“What’s in it for us?”‐‐Brandon Fried, Director‐Air Forwarders Association, when asked 

why his members were avoiding eFreight

Moving Small Forwarders to eFreight

How do you answer that question?

What actions have been taken?Is there a plan?

How do we get it done?

Is the industry ready?

The CgoXchange

Plan

Pull

User friendly delivery of air cargo apps• Applications delivered in modern, convenient interface• Easy access to all air cargo apps, even for seldom used carriers

Push

Begin limiting interfaces to electronic • Functions needed by majority of small forwarders• Functions with presumed least resistance 

The “Pull”

“Pull”

Apps will be mobile, when appropriate

First App

Forwarders Truckers

Airlines

ShippersResponse

Request

Request

Response Response

Request

Response

Request

Request

Response

The Future

New applications.

Personalized/Customized dashboards.

Greater mobility.

Greater interconnectivity.

Greater industry real time knowledge.

Craig Ruess&

1977

JFK working B747F weight and balance.

Cargo Manager USA, Cathay

Pacific.

VP‐Airlines, eCargoService.

2012

Sirius Business Solutions, Inc.

• Digital Marketing Agency• Silicon Valley, USA