airtel project
TRANSCRIPT
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
EXECUTIVE SUMMARY
In today’s dynamic and competitive marketing world marketer trying to
fulfill the needs and wants of customers in a effective ways better than the
competitors .Now the ultimate aim of the marketer is not only to sell his
products along with that he is trying to defeat the competitors of the same
sector. Through marketing survey we can easily find out the market potentiality
of each company as well as we can know the marketing strategies adopted by
the companies to become No.1.
This project is a small effort towards understanding the Market
potentiality of each broadband service providing companies in Bangalore City.
MARKET RESEARCH OBJECTIVES AND SUB-OBJECTIVES
Research Objectives
Comparative study of AirTel Broadband with other Broadband service
providing companies
To map out the market potentiality of Broadband service providing
companies.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Sub Objectives
To know the customer awareness of various Broadband service providing
companies in Bangalore city.
To know the customer preference towards the various Broadband service
providing companies.
To find out the various reasons contributing in the selection of Broadband
connections.
To find out the level of satisfaction of respondents on various attributes with
their existing Broadband connection.
To enumerate the role of media in the choice of a particular Broadband
service providing company.
METHODOLOGY
A sample size of 110 was selected for comparative analyses of AirTel
broadband with other broadband service providers in Bangalore City. The
methods used in conducting this Marketing Research were Personal Interviews
aided with Questionnaires
K.L.E.S’s Institute of Management Studies and Research, Hubli
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MARKETING RESEARCH
(An Introduction to the subject)
Marketing Research is an effort to know the market size and shape of a
particular product. It is a detailed study of consumers needs satisfaction levels,
preferences and expectations from the particular products.
This project was undertaken to study the awareness levels of various
Broadband service providing companies, Customer preferences and also to
know the various factors considered by the Customers while selecting the
Broadband service and the satisfactions of the customers towards the attributes
the Broadband service provide by various companies.
Findings of the Project (In Brief)
Out of 110 samples, 97 respondents are having Broadband connections.
According to the survey, out of 97 respondents who are having Broadband
connections, 92 respondents are aware of AirTel, 81 respondents are aware of
BSNL (i.e., Data One), 10 respondents are aware of Satyam, 13 respondents are
aware of Reliance, 17 are aware of TATA Indicom and 13 are aware of other
Broadband service providing companies.
The attributes, which the consumers take in to consideration, are Service,
Speed, Capacity, Tariff plan, Connectivity.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Conclusion
We can conclude that, the awareness level of AirTel Broadband service
is more than other Broadband service providers.
More number of respondents prefer AirTel Broadband Connection i.e.,52
out of 97.
Mostly, Service, speed, Tariff plans are the three attributes, which are
considered by the Costomers while selecting broadband service.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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INTRODUCTION
BHARATI ENTERPRISES:
Bharti Enterprises has been at the forefront of technology and has
revolutionized telecommunications with its world class products and services.
Established in 1976, Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit. Bharti provides a range of
telecom services, which include Cellular, Basic, Internet and National Long
Distance. Bharti also manufactures and exports telephone terminals and
cordless phones. Apart from being the largest manufacturer of telephone
instruments in India.
Bharati Enterprises has joint venture with world leaders like
Singtel (Singapore Telecom);
Warburg Pincus, USA;
Telia, Sweden;
Asian infrastructure find,
Mauritius; International Finance Corporation, USA
New York Life International, USA.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BSNL :
On October 1, 2000 the Department of Telecom Operations, Government
of India became a corporation and was christened Bharat Sanchar Nigam
Limited(BSNL). Today, BSNL is the largest Public Sector Undertaking of
India with authorized share capital of $ 3977 million and networth of $ 14.32
billion.
OBJECTIVES:
Improvement of the already impeccable quality of telecom services.
Expansion of telecom network.
Introduction of new telecom services in all villages.
Instilling confidence among its customers.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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TATA INDICOM:
The Tata Group's commitment to building a substantial presence in
India's telecom industry has seen it play a leading role in the development of the
country's communications infrastructure. The telecom services of the Group are
offered under the brand name Tata Indicom, and cover all segments, from retail
and enterprise to wholesale and international. The objective is to make Tata
Indicom
The preferred telecommunications choice of customers across the
country.
Tata Teleservices, which heralded convergence technologies in the
Indian telecom sector, is the world leader in the fixed wireless service market,
with a customer base of 1.8 million.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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RELIANCE INFOCOMM:
Reliance Infocomm is the outcome of the late visionary Dhirubhai
Ambani's (1932-2002) dream to herald a digital revolution in India by bringing
affordable means of information and communication to the doorsteps of India's
vast population.
Working at breakneck speed, from late 1999 to 2002 Reliance Infocomm
built the backbone for a digital India - 60,000 kilometers of fiber optic
backbone, crisscrossing the entire country.
Reliance Infocomm network is a pan India, high capacity, integrated
(wireless and wireline) and convergent (voice, data and video) digital network,
designed to offer services that span the entire Infocomm value chain -
infrastructure, services for enterprises and individuals, applications and
consulting. The network is designed to deliver services that will foster a new
way of life for a New India.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND
Introduction
Telecom Companies uses broadband services worldwide to leverage
their existing investment in copper in the local loop. Copper as a last-mile
delivery medium has the advantage of near-universal penetration, and local
Telecom Companies are increasingly eyeing broadband services on it as a
means of ‘hitting back’ at cable operators who have begun infringing on their
turf by their bundled Internet offerings.
WHAT IS BROADBAND?
To state the obvious, ‘broadband’ indicates a means of connectivity at a
high or ‘broad’ bandwidth. In India, TRAI has defined broadband as any
connectivity delivered to the end user at a bandwidth greater than 256 kbps.
THE INDIAN SCENARIO
Broadband services in India have not yet really taken off because none
of the major Telcos has been able to rollout such services in a really big way so
far. Broadband penetration is, of course, dependent upon PC penetration as a
major factor. India lags behind other major countries of the region by a
substantial margin
K.L.E.S’s Institute of Management Studies and Research, Hubli
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Broadband service providing companies:
BSNL(Data One)
Bharati Infotel Limiterd(AirTel)
TATA Indicom
Reliance Infocomm
Satyam
BSNL :
BSNL is in the process of commissioning of a world class, multi-gigabit,
multi-protocol, convergent IP infrastructure through National Internet
Backbone–II (NIB-II), that will provide convergent services through the same
backbone and broadband access network. The Broadband service will be
available on DSL technology (on the same copper cable that is used for
connecting telephone), on a countrywide basis spanning 198 cities.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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Objectives :
To provide high speed Internet connectivity (upto 8 Mbps)
To provide Virtual Private Network (VPN) service to the broadband
customers
To provide dial VPN service to MPLS VPN customers.
To provide multicast video services video-on-demand, etc. through the
Broadband Remote Access Server (BRAS).
To provide a means to bill for the aforesaid services by either time-based
or volume-based billing. It shall provide the customer with the option to
select the services through web server
To provide both pre-paid and post paid broadband services
K.L.E.S’s Institute of Management Studies and Research, Hubli
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TATA Indicom :
High Speed Internet services from Tata Indicom
Tata Indicom offers high bandwidth, reliable, secure and cost effective
Internet connectivity on Broadband ADSL (Asynchronous digital subscriber
line). Businesses in IT, hospitality, travel agents, logistics companies, stock
brokers and financial companies, corporate offices, cyber-cafes and many more
are connected on Broadband Internet.
More Email, more downloads, more audio streaming, online ERP,
VPNs…. You name it! You can do it on Broadband Internet.
