airbnb - travelnext congres 2012
Post on 13-Sep-2014
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Ole Ruch van Aribnb gaf tijdens het TravelNext Congres 2012 in Maarssen een inspirerende presentatieTRANSCRIPT
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Thursday, 29 November 12
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Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations around the world
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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Shared Spaces
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Entire Homes
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Unique Spaces
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Kicking off the Sharing Economy with an air bed
Thursday, 29 November 12
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Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
10 million nights
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Follow the momentum
Thursday, 29 November 12
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Airbnb / September, 2012 / Confidential
Slide Title
60,000 guests tonight
>10M nights booked
192 countries
30,000 cities
250,000 listings
10 offices
14
Global
250,000 nights booked YTD
400% increase in 2012
>4,000 listings
4 nights average stay
>125 nationalities visiting
Netherlands
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
1 night in London
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Shifting Consumerism&So-Mo-Lo
Enablers of Success
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Shifting Consumerism
20th Century
Credit+Advertising+Individual Ownership =Hyper Consumption
21st Century
Reputation+Community+SharedAccess=Collaborative Consumption
from collaborativeconsumption.com
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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ACCESSWILL TRUMPOWNERSHIP
The Future
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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COMMERCE
1st Wave
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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SOCIAL
2nd Wave
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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COLLABORATIONOFFLINE
3rd Wave
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host Guarantee
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.
Secure Payments
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.
Secure PaymentsAll financial transactions are facilitated through our secure system, ensuring peace of mind for guests and hosts alike. We hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.
Secure PaymentsAll financial transactions are facilitated through our secure system, ensuring peace of mind for guests and hosts alike. We hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed.
Verified photography
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.
Secure PaymentsAll financial transactions are facilitated through our secure system, ensuring peace of mind for guests and hosts alike. We hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed.
Verified photographyWe have a network of over 3000 photographers worldwide, taking pictures of our hosts’ listings. When seeing the ‘Airbnb Verified’ stamp on a photo, you have piece of mind that the photo is an accurate representation of the listing you want to book.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.
Secure PaymentsAll financial transactions are facilitated through our secure system, ensuring peace of mind for guests and hosts alike. We hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed.
Verified photographyWe have a network of over 3000 photographers worldwide, taking pictures of our hosts’ listings. When seeing the ‘Airbnb Verified’ stamp on a photo, you have piece of mind that the photo is an accurate representation of the listing you want to book.
24/7 Customer Service
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Trust & Safety
€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.
Secure PaymentsAll financial transactions are facilitated through our secure system, ensuring peace of mind for guests and hosts alike. We hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed.
Verified photographyWe have a network of over 3000 photographers worldwide, taking pictures of our hosts’ listings. When seeing the ‘Airbnb Verified’ stamp on a photo, you have piece of mind that the photo is an accurate representation of the listing you want to book.
24/7 Customer ServiceOur world-class customer service team is available around the clock, anywhere in the world, via phone, email, and live chat, writing in 16 different languages and speaking in 6.
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Airbnb / November, 2012 @OleRuch
As “So-Mo-Lo” has risen, Airbnb has risen
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Social Integration
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.
Social Connections
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.
Social ConnectionsOur users can connect their Airbnb profile with their existing social networks, such as Facebook, LinkedIn and Twitter - giving the community a unified look at their social graph. This way you also can see where your friends have stayed and who they know on Airbnb. When you book with someone on Airbnb you are not only connecting with them, you connect with their whole social network.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.
Social ConnectionsOur users can connect their Airbnb profile with their existing social networks, such as Facebook, LinkedIn and Twitter - giving the community a unified look at their social graph. This way you also can see where your friends have stayed and who they know on Airbnb. When you book with someone on Airbnb you are not only connecting with them, you connect with their whole social network.
Sharing
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.
Social ConnectionsOur users can connect their Airbnb profile with their existing social networks, such as Facebook, LinkedIn and Twitter - giving the community a unified look at their social graph. This way you also can see where your friends have stayed and who they know on Airbnb. When you book with someone on Airbnb you are not only connecting with them, you connect with their whole social network.
Sharing
The experience is inherently social - you are staying with someone. We’ve made it easy to share on social networks from researching a trip, through booking and even after the trip is finished.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.
Social ConnectionsOur users can connect their Airbnb profile with their existing social networks, such as Facebook, LinkedIn and Twitter - giving the community a unified look at their social graph. This way you also can see where your friends have stayed and who they know on Airbnb. When you book with someone on Airbnb you are not only connecting with them, you connect with their whole social network.
Wish ListsSharing
The experience is inherently social - you are staying with someone. We’ve made it easy to share on social networks from researching a trip, through booking and even after the trip is finished.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.
Social ConnectionsOur users can connect their Airbnb profile with their existing social networks, such as Facebook, LinkedIn and Twitter - giving the community a unified look at their social graph. This way you also can see where your friends have stayed and who they know on Airbnb. When you book with someone on Airbnb you are not only connecting with them, you connect with their whole social network.
Wish Lists
Airbnb Wish Lists are a new way to discover, collect and share Airbnb’s unique spaces. An endless stream of our properties around the world, it is an easy way to see what friends and other users like and recommend. So far uses have added 1 million hearts and 45% of daily users engage with Wish Lists, with 6,000 people adding new items every day
Sharing
The experience is inherently social - you are staying with someone. We’ve made it easy to share on social networks from researching a trip, through booking and even after the trip is finished.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
The Rise of Mobile
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Airbnb / November, 2012 @OleRuch
The Rise of Mobile
26% of traffic from mobile
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Airbnb / November, 2012 @OleRuch
The Rise of Mobile
26% of traffic from mobile...and it continues to growMobile users communicates faster, better and more often.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
The Rise of Mobile
26% of traffic from mobile...and it continues to growMobile users communicates faster, better and more often.
Award-winning applications
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Innovating Locally
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Airbnb / November, 2012 @OleRuch
Innovating Locally
Build relationships
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Airbnb / November, 2012 @OleRuch
Innovating Locally
Build relationshipsA realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Innovating Locally
Build relationships
Solve local problems
A realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Innovating Locally
Build relationships
Solve local problemsBeing closer to our community, we can faster identify what real life problems we need to solve for them. This allows us to rapidly innovate products that supports our users needs.
A realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community.
Thursday, 29 November 12
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Airbnb / November, 2012 @OleRuch
Innovating Locally
Build relationships
Solve local problemsBeing closer to our community, we can faster identify what real life problems we need to solve for them. This allows us to rapidly innovate products that supports our users needs.
100 people that love you is more important that 1 million that kind of likes you...
A realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community.
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Amsterdam - 2008
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Amsterdam - 2009
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Amsterdam - 2010
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Amsterdam - 2011
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Amsterdam - 2012
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Neighborhoods
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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Local Economic Benefits
Airbnb Guests$1,100
Hotel Guests$840
$310 hotel income
$360host income
$530local spending
$740local spending
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Local Economic Benefits
Airbnb / November, 2012 @OleRuchThursday, 29 November 12
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Access is greater than ownership
100 people that love you is better than 1 million that kind of like you
Airbnb is about unique, local experiences - creating value & connecting with local communities globally
Thank you!
Thursday, 29 November 12
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Thursday, 29 November 12