airports and the internet. an airport can be compared to a website no traffic no revenue

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Airports and the Internet

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Airports and the Internet

An Airport can be compared to a Website

NO TRAFFIC NO REVENUE

BASIC FUNTIONALITY OF AN AIRPORT WEBSITE (COST CENTER)

• Real time flight information

• Air connections national and international airlines

• Road / train / metro / taxi connections into the catchment area / cities

• Airport service and facilities such as: shopping,business centre, airport hotel, lounges, parking, etc.

Airport Website from cost into profit centre

• Advertising

• Pre-flight fare free ordering

• Mobile flight information services

Airport Website from cost into profit centre

• A2C e-commerce / e-tickets

• A2B e-business

Airport Website development stages

• Design; should we design it ourselves

• Development, should we develop it ourselves

• Implementation; should we implement it ourselves

• Maintenance; should we maintain it ourselves

• Content; should we produce / maintain worldwide travel related content ourselves

• Advertising; should we sell advertising ourselves

Airport Website development stages

• Promotion; should we promote it ourselves and where?

• E-business, e-commerce, e-tickets; should we develop install and maintain it ourselves

Airport Website development stages

If, yes to all points

a) One time 10 mio US$

b) Yearly 2 mio. US$

Main mission

• Increase traffic (air)

• Become part of a network

Main mission (website)

• Increase traffic

• Become part of a network (internet community)

PROMOTION OF AIRPORTS

Do people fly to an airport to visit the airport?

Y / N

Or do people fly to an airport to visit for the city,

the region, the country, part of a continent,

family, business or transit.

CONCLUSION 1

• Cooperation board of tourism Peru

• Selection cooperation countries “the pearls

of South America” (5 max. to start)

• Cooperation partner airports in south america

• Cooperation other boards of tourism in south america

CONCLUSION 2

• Select a partner for website design, development,

implementation, maintenance (technical, operational, content) advertising, worlwide promotion, ecommerce, e-business

CONCLUSION 3

• Share cost

• Share internet revenues (advertising,

e-commerce, e-tickets)

POTENTIAL PARTNER

Bertelsmann subsidiary:Lycos Europe

Telefonica subsidiary: Terra Lycos

• Internet community of 1.6 bio. users

• 44 countries

• Five languages

• 24 hours operation

• Etc.

HOW??

Create and control newco (for profit)

• Shareholders LAP / Santiago / Buenos Aires /

Rio de Janeiro international airports

• Potential shareholders boards of tourism Peru,

Chile, Argentine, Brasil

• Venture capital

INTERNET PRESENTATION

THERE IS MORE ………. TO FOLLOW LATER

Always think why

Always think US$

Always passengers / airport

Consumer first

For further information please contact us:

Harris [email protected] Business Development

Atul [email protected] Business Processesand Standards

Peter [email protected] Director

Aviation Consultancy Network

Frankfurt Airport

Cargo City South/Bldg. 664c

60549 Frankfurt

fon: + 49 69 70792037

fax: + 49 69 70792038

www.avconet.net