Broadband Internet service offers:
Bandwidth on demand
Quick browsing & fast email speeds
Instant file downloads
Reliable & secure connection
Pay-as-you-use and flat rate billing options
Quick & professional installation
24-7 customer care
K.L.E.S’s Institute of Management Studies and Research, Hubli
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RELIANCE :
Reliance Broadband Internet Access provides carrier class Internet
bandwidth through a dedicated connection over the IP backbone. With "Fiber to
building" approach of Reliance and international capacity operated by a Group
Company, Reliance delivers an unmatched service quality level to an enterprise
customer.
Reliance Broadband brings 'Broadband Internet Access" for business and
consumers.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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AIRTEL
Airtel Broadband Service is the fixed line service from Bharati.It
already operates 5 circles Delhi, Haryana, MP & Chattisghar, TamilNadu, UP
(West), and Karnataka and is about to launch services in several others.
Airtel Broadband & Telephone Services has been a part of the telecom
fabrics of Karnataka since 2001,and has around 2,00,000 subscribers in the
state.
With 512@work, Airtel Broadband is approximately 10 times faster
than an analogue connection, yet costs as little as dialup. Large data
applications, faster file transfer, Streaming multimedia and heavy duty suffering
all become easy.
Airtel Broadband is having 1,50,000 subscribers nationwide.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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Organization structure
MARKET RESEARCH SUB OBJECTIVES AND HYPOTHESIS
OBJECTIVE 1 : To know the customer awareness of various
Broadband service providing companies in
Bangalore city.
Hypothesis1(a) : 100% of the respondents are aware of Airtel
Broadband service.
Hypothesis1(b) : 90% respondents are aware of BSNL Broadband
service.
K.L.E.S’s Institute of Management Studies and Research, Hubli
SOUTH NORTH CENTRAL EAST
RESIDENTIAL(A.M)SURESH
P C OD.PRASHANT
H
S M ES.LAKKOND
COMMERCIAL(A.M)RAJKUR.C.R
TEAM LEADER(ASHITOSH)
ZONAL MANAGER
(Shrinivas Rao)
15
C E O(P.Pradeep)
(P.Prradeep)(
C O O(Ganesh Madhavan)
General Manager(P.Narayan)
SALES EXECUTIVES
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Hypothesis1(c) : 10% of respondents are aware of Satyum
Broadband service.
Hypothesis1(d) : 40% of respondents are aware of Reliance
Broadband service.
Hypothesis1(e) : 00% of respondents are aware of TaTa indicom
Broadband service.
Hypothesis 1(f) : 20% of respondents are aware of other Broadband
service.
OBJECTIVE 2 : To know the customer preference towards the
various Broadband service providing companies
Hypothesis2(a) : 40% of respondents are having AirTel Broadband
connection.
Hypothesis2(b) : 60 % of respondents are BSNL Broadband
Connection.
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Hypothesis2(c) : 00% of the respondents having Satyam Broadband
Connection.
Hypothesis2(d) : 00% of the respondents having Reliance Broadband
Connection.
OBJECTIVE 3 : To find out the various reasons contributing in
the selection of Broadband connections.
Hypothesis3(a) : 50% of the customers consider Service providing by
the companies while selecting particular service.
Hypothesis3(b) : 40% of the customers consider the connectivity
while selecting particular service.
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Hypothesis3(c) : 00% of the customers consider the Offers providing
by the company while selecting particular service.
Hypothesis3(d) : 10% of the customers consider the Speed while
selecting particular service.
Hypothesis3(e) : 00% of total respondents consider the Tariffpaln set
by the company while selecting particular service.
OBJECTIVE 4
AIRTEL
To find out the level of satisfaction of respondents on various attributes
with their existing Broadband connection.
Hypothesis4A(a) : Almost 20% of customers satisfied with the Service
provided by Airtel
Hypothesis4A(b) : Less than 0% of customers satisfied with the Tariffplan K.L.E.S’s Institute of Management Studies and Research,
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
set by Airtel
Hypothesis4A(c) : More than 40% of customers satisfied with the
Connectivity of Airtel Broadband service.
Hypothesis4A(d) : Almost 20% of customers satisfied with the Offers
provided by Airtel
Hypothesis4A(e) : Almost 00% of customers satisfied with the Capacity
provided by Airtel
OTHERS
Hypothesis4B(a) : More than 66% of customers satisfied with the
Service provided by Other Companies.
Hypothesis4B(b) : Less than 33% of customers satisfied with the
Tariffplan set by Other companies
Hypothesis4B(c) : 50% of customers satisfied with the Connectivity of
other Broadband service.
Hypothesis4B(d) : Almost 33% of customers satisfied with the Offers K.L.E.S’s Institute of Management Studies and Research,
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
provided by Other Companies.
Hypothesis4B(e) : 66% of customers satisfied with the Speed of Other
Broadband services.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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OBJECTIVE 5.
To enumerate the role of media in the choice of a particular
Broadband service provider.
Hypothesis 5 (a) : Company Personals inspired 50% of customers.
Hypothesis 5 (b) : Almost 00 % of customers were inspired by
Friends.
Hypothesis 5 (c) : Media inspired almost 10 % of customers.
Hypothesis 5 (d) : Only 10 % of customers were self inspired.
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HYPOTHESIS CALCULATION
1. To know the customer awareness of various Broadband service
providing companies in Bangalore city.
a). 100% of the respondents are aware of Airtel Broadband service.
Null Hypothesis - H0 : P0 > 0.99
Alternate Hypothesis - H1 : P1 <=0.99
p = 95%
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.95 – 0.99) √97
√ 0.99 (1- 0.99)
= -4.21 < -1.645
Therefore, Null-hypothesis rejected.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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b) 90% respondents are aware of BSNL Broadband service.
Null Hypothesis - H0 : P0 > 0.90
Alternate Hypothesis - H1 : P1 <=0.90
p =83%
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.83 – 0.90) √97
√ 0.90 (1- 0.90)
= -2.44 < -1.645
Therefore, Null-hypothesis Rejected
K.L.E.S’s Institute of Management Studies and Research, Hubli
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c) 10% of respondents are aware of Satyum Broadband service
Null Hypothesis - H0 : P0 > 0.10
Alternate Hypothesis - H1 : P1 <=0.10
p = 0.10
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.10 – 0.10) √97
√ 0.10 (1- 0.10)
= 0.00 > -1.645
Therefore, Null-hypothesis accepted..
K.L.E.S’s Institute of Management Studies and Research, Hubli
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d) 40% of respondents are aware of Reliance Broadband service
Null Hypothesis - H0 : P0 > 0.40
Alternate Hypothesis - H1 : P1 <=0.40
p = 0.13
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.13 – 0.40) √97
√ 0.40 (1- 0.40)
= -5.42 < -1.645
Therefore, Null-hypothesis rejected.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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1.e) 00% of respondents are aware of TaTa indicom Broadband service.
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 =0.00
p = 0.17
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.17 – 0.00) √97
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore, Null-hypothesis accepted..
K.L.E.S’s Institute of Management Studies and Research, Hubli
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f) 20% of respondents are aware of other Broadband service
Null Hypothesis - H0 : P0 > 0.20
Alternate Hypothesis - H1 : P1 <=0.20
p = 0.32
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.32 – 0.20) √97
√ 0.20 (1- 0.20)
= 2.95 > -1.645
Therefore, Null-hypothesis accepted..
K.L.E.S’s Institute of Management Studies and Research, Hubli
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2. To know the customer preference towards the various Broadband
service providing companies
a) 40% of respondents are having AirTel Broadband connection.
Null Hypothesis - H0 : P0 > 0.40
Alternate Hypothesis - H1 : P1 <=0.40
p = 0.54
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.54 – 0.40) √97
√ 0.40 (1- 0.40)
= 1.50 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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b) 60 % of respondents are BSNL Broadband connection.
