AIMA | SNAPSHOTS | DECEMBER 2014

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DECEMBER 2014

Dear Readers,

I am pleased to present the first edition of AIMA News for the year 2015. Last year presented many opportunities and challenges, and AIMA stayed ahead during the year with its various events, initiatives, education and testing services. None of this could have been possible without your encouragement and support, and I would like to take this opportunity to thank you all and wish you a Happy New Year!

This year’s first edition of AIMA News brings you a report on our recently concluded 5th MSME Convention where we had the honour of hosting Mr Kalraj Mishra, Union Minister for Micro, Small and Medium Enterprises. The programme was a huge success and was led by Dr JS Juneja.

The 12th National HRM Summit was also held successfully, where Mr B J Panda, Member of Parliament, Lok Sabha delivered the inaugural address. The Summit was chaired by Mr T V Mohandas Pai and addressed by several eminent speakers. You will find more details inside.

AIMA collaborated with the University of California, Berkeley, USA, in an education project on ‘Smart Cities’ led by Prof Solomon Darwin, Executive Director, Centre for Corporate Innovation, Haas School of Business, University of California, Berkeley. AIMA had helped the group of UC Berkeley students in their study by conducting visits, meetings and interactions with top executives of different companies and organisations in India.

In another achievement, AIMA Centre for Management Services (CMS) was awarded the Golden Peacock Innovation Management Award 2014 at an award presentation ceremony held in London. A more detailed report can be found in this issue. This edition also carries coverage of AIMA’s 15th National Management Quiz for Corporates & 2nd HR Quiz 2014 which was conducted across India. AIMA also conducted several in-company and open training programmes, Leadership Development Programmes, Faculty Development Programmes, Interactive sessions and Business Simulation Programmes for corporates, students and professionals across India.

You will also find updates from the LMAs on their activities for the month and some interesting articles on management.

I hope you enjoy reading this edition of AIMA News and look forward to your feedback and suggestions.

Wishing you a great year ahead!

Warm regards

Rekha Sethi Director General

M A N A G E M E N T T I M E S

AIMA’S MONTHLY E-MAGAZINE

AIMA OFFICE BEARERS

PRESIDENTMr. Hemant M Nerurkar ChairmanTRL Krosaki Refractories Limited

SENIOR VICE PRESIDENTMr. Firdose Vandrevala Executive Vice Chairman Essar Steel India Ltd

VICE PRESIDENTMr. Sunil Kant MunjalJoint Managing Director, Hero MotoCorp Ltd. & Chairman, Hero Corporate Service Ltd.

TREASURERMr. P DwarakanathAdvisor - Group Human Capital Max India Ltd

IMMEDIATE PAST PRESIDENTMs. Preetha Reddy Executive Vice Chairperson Apollo Hospitals Group

DIRECTOR GENERALMs. Rekha Sethi

Management House,14, Institutional Area,Lodhi Road, New Delhi-110003Tel : 01124645100Fax : 01124626689E-mail : dlma@aima.inWebsite : http://www.aima.in

Published by

Managing EditorMs. Smita Das

AIMA | SNAPSHOTS | DECEMBER 2014

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AIMA SNAPSHOTS

24 LMA NEWS

34 AIMA EVENTS CALENDAR

FEATURES

14 LEADERSHIP DEVELOPMENT PROGRAMME

09 UNIVERSITY OF CALIFORNIA, BERKELEY VISIT 16 FACULTY DEVELOPMENT PROGRAMME

11 GOLDEN PEACOCK INNOVATION MANAGEMENT AWARD 2014

12 NATIONAL MANAGEMENT QUIZ

15 TRAINING PROGRAMMES06 12TH NATIONAL HRM SUMMIT

20 A MANAGER’S GUIDE TO INTERNATIONAL STRATEGY

17 INTERACTIVE SESSION16 CHANAKYA

CONTENTS5th MSME Convention04

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5th MSME Convention

AIMA conducted the 5th MSME Convention on the theme ‘MSME’s- Future Ready: Challenges and Opportunities’ on 7th January 2015 at New Delhi. Delivering the inaugural address Mr Kalraj Mishra, Union Minister for Micro, Small and Medium Enterprises said, “Right from the beginning MSMEs have played an important role in our country’s progress and we cannot ignore their contribution. As far as the challenges of the sector are concerned we are thinking of solutions in an integrated manner. We are trying to make the procedures simple and transparent”.

Mr HM Nerurkar, President, AIMA, & Chairman, TRL Krosaki Refractories Ltd. and Mr Sunil Kant Munjal, Vice President, AIMA, & Jt. MD, Hero Motocorp Ltd., Chairman, Hero Corporate

Service Ltd., addressed the gathering and discussed some pertinent issues of the sector.

Kalraj Mishra, Union Minister for Micro Small and Medium Enterprises, Government of India releasing the AIMA MSME Convention Souvenir (L-R) Rekha Sethi, Director General, AIMA; H.M. Nerurkar, President, AIMA & Chairman, TRL Krosaki Refractories Ltd; Sunil Kant Munjal, Vice President, AIMA & Jt. Managing Director, Hero Motocorp Ltd, Chairman Hero Corporate Service Ltd and J.S. Juneja, Chairman, AIMA MSME Committee & Chairman, Global Project and Services Pvt. Ltd.

Kalraj Mishra, Union Minister for Micro Small and Medium Enterprises, Government of India addressing the session

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Dr. J. S. Juneja, Past President, AIMA, & Chairman MSME Committee, gave an overview of the convention.

The future of MSMEs was discussed in the valedictory session attended by Madhav Lal, Secretary, Ministry of MSME, S.N. Tripathi, Joint Secretary, Ministry of MSME, Sabyasachi Dasmohapatra, CEO, Global Innovation & Technology Alliance (GITA), and Dr. J. S. Juneja.

