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Hospitality Courses for

Air University Islamabad

Presented by Zahid Aziz Khan

ic improvement begins with “i”Infinite Consultants

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Mission

The hospitality management program's mission is to educate students for management and leadership in the hospitality industry and to contribute to the profession through teaching excellence, research, consultation and service activities.

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Objectives

To introduce Executive level hospitality

courses to Air University students.

To start one year Diploma courses of Hotel & Restaurant Management.

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Objectives of Diploma Courses in Hospitality

The diploma courses in Hospitality aim at developing a cadre of professionals who are fully conversant with the functioning of the hotel industry and have a sound knowledge of its business and marketing principles, so that they can work effectively and innovatively in a global environment.

The courses offer students the opportunity to apply knowledge and skills to the real world of work in tune with the evolving needs of the industry. A holistic approach is adopted to ensure that students not only develop technical and business skills, but also personal and professional ability which are necessary for them to build a secure career in the Hospitality industry.

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Introduction to Hospitality Studies

Hospitality Management Studies help students to acquire the appropriate conceptual understanding and professional skills in order for them to pursue a career in this industry.

The hospitality industry is diverse and thus a study in hospitality covers many different aspects in the field. Topics covered vary from running a multiunit organization to managing a five star hotel and everything in between.

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Introduction Continue….

A large number of people in the hospitality industry have associate's or bachelor's degrees. A good way to establish students in the field is by earning a graduate degree. It will not only give students an edge but also open a new level of jobs and positions to them. Master's degrees tend to be the most popular degrees in the graduate world. This degree will engage students with an in-depth understanding of the ways in which the business works, and it will also likely set them on the path toward a career in higher-level management and planning.

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Benefits of hospitality courses

The study program provides a structural learning process encompassing, the theoretical dimension of the Hospitality Industries and how these industries have developed both nationally and internationally; applications of underlying concepts and theoretical principles of the individual subjects of the course to a real like situation. The aim is to establish the groundwork for the career development and future training of students aspiring to managerial posts and executive positions in the Hospitality Industries.

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Benefits of hospitality career

High remunerationExclusive fringe benefitsChallenging CareerFulfillment of self-esteemCreativityBecome movers and shakers Traveling around the world

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The Curriculum

Introduction to hospitality Industry.

Hospitality Operation Management

Hospitality LawsSales and marketingCost Control.Human resource

Management

Food & Beverage Production and

Management Management Skills South Asia Tourism

Manuals Skill Development Communication Skills Hospitality

Accounting

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Hospitality section Subjects as Optional for Diploma/ BBA

StudentsGeneral ManagementFront OfficeHousekeepingFood and BeverageSales and MarketingSpoken EnglishOther Foreign language (Spanish/French)

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Diploma Subjects for lodging Industry

General Management Front Office House Keeping Food & Beverage Sales & Marketing Human Resource Accounts

Engineering Security Laundry Practical Visits to hospitality

organizations Thesis Internship

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Diploma course Proceeding

Theory eight monthsHands on practice at the facility / visits to hotels one month Thesis one month Internship two months

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Diploma Courses Include

In addition to formal lectures, the program include interactive sessions, case studies, workshops, guest lectures, simulations and projects to impart knowledge to students.

Students learn how to analyze and evaluate hospitality industry information and draw objective conclusions to develop problem-solving skills. The courses expose students to current practices in the hospitality industry and the prevalent work environment.

