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TRANSCRIPT
“What’s in it for us?”‐‐Brandon Fried, Director‐Air Forwarders Association, when asked
why his members were avoiding eFreight
Moving Small Forwarders to eFreight
How do you answer that question?
What actions have been taken?Is there a plan?
How do we get it done?
Is the industry ready?
The CgoXchange
Plan
Pull
User friendly delivery of air cargo apps• Applications delivered in modern, convenient interface• Easy access to all air cargo apps, even for seldom used carriers
Push
Begin limiting interfaces to electronic • Functions needed by majority of small forwarders• Functions with presumed least resistance
The “Pull”
“Pull”
Apps will be mobile, when appropriate
First App
Forwarders Truckers
Airlines
ShippersResponse
Request
Request
Response Response
Request
Response
Request
Request
Response
The Future
New applications.
Personalized/Customized dashboards.
Greater mobility.
Greater interconnectivity.
Greater industry real time knowledge.
Craig Ruess&
1977
JFK working B747F weight and balance.
Cargo Manager USA, Cathay
Pacific.
VP‐Airlines, eCargoService.
2012
Sirius Business Solutions, Inc.
• Digital Marketing Agency• Silicon Valley, USA