Some of the other speakers that graced the occasion included Mr. Ravindra Nath, Chairman & MD, NSIC Ltd.; Mr. Soman S Pathy, Nodal & Liaison Officer, Gujarat Tourism; Mr. Vineet Agarwal, Managing Director, Transport Corporation of India Ltd.; Mr. N. K. Maini, Dy. Managing Director, SIDBI; Mr. R. B. Singh, Chairman, (CEPTAM), DRDO;

(L-R) Vineet Agarwal, Managing Director, Transport Corporation of India Ltd; Soman S Pathy, Nodal & Liaison Officer, Gujarat Tourism; Ravindra Nath, Chairman & MD, NSIC Ltd and Srinivas Varadarajan, Founder-CEO, Vigyanlabs Innovations Pvt. Ltd

Mr. Ajay Sahai, DG & CEO, Federation of Indian Export Organisations amongst others. The speakers were of the opinion that MSMEs have to shoulder a big responsibility to make the campaign of Make in India a success since MSMEs currently contribute almost 45 per cent of manufacturing output.

(L-R) S.N. Tripathi, Joint Secretary, Ministry of MSME; Madhav Lal, Secretary, Ministry of MSME; Dr. J.S. Juneja, Past President, AIMA & Chairman, AIMA, MSME Committee and Sabyasachi Dasmohapatra, CEO, Global Innovation & Technology Alliance (GITA)

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12th National HRM Summit

AIMA organised its 12th National HRM Summit on the theme ‘Building Organisations for a Globalised, Ultra-Competitive World’ on 16 December 2014 at New Delhi.

The summit was chaired by Mr T V Mohandas Pai, Chairman, Manipal Global Education and Mr B J Panda, Member of Parliament, Lok Sabha delivered the inaugural address. Ms Nandita Gurjar, Former Global Head HR and Member Executive Council, Infosys was the Programme Director. Deloitte was the knowledge partner for the summit.

Some of the other eminent speakers who addressed the summit were Mr D Shivakumar,

Chairman & CEO, PepsiCo India Holdings Pvt Ltd; Mr Pramod Bhasin, Founder and Vice Chairman, Genpact & Chairman, The Skills Academy; Mr Sunil Kant Munjal, Vice President, AIMA, Joint Managing Director, Hero MotoCorp Ltd & Chairman, Hero Corporate Service Ltd; Ms Naina Lal Kidwai, Chairman, India & Director, HSBC, Asia Pacific India; Mr Sanjeev Bikhchandani, Founder and Executive Vice Chairman, Naukri.com; Mr P Dwarakanath, Advisor – Group Human Capital, Max India Ltd; Ms Veena Swarup, Director - Human Resources, Engineers India Ltd; Ms Rituparna Chakraborty, Co-Founder & Senior Vice President, TeamLease Services Pvt Ltd; Mr Yuvaraj Srivastava, Senior Vice President – HR, Makemytrip.com; Mr Vishal Shah, Vice President

(L-R) Rekha Sethi, Director General, AIMA; D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt Ltd; B J Panda, Member of Parliament, Lok Sabha; T V Mohandas Pai, Chairman, Manipal Global Education; Vishalli Dongrie, Partner, India Practice Lead – Organization & Talent, Deloitte.

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B J Panda, Member of Parliament, Lok Sabha addressing the session

(l-R) Naina Lal Kidwai, Chairman, India & Director, HSBC, Asia Pacific India; Pramod Bhasin, Founder and Vice Chairman, Genpact & Chairman, The Skills Academy; Sunil Kant Munjal, Vice President, AIMA, Joint Managing Director, Hero MotoCorp Ltd & Chairman, Hero Corporate Service Ltd.

– Corporate HRD, Wipro Ltd; Mr Jacob Jacob, Chief People Officer, Apollo Hospitals Enterprises Ltd; Mr Ramendrajit Sen, Vice President & Head-Human Resources, Hewlett-Packard India;

Mr D P Nambiar, Head Business HR, Tata Consultancy Services; Ms Vishalli Dongrie, Partner, India Practice Lead – Organization & Talent, Deloitte. As part of the summit, AIMA also organised a Case Study Contest on Best HR Practices in a Globalised World. The winner of the contest was TATA Steel Ltd. Schneider Electric India and Hindustan Petroleum Corporation Ltd were declared 1st & 2nd Runner Up and ITC Ltd was given the Jury choice award.

Over 250+ professionals from across India participated at the summit.

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University of California, Berkeley Visit

AIMA has collaborated with the University of California, Berkeley, USA, in their upcoming higher education project in the area of ‘Smart Cities’.

The programme was led by Prof Solomon Darwin, Executive Director, Centre for Corporate Innovation, Haas School of Business, University of California, Berkeley. Prof Darwin and his team of about 20 students are doing seminal research in the area of ‘Smart City’ business models and they were on a study mission in India between 27th December 2014 and 8th January 2015.

The group visited Ahmedabad from 27 December 2014 to 1 January 2015 and New Delhi between 2nd to 7th January 2015.

As part of their study, the group was keen to gain a better understanding about the Indian economy and the challenges and opportunities of building ‘Smart Cities’ of the future in India, which is critical to their research. AIMA organised their programme in New Delhi and set up visits to and meetings with top executives of

Students of University of California, Berkeley at a session at AIMA

Prof Solomon Darwin, Executive Director, Centre for Corporate Innovation, Haas School of Business, University of California, Berkeley; Ms Rekha Sethi, Director General, AIMA; Mr. H.M. Nerurkar, President, AIMA & Chairman, TRL Krosaki Refractories Ltd.; Param Singh, IOT Advisor, San Francisco Smart City, Founder & CEO, IOTRACKS Inc.

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Students at the Chawri Bazar metro station during their visit and interaction with Delhi Metro Rail Corporation

different companies. The group interacted with and visited IIT Delhi, The Energy and Resources Institute (TERI), HCL Infosystems, Bharti Airtel, Delhi Metro Rail Corporation (DMRC), Department of Telecommunications (DOT), Indian Council For Research on International Economic Relations (ICRIER), CISCO, IBM Research, Tyco Electronics and Deloitte among others.

At a special session the group also interacted with Mr HM Nerurkar, President, AIMA and Chairman, TRL Krosaki Refractories Ltd as well as with Ms Rekha Sethi, Director General, AIMA. The group took away key learnings which will be included in their research. The report will

be presented by the group to the Mayors of the State of California, USA for adoption in their ‘Smart Cities’ development programme.

Visit and interaction with Bharti Airtel, Delhi NCR

AIMA | SNAPSHOTS | DECEMBER 2014

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Golden Peacock Innovation Management Award 2014

AIMA Centre for Management Services (CMS) has been declared as the Winner of Golden Peacock Innovation Management Award 2014. The Chairman of the Awards Jury was Justice (Dr) Arijit Pasayat, Former Judge, Supreme Court of India & Chairman, Competition Appellate Tribunal of India & Authority for Advance Ruling (Customs, Central Excise & Service Tax).