Null Hypothesis - H0 : P0 > 0.60
Alternate Hypothesis - H1 : P1 <=0.60
p =0.40
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.40 – 0.60) √97
√ 0.60 (1- 0.60)
= -2.45 > -1.645
Therefore, Null-hypothesis rejected.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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c) 00% of the respondents having Satyam Broadband Connection.
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 <=0.00
P=0.04
z = (P-P0) √ n
√ P0 (1-P0)
z = (0..04– 0.00) √ 97
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore,Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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d) 00% of the respondents having Reliance Broadband Connection.
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 <=0.00
P=0.04
z = (P-P0) √ n
√ P0 (1-P0)
z = (0..04– 0.00) √ 97
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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e) 00% of the respondents having Reliance Broadband Connection
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 <=0.00
P=0.00
z = (P-P0) √ n
√ P0 (1-P0)
z = (0..00– 0.00) √ 97
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore,Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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3. To find out the various reasons contributing in the selection of
Broadband connections
a) 50% of the customers consider Service providing by the companies
while selecting particular service.
Null Hypothesis - H0 : P0 > 0.50
Alternate Hypothesis - H1 : P1 <=0.50
P=0.49
z = (P-P0) √ n
√ P0 (1-P0)
z = (0..49– 0.54) √ 97
√ 0.50(1- 0.50)
= -9.7 < -1.645
Therefore, Null-hypothesis rejected.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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b) 40% of the customers consider the connectivity while selecting
particular service.
Null Hypothesis - H0 : P0 > 0.40
Alternate Hypothesis - H1 : P1 <=0.40
P=0.24
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.24.– 0.40) √ 97
√ 0.40 (1- 0.40)
= -1.50 > -1.645
Therefore,Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
c) 00% of the customers consider the Offers providing by the company
while selecting particular service.
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 <=0.00
P=0.04
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.04.– 0.00) √ 97
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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d) 10% of the customers consider the Speed while selecting perticuler
service.
Null Hypothesis - H0 : P0 > 0.10
Alternate Hypothesis - H1 : P1 <=0.10
P=0.33
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.33.– 0.10) √ 97
√ 0.10 (1- 0.10)
= 2.27 > -1.645
Therefore,Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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e) 00% of total respondents consider the Tariffpaln set by the company
while selecting particular service.
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 =0.00
P=0.10
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.10.– 0.00) √ 97
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore,Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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4 A) To find out the level of satisfaction of respondents on various
attributes with their existing Broadband connection.
AIRTEL :
a) Almost 20% of customers satisfied with the Service provided by Airtel
Null Hypothesis - H0 : P0 > 0.20
Alternate Hypothesis - H1 : P1 <=0.20
P=0.60
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.60.– 0.20) √ 52
√ 0.20 (1- 0.20)
= 5.9 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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b) Less than 00% of customers satisfied with the Tariffplan set by Airtel
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 <=0.00
P=0.34
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.34.– 0.20) √ 52
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore,Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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c) More than 40% of customers satisfied with the connectivity of AirTel
Broadband.
Null Hypothesis - H0 : P0 > 0.40
Alternate Hypothesis - H1 : P1 <=0.40
P=0.99
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.99.– 0.40) √ 52
√ 0.40 (1- 0.40)
= 4.70 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
40
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
c) Almost 20% of customers satisfied with the Offers provided by Airtel
Null Hypothesis - H0 : P0 > 0.20
Alternate Hypothesis - H1 : P1 <=0.20
P=0.40
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.40.– 0.20) √ 52
√ 0.20 (1- 0.20)
= 1.46 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
41
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
d) Almost 00% of customers satisfied with the Capacity provided by
Airtel
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 =0.00
P=0.42
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.42.– 0.00) √ 52
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
42
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
4 B) OTHER THAN AIRTEL
a) More than 66% of customers satisfied with the Service provided by
Other Companies.
Null Hypothesis - H0 : P0 > 0.66
Alternate Hypothesis - H1 : P1 <=0.66
P=0.80
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.80.– 0.66) √ 45
√ 0.66 (1- 0.66)
= 1.24 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
43
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
b) Less than 33% of customers satisfied with the Tariffplan set by Other
companies
Null Hypothesis - H0 : P0 > 0.33
Alternate Hypothesis - H1 : P1 <=0.33
P=0.40
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.40.– 0.33) √ 45
√ 0.33 (1- 0.33)
= 2.42 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
44
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
c) 50% of customers satisfied with the Connectivity of other Broadband
service.
Null Hypothesis - H0 : P0 > 0.50
Alternate Hypothesis - H1 : P1 <=0.50
P=0.57
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.57.– 0.50) √ 45
√ 0.50 (1- 0.50)
= 0.54 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
d) Almost 33% of customers satisfied with the Offers provided by Other
Companies.
Null Hypothesis - H0 : P0 > 0.33
Alternate Hypothesis - H1 : P1 <=0.33
P=0.26
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.26.– 0.33) √ 45
√ 0.33 (1- 0.33)
= -0.49 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
46
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
e) 66% of customers satisfied with the Speed of Other Broadband
services
Null Hypothesis - H0 : P0 > 0.66
Alternate Hypothesis - H1 : P1 <=0.66
P=0.64
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.64.– 0.66) √ 45
√ 0.66 (1- 0.66)
= -0.28 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
47
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
5) To enumerate the role of media in the choice of a particular Broadband
service provider.
a) 50% of customers were inspired by Company Personels.
Null Hypothesis - H0 : P0 > 0.50
Alternate Hypothesis - H1 : P1 <=0.50
P=0.42
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.42.– 0.50) √ 97
√ 0.50 (1- 0.50)
= -0.90 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
b) Almost 00 % of customers were inspired by Friends.
Null Hypothesis - H0 : P0 > 0.00
Alternate Hypothesis - H1 : P1 <=0.00
P=0.15
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.15.– 0.00) √ 97
√ 0.00 (1- 0.00)
= 0.00 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
c) Almost 10 % of customers were inspired by Media.
Null Hypothesis - H0 : P0 > 0.40
Alternate Hypothesis - H1 : P1 <=0.40
P=0.35
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.35.– 0.40) √ 97
√ 0.40 (1- 0.40)
= -1.60 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
d) Only 10 % of customers were self inspired.
Null Hypothesis - H0 : P0 > 0.10
Alternate Hypothesis - H1 : P1 <=0.10
P=0.12
z = (P-P0) √ n
√ P0 (1-P0)
z = (0.12.– 0.10) √ 97
√ 0.10 (1- 0.10)
= 0.19 > -1.645
Therefore, Null-hypothesis accepted.
K.L.E.S’s Institute of Management Studies and Research, Hubli
51
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Q 1.TABLE SHOWING THE NUMBER OF RESPONDENTS HAVING
BROADBAND CONNECTIONS
YES NO
88% 12%
INFERANCE:
MORE THEAN 50% OF RESPONDENTS ARE HAVING BROAD
BAND CONNECTION IN BANGALORE CITY
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Q.2 TABLE SHOWING THE CUSTOMER AWARENESS OF VARIOUS
BROADBAND SERVICE PROVIDERS
COMPANIES PERCENTAGE
AIRTEL 38%BSNL 33%
SATYAM 04%RELIANCE 05%
TATA INDICOM 07%OTHERS 13%
INFERANCE:
AWARENESS LEVEL OF AIRTEL AND BSNL IS MORE AS
COMPARED WITHOTHER BROAD BAND SERVICES.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Q.3 TABLE SHOWING THE MARKET POTENTIALITY OF THE
VARIOUS BROADBAND SERVICE PROVIDERS
COMPANIES PERCENTAGE
AIRTEL 54%
BSNL 40%
SATYAM 4%
RELIANCE 4%
TATA INDICOM 0%
INFERANCE:
MORE THEAN 90% OF THE MARKET IS COVERED BY AIRTEL
AND BSNL
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Q4 . TABLE SHOWING THE NUMBER OF YEARS THAT
RESPONDENTS HAVING THE SERVICE.
