IT APPLICATION AT AIRCEL

Presented By: Group 8

Aircel commenced operations in 1999 in TamilNadu

The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India, with Maxis Communications holding a majority stake of 74%.

In December 2003, it launched commercially in Chennai and quickly established itself as a market leader

Aircel began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations.

By 2006, the company gained a foothold in 9 circles including Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh and West Bengal.

In October 2010, Aircel completed its Pan India footprint, presence in all 23 telecom circles, with the launch of GSM mobile services in Rajasthan.

Aircel has won 3G spectrum across 13 circles and BWA spectrum in 8 circles in recently spectrum auction in 2010

By October 2011, Aircel has 62.5 million subscribers

BRAND MEDIA DETAILS

During July 2009, Mumbai monsoon, Aircel came up with this innovative idea of Aircel rafts that helped people sail through flooded streets of Mumbai

CORPORATE SOCIAL RESPONSIBILITY

Celebrities associated with campaign:• Amitabh Bacchan• Pranoy Roy• M.S.Dhoni• Baichung Bhutia• Mallaika Arora Khan• Diya Mirza• Manish Malhotra

SAP is the world's largest business software company and a world leader in the areas of

Enterprise Resource Planning (ERP).

Over 100,000 corporate customers & governments have implemented the software to run their day-to-day business transactions and

processes.

• SAP (Systems, Applications and Products) is a name of a company which offers ERP solution for various industries to integrate information from various functions of that industry under one system.

• Started in 1972 by five former IBM employees in Mannheim, Germany

• Original name(German):Systeme, Anwendungen, Produkte• Original idea: To provide customers with the ability to interact

with a common corporate database for a comprehensive range of applications.

What is SAP ?

• Exploit existing revenue streams to the fullest• Identify and exploit new sources of revenue ahead of the

competition• Win new customers in established and new market segments• Increase customer loyalty and revenue per customer by

delivering personalized products and services• Streamline business processes across the enterprise saving

time and money

Advantages of SAP ( a few ...)

• Portfolio of solutions that are tailored to the specific standards, processes, and challenges of the telecommunications industry

• Since it is modular in nature it gives the flexibility to select the building blocks an organization need and to implement them quickly

• It offers easy integration and virtually unlimited scalability• SAP for Telecommunications is an end-to-end portfolio of

solutions, applications, and services tailored to meet the needs of the telecommunications industry

SAP® for Tele-communications

• The deployment of BI was part of projects initiated for the pan-India launch of Aircel in 2008

• Need for the deployment ( a few examples..)– To help predict subscribers’ consumption patterns– Analysis for potential cross-selling of services– For increasing revenue streams– Improving customer loyalty

Aircel’s SAP Business Intelligence Strategy

• Aircel’s IT platform is supported by Wipro. • Wipro’s BI practice team, along with Aircel’s technical and marketing

teams, implemented the current SAP business intelligence technology• Benefits of the BI deployment ( a few examples..)

• The marketing team is now able to classify the subscriber base based on device or handset type

• It utilizes the history of device change to segment the subscriber appropriately.

• BI has facilitated customer profiling• The subscriber usage, payment, and VAS (value-added services)

behavior help in designing specific plans for different types of subscribers

Aircel’s SAP Business Intelligence Strategy

SAP modules used in AIRCEL are-• MM module for Material management• SD Module for Sales and distribution• HRMS Module for HR• RE Module for Acquisition• FI Module for Finance.

• Key FeaturesSD Mechanisms help to execute the business processes used in the selling, shipping and billing of Aircel products and services.

• Tightly coupled data flow to the other SAP modules .• Extensive adaptation to customer needs.• Flexibility to individualize program for Aircel.• Customizing table parameter allow setup of organizational

unit, Business admin functions, Master files and transaction data, documents , copy control , authorization etc of Aircel.

Sales and distribution Module

Sales and Distribution Processing

The HR application module supports the business activities associated with Personnel Administration and Personnel Planning and Development

• Personnel Development:– Qualifications and requirements – Career and succession plans• Personnel Development enables a business to link current and future

work requirements with employees’ skills, qualifications, and preferences.