The Golden Peacock Awards Secretariat receives over 1000 entries per year for various awards, from over 25 countries world wide. This award today receives great recognition and adulation. The achievement of the Golden Peacock Award is a powerful means for brand building. They provide not only worldwide recognition and prestige, but a competitive advantage in driving business in this tumultuous world.

Wg Cdr V S Bejoy, Director CMS receiving the award from the Chief Guest, The RT Hon Theresa May MP

The Award was presented at a specially organised ‘Golden Peacock Awards Nite’, a special presentation ceremony on 29 October 2014 in London, in the presence of distinguished gathering during ‘London Global Convention on Corporate Governance & Sustainability’. The Awards Nite was preceded by a Business Meet at the House of Lords, UK Parliament. The RT Hon Theresa May MP, Secretary of State for the Home Department, Govt of UK was the Chief Guest at the Awards Nite. The Golden Peacock Innovation Management Award was received by Wg Cdr V S Bejoy, Director CMS from the Chief Guest, The RT Hon Theresa May MP.

AIMA | SNAPSHOTS | DECEMBER 2014

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National Management Quiz

AIMA’s 15th National Management Quiz for Corporates & 2nd HR Quiz 2014 was conducted across India. The regional rounds were held in Bangalore and Kolkata on 6th December 2014; Mumbai on 13th December 2014 and the Delhi regional round and the Grand Finale was held on 20th December, 2014. A total number of 165 teams participated across the country. Sail & TCS were the winners in both HR Quiz & NMQ in Kolkata; Vizag Steel & TCS were the winners in HR Quiz and Vizag Steel & Godrej & Boyce Mfg Co Ltd were the winners in NMQ in Bangalore.

Both teams from BPCL were the winners in HR Quiz and Star India & Godrej & Boyce Mfg Co Ltd were the winners in NMQ in Mumbai; Genpact

& Vizag Steel were the winners in both HR Quiz & NMQ in Delhi Regional Round. Vizag Steel was the national champion, Godrej & Boyce Mfg Co Ltd was the national 1st runners up and Star India & Genpact were the national 2nd runners up in NMQ. Genpact was the national winner, Vizag Steel was the national 1st Runners up and SAIL was the national 2nd Runners up in HR Quiz. Mr Rajeev Bhadauria, Director Group HR at Jindal Steel

& Power Ltd was the Chief Guest and Col. Sunil Chandra, Vice President at Sujan Luxury Hotels was the Guest of Honour at the National Grand Finale.

Champion Team of 15th NMQ, Vizag Steel

Champion Team of 2nd HR Quiz, Genpact

AIMA | SNAPSHOTS | DECEMBER 2014

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Leadership Development Programme

To be an effective leader, it is important for all budding managers to take an extra step to enhance their management skills and nurture themselves to develop the leader within them. It is equally imperative for organisations to build the pipeline of their next-generation leaders and develop their mid-level managers into more effective leaders. Keeping in view the emerging need of leaders, AIMA organised a Leadership Development Programme on 4th and 5th December 2014 at AIMA.

Ms Nasreen Khan, master practitioner of NLP (Neuro- Linguistic Programming) was the resource person of this programme. The participants got understanding on leadership skills like communicating and convincing powerfully, building relationships, exploring self in a team,

Nasreen Khan addressing the particpants

The training in progress

planning for future etc. The programme was attended by professionals from Blue Dart Express Limited, Nagarro Software Pvt Ltd, Honda Motorcycle & Scooters India Pvt Ltd, Galgotias University, Astrol Infotechnologies Pvt Ltd etc.

AIMA | SNAPSHOTS | DECEMBER 2014

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Training Programmes

A two day training programme was organised on 10-11 December 2014 on the theme ‘Developing Proactive Secretaries’. The training focused on topics like Effective Communication, Achieving Service Excellence, Business Etiquette, Managing Self, Coping with difficult problems, the importance of keeping things in perspective and dealing with crisis scenarios.

An open session of assessment of trainer skills was organised by AIMA on 12 December 2014, under AIMA’s scheme of ‘AIMA Certified Trainer’ (ACT). The applicants were asked to submit their training modules in advance and on the assessment date they were asked to conduct a mock training session, which was followed by interview with a panel of experts. Certified individual applicants are graded in four categories, viz. Level IV, Level III, Level II and Level I denoting Outstandingly Competent, Highly Competent, Competent and Fairly

Participants of Lead System Training Programme

Training the Trainer programme in progress

Competent respectively.

Advance Training skills were imparted to participants of AIMA’s flagship training programme ‘Training the Trainer’, held on 17-19 December 2014 in New Delhi.

‘Lead System’ was the topic of training session held on 19-20 December 2014 for a group of Deputy General Managers, equipping them with skills to manage systems and lead systems by taking people along.

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AIMA organised an FDP on ‘Advances in Research Methods and Data Analytical Tools’ from 18 -20 December 2014 at AIMA. The workshop was

Faculty Development Programme

Participants of Faculty Development Programme

mainly focused on building research objectives, research problem, literature review, finding research gaps understanding the concepts of scaling, parametric and non parametric methods of doing research and teaching the use of AMOS and SPSS software for various data analytical purpose. The sessions conducted by eminent faculty members of AIMA and the Aligarh Muslim University were extremely interactive and had a practical orientation. The participants included academicians from

B Schools, research analysts from corporates, and research scholars and students pursuing Ph.D. from various Universities.

ChanakyaAIMA conducted a workshop on ‘Aligning Managers’ on 12 & 13 December, 2014, for the first time. It was mainly designed for the mid–level managers, the primary channel between the senior and the junior level management. In the workshop, participants were grouped into teams of two to form fictitous companies in a virtual environment. The teams were supposed to tread on various organisational metrics, viz., resource planning,

bureaucratic bottlenecks, mentoring/coaching and customer service. The scenario was designed to transport mid-level managers into an environment that promotes organisational excellence in India. The workshop was based on an industry case study and the main objective of the workshop was to help establish strategic alignment and build execution capabilities. There was a recap of business concepts at the end of each session.

