airports and the internet. an airport can be compared to a website no traffic no revenue
TRANSCRIPT
BASIC FUNTIONALITY OF AN AIRPORT WEBSITE (COST CENTER)
• Real time flight information
• Air connections national and international airlines
• Road / train / metro / taxi connections into the catchment area / cities
• Airport service and facilities such as: shopping,business centre, airport hotel, lounges, parking, etc.
Airport Website from cost into profit centre
• Advertising
• Pre-flight fare free ordering
• Mobile flight information services
Airport Website development stages
• Design; should we design it ourselves
• Development, should we develop it ourselves
• Implementation; should we implement it ourselves
• Maintenance; should we maintain it ourselves
• Content; should we produce / maintain worldwide travel related content ourselves
• Advertising; should we sell advertising ourselves
Airport Website development stages
• Promotion; should we promote it ourselves and where?
• E-business, e-commerce, e-tickets; should we develop install and maintain it ourselves
Airport Website development stages
If, yes to all points
a) One time 10 mio US$
b) Yearly 2 mio. US$
PROMOTION OF AIRPORTS
Do people fly to an airport to visit the airport?
Y / N
Or do people fly to an airport to visit for the city,
the region, the country, part of a continent,
family, business or transit.
CONCLUSION 1
• Cooperation board of tourism Peru
• Selection cooperation countries “the pearls
of South America” (5 max. to start)
• Cooperation partner airports in south america
• Cooperation other boards of tourism in south america
CONCLUSION 2
• Select a partner for website design, development,
implementation, maintenance (technical, operational, content) advertising, worlwide promotion, ecommerce, e-business
POTENTIAL PARTNER
Bertelsmann subsidiary:Lycos Europe
Telefonica subsidiary: Terra Lycos
• Internet community of 1.6 bio. users
• 44 countries
• Five languages
• 24 hours operation
• Etc.
HOW??
Create and control newco (for profit)
• Shareholders LAP / Santiago / Buenos Aires /
Rio de Janeiro international airports
• Potential shareholders boards of tourism Peru,
Chile, Argentine, Brasil
• Venture capital
INTERNET PRESENTATION
THERE IS MORE ………. TO FOLLOW LATER
Always think why
Always think US$
Always passengers / airport
Consumer first
For further information please contact us:
Harris [email protected] Business Development
Atul [email protected] Business Processesand Standards
Peter [email protected] Director
Aviation Consultancy Network
Frankfurt Airport
Cargo City South/Bldg. 664c
60549 Frankfurt
fon: + 49 69 70792037
fax: + 49 69 70792038
www.avconet.net