

2km

(C) INCREMENT P Corp.

2km

Confidential

(C) INCREMENT P Corp.

Microcells Already Blanket Much of Japan

Mobile Services Outdoors

No Calls in Koya-san

Mobile Services Indoors

Mobile Broadband Indoors?

Enter the Femtocell: Airvana User Labs Trial Results

Probability Indoor Airlink Data Rate Exceeds Given Value

0%10%20%30%40%50%60%70%80%90%

100%

0 500 1000 1500 2000 2500 3000 3500

Indoor Airlink Data Rate (kbps)

FemtocellsMacroCells

This figure summarizes our comparison between indoor coverage for femtocells and the macro network. The X Axis represents the requested 1xEV-DO Rev. A airlink data rate and the Y Axis represents the probability that the indoor requested data rate exceeds the X Axis. These results were taken on a network in the Americas and are representative of EVDO and HSPA networks around the world

Femtocells transform the user experience indoors with complete vertical coverage

HubBub Femtocell

Bringing Your Mobile Life Home and Your Home Life Mobile

(Video)

Femtocells: The Center of the Digital Home

Femtocells: The Center of Family Communication

Bridging: Home Device Playback

Bridging: Universal Placeshifting

Bridging: Content Synchronization

Bridging and Control: Remote Control of Your Home

Presence: Notifications, Alerts and Actions

Halle &Halle & Jared have Jared have

arrived home arrived home from schoolfrom school

Presence & Convergence: Virtual Private Number

The 7 Unique Traits of the Femto Cell

3. Connects Remotely to

home network

6. Enables mobile

broadband indoors

7. Creates new social network

2. Knows when user is

home

5. Is an entry/end point

inside home

4. Managed by mobile operator

1. Bridges mobile & home

worlds

The 7 Unique Traits of the Femto Cell

Bridges mobile and wireline

worlds

1. Bridges mobile & home

worlds

knows abouthandsets

is part of home network

The 7 Unique Traits of the Femto Cell

Knows when user is at home

Unique, accurate Presence information– Enables new presence/proximity applications– Enhances existing presence applications

2. Knows when user is home

The 7 Unique Traits of the Femto Cell

Connects to home network while user is

away

Extends home network to remote deviceCan still reach handset away from home

3. Connects remotely to

home network

The 7 Unique Traits of the Femto Cell

Is managed by the mobile

operator

Beach-head to deliver a variety of new managed services in the homeCan deliver to other screensServices can have a network componentComplements existing delivery platform

4. managed by mobile operator

The 7 Unique Traits of the Femto Cell

Is an entry/end point inside the

home

Local communicationsPersonal portal, personal proxyPersonalization nodeBusiness applications

5. Is an entry/end point

inside home

Macro

Internet

The 7 Unique Traits of the Femto Cell

Provides mobile

broadband inthe home

6. Provides mobile

broadband indoors

The 7 Unique Traits of the Femto Cell

Creates a new social network7. Creates a new social

network

Peer-to-Peer Connectivity

Static or dynamic groups

The 7 Unique Traits of the Femto Cell

3. Connects Remotely to

home network

6. Enables mobile

broadband indoors

7. Creates new social network

2. Knows when user is

home

5. Is an entry/end point

inside home

4. Managed by mobile operator

1. Bridges mobile & home

worlds

Femtozone Application Building Blocks1. Femto Application Client (resides in femtocell or femtomodule)

Implements the “local” application logicConnects to home devices, synchronizes with Application Server, traverses home firewalls, sets up local communications, provides data format and media conversion/handling, etc.

2. Optional Network Application Server Adds a network portion to the applicationProvides service orchestration, network application business logic, convergence with other services, remote access, security and authentication, service backend, accounting, service management, manages provisioning and updates, etc.

3. Optional Handset client (browser-based access may be used)Runs the mobile portion of the applicationSynchronizes with application Server and Femto Client and Network Application Server, runs handset GUI, manages handset resources, boosts performance, monitors perceived quality of experience, etc.

FemtoApplicationClient

FemtoApplication

Client FemtoApplicationClient

Femtozone Services: Components

Home Network

Core

Phone Clients [optional]Phone Platforms [existing]

Internet

Air Interface

Network InterfaceTo FGW and FSM

[Existing]

NetworkApplication Server

[optional]

FGW

Femto/NetworkApplication Interface

[optional]

Monetizing Femtozone ServicesA

PP

APPAP

P

APP

Bundle Femtocell +Services into unique“Home Appliance”

Application Store fordirect purchasing/download

Thank You