AIMA | SNAPSHOTS | DECEMBER 2014

Interactive Session

A K Srivastava, Chief General Manager (Operations), MTNL addressing the session

AIMA organises an Interactive Session with an eminent professional for its members every month. The professional addresses the audience on a theme of his/her choice. The session is conducted at the management house and is beneficial for both management professionals and management students. AIMA organised an Interactive Session on ‘Goal Setting to Goal Getting’ with Mr A K Srivastava, Chief General Manager (Operations), MTNL.The session was held on 29th December 2014 at AIMA. The programme was well received by the audience.

AIMA | SNAPSHOTS | DECEMBER 2014

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New Additions in AIMA Library

Pol�cs Trumps Economics byBimal Jalan, Pulapre Balakrishnan,Rainlight

Economics

Think Like Your Customer byBill S�nne�, Tata McGraw Hill Educa�on

Consumer Behaviour Consumer BehaviourThe Why of Wwork byDave Ulrich Tata McGraw Hill Educa�on

Management GamesThe Big Book of People Skills Games byEdward E. Scannell, Tata McGraw HillEduca�on

Manpower PlanningThe Execu�ve Guide to High-impact talentmanagement:powerful tools for leveraginga changing Workforce by David DeLong andSteve Trautman, Tata McGraw Hill Educa�on

Organisa�onal Effec�veness��udi�ng HRD Audit: Evalua�ng the Human ResourceFunc�on For Business Improvement byT V Rao, Sage Response

Leading Apple with Steve Jobs byJay Elliot,Times Group Books

Management

A Toolkit of Mo�va�onal Skills : Encouragingand Suppor�ng Change in Individuals byCatherine Fuller, John Wiley & Sons Ltd

Mo�va�on

Corporate Coaching bySraban Mukherjee, Sage Response

Execu�ve Coaching

Chanakya Returns byTimeri N. Murari, Aleph Book Company

�ic�on

What Makes Great Leaders great byFrank Arnold, Tata McGraw Hill Educa�on

Leadership

Higher Standard of Leadership byKeshavan Nair, Tata McGraw Hill Educa�on

Leadership

For more details please contact rsharma@aima.in

Customized In-Company Training

AIMA CSDT specializes in offering need based / customized training and skill development services:

Training in the area of Management and Behavioral skills.

Any location across India

Training for all levels of employees

Training content development & delivery

Please contact for details:

Ms Saumya SinghAssistant DirectorCentre for Skill Development & TrainingEmail: saumya@aima.in

All India Management Association

Management House, 14, Institutional Area, Lodi Road, New Delhi-110 003Ph. No. : 011- 24608531 (D) 24645100, 43128100, Ext. 724 & 721Fax No. : 011-24626689 / 24643035Website: www.aima.in

All India Management Association (AIMA) is the apex body of management profession in India and known for its role in training and development. It will be our pleasure to offer training services to you.

To help bridge the competence gap and build skilled workforce of professionals, AIMA’s Centre for Skill Development & Training (CSDT) focuses

on Employability Skills and Productivity Enhancement Skills.

AIMA | FEATURES | NOVEMBER 2014

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A Manager’s Guide To International StrategyIn a new book on international strategy, David Collis details the four strategic questions that need to be answered by managers in multinationals.by Julia Hanna

In the new book International Strategy: Context, Concepts, and Implications, Harvard Business School Adjunct Professor David J. Collis presents a comprehensive guide to a topic of ever-increasing relevance for managers across all sectors and industries.

By first offering a context for the “why” of

multinational firms, then a framework for how to craft an international strategy that creates shareholder value, Collis provides students and new managers with an integrated perspective on international strategy, drawing on earlier work by scholars who include HBS colleagues Christopher Bartlett (with Sumantra Ghoshal), Michael Porter, and Pankaj Ghemawat.

AIMA FEATURES

AIMA | FEATURES | NOVEMBER 2014

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“I ENJOY THE VARIETY AND INTELLECTUAL CHALLENGE OF THE PROBLEMS THAT MANAGERS CONFRONT”

More seasoned managers seeking pragmatic guidance on day-to-day decision making can turn to the book’s extensive analysis of cases drawn from real-world companies grappling with the familiar (yet complex) questions that confront any organization trying to do business across borders.

According to Collis, every strategic choice that multinationals face falls into one of the following four buckets:

• What product do we offer? “There’s always achoice and a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer,” Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to how it brands and positions the product? In Europe, consumersin 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its “known” product line: In Japan, Coca-Cola’s portfolio of products includes “Georgia,” a hot coffee drink sold from a vending machine.

• Wheredowecompete?“Whatshouldacompany’sglobalfootprintlooklike?Howshoulditallocateresources across countries?” Collis asks. In theeternal battle between Coke and Pepsi, should Pepsi allocate its resources to being a first mover in a less developed market, or battle for consumers inabigger,moreestablishedmarket?

• Where do you locate your activities? “People

rushed into China, and now wage rates are going through the roof,” Collis says. Building a manufacturing plant is a long-term investment requiring more consideration than setting up shop in the current low-cost location.

• Howtoorganize?Whatarethestructures,systems,and processes that need to be in place to manage a company’s international strategy? Shouldauthority be delegated to many organizational units or centralized in one? Collis points toProcter & Gamble, a multinational that started out with a generic “international department,” then set up country bases before trying to layer in global business units that placed the country managers in subordinate roles. The company then evolved to a matrix organization, with executives reporting to a country manager and a global business unit head, and has recently returned to a straight-ahead global business unit reporting structure. “There are never-ending tradeoffs between creating global efficiencies through a more centralized structure and establishing a local environment that allows for innovation and flexibility,” Collis says. “These are the cycles and choices that companies go through.”

The answers to these four questions, Collis says, flow out of an understanding of a firm’s international advantage.

“We talk about competitive advantage…in other words, how do you add value over and above individual businesses? In determining your firm’sglobal advantage, the question is simply what advantage you seek to create or exploit by virtue of being an international player.”

For example, if it’s easy for an organization to sell

AIMA | FEATURES | NOVEMBER 2014

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an identical product all over the world (Collis cites Boeing and Intel), then scale economies have the potential to be an obvious global advantage.

DOWN TO CASES

The book’s case examples and detailed decision-making maps offer a practical guide to some of the complex issues that emerge from doing business across borders.