YEARS PERCENTAGE
<1 14%
1 TO 2 51%
2 TO 3 33%
>3 4%
INFERANCE:
MOST OF THE RESPONDENTS USING BROADBAND SERVICES
SINCE MORE THAN 1 YEAR.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Q.5 TABLE SHOWING THE EFFECT OF THE VARIOUS FACTORS
WHICH INSPIR IN SELECTING PARTICULER SERVICE.
FACTORS PERCENTAGE
COMPANY PERSONEL 41%
FRIENDS 14%
MADIA 34%
SELF 11%
INFERANCE:
MORE RESPONDENTS WERE INSPIRED BY COMPANY
PERSONALS AND MADIA WHILE SELECTING PARTICULER
BROADBAND SERVICES.
Q.6 THE ATRIBUTS WHICH MADE TO CHOOSE THE EXISTING SERVICE.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
ATRIBUTES PERCENTAGE
SERVICE 42%
CONNECTIVITY 26%
OFFERS 4%
SPEED 33%
TARIFF PLAN 10%
INFERANCE:
SERVICE IS MORE PREFERED ATRIBUTE WHILE SELECTING
BROADBAND SERVICE.
Q.7 TABLE SHOWING THE USAGE RATE OF EXISTING BROADBAND
SERVICE
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
USAGE(IN GB) PERCENTAGE
2GB 4%
8GB 8%
25GB 16%
UNLIMITED 72%
INFERANCE:
MOST OF THE CUSTOMERS PREFER UNLIMITED PLAN
Q 8(a) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS
FOR THE SERVICE WHILE SELECTING EXISTING CONNECTION
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
RANK PERCENTAGE1 35%2 23%
3 32%4 09%
5 01%
INFERANCE:
MORE THAN 50% RESPONDENTS WHERE CONSIDER SERVICE
AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING
BROARBAND SERVICE
Q.8(b) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS
FOR CONNECTIVITY OF EXISTING SERVICE.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
RANK PERCENTAGE
1 26%
2 34%
3 33%
4 04%
5 03%
PREFERANCE FOR CONNECTIVITY
26%
34%
33%
4% 3%
12
345
INFERANCE:
MORE THAN 50% RESPONDENTS WHERE CONSIDER
CONNECTIVITY AS AN IMPORTENT FACTORE WHILE SELECTING
THE EXISTING BROARBAND SERVICE
Q 8(c) TABLE SHOWING THE RANK GIVEN BY THE RESPONDENTS FOR
THE OFFERS PROVIDED BY EXISTING SERVICE.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
RANK PERCENTAGE
1 34%
2 36%
3 24%
4 05%
5 01%
PREFERANCE FOR OFFERS1%
1%
5%
21%
72%
1
2
3
4
5
INFERANCE:
70% RESPONDENTS WHERE CONSIDER OFFERS AS
IMPOPRTNT FACTORE WHILE SELECTING THE EXISTING
BROARBAND SERVICE
Q 8(d) TABLE SHOWING THE RANKING GIVEN BY RESPONDENTS
FOR THE SPEED OF EXISTING SERVICE.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
RANK PERCENTAGE
1 34%
2 36%
3 24%
4 05%
5 01%
INFERANCE:
K.L.E.S’s Institute of Management Studies and Research, Hubli
PREFERANCE FOR SPEED
34%
36%
24%
5% 1%
12345
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70% RESPONDENTS WHERE CONSIDERED SPEED AS PRIME
MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND
SERVICE
Q 8(e) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS
FOR THE TARIFF PLAN OF EXISTING SERVICE.
RANK PERCENTAGE
1 34%
2 36%
3 24%
4 05%
5 01%
I
NF
E
R
A
N
C
E:
K.L.E.S’s Institute of Management Studies and Research, Hubli
63
PREFERANCE FPR TARIFF PLAN
3% 6% 5%
23%63%
1
2
3
4
5
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
70% RESPONDENTS WHERE CONSIDERED TARIFF PLAN AS
PRIME MOST FACTORE WHILE SELECTING THE EXISTING
BROARBAND SERVICE
Q.10 TABLE SHOWING THE SATISFACTION LEVEL DUE TO SERVICE
PROVIDED BY AIRTEL.
REMARKS PERCENTAGE
EXCELENT 23%
GOOD 37%
MODERATE 37%
FARE 04%
POOR 00%
INFERANCE:
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
50% RESPONDENTD ARE SATISFIED WITH THE SERVICE
PROVIDED BY AIRTEL
Q.11 TABLE SHOWING THE SATISFACTION LEVEL DUE TO TARIFF
PLAN PROVIDED BY AIRTEL.
REMARKS PERCENTAGE
EXCELENT 4%
GOOD 30%
MODERATE 46%
FARE 20%
POOR 00%
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
INFERANCE:
NEARLY 50% OF THE RESPONDENTS SAID THAT THE TARIFF
PLAN OF AIRTEL IS MODERATE
Q12 . TABLE SHOWING THE SATISFACTION LEVEL DUE TO
CONNECTIVITY OF AIRTEL.
REMARKS PERCENTAGE
EXCELENT 13%
GOOD 62%
MODERATE 19%
FARE 4%
POOR 2%
INFERANCE:
MORE THAN 70% OF THE RSPONDENTS ARE SATISFIED WITH
THE CONNECTIVITY PROVIDED BY AIRTEL.
Q 13. TABLE SHOWING THE SATISFACTION LEVEL DUE TO OFFERS OF
AIRTEL BROADBAND SERVICE.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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REMARKS PERCENTAGE
EXCELENT 00%
GOOD 40%
MODERATE 46%
FARE 10%
POOR 04%
INFERANCE:
NEARLLY 505 OF THE RESPONDENTS SAID THAT OFFERS
PROVIDED BY AIRTEL IS MODERATE.
Q14. TABLE SHOWING THE SATISFACTION LEVEL DUE TO
CAPACITY OF AIRTEL BROADBAND SERVICE
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
REMARKS PERCENTAGE
EXCELENT 02%
GOOD 40%
MODERATE 56%
FARE 02%
POOR 00%
INFERANCE:
MORE THAN 50% OF THE RESPONDENTS ARE
MODERATELLY SATISFIED WITH THE CAPACITY OF AIRTEL.
Q15. TABLE SHOWING THE SATISFACTION LEVEL DUE TO SPEED OF
AIRTEL BROADBAND SERVICE
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
REMARKS PERCENTAGE
EXCELENT 37%
GOOD 48%
MODERATE 16%
FARE 00%
POOR 00%
INFERANCE:
MORE THAN 80% OF THE RESPONDENTS ARE SATISFIED
WITH THE SPEED OF AIRTEL BROADBAND SERVICE.
Q 16(a) TABLE SHOWING THE REMARKS GIVEN BY THE
RESPONDENTS FOR SERVICE (BY OTHER THAN AIRTEL)
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
REMARK PERCENTAGE
EXCELLENT 48%
GOOD 28%
MODARATE 24%
FARE 05%
POOR 01%
INFERANCE:
MORE THAN 80% OF THE RESPONDENTS USING BROADBAND
SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE
Q 16(b) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS
FOR TARIFF PLAN (OF OTHER THAN AIRTEL)
REMARK PERCENTAGE
EXCELLENT 02%
K.L.E.S’s Institute of Management Studies and Research, Hubli
70
REMARKS FOR SERVICE
48%
26%
0%
0%28%1
2
3
4
5
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
GOOD 38%
MODARATE 56%
FARE 04%
POOR 00%
INFERANCE:
MORE THAN 50% OF THE RESPONDENTS USING BROADBAND
SERVICE OTHER THAN AIRTEL ARE MODERATELLY SATISFIED BY
TARIFF PLAN.