• SAP is used for storing employee details .• Details will be entered after the appointment of the employee only• When a employee leaves the job his details continues to be in the SAP but

salary processing function stops.• HR manager & 2 other person has the right to change the details in the SAP• Employees can see their details but not through SAP (through intranet ECOS)payroll helps 2 check the salary details

HR MODULE

Organizational Management

PersonnelPlanning &

Development

Payroll Accounting

PersonnelManagement

Time Management

HR Applications

• The SAP FI Module has the capability of meeting all the accounting and financial needs of an organization.

• It is within this module that Financial Managers as well as other Managers within your business can review the financial position of the Company in real time as compared to legacy systems which often times require overnight updates before financial statements can be generated and run for management review.

SAP FI Module

• Supports • Procurement

• Inventory

• Key elements • Materials procurement (purchasing)

• Inventory management

• Invoice verification

• Material valuation

• Vendor evaluation

• External Services management

• Purchasing Information System (PurchIS)

• Inventory Controlling Information system

SAP MM module

Procurement Process (Procure-to-Pay)

Purchase Requisition

Paymentto Vendor

Notify Vendor

VendorShipment

InvoiceReceipt Goods

Receipt

Purchase Order

• Distribution Management System• Earlier used was DMS and at present used is

DMS+• The difference between DMS and DMS+ is the

presence of certain additional features in DMS+

DMS & DMS+

• Software used before DMS+• Factors which led to DMS+1.billing not possible2.route mapping3.Time consuming4.complicated

DMS

• Consider distributors as employees• software is just a portal• used for the comparison among dealers

DMS+ in AIRCEL• DMS+ was 1st launched in Chennai & Delhi• It has been in use from last 1 month-Kerala• IT back-WIPRO

DMS+

1) Channel profile channel profile provides details of distributor and sub

channel

• Distributors details-when a distributor is added, SAP code is provided

• Subchannel-includes distributors hierarchy team includes retailers and DSC(sales executive) gives retailer no:

Functions of DMS+

2)Purchase orderinventory(physical)-sim, rcbEC(electronic tfr)• just in one click the mailing process is carried out

which was a time consuming process earlier

3)Inventory• whatever goods given 2 the retailer is captured

here.

4) B plan• Beet plan• gives information of DSC or FOC i.e. their

travelling route• Beet Kadavanthara-here a DSC is send in

Kadavanthara covering all areas in the respective areas

• details of the route assigned are obtained from here

5)Miscellaneous.• new arrival details are obtained from here• circular level upload is done in circular office

under the guidance of S&D Manager• price details for the distributors and retailers

can be obtained from DMS+

6)Channel level incentives• to distributor-(mediators)• based on outlet/CDSC• Eg:out of the profit earned by selling Rs 1000000

easy/paper 5% of the profit goes to the distributor(1000000 is the target)

• to retailers-(direct company)• direct payment is given for attaining target true

activation and applications• for eg: Rs 10 per activation• target can be month wise or festival wise• circle decides the incentives

7)Report• gives reports of voucher details, sales of vouchers, beet

route wise sales, DSC wise, activation details, retailer stock details

• Report format- HTML, PDF, Excel

8)KPI report• provides comparison details i.e. month-month comparison• secondary stock comparison i.e. how much we have

pumped to him• distributors reach-he can analyze his growth(both

activation and recharge)

• 9)KPN comparison• gives market stock details

In case any problem arises to DMS+• If the computer on which it works get

complaint, some details can be obtained from other computers or from other distributors

• This is a dump portal

• STRENGTH• It is a portal• Easy to use• Reports• KPI comparisons• Beet plan• Automated mail• Spread evaluation• Billing• Tracking

• WEAKNESS• Manual entry of data• Availability at remote areas• Lack of specialization• Incomplete data• Bugs • Data loss• Cannot track vouchers

• OPPORTUNITY• Efficient use of reports for decision making• KPI indicators• Fast transactions• Tracking system• Hierarchical view• Details at a glance• Integration with SAP

• THREAT• Data loss• Bugs• Incomplete data entry• Online threats

• SUGGESTIONS• Automated system for voucher sale• Full implementation up to retailer level• Addition of analysis function• In cooperate with the future Business Intelligence

software for unstructured quires• Better back-up system• Better integration of DMS+,SAP-ERP and SAP

CRM

• CONCLUSSION• The MIS system at Aircel is in primitive stage• SAP enables a paperless office• DMS + which is a newly installed system,

which has to be developed more for its efficient use

• Over all the software packages has brought easiness in work environment and professionalism

Thank You