If a manager is trying to decide where to build a new manufacturing plant, the quick and easy decision would be to choose the current low-cost location—but since that can change within a relatively short time span (as it did with China), it’s also important to factor in longer-term country competitiveness and how the plant fits into an existing portfolio of locations. Collis drills down into the many factors that can affect location and observes

how companies typically assign each a weighted percentage: employee availability, sourcing, quality,

and cost (40 percent); infrastructure availability (30 percent); a country’s security, receptivity, and judicial environment (15 percent); “cluster” factors and so on. (A sense of an incumbent company’s presence in the location should also be taken into consideration.)

Once a shortlist of countries is identified, a more detailed analysis can be conducted around the cost structure for performing the manufacturing activity, involving everything from the cost per kilowatt-hour for electricity rates to local material and wage costs. There are also productivity differences between countries to consider, thanks in part to varying labor practices, cultural attitudes, and limitations in managerial oversight.

Those steps are just the beginning of a process that easily fills a full chapter of International Strategy; it’s the sort of exhaustive approach that operating in today’s complex transnational environment requires.

“I enjoy the variety and intellectual challenge of the problems that managers confront-often there is no one right answer,” Collis says, although that doesn’t mean there isn’t plenty of advice out there that can make it seem that way.

“Sometimes it can be difficult to translate the slogans from strategy books into ‘what do I do on Monday

morning?’”Collissays.“Thisbookisdesignedtohelpan executive frame a decision-making process to answer an issue he or she is wrestling with and move forward with actionable steps.”

This article originally appeared on HBS Working Knowledge website - http:// hbswk.hbs.edu/ and is reprinted with permission.

About the authorJulia Hanna is associate editor of the HBS Alumni Bulletin.

to greater potential.

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Management House, 14, Institutional Area, Lodhi Road, New Delhi-110 003 Tel: + 91 11 2464 5100 , 4312 8100 Extn. 705/Email:pgdm@aima.in, pgditm@aima.in, pgcm@aima.in, acm@aima.in

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AIMA | NEWS FROM LMA | DECEMBER 2014

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News from LMAs

Amritsar Management AssociationAmritsar Management Association held a function to release Dr. Kiran Bedi’s illustrated book ‘The Making of Kiran Bedi’ on 19th November. Dr Kiran Bedi shared her views and thoughts with the audience and the programme was very well received.

Baroda Management AssociationAnnual Management Convention

BMA held its 26th Annual Management Convention on the theme ‘Flourishing in the Borderless World’ on 17th November. The theme overview was delivered by Mr. Manish

Shah, Chairperson of the 26th Annual Management Convention. The Inaugural session of the 26th AMC was graced by Mr. Peter Griffiths, Sr. VP and Director of Operations, IMG; Mr. Vivek Katju, IFS, Former Indian Ambassador and Mr. Maheshwar Sahu, IAS, Former Chief Secretary, Industry and Mines, GoG.

Some of the other speakers included Mr. Ravi Kapoor, Managing Director, Heubach India Ltd; Mr. K. Satyanarayan,

CEO, OPAL; Mr. Mark Pierce, Consul General Australia; Mr. Philip Sydenham, Managing Director and Deputy Head of UKTI; Mr. Sudhakar Kasture, Director and Mentor, Helpline Impex; Mr.

Robin Singh, Coach, Mumbai Indians (IPL); Mr. Prashant Tandon, Co-Founder and Managing Director, Healthkart; Mr. Anand Mehta, Partner, Khaitan & Co.; Swami Gnanvatsal Swami, BAPS; Mr. Siddharth Roy Kapur, Managing Director, Disney India; Mr. Naozer Dalal, CEO, e-nxt Financials Ltd; Ms. Karnika Seth, Cyber Crime Expert and Founding Partner, Seth Associates; Capt. Anil Kishore Singh, COO, Adani Ports, Hazira amongst many others.

The Gala Night of the 26th Annual Management Convention was held on 18th November and saw a fabulous performance on Sufi songs which was witnessed by more than 800 guests. The 26th AMC was a resounding success and was very well appreciated by all.

Dr. Kiran Bedi addressing

Mr. Mark Pierce, Consul General, Australia, addressing at the AMC

Mr. Robin Singh, Coach, Mumbai Indians (IPL), addressing at the AMC

Sufi Song Musical Performance at the Gala Night of AMC

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Managing Development Programme

A MDP was held on 17th December on ‘Learning Tally in a different way’ led by Mr. Nilay Shah. He started the session with the introduction of the various common terms which are used in Tally in day to day life. Mr Shah connected Tally with the Accounting entries which are especially useful to Accountants in day to day life and also helpful to corporate sector.

Friday Evening Talk

An Evening Talk on ‘People Connect in Organizations through Technology’ by Mr. Maulik Bhansali was held on 5th December. Another Friday Talk was held on 12th December at BMA on the topic ‘Shanti tu Kya Che?’ by Mr. VilasBhonde.

An Evening Talk on ‘Making of Vision’ by Mr. Rakesh Mehta was held on 19th December and another on ‘India @ 68’ by Mr. Dinesh Dasa was conducted on 26th December.

Bharuch District Management AssociationManagement Development Programme

Bharuch District Management Association organised an MDP on

‘Behaviour Based Safety Management System’ by Mr. Bhagirath

Chandak, Safety Advisor & Trainer on 10th December.

The focus areas of the programme included Risk behaviour,

Behaviour principles, Different types of culture, Behaviour

improvement model and many more. Another MDP on ‘Personal Excellence’ was held on 19th December

led by Mr. N. R. Vyas, CEO, Centre for HR Excellence. The objective of

workshop was to provide holistic support to young professionals

of modern era to stay motivated and improve self-effectiveness for

Mr. Nilay Shah along with the participants

Mr. Bhagirath Chandak giving instructions on safety precautions to participants

Mr. Dinesh Dasa addressing the Friday Evening Talk

Mr. Vilas Bhonde addressing

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being optimally productive on and off the job and also equip them with strength and ability to deal with stress, strain and fatigue.

Evening Talk

An evening talk on ‘How to cure Naturally’ by Dr. Nirmesh Jain, Cancer Research Scientist was held on 24th December.