Q 16(c) TABLE SHOWING THE REMARKS GIVEN BY THE
RESPONDENTS FOR CONNECTIVITY (OF OTHER THAN AIRTEL)
K.L.E.S’s Institute of Management Studies and Research, Hubli
REMARK FOR TARIFF PLAN
2%
38%
56%
4%
1234
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REMARK PERCENTAGE
EXCELLENT 23%
GOOD 34%
MODARATE 41%
FARE 02%
POOR 00%
REMARKS FOR CONNECTIVITY
23%
34%
41%
2%
0%
1
2
3
4
5
INFERANCE:
MORE THAN 80% OF THE RESPONDENTS USING BROADBAND
SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE
Q 16(d) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS
FOR OFFERS (OF OTHER THAN AIRTEL).
K.L.E.S’s Institute of Management Studies and Research, Hubli
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REMARK PERCENTAGE
EXCELLENT 00%
GOOD 27%
MODARATE 18%
FARE 55%
POOR 00%
REMARKS FOR OFFERS
0%
27%
18%
55%
0%
1
2
3
45
INFERANCE:
MOST OF THE RESPONDENTS WHO ARE HAVING
BROADBAND SERVICE OTHER THAN AIRTEL ARE NOT SATISFIED
WITH THE OFFERS PROVIDED.
Q 16(e) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS
FOR SPEED (OF OTHER THAN AIRTEL)
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
REMARK PERCENTAGE
EXCELLENT 16%
GOOD 51%
MODARATE 33%
FARE 00%
POOR 00%
REMARKS FOR SPEED
16%
51%
33%
0%
0%
1
2
3
4
5
INFERANCE:
MOST OF THE RESPONDENTS WHO ARE HAVING
BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED WITH
THE SPEED PROVIDED.
Q 17 TABLE SHOWING THE RESPONDENTS WANTS CHANGE THE
EXISTING CONNECTION.K.L.E.S’s Institute of Management Studies and Research,
Hubli74
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
YES NO
03% 97%
INFERANCE:
MOST OF THE RESPONDENTS NOT WILLING TO CHANGE THE
EXISTING SERVICE
Q 18 TABLE SHOWING THE CUSTOMER PREFERANCE OF VARIOUS
SERVICES.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
PERFERANCESS PERCENTAGE
AIRTEL 34%
BSNL 33%
RELIANCE 00%
SATYAM 33%
TATA 00%
INFERANCE:
MORE THAN 60% OF THE RESPONDENTS WHO WANTS CHNGE
THE EXISTING SERVICE PREFFERS AIRTEL AND BSNL.
Q 19. TABLE SHOWING THE NUMBER OF POTENTIAL BUYERS OF
BROAD BAND CONNECTION.
YES NOK.L.E.S’s Institute of Management Studies and Research,
Hubli76
BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
77% 23%
INFERANCE:
77% OF RESPONDENTS ARE WILLING TO BUY THE
BROADBAND SERVICE
Q 20. TABLE SHOWING THE PREFERFANCE OF POTENTIAL BUYERS.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
PERFERANCESS PERCENTAGE
AIRTEL 40%
BSNL 50%
RELIANCE 10%
SATYAM 00%
TATA 00%
INFERANCE:
90% OF THE POTENTIAL BUYERS PREFER AIRTEL AND BSNL
BROADBAND SERVICE.
NEED OF THE RESEARCH:
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
The Telecommunication has become major sector in today’s marketing
world. Various upcoming features enhanced the global competition in today’s
Telecommunication sector.
Implementing new technologies, new features and considering the
customers preferences are the important factors for the company’s existence in
the competitive market .so if the company want to face the competition it has to
have the updated knowledge of the consumer tastes and preference.
Our research is undertaken to study the Market potentiality of of various
Broadband services providing companies and also to know the Marketing
strategies adopted by these companies to beat the competition.
The aim this survey is to know the strength of the companies and the
factors that these companies focusing to become the market leaders.
Since selecting Broadband service requires high involvement and also
because of its dynamic nature it is necessary to know the factors which
influence the customer to go for particular companies service so in this project
this concept is highlighted as a sub objective.
So by this project it is easy to analyze the .the ways trough which
marketers trying to attract the customers.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
BODY OF THE REPORT
Research Background
In today’s competitive Telecommunication sector since AirTel wants to
become the market leader in Broadband service providers, so by analyzing the
competitors strategy through this survey it is easy to give the valuable
suggestions to become the No.1.
TYPE OF RESEARCH DESIGN
First, on consumer awareness level of different Broadband service
providers
Second, preference depending on Service, Connectivity, Offers, Tariffplan,
Speed and Capacity.
Third, factors influencing on selection process,
Fourth, potential customer opinion towards the Broadband service providing
companies
Fifth, consumers satisfaction level due to various atributs.
K.L.E.S’s Institute of Management Studies and Research, Hubli
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
OBJECTIVES AND SCOPE OF THE STUDY
Objective of the study
To find out the various reasons contributing in the selection of Broadband
services in Bangalore city.
To find out the satisfaction level of the respondents with the existing service
they are having.
To enumerate the role of Media in the choice of particular Broadband
service providing companies.
To find the customer awareness of various Broadband service providing
companies in Bangalore city.
Scope of the Study
The scope of the study refers to the place and subject covered during the
study.
This research deals with the Comparative analyses of different Broadband
service providers.
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
RESEARCH APPROACH :
Exploratory research:
Exploratory research is concerned with discovering the general nature of
the problem and the variables that relate to it. Exploratory research is
characterized by a high degree of feasibility and it tends to rely on secondary
data.
During this study, exploratory research is carried to identify the variables
like, customer satisfaction level, basis of purchase decisions, importance of
brand name, customer’s opinion regarding various Broadband services, the
innovative strategies used by the companies, which decides the strength of the
company to be in the customers mind and also to grab the major portion in the
market.
Descriptive Research
After discovering the general nature and the variables relating to it, with
the help of exploratory research, a descriptive research is carried out during the
study for the purpose of accurate description of variables.
Descriptive research carried out with the help of primary data collected
from the customers through questionnaires.
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
DATA COLLECTION APPROACH
To carry out this research primary data and secondary data are collected.
Primary data (Survey data)
Systematic collection of information directly from respondents. This data
is collected for the descriptive research, for the accurate of the variables of the
problem.
The survey data collected during the study includes the data collected
through questionnaire and face-to-face interview with customer and retailers to
know about the consumer behavior.
Secondary data
The first step in data collection approach is to look for secondary data. Usually
data is developed for some purpose other than for helping to solve the problem
at hand. For some purpose other than for helping to solve the problem.
In this study secondary data is collected from company documents,
internet.
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SAMPLING DESIGN OF PROJECT
Step: -1
Define the Population
Element: Commercial Establishments.
Sampling unit: Business people, Officials..
Extent To: Bangalore City (Kormangala & Jayanagar)
Time: February 21st TO May 25th 2005.
Step: -2
Identify the sampling frame
Respondents selected on random bases in a specified area.
Step: -3
Specify sampling unit
The sampling units are Business peoples and Officials.
Step: -4
Sampling Method.
Samples are selected on probability method of sampling.
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
Step: -5
Determine sample size
Elements of the target population are chosen randomly.
.
Step: -6
Specify the sampling plan.