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Some of most popular Worldwide areas, positions and

specialties include: Food Service

Management Financial Accounting

for the Hospitality Industry

Hospitality Law Hospitality Marketing Hospitality

Technology and Computer Applications

Managerial Accounting for the Hospitality Industry

Finance for the Hospitality Industry

Food and Beverage Management

International & national Lodging positions at Hospitality

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Typical Multiunit Positions in Hospitality Industry

Area general managerRegional general managerRegional Director of Sales & marketingVice president, financeVice president, operationsDirector of franchisingDirector operations

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Alternative management Positions in lodging Industry

General manager Room division manager Front office manager Controller Executive housekeeper Food & beverage

Director Executive Chef

Human resource Director

Executive Asst Manager

Chief engineer Sales & marketing

Director Chief security Resident manager

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Market SummaryMarket: past, present, & future:

– In the past this industry has been monopolized by (PSL) Pakistan Services Limited Hashoo Group with five star Hotels like Holliday Inn and Pearl continental along few other five & four star hotels like Sheraton, Avari, Best Western Hotel and Shalimar Hotel etc.

– At present this industry has tremendously expended and franchise chains like Serena, Crown plaza and Intercontinental has established.

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Market Summary Continue….

– Future potential of this industry is limitless as giant in this industry like Hyatt Regency, Centaurus and Jumaira International and in four star hotel category Radisson and Ramada have laid their foundation here.

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Present & Upcoming Hospitality Organizations at Islamabad

Top Level Hospitality Organizations

Organization Rooms Employees Executives

Serena 215 417 64

Marriott 300 380 52

Pear-continental 230 315 41

Holiday Inn 200 280 37

Best Western 60 250 21

Crown Plaza 60 248 20

Total 1065 1890 235

Up Coming Hospitality organization

Organization Rooms Employees Executives

Inter-Continental 400 465 73

Serena Extension 300 345 45

Centaurus 615 765 245

Jumara International 715 845 315

Hyatt Regency 600 750 280

Radisson 214 285 35

Ramada 200 291 45

Total 3044 3746 1038

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Main upcoming hospitality Properties in Pakistan

Centaurus at Islamabad Jumara International at IslamabadHyatt regency all over Pakistan.PCB six lodging facilities all over Pakistan.Ramada Inn at Islamabad, Lahore and

Multan.Radisson at Islamabad, Lahore and Karachi

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Approximate remuneration in Hospitality Industry

Monthly Salary Range of Executives in Hospitality Industry inclusive of fringe benefits

Managers Multi-complex Seven Star Hotels Five Star Hotel Four Star Hotels

Managing Directors 5,00,000/-8,00,000 7,00,000/-9,00,000/ 5,00,000-7,00,000 2,00,000-4,00,000

General Managers 4,00,000-6,00,000 7,00,000-8,00,000 3,00,000-5,00,000 1,50,000-2,00,000

Resident Managers 3,00,000-4,00,000 2,00,000-3,00,000 70,000-100,000 60,000-80,000

Dptt Heads 150,000-200,000 180,000-210,000 60,000-150,000 40,000-60,000

Asst Dptt Heads 100,000-150,000 90,000-125,000 60,000-90,000 20,000-35,000

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Why Us ?

Practical hand on national and international working exposure as well as teaching experience in hospitality industry.

Clear vision of the tremendous growth potential of the hospitality industry in Pakistan.

Commitment to develop local human resource requirement of hospitality industry.

Well familiar with the cultural and regional constrains of hospitality industry in Pakistan.

Understands importance of developing Tourism & Hospitality in Pakistan.

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The Team

Mr. Athar Bhatti 19 years experience in hospitality industry. Worked in USA,

Europe and Pakistan as a GM in Four star and Five star Hotels. Mr. Zahid Aziz 14 years of experience in hospitality industry. Worked in USA

and Pakistan as a GM of different Restaurants and F&B Manager in four and five star Hotels.

Mr. Ali Humdani 20 years of experience in hospitality industry, both in Pakistan

and abroad. Expert in operation and production management and teaching customer services. Has worked in senior administrative positions in five star hotels, including being the General Manager of a renowned resort. Has been conducting customer service staff trainings.

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Conclusion

Hospitality industry is booming in the region requiring similar human resource in the next five years.

Success of the courses depends upon adequate provision of funds and facilities, permanent inclusion of hospitality diploma courses in university curriculum, proper marketing of the courses, encouragement from faculty members to students, strong back up from the administration.