Bhopal Management AssociationMr Sanjay Grover, Director LMA Relations, AIMA, held a meeting with the representatives from The Bhopal Management Association, on 22nd December. Mr Bharat Patel, Founder Director; Mr Vishwas Ghushe, Hon. Secretary and other executive members and invitees attended the meeting to discuss the future course of action for BMA.

Mr. Sanjay Grover suggested that there should be a permanent secretariat in association to increase its strength of membership & enhance the activities. The representatives from BMA highly appreciated the vision shared by Mr. Grover and thanked him for his visit.

Workshop

Bhopal Management Association organised a workshop on ‘How to conduct Departmental Enquiry’ for HR Heads and MBA students in coordination with Department of MBA, Sagar Institute of Research & Technology - Excellence on 20th December. Advocate G.K Chhibbar & Executive Member, BMA, who has over 30 years’ of experience in Labour Laws was the resource person. About 70 MBA students & HOD from Sagar Group of Institutions attended the workshop.

Dr. Prashant Jain, Executive Director, Sagar Group of Institutions; Dr. Rajeev Shrivastav, Director, SIRTE; Mr K. Nagarjan, Jt. Secretary, BMA & Mr Aamir Khan, Centre Coordinator, BMA also attended the workshop.

Bombay Management AssociationTraining Programme

On 4th December an in-company training programme on ‘Modern Store Management & Inventory Control Techniques’ was conducted by Mr. Ashok Sharma for Hindustan Pencils at their office. The participants went

Dr.Nirmesh Jain addressing

Mr Sanjay Grover with Mr Subhash Vithaldas, Mr P.P. Khare, Mr M.M. Upadhyaya, Mr Vishwas Ghushe, Mr K. Nagarajan, Mr G.K. Chhibbar and other team members of BMA

Panelists at the workshop

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home enriched with key points relating to principles of storekeeping, stores layout & facilities, modern storage and warehousing practices, automated storage & retrieval systems, financial aspects etc.

Workshop

A half-day workshop on ‘Power of Personal Appearance’ was organised by the Western Suburbs’ Committee for the students of Aruna Manharlal Shah Inst. of Management and Research, Ghatkopar (AMSIMR) on 4th December at their Institute. It helped the students to understand the importance of self-presentation.

Musical Baithak

A Musical Baithak by Saptak in collaboration with Somaiya Centre for Lifelong Learning was organised on 5th December at Somaiya Centre For Lifelong Learning.

HR Conclave

A half-day HR Conclave on ‘Role of Hr in Accelerating Corporate Transformation’ was organised jointly with Aruna Manharlal Shah Inst. of Management and Research, Ghatkopar (AMSIMR) on 6th December at their Institute.

Movie Screening

On 6th December a screening of the movie ‘The Walmart Way’ was organised by Bombay Management Association for the students of H.R. College. The film focused on commitment, hard work, passion and all the things it takes to create an organisation and their unique contribution in retail sector.

Evening Talk

On 12th December an Evening Talk by Dr. Mita Dixit, consultant for family businesses was organised on ‘Passing the Baton – Succession and Transfer of Control in SME’s’. This programme was organised by the Western Suburbs Centre and SME Cell of Bombay Management Association at Aditya Educational Campus. The professionals and owners of SMEs who attended the talk learnt about the importance and process of succession planning while understanding the problems of handing over the organisation to the next generation.

Excel 360 team with the participants

Lighting of the lamp

Speakers Mr. Bhaskar Joshi, Dr. Prasanth Nair, Mr. Pankaj Bhargava along with Dr. R M Kumar, Director, AMSIMR

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Calcutta Management Association Leadership lecture

Calcutta Management Association invited Mr Sandip Ghose, Director, National Institute of Securities Markets, to addresss on the occasion of a Leadership Lecture organised at Eastern Institute of Management on 11th December. Mr Ghose spoke on the theme ‘Leadership - An Acquired skill in the 21st Century’.

A programme on ‘Outclassing the Competition -

Professional presence, polish & Protocol - A Life Skills Programme for young women’ was organised on 19th December and was very well attended.

Delhi Management AssociationCoffee Session

DMA in collaboration with Innovative Institute of Unlearning (IIU) organised its 5th Coffee Session on ‘New Way of Learning – Unlearning’ on 13th December with Er. Bimadraj, Enterpreneur & Motivational Speaker; Ms Meena Agarwal, Ex Chief Engineer NHPC Ltd. Trainer & Founder Mindsoul Solutions and Wing Commander K K Verma (Retd.), Author & Speaker as the key resouce persons.

The programme was also graced by Ms. Simon Da Silva Novaes, Brazilian Artist; Dr. Kamal Kishore Sharma, Former Vice Chancellor & Dean, Ansal University; Dr. Suruchin Bajaj, Director, Cygnus Medicare and Lt. Col Vijay Sheel, Director (Strategy), IIU.

Expert Talk

After an overwhelming response in the 1st talk of CSR Expert Talk Series from CSR fraternity, DMA in collaboration with A.P.E Communication organised its 2nd Expert talk on ‘Forum for Neo-Corporates: Govt’s Roadmap for CSR’ on 17th December.

Mr. Rajan Pandhi, Director DMA welcomed the eminent speakers and the participants. The programme was addressed by Mr. Jay Vikram Bakshi, President, Digiqom; Mr. Naresh Badawar, Head Regulatory Affairs-Climate Change, URS; Mr. Deepak Gaur, Founder & Chairman, Gift A Tree Network; Ms. Anamika Yaduvanshi, Founder, Astitva, NGO and Ms. Indrani Sharma, Country Representative, Women Changemakers. In the open-house session members’ doubts and queries were answered by the panelists.

Participants at the Coffee Session

Participants at the programme

Mr Sandip Ghose addressing

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Workshop

DMA organised a highly interactive and unique workshop on ‘Finance for Non-Finance Executives’ on 19th December with CA Priyanka Gulati, Corporate Strategist, Financial Expert and Founder, Manthan Advisors as the Programme Director.

In the workshop Ms. Priyanka Gulati discussed in details the Financial Statement Analysis and Ratio Analysis and CA Raj Chawla, Partner, Raj Chawla & Associates and Treasurer, DMA shared that finance is back bone of any organisation. The workshop was attended by professionals from diverse backgrounds was concluded with a vote of thanks by Mr. Rajan Pandhi.