I have taken the opinion of system administrator of the offices Business
people for our survey & some time the person who is the user of Internet
(Broad band).
Step: -7
Select the sample.
We have selected the sample from Two areas Bangalore city
i.e.,Koramangala and Jayanagar
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RESEARCH INSTRUMENTS:
Questionnaire:
Questionnaire is a formalized instrument for asking information directly
from a respondent.
During this research questionnaire is used as measurement technique for
asking information from the reachable customers.
ANALYSIS OF DATA:
Data are useful only after analysis. Data analysis involves converting the
series of data recorded observations into descriptive statements.
The survey was carried out in Bangalore City, and the sample size was
taken as 110 customers. The information gathered is been analyzed in a coding
sheet with interpretation and the appropriate Pie- charts and Bar- chart have
been inserted as and where necessary so as to easy understanding of the survey.
ETHICS OF RESEARCH:
In this study, the questionnaire is designed in such a way that the
feelings of respondents as well as the ethics of the Company are not disturbed
(This research also considers the interest of general public and respondents).
The research and research report is not misleading any way.
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
FINDINGS (RESPONDENTS)
1) DO YOU HAVE BROADBAND CONNECTION?
OUT OF 110 RESPONDENTS 97 ARE HAVING BROAD BAND
CONNECTION
OUT OF 110 RESPONDENTS 13 ARE NOT HAVING BROAD BAND
CONNECTION
2) WHICH ALL COMPANIES PROVIDE BROADBAND
CONNECTION?
OUT OF 97 RESPONDENTS 92 ARE AWARE OF AIRTEL
OUT OF 97 RESPONDENTS 81 ARE AWARE OF BSNL
OUT OF 97 RESPONDENTS 10 ARE AWARE OF SATYAM
OUT OF 97 RESPONDENTS 13 ARE AWARE OF RELIANCE
OUT OF 97 RESPONDENTS 17 ARE AWARE OF TATA INDICOM
OUT OF 97 RESPONDENTS 31 ARE AWARE OF OTHERS
3) WHICH BROADBAND SERVICE YOU ARE HAVING ?
OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL
OUT OF 97 RESPONDENTS 39 ARE HAVING BSNL
OUT OF 97 RESPONDENTS 03 ARE HAVING SATYAM
OUT OF 97 RESPONDENTS 03 ARE HAVING RELIANCE
OUT OF 97 RESPONDENTS 00 ARE HAVING TATA INDICOM
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4) SINCE HOW MANY YEARS?
OUT OF 97 RESPONDENTS 13 ARE HAVING BROAD BAND
CONNECTION SINCE <1 YEAR
OUT OF 97 RESPONDENTS 49 ARE HAVING BROAD BAND
CONNECTION SINCE 1 TO 2 YEARS
OUT OF 97 RESPONDENTS 32 ARE HAVING BROAD BAND
CONNECTION SINCE 2 TO 3 YEARS
OUT OF 97 RESPONDENTS 03 ARE HAVING BROAD BAND
CONNECTION SINCE >3 YEARS
5) HOW YOU CAME TO KNOW ABOUT EXISTING BROADBAND
SERVICE?
OUT OF 97 RESPONDENTS 41 ARE INSPIRED BY COMPANY
PERSONEL
OUT OF 97 RESPONDENTS 14 ARE INSPIRED BY FRIENDS
OUT OF 97 RESPONDENTS 34 ARE INSPIRED BY MEDIA
OUT OF 97 RESPONDENTS 11 ARE INSPIRED BY SELF
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6) WHICH FACTOR MADE YOU TO CHOOSE THE EXISTING
BROADBAND?
OUT OF 97 RESPONDENTS 47 GIVES PREFRENCE TO SERVICE
WHILE SELECTING BROADBAND SERVICE.
OUT OF 97 RESPONDENTS 25 GIVES PREFRENCE TO
CONNECTIVITY WHILE SELECTING BROADBAND SERVICE.
OUT OF 97 RESPONDENTS 3 GIVES PREFRENCE TO OFFERS
WHILE SELECTING BROADBAND SERVICE.
OUT OF 97 RESPONDENTS 32 GIVES PREFRENCE TO SPEED
WHILE SELECTING BROADBAND SERVICE.
OUT OF 97 RESPONDENTS 9 GIVES PREFRENCE TO TARIFF
PLAN WHILE SELECTING BROADBAND SERVICE.
7) USAGE RATE
OUT OF 97 RESPONDENTS 3 HAS USAGE OF 2GB.
OUT OF 97 RESPONDENTS 7 HAS USAGE OF 8GB.
OUT OF 97 RESPONDENTS 15 HAS USAGE OF 25GB.
OUT OF 97 RESPONDENTS 72 HAS UNLIMITED
8) RANK THE PARAMETERS WHICH YOU CONSIDER AT THE
TIME OF SELECTIONK.L.E.S’s Institute of Management Studies and Research,
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a) SERVICE
OUT OF 97 RESPONDENTS 34 GIVES FIRST PREFERANCE TO
SERVICE
OUT OF 97 RESPONDENTS 22 GIVES SECOND PREFERANCE TO
SERVICE
OUT OF 97 RESPONDENTS 31 GIVES THIRED PREFERANCE TO
SERVICE
OUT OF 97 RESPONDENTS 9 GIVES FORTHT PREFERANCE TO
SERVICE
OUT OF 97 RESPONDENTS 1 GIVES FIFTH PREFERANCE TO
SERVICE
b) CONNECTIVITY
OUT OF 97 RESPONDENTS 25 GIVES FIRST PREFERANCE TO
CONNECTIVITY
OUT OF 97 RESPONDENTS 33 GIVES SECOND PREFERANCE TO
CONNECTIVITY
OUT OF 97 RESPONDENTS 32 GIVES THIRED PREFERANCE TO
CONNECTIVITY
OUT OF 97 RESPONDENTS 4 GIVES FORTHT PREFERANCE TO
CONNECTIVITY
OUT OF 97 RESPONDENTS 3 GIVES FORTHT PREFERANCE TO
CONNECTIVITY
c) OFFERS
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OUT OF 97 RESPONDENTS 1 GIVES FIRST PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 1 GIVES SECOND PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 5 GIVES THIRED PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 20 GIVES FORTHT PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 70 GIVES FIFTH PREFERANCE TO
OFFERS
d) SPEED
OUT OF 97 RESPONDENTS 33 GIVES FIRST PREFERANCE TO
SPEED
OUT OF 97 RESPONDENTS 35 GIVES SECOND PREFERANCE TO
SPEED
OUT OF 97 RESPONDENTS 23 GIVES THIRED PREFERANCE TO
SPEED
OUT OF 97 RESPONDENTS 5 GIVES FORTHT PREFERANCE TO
SPEED
OUT OF 97 RESPONDENTS 1 GIVES FIFTH PREFERANCE TO
SPEED
e) TARIFF PLAN
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OUT OF 97 RESPONDENTS 3 GIVES FIRST PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 6 GIVES SECOND PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 5 GIVES THIRED PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 22 GIVES FORTHT PREFERANCE TO
OFFERS
OUT OF 97 RESPONDENTS 61 GIVES FIFTH PREFERANCE TO
OFFERS
9) DO YOU HAVE AIRTEL BROAD BAND CONNECTION?
OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL
CONNECTION.
OUT OF 97 RESPONDENTS 45 ARE NOT HAVING AIRTEL
CONNECTION.
10) SATISFACTION LEVEL DUE TO “SERVICE”
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OUT OF 52 RESPONDENTS 12 SAID SERVICE PROVIDED BY
AIRTEL IS EXCELLENT.
OUT OF 52 RESPONDENTS 19 SAID SERVICE PROVIDED BY
AIRTEL IS GOOD.
