Airline IndustryExamples of the use of the Appical solution within the airline industry

Turning talent into heroes

About

This document includes a selection of the customers that have been working with the Appical platform as part of their onboarding challenges. Appical is a Best-of-Breed onboarding platform allowing enterprises to provide new hires with a plug-and-play onboarding application that is able to function on any device.

We have reported on a selection of customers that are active in the airline industries, airports and shipping industry and the challenge to manage a global onboarding challenge in a wide variety of countries, departments and various user groups, varying from blue collar workers to senior executive management. The following key benefits have been identified next to the levers that we have measured:

• Increased knowledge transfer of protocols

• More attention to customer relationship and improvement

• Refresh key safety information and procedures

• Continuous feedback after training and work

Turning talent into heroes

Legend case studies

Deployment time - How long does it take before the onboarding solution can be deployed?

Savings - Is there a positive ROI analysis of the onboarding solution?

Interactivity - To what extent does the onboarding solution invite to interact?

Compatibility - Is the onboarding solution compatible with existing HR IT systems?

Content - Which percentage of specific content and programmes was readily available?

User experience - To what extent are the new hires WOW-ed by an engaging user interface?

Turning talent into heroes

Overview of user cases

2 months USD 355kAMM 7,5x 79% Saba 70% 2,500 FTE’s

15 countries

2 months USD 2,1mAMM 10x 90% Oath, Saba 60%

> 600 FTE’s 2 countries

1,5 months USD 1,2mAMM 8x 90% Succesfactors 75% >25,000 FTE’s

18 countries

… … …% … …% …

AMM = Average Money Multiple (Annual savings divided by annual investment)

Turning talent into heroes

User CaseA selection of our airline customer solutions

Turning talent into heroes

User case: KLM Ground Services

Situation

Challenge

Solution

ResultsKLM Royal Dutch Airlines operates an airline company worldwide. The company’s main business is passenger transportation. Its activities also include cargo, aeronautics maintenance, and other air transport related activities, including principally catering and charter services.

• Create an interactive on boarding program able to deliver the company DNA to new hires and offer functional on boarding

• Ability to function off-line• Deploy within three months• Reduce need for travelling• Connectivity with existing HR IT

KLM has installed the on-boarding program for new ground staff on our platform. As part of a multiple week training, both in classrooms as at location Schiphol Airport, new employees will be challenged to compete in small teams. With a wide selection of interactive questions and assignments the knowledge about KLM and Schiphol is boosted to the level required to be able to excel as a professional employee for the ground operation.

“We finished a beautiful onboarding training for our service agents and ground force. The hires get job-aids and a grand tour at Schiphol Airport to help them understand what they really need in their daily job” - Edwin Bleumink, Innovation Manager

Program was featured in several publications

Annual win for KLM USD 355,000

Annual Investment: USD 75,000

Administrative win USD 75,000

Turning talent into heroes

User case: Etihad Cabin Crew

Situation

Challenge

Solution

ResultsEtihad Airways, commenced operations in November 2003 and has developed into one of the fastest growing airlines in the history of commercial aviation. Because of the rapid growth, communicating a consistent message across new crew is very important

• Deal with a highly distributed workforce causing a logistic challenge to fly crew to Abu Dhabi for training

• Transfer culture to new crew as part of a new campaign

• Manage fast-growing flight crew• Pre-boarding: learn before day one

For Etihad Airways we implemented the pre-boarding application on our mobile platform. It is a smartphone app that new crew members can access to learn about their prospective employer and key safety information. After joining, the mobile training is deployed as a blended solution where real life training is combined with mobile challenges.

“Thanks to Appical we have been able to engage our cabin crew before day one and reduce travel expenses prior to joining. The program was deployed in 6 week, and has improved our safety culture” - Wissam Hachem, VP of HR

Annual win for Etihad Airways: USD 1,200,000

Annual Investment: USD 150,000

Turning talent into heroes

User case: Screens

Gain essential feedback from crew and improve hospitality

Real life experience through video and interactive templates

Turning talent into heroes

User case: Screens

Mobile first mini quizes Embrace team work and social collaboration

Turning talent into heroes

User case: Screens

Mission based game-play Ask for feedback

Turning talent into heroes

User case: Screens

Transfer and test knowledge Interactive questionnaire templates

Turning talent into heroes

Spin-off solid onboarding

Levers Sort of improvement Business case impact Comment Savings per hire

Faster social integration Connection High Stimulate interaction 1,750

Increased collaboration Connection High Better team energy Not quantified

Embrace safety culture Compliance High Less accidents Not quantified

Better understanding of company protocols Compliance High Operational excellence Not quantified

Faster time-to-productivity Clarification High Faster up to speed 3,000

Less HR administrative costs & travel Clarification High Lower Q&A and less

content creation 1,750

Transfer cultural values Culture Average Awareness of DNA Not quantified

Improved retention levels Culture High Less unwanted turnover 1,000

Higher management commitment Culture Average Regular feedback

sessions Not quantified

Training in own time Clarification High Training before Day 1 2,500