Management Talk

DMA in collaboration with IMCI has launched a new series of Management Talk in the area of Healthcare. The first talk of the series on ‘Challenges on Healthcare Management in India’ was held on 19th December.

Dr. Narayan Pendse, MD, MPH, Head-Medical Processes, Fortis Healthcare, Delhi was the dialogue Initiator. Dr. Pendse shared that in recent time, among the general population, there is an increased awareness of medical and technical knowledge which has resulted in increased expectation. The session was chaired by Dr. Rajat K Baisya, Chairman, IMCI. The initiative taken by DMA in healthcare sector was appreciated by the members.

Ghaziabad Management AssociationGhaziabad Management Association organised a Lecture cum Interactive Session on ‘Understanding Human Innate Potential - a Scientific Approach’, presented by Shimuk Enterprises, Ghaziabad on 19th December.

The facilitator was Dr. Surendra Nischal, retired as Associate Professor after 37 years of active academic and social life. The programme was attended by about 100 participants comprising people from industry, faculty of a few colleges and individual members to learn about the parent’s point of view.

Goa Management AssociationAs a part of its ‘Knowledge Series Lecture’, Goa Management Association organised a lecture by Mr. H M Nerurkar, President, AIMA and Chairman, TRL Krosaki Refractories Ltd. on 12th December. Speaking on the topic ‘Make in

Participants at the workshop

Dr. Rajat K Baisya welcoming the participants.

Panelists at the session

AIMA | NEWS FROM LMA | DECEMBER 2014

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India’ Mr. Nerurkar stated the recent thrust on Make in India, is timely and much needed at our current state of economic development.

Chairman of Goa Management Association, Mr D Kumar Pillai welcomed the gathering while Hon. Secretary of GMA, Mr Harshvardhan Bhatkuly introduced Mr. H M Nerurkar. The lecture was attended by more than 60 people and was appreciated by all.

Indore Management Association.Training @ Doorsteps

Indore Management Association (IMA) organised its Training @ Doorsteps, a one-day Workshop on 3rd December at MAN Trucks India Pvt. Ltd. Pithampur. The module for the workshop was ‘Get a Grip on Time to Become More Organized and Productive’ and the speaker for the session was Mr. Sandeep Atre, Director, CH EdgeMakers.

The companies that participated in the workshop were – MAN Trucks, Cipla, Methodex, Mahle, Jaideep Ispat & Alloys, Cummins, John Deere, Mahindra, Rajratan Global Wire Ltd., Indore Composite and many more.

Workshop

IMA organised its Exclusive Workshop for the members on 8th December. The module for the workshop was ‘Analytics Using Spread Sheet (Excel)’. The speaker for the session was Dr. Durgesh Kumar Mishra, Professor and Director Microsoft Innovation Center,

SAIT, Indore. The session was highly enthusiastic & full of learning with hand-on session. The members present appreciated the enriching session.

IMA organised a one-day Workshop for professionals on 11th December on the theme ‘Baker Street Irregular Behaviour’ led by Mr. Shashank Kasliwal, Founder Director of Emotional Intelligence Inc. The companies that participated in the workshop were Deccan Diesels,

Rajratan Global Wire Ltd, Jaideep Ispat & Alloys Pvt. Ltd., Methodex Systems Ltd., Atharva Packaging Pvt.Ltd., Mahindra, Indore Composite Pvt. LTD., CapitalVia, Reliance Corporation, Advanced Academy School, STI, Gujrat Ambuja, Piramal, Indira Securities Pvt. Ltd.

Participants during the workshop

Mr. Sandeep Atre interacting with the participants during the workshop.

Mr. Kasliwal with the participants

Mr H M Nerurkar addressing the audience

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Methodex Systems Ltd., Atharva Packaging Pvt.Ltd., Mahindra, Indore Composite Pvt. LTD., Capital Via, Reliance Corporation, Advanced Academy School, STI, Gujrat Ambuja, Piramal, Indira Securities Pvt. Ltd.

Indore Management Association organised another Exclusive Workshop on 27th December. The module for the workshop was ‘Accounting with Tally ERP. 9’ and the facilitator for the session was Mrs. Kavita Navlani, IT Trainer and Microsoft Certified Professional.

The session was highly enthusiastic & full of learning with hand-on session. The members present in this training were from Capital Via, Shah Marketing, Sigma Chemicals, Kalyan Toll Infrastructure Ltd. and many more.

Young Managers Competition

Indore Management Association organised its 20th Young Managers Competition 2015- Prelims Round on 17th December and 27th December respectively at Mahle Engine Components India Pvt. Ltd., Pithampur and Mittal Corp Limited, Indore. The prestigious

competition where in young managers from leading organisations participated was on the theme, ‘India 2.0: Reclaiming Tryst with Destiny’.

The aim of IMA is to create and nurture learning culture and bring out enterprising spirit at all levels so as to effectively pursue challenges in today’s chaotic, complex and rapidly changing global environment. The selected teams will again appear in the final round with their presentations on 8th January.

Center of Excellence

Indore Management Association organised its Center of Excellence (COE), an evening talk on, ‘Ethics in Business’ on 22nd December addressed by Col (Retd) Alok Bhandari.

Col Bhandari explained the nuances of Corporate Social Responsibility and the difference it can make not only to the businesses but also to the society at large. The session ended with a question answer session where the members present not only sought clarifications on this issue but also contributed to the learning by their rich experience.

Participants during the Young Manager’s Competition at Pithampur.

Honorable Judges during the inaugural session of 20th Young Managers Competition 2015- Prelims Round at Mittal Corp Limited, Indore.

Col Bhandari during the Center of Excellence (COE) evening talk.

AIMA | NEWS FROM LMA | DECEMBER 2014

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Lucknow Management AssociationAs follow up of a presentation on 21st Century Teaching Technique of Creative Educators made by Dr. Pravin

Bhatia, President, Nagpur Management Association in the Pre NMC CEO’s Workshop of LMAs held on 23rd

September, Dr. Bhatia was invited to Lucknow Management Association for a two day workshop on this theme.

LMA organised this workshop jointly with Study Hall Foundation, Lucknow.