OUT OF 52 RESPONDENTS 19 SAID SERVICE PROVIDED BY
AIRTEL IS MODERATE.
OUT OF 52 RESPONDENTS 2 SAID SERVICE PROVIDED BY AIRTEL
IS FARE
OUT OF 52 RESPONDENTS NOBODY SAID SERVICE PROVIDED BY
AIRTEL IS POOR.
11) SATISFACTION LEVEL DUE TO “TARIFF PLANS”
OUT OF 52 RESPONDENTS 2 SAID TARIFF PLAN PROVIDED BY
AIRTEL IS EXCELLENT.
OUT OF 52 RESPONDENTS 16 SAID TARIFF PLAN PROVIDED BY
AIRTEL IS GOOD.
OUT OF 52 RESPONDENTS 24 SAID TARIFF PLAN PROVIDED BY
AIRTEL IS MODERATE.
OUT OF 52 RESPONDENTS 10 SAID TARIFF PLAN PROVIDED BY
AIRTEL IS FARE.
OUT OF 52 RESPONDENTS NOBODY SAID TARIFF PLAN
PROVIDED BY AIRTEL IS POOR.
12) SATISFACTION LEVEL DUE TO “CONNECTIVITY”
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OUT OF 52 RESPONDENTS 7 SAID CONNECTIVITY OF AIRTEL IS
EXCELLENT.
OUT OF 52 RESPONDENTS 32 SAID CONNECTIVITY OF AIRTEL IS
GOOD.
OUT OF 52 RESPONDENTS 10 SAID CONNECTIVITY OF AIRTEL IS
MODERATE.
OUT OF 52 RESPONDENTS 2 SAID CONNECTIVITY OF AIRTEL IS
FARE.
OUT OF 52 RESPONDENTS 1 SAID CONNECTIVITY OF AIRTEL IS
POOR..
13) SATISFACTION LEVEL DUE TO “OFFERS”
OUT OF 52 RESPONDENTS NOBODY SAID OFFERS OF AIRTEL IS
EXCELLENT.
OUT OF 52 RESPONDENTS 21 SAID OFFERS OF AIRTEL IS GOOD.
OUT OF 52 RESPONDENTS 24 SAID OFFERS OF AIRTEL IS
MODERATE.
OUT OF 52 RESPONDENTS 5 SAID OFFERS OF AIRTEL IS FARE.
OUT OF 52 RESPONDENTS 2 SAID OFFERS OF AIRTEL IS POOR.
14) SATISFACTION LEVEL DUE TO “CAPACITY”
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OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS
EXCELLENT.
OUT OF 52 RESPONDENTS 21 SAID CAPACITY OF AIRTEL IS
GOOD.
OUT OF 52 RESPONDENTS 29 SAID CAPACITY OF AIRTEL IS
MODERATE.
OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS FARE.
OUT OF 52 RESPONDENTS NOBODY SAID CAPACITY OF AIRTEL
IS POOR.
.
15) SATISFACTION LEVEL DUE TO “SPEED”
OUT OF 52 RESPONDENTS 19 SAID SPEED OF AIRTEL IS
EXCELLENT.
OUT OF 52 RESPONDENTS 25 SAID SPEED OF AIRTEL IS GOOD.
OUT OF 52 RESPONDENTS 8 SAID SPEED OF AIRTEL IS
MODERATE.
OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS
FARE.
OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS
POOR.
16) SATISFACTION LEVEL OF EXISTING BROADBAND SERVICE
a) SERVICE
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OUT OF 45 RESPONDENTS 17 SAID SERVICE PROVIDED(BY
OTHER THAN AIRTEL) IS EXCELLENT
OUT OF 45 RESPONDENTS 19 SAID SERVICE PROVIDED(BY
OTHER THAN AIRTEL) IS GOOD
OUT OF 45 RESPONDENTS 07 SAID SERVICE PROVIDED(BY
OTHER THAN AIRTEL) IS MODERATE
OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY
OTHER THAN AIRTEL) IS FARE
OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY
OTHER THAN AIRTEL) IS POOR.
b) TARIFF PLAN
OUT OF 45 RESPONDENTS 1 SAID TERIFF PLAN(OF OTHER THAN
AIRTEL) IS EXCELLENT
OUT OF 45 RESPONDENTS 17 SAID TERIFF PLAN (OF OTHER
THAN AIRTEL) IS GOOD
OUT OF 45 RESPONDENTS 25 SAID TARIFF PLAN (OF OTHER
THAN AIRTEL) IS MODERATE
OUT OF 45 RESPONDENTS 2 SAID TERIFF PLAN (OF OTHER THAN
AIRTEL) IS FARE.
OUT OF 45 RESPONDENTS NOBADY SAID TARIFF PLAN (OF
OTHER THAN AIRTEL) IS POOR.
c) CONNECTIVITY
OUT OF 45 RESPONDENTS 10 SAID CONNECTIVITY(OF OTHER
THAN AIRTEL) IS EXCELLENT
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OUT OF 45 RESPONDENTS 15 SAID CONNECTIVITY (OF OTHER
THAN AIRTEL) IS GOOD
OUT OF 45 RESPONDENTS 18 SAID CONNECTIVITY (OF OTHER
THAN AIRTEL) IS MODERATE
OUT OF 45 RESPONDENTS 1 SAID CONNECTIVITY (OF OTHER
THAN AIRTEL) IS FARE.
OUT OF 45 RESPONDENTS NOBADY SAID CONNECTIVITY (OF
OTHER THAN AIRTEL) IS POOR.
d) OFFERS
OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY
OTHER THAN AIRTEL) IS EXCELLENT
OUT OF 45 RESPONDENTS 12 SAID OFFER PROVIDED (BY OTHER
THAN AIRTEL) IS GOOD
OUT OF 45 RESPONDENTS 8 SAID OFFER PROVIDED (BY OTHER
THAN AIRTEL) IS MODERATE
OUT OF 45 RESPONDENTS 25 SAID OFFER PROVIDED (BY OTHER
THAN AIRTEL) IS FARE.
OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY
OTHER THAN AIRTEL) IS POOR.
f) SPEED
OUT OF 45 RESPONDENTS 7 SAID SPEED (OF OTHER THAN
AIRTEL) IS EXCELLENTK.L.E.S’s Institute of Management Studies and Research,
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
OUT OF 45 RESPONDENTS 23 SAID SPEED (OF OTHER THAN
AIRTEL) IS GOOD
OUT OF 45 RESPONDENTS 15 SAID SPEED (OF OTHER THAN
AIRTEL) IS MODERATE
OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER
THAN AIRTEL) IS FARE.
OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER
THAN AIRTEL) IS POOR.
17) WOULD YIU LIKE TO CHANGE EXISTING ONE?
OUT OF 97 RESPONDENTS 3 ARE WILLING TO CHANGE THERE
BROADBAND CONNECTION.
OUT OF 97 RESPONDENTS 94 ARE NOT WILLING TO CHANGE
THEIR BROADBAND CONNECTION.
18) WHICH ONE YOU PREFER?
OUT OF 3 RESPONDENTS 1 IS PREFRING AIRTEL.
OUT OF 3 RESPONDENTS 1 IS PREFRING BSNL.
OUT OF 3 RESPONDENTS NOBODY IS PREFRING RELIANCE.K.L.E.S’s Institute of Management Studies and Research,
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OUT OF 3 RESPONDENTS 1 IS PREFRING SATYAM.
OUT OF 3 RESPONDENTS NOBODY IS PREFRING TATA.
19) WOULD YOU LIKE TO HAVE BROADBAND CONNECTION?
OUT OF 13 RESPONDENTS 10 ARE WILLING TO HAVE
BROADBAND CONNECTION.
