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Presented By:
Priyanka .S. Poyrekar
ROLL No. 33
MMS-II
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A STUDY OF MARKET PLANNING FOR AIR
INDIA IN COMPARISON WITH ITS
COMPETITORS
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Company Profile
In 1932 JRD Tata founded Tata Airlines which after
merger called as AIL
Air India Ltd. Is a govt- owned co
Founded on 30thMarch 2007
Co operate office
16th
largest airline in AsiaServices :- Airline, Ground Handling Services,
Hotels Services
Revenue :- 142.551 billion (US$2.5 billion)
Main Competitor
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Introduction Of Topic
What does Market planning for Air India means??
Air India is looking forward to plan direct flights for new market and route for domestic and international
Comparison with other airlines schedules will help to indentifydestinations which currently not operated
My study was limited to schedules Of all airlines of origins to six metrcities of India
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Objectives Of the Study
To discuss the aviation Sector and airline services in India
To study various direct destination of domestic and international,
origin from six metro cities of India
To identify new markets and new route both domestic &
international for Air India
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Need For The Study
There are various markets where direct flight service is needed.
So it is necessary to identify those markets and new route
To increase market share and revenue of Air India
As Air India is planning to expand its global network with itsnew Boeing 787 Dreamliner aircraft
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Research Design: Descriptive and exploratory
Method of data collection : The sources of the data are both
primary and secondary data
Sampling method :NA
Instrument : Schedules of Airlines
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AI Not Operating from Mumbai
BDQ IXC SXR CCJ BHJ
300
394
157 72 101
1024 971
360
257 220
Domestic destinations
PDEW NO OF SEATS
HKG DOH KWI CMB D
293 250 209186
312547 531
301
International destination
PDEW No of seats
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CJB GOI GOP RPR
235
788
17
289
437
272
145
673
Chart TitlePDEW No of seats
KUL EWR CMB DOH KW
181 168 147 127
437272
145
673
8
Chart TitlePDEW NO OF SEATS
AI not Operating From Delhi
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0
500
1000
1500
2000
2500
PNQ AMD TRV LKO IXE
807428
250 237 220
1373
667
482180
437
PDEW No. of seats
0
200
400
600
800
1000
1200
SIN DXB BKK KUL L
261 237 197 145
574810
302 344
PDEW No. of Seats
Internation
AI not Operating From Bangalore
DOMESTIC
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AI not Operating From Hyderabad
0
100
200
300
400
500
600
700
800
COK CJB JAI BBI RPR
337244
185 183 122
447
378
207
360
244
PDEW Seats No.
Domestic
0
100
200
300
400
500
RUH SIN DMM LHR B
167111 91 73
125340
42162
PDEW No. of Seats
Internation
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AI not Operating From Chennai
0
1000
20003000
4000
5000
6000
7000
CJB AMD VTZ TRV TCR
457 332223 197 65
5960
2583
322 417 134
PDEW No. of Seats
Domestic
0
200
400
600
800
1000
1200
1400
KUL KWI BKK RUH
519245 198 136
827
124368
128
PDEW No. Of Seats
Internati
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AI not Operating From Calcutta
0
500
1000
1500
2000
2500
3000
AMD JAI PAT RPR LKO
305 218 216 137 99
2520 2520
1708
1260 1302
PDEW No. Of Seats
0
200
400
600
800
1000
1200
BKK DXB SIN KUL KM
413
185 125 79
728
441
273
180
PDEW No. Of Seats
Domestic Internatio
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From Mumbai: No Scope in Domestic and International
From Delhi: domestic Goa and international Colombo
From Bangalore: Domestic Lucknow & International no scope
From Hyderabad: No scope & International Rehad, Dammam
From Chennai: No scope & International Kuwait, Rehad
From Calcutta: No scope
Findings
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Recommendation
They should improve their customer service to satisfy the custom
They should include a new staff of flight attendant
They should research on destinations which are economicallygrowing up
They should continue studies like this from various other origins
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Limitation Of Studies
No interaction or survey was possible as it needed the exact information related to schedules of flight of all Airlines from six metro cities
Some confidential information of Air India which cannot be provided
Geographic constrains as only metro cities of India was covered..
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