Dr. Bhatia conducted the workshop over two days in which about 50 children of class IX participated along

with all the teachers of the school. LMA also arranged presence of two senior officers from the State Education

Department viz. Director (Education), State Council of Education Research & Training (State counterpart of

NCERT) and Joint Director State Secondary Education Council in the workshop as observers to enable them

to consider this technique for instruction in Government schools. The Government officers who attended the

Workshop said that they would like to introduce the technique in Government run schools where there quality

of instruction is relatively a bigger issue.

Madurai Management Association Madurai Management Association organised an Interaction

Session for MBA Students with Mr. S. Paul Pandian, Group Head,

MOM-Mangalyaan, IISU Trivandrum and Mr. M.S. Jeyachandran,

Deputy Project Director, MOM-Mangalyaan, IISU Trivandrum on

12th December. The programme witnessed a participation of close

to 250. Mr. N. Sivasubramanian, President welcomed the gathering

and Mr. M. Shunmugasundaram, Hon Secretary & CEO introduced both the speakers and proposed the vote of

thanks.

Mangalore Management AssociationMangalore Management Association (MMA) in association with S.D.M.

PG Centre for Management Studies & Research, Mangaluru organised

a talk on ‘Media Management : Present Scenario’ by Dr. Vasant kumar

Perla, Assistant Station Director, All India Radio, Mangaluru on 18th

Dececmber.

Prof. J.H.G. Anchen, Vice President of MMA welcomed the gathering.

Mr T. G. Shenoy, Former President of MMA introduced the Chief Guest. Mr U. Rama Rao, Former Secretary of MMA

rendered the invocation and Dr. Devaraj K., Director, SDM PG Centre presided over the meeting. Mr M. R. Vasudeva,

President, MMA honoured the Chief Guest.

The session in progress

Dr. Vasanthkumar Perla addressing the audience

AIMA | NEWS FROM LMA | DECEMBER 2014

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Meerut Management Association Meerut Management Association conducted a Lecture cum interactive session by Mr. Anshuman Sharma on ‘Innovation’ on 17th December. Mr. Anshuman Sharma explained about the meaning, scope and characteristics of innovation and how to make Innovation effective and useful to the society. He also explained the power of innovation, culture and attitude of organisations. The talk cum interactive session was very fruitful and was well received.

Rohilkhand Management Association Rohilkhand Management Association organised a one day workshop on ‘How to be a Star Performer’ for practicing managers and a social evening programme from family ‘Soul Mate’ on 6th January. The speaker was Mr. Suresh Semwal, Co-founder of Possiblers, New Delhi. He gave practical tips to become a star performer and to live a happy life. Participants were practicing managers from different industries and other professionals. Both programmes were very well received by the participants. Mr. K.K. Damani, President, RMA was also present at the programme.

Tumkur Management Association Tumkur Management Association started the promotional activities of AIMA, TuMA & MAT exams in & around Tumkur district and in the university. As part of this activity degree students and MBA students were given training and mock sessions on specific topics.

Visakhapatnam Management AssociationVishakapatnam Management Association held a programme on 30th December led by Prof. KSS Rama Raju, HOD of Management School on the theme ‘Opportunities and Challenges for Entrepreneurship in

Re-Launching AP State’. He touched up on the strengths and weaknesses of newly formed state. Mr. KRK Prasad, Director, MSME, Govt. of India, introduced the activities of Government in technical consultency, Economic Investigation, Enterprenuership Development and Skill Development Programmes, IPR etc. Dr. MNKS. Varma, President, VMA out lined the activites of AIMA and its associated LMAs in promoting managerial culture and ethos all over the country. Principal Dr. K.V. Lakshmipathi Raju also participated in the deliberations and advised the students to be attentive and alert to the changing trends in the country, while shaping their future.

Panelist at the session

Mr Reddy addressing the students

One day workshop on Entrepreneurial Opportunities & Challenges

Lecture Session on ‘Innovation‘

AIMA | AIMA EVENTS CALENDAR | DECEMBER 2014

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AIMA Events CalendarEvent Conference Director Venue Date

AIMA Second Interactive Workshop on Project Management with level D Certification

New Delhi 21-24 January 2015

Training Program on Effectiveness for Women Professionals

New Delhi 22-23 January 2015

Senior Leadership Retreat Sunil Kant Munjal, Joint Managing Director, Hero MotoCorp and Chairman, Hero Corporate Service Ltd.

Goa 29–31 January 2015

National StudentQuiz

Lucknow / PatnaMumbai / PuneCoimbatore / BangaloreNew Delhi/NCR & Grand Finale

05 February 201513 February 201524 February 2015 27 February 2015

SYMP Lucknow 07 February 2015

World Marketing Congress S K Swamy, Chairman & MD, RK Swamy BBDO Pvt. Ltd.

New Delhi 10 February 2015

AIMA 59th Foundation Day & 9th National Management Day

New Delhi 21 February 2015

Pragati 2015 Raipur Chennai Ahmedabad Jaipur Delhi & Grand Finale

25 February 2015 03 March 2015 13 March 2015 26 March 2015 27 March 2015

SYMP Kochi 14 March 2015

4th PSU Summit New Delhi 15 March 2015

Innovation Practioners Summit

New Delhi 19 March 2015

AIMA | AIMA EVENTS CALENDAR | DECEMBER 2014

35

To view full calendar please visit www.aima.in

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Event Conference Director Venue Date

National Research Conference

New Delhi 31 March 2015

Managing India Awards Sanjiv Goenka-Chairman, RP-Sanjiv Goenka Group

16 April 2015

National Leadership Conclave

New Delhi 29-30 April 2015

24th National Management Games 2015

BhubaneswarBangaloreMumbaiDelhiGrand Finale

5-6 May 201514-15 May 201528-29 May2015 17-19 June 2015 20 June 2015

National Competition for Young Manager – 2015

MumbaiChennaiKolkataDelhiGrand Finale

19-20 June 201526-27 June 20153-4 July 201510-11 July 201524 July 2015

National Competition for Management Students – 2015

BangaloreMumbaiKolkataDelhiGrand Finale

6-7 August 201513-14 August 201517-18 August 201521-22 August 201528 August 2015

SYMP Goa 7 August 2015

SYMP Indore 11 September 2015

36

All India Management Association Management House, 14 Institutional Area, Lodhi Road, New Delhi-110003

Tel.: 011-24645100, 43128100 ; Fax: 011-24626689, Website: www.aima.in