OUT OF 13 RESPONDENTS 3 ARE NOT WILLING TO HAVE
BROADBAND CONNECTION.
20) WHICH ONE YOU PREFER?
OUT OF 10 RESPONDENTS 4 IS PREFRING AIRTEL.
OUT OF 10 RESPONDENTS 5 IS PREFRING BSNL.
OUT OF 10 RESPONDENTS 1 IS PREFRING RELIANCE.
OUT OF 10 RESPONDENTS NOBODY IS PREFRING SATYAM.
OUT OF 10 RESPONDENTS NOBODY IS PREFRING TATA.
COMPARETIVE ANALYSES
More number of existing customers are inspired by Company personals
while selecting the broadband services
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We can conclude that service is the most proffered attribute while
selecting any Broadband service.
AIRTEL
As it is found out from the survey that out of 97 respondents, 92 are
aware of Airtel broadband service out of which 52 are the existing
customers of this service. Customers of Airtel Broadband service are
satisfied with the Service, Connectivity and speed. Satisfaction level due
to Tariff plan, capacity and Offers is not up to the mark these are the
factors on which the company has to focus more.
Finally we can conclude still there is scope for increasing the
market share in Bangalore city.
BSNL
As it is found out from the survey that out of 97 respondents, 81 are
aware of BSNL. Still there is scope for increasing awareness level among the
residents of Bangalore city.K.L.E.S’s Institute of Management Studies and Research,
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So, we conclude that even though 97 respondents are aware of BSNL
broad band service only 39 respondents are having this service.
The existing customers are satisfied with Service, speed, Connectivity
and Tariff plan
Satisfaction level due to Capacity and offers provided by this service if
moderate.
Finally, we conclude that the potential buyers prefer BSNL broadband
service so the scope of capturing the market is more as compared with other
service providing companies.
RELIANCE
As it is found out from the survey that out of 97 respondents, only 13 are
aware of Reliance Broad band services. Out of which only 3 are the existing
customers of this service.K.L.E.S’s Institute of Management Studies and Research,
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The respondents having Reliance Broadband service are not fully
satisfied with Service, Connectivity, Offers, Speed and Tariffplan
TATA INDICOM
As it is found out from the survey that out of 97 respondents, only 17 are
aware of Reliance Broad band services. out of which only 3 are the existing
customers of this service.
LIMITATIONS
As the population of Bangalore city is huge but we have considered only
110 respondents
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Since Koramangala and Jayanagar are commercially thick areas all 110
samples are considered from these areas.
As we have specified System administrators of the Offices and owners of
the Business Houses as a sample in our research, but in the some cases
we shave considered the opinion of other members like user of the
service for our research.
Project is open for further improvement
Because of the busy schedule respondents may not be answered
properly.
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RECOMMENDATIONS
Since Broadband sector is having high scope in Bangalore city and the
people put themselves in high involvement in selecting the service providing
companies Airtel has to focus on best Marketing strategies grab high market
share like,
Providing satisfactory Pre as well as Post purchase services.
Providing feasible Tariff plan.
Providing better Offers.
Since most of the existing customers are unhappy with the Frequent change
of Tariff plans so company has to avoid such changes.
To strengthen the Brand Image Company has to promote its product
through best madia like,
NEWS Papers: Since Times Of India, Deccen Herald, Bussiness Line are
the most preferring NEWS papers in Bangalore city company has to give
adds in these to reach the target customers.
Similarly, The Magazines like Business World, India Today, Times and
T.V channels like Star Plus,Star Sports,ESPN can be used for the
promotional activities.
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By the survey it ca be noted that more number of respondents were inspired
by Company personals while selecting the service so a effective training is
required so that they can easily convince the potential customers.
Since most of the potential buyers are preferring BSNL, so Airtel has to
focus such respondents and it is necessary to change their preference by
providing better service.
GENERAL CUSTOMER SUGGATIONS TO AIRTEL :
Regular check up is required.
If Company made an “Account System” as SIFY Broad band it will be halp
full for the customers who are using the service in cyber cafes.
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
CONCLUSION
After the analyses of the survey It is concluded that,
The willingness of owning the Broadband service is rapidly increasing in
Bangalore City.
Both BSNL and AirTel Broadband services are succeeded In
Creating Brand image in the market
In overall customer satisfaction BSNL is leading and Airtel is at the second
position.
TATA Indicom trying to capture the market shares.
Reliance has to Work hard to face the Competition.
Even though Satyam is succeeded in attracting the Cyber Cafes but it is not
performing up to the mark in other fields.
AirTel Broadband services coming up with new offers to attract the existing
as well as potential buyers.
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
BIBLIOGRAPHY
Internet explorer: -
Google.com
AIRTELWORLD.COM
BSNL.CO.IN
Books referred: -
Marketing Research -by Donald. S. Tull & Dell. I. Hawkins.
Marketing Management-by Philip Kotler
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
ANNEXURE
SAMPLE QUESTIONNAIRES
Dear respondent,
I am the student of 2nd semester M B A from KLE’S IMSR is conducting
a market survey on “Comparative Analysis of Broad Band (Internet) services”
in Bangalore city.
I assure you that the information given by you will be strictly used for
academic purpose only.
NAME :
TEL : EDUCATION:
OCCUPATION: NEWSPAPER:
MAGAZINE : TV CHANNELS:
1) Do you have Broadband connection?
a) Yes b) No
[ If no, goto to question no 19 ]
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BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS
2) Which all the companies provide Broadband service?
a) b)
c) d)
e)
3) Which Broadband service you are having?
a) Airtel b) BSNL
c) Reliance d) Satyam
e) TATAINDICOM
4) Since how many years
a) Months __ b) 1-2yrs
c) 2-3yrs d) Above 3yrs
5) How you came to know about the existing Broadband Service?
a) Company personals b) Friends
c) Media d) Self
6) Which factor made you to choose existing Broadband?K.L.E.S’s Institute of Management Studies and Research,
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a) Service b) Connectivity
c) Offers d) Speed
e) Tariff plan
7) Usage rate
a) …….. b) 8 GB
c) 25 GB d) Unlimited
8) Rank the parameters which you consider at the time of selection.
[ From 1 to 5 ]
a) Service b) Connectivity
c) Offers d) Speed
e) Tariff plan e) Capacity
9) Do you have Airtel Broadband connection?
a) Yes b) No
[ If NO goto Question no 16 ]
10) Satisfaction level due to ‘Service’
_________________________________________________K.L.E.S’s Institute of Management Studies and Research,
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Excellent Good Moderate Fare Poor
11) Satisfaction level due to ‘Tariff plans’
_________________________________________________
Excellent Good Moderate Fare Poor
12) Satisfaction level due to ‘Connectivity’
______________________________________________
Excellent Good Moderate Fare Poor
13) Satisfaction level due to ‘Offers’
________________________________________________
Excellent Good Moderate Fare Poor
14) Satisfaction level due to ‘Capacity’
________________________________________________
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Excellent Good Moderate Fare Poor
15) Satisfaction level due to ‘Speed’
_______________________________________________
Excellent Good Moderate Fare Poor
16) Satisfaction level of Existing Broadband service
Atribute Excellent Good Moderate Fare Poor
Service
T.Plan
Connectivity
Offers
Speed
17) Would you like to change existing one
a) Yes b) No
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18) Which one you prefer?
a) Airtel b) BSNL
c) Reliance d) Satyam
e) TATA Indicom
19) Would you like to have Broadband connection?
a) Yes b) No
20) Which one you prefer?
a) Airtel b) BSNL
c) Reliance d) Satyam
e) TATA Indicom
21) Any suggestions.
_________________________________________________
_________________________________________________
Thank you.
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