Aijaz Ali

PROFESSIONAL EXPERIENCE

Involved in Business Set up Apr 2015 - Presently

Involved in Business set up in E commerce logistics provider & FMCG distribution in April 2015to pursue Business ambition.

Zydus Wellness Sikkim LimitedHead of Sales – West C P Division Nov 2014 – April 2015

Responsibilities

Head of Sales role for West Region including Maharashtra, Gujarat, MP, Chhattisgarh & Goa for CPD division including Sugar Free & Everyuth Brand.

Managing Team of 2 RSM’s, 6 ASM’s, 34 Sales Officers, 12 ISR PSM’s & 131 Company subsidised DSR’s with over 380 Distributors of the region. With dotted line reporting from Regional Trade Marketing Manager & Key Account Manager for West Region with 7 CFA’s spanning across the west region.

Complete portfolio for sales with product distribution, expansion. New product launch & adherence on financial control in the region.

Handling a turnover of over 100 crores annually& delivered over 9 % growth since Jan 15 after de-growth for over 7 quarters.

Fareast Mercantile Company Limited Lagos NigeriaNational Sales Manager – Nigeria Juices &Yoghurt Aug 2013–Nov 14

Responsibilities

Category Head for Pan Nigeria for Tropika (South Africa), Frutta( Lebanese) Juices & Pascual ( Spanish) Yogurt, Vitali Tomato Paste.

Volume, Distribution, Coverage Expansion Thru directs Distribution RDC & 8 Branches & 29 Logistical locations.

Trade Marketing, Visibility element Planning & Execution , Collection, Training of Sales Force & etc.

Wrigley India Private Limited – Gums & confections division of Mars Inc.Zonal Sales Manager – Gujarat, Madhya Pradesh, Vidarbha &Chhattisgarh Aug 2011–May 2013

Responsibilities

Heading a team of 6 Area Sales Managersand33 Sales & Merchandizing Officers/Representatives

Responsible for Ahmadabad, Indore, Nagpur & Raipur CFAs servicing 181 distributors across 4 states

Handling an annual turnover of 70crores and driving business in the upper-west zone for profitable growth.

Achievements

Fastest growing ASM in the year 2007/8/9 Winner of Race Award for 7 Quarters in 2009/2010 Have expanded direct coverage to over 200 new Towns in 2009 -2010. Market share gains in Maharashtra , MP , Chhattisgarh in 2012

Area Sales Manager – South Maharashtra &Goa March 2007–Mar 2011

Responsibilities

Leading a team of 13 Sales & Merchandizing Officers/Representatives to enhance business in the area

Handling 72 distributors and 55 DSMs and managing an annual turnover of 14 crores.

Driving merchandizing activity in the territory to create & retain retail space and enhance visibility and off-take

Achievements

Highest growing ASM in the country with a growth of 29% in 2007, 2008 & 2009 Gained market share in the gum category by 3 percentage points (38% to 41%)

in Maharashtra in 2008 Expanded distribution to additional 8000 outlets in 16 new towns added in 2008 Successfully launched new products in the market, viz. Boomer Duet, Boomer

Splash &Double mint Splash Contributed to people development and promotion of 4 subordinates to take up

bigger assignments

G-901, Hill Mist Harmony, NIBM Road, Kondhwa, Pune -411048 | Ph: 9730126665| aijazalisayed@rediffmail.com

Aijaz AliCadbury India Limited – Largest confectionery company in India

Area Sales Executive – Delhi Metro July 2005–Feb 2007

Base Business

Led a team of 5 Sales Officers, 2 Trade Marketing Officers and 4 Pilot Salesmen

Handled an annual sales turnover of 48 crores. Key role played in achieving100% customer service plan (CSP), customer service

level (CSL) & Case Fill Rate Drove highest ever sales in Sept. & Oct. ’06 (25% Yon Y)during Diwali Activation

Mass Market

Business

Led a team of 5 Sales Officers and 3 Pilot Salesmen to drive primary and secondary sales for the branch

Responsible for enhancing brand image through planning of customized activities for towns& categories

Ensured optimum output from various trade promotions& carried out cost benefit analysis for each activity

Achieved highest ever market share for Halls (14% in Delhi Metro in category) in Q2, 2006

Winner of ‘Cadbury – Men of Gold’ Contest in Q2. 2006Market Development Executive – Delhi Branch June 2004–June 2005Responsibili

ties Leading a team of5 Sales Officers and 7 Pilot Salesmen Handling New Channel Development, Modern Trade &Institutional Sales for

entire Cadbury portfolio for Delhi Branch.

Achievements

Grew Modern Trade sales by 65%, New Channel sales by 18% &Institutional Sales by 28%

Doubled the Diwali Institutional sales &touched an all-time high sales of 78 lakh in 2004

Initiated 3 new channels viz. gifting through pharmaceutical companies for medicos, confectionary sale in Indian Railways and BPO Call Centres leading to an annual incremental sale of 1.5 crores.

Fastest growing area in the country with a value growth of 40%Senior Key Accounts Sales Officer – Mumbai Metro April 2003–May 2004

Responsibilities

Handling trade relations with 15 key accounts and Channel Development Officer portfolio simultaneously

Driving volume & category dominance through innovative visibility initiatives &consumer activations

Achievements

Cracked sales model for tie-up with Big Bazaar &D Mart ,which was replicated countrywide

Developed a direct distribution model for tapping the then upcoming chain, Giant Increased Modern Trade sales by 58%resulting in a sales turnover of over 35

lakh per monthSenior Channel Development Officer – Pune June 2001 – Mar 2003 Established New Channel setup for 7 towns viz. Pune, Ahmadabad, Baroda, Surat, Nagpur,

Nasik and Aurangabad Arranged for manpower training and set up exclusive distribution network for new channels Opened over 800 new outlets across Schools, PCOs & non-conventional retail contributing

incremental sale of 22 lakh p.m.Cadbury India Limited Chocolate Divn. Senior Sales Officer/Sales Officer – Maharashtra Oct1994 – May 2001 Handled retail sales for Nasik, Ulhasnagar, Kolhapur, Kalyan and Dombivali headquarters Responsible for end-to-end distribution handling, market development, financial discipline

and manpower training

Brooke Bond Lipton India Ltd. Customer Services Coordinator –Maharashtra June 1993– Sept 1994 Launched Walls ice-cream in Bombay, Pune, Nasik, Kolhapur and Aurangabad Appointed new distributors and set up the entire end-to-end distribution network

G-901, Hill Mist Harmony, NIBM Road, Kondhwa, Pune -411048 | Ph: 9730126665| aijazalisayed@rediffmail.com

Aijaz Ali

Cadbury India Ltd. Customer Services Coordinator –Maharashtra Sept1991 – May1993 Launched Dollops ice-cream& Premium Ice cream Parlors in Bombay, Pune, Nasik, Kolhapur

and Aurangabad Appointed new distributors and set up the entire end-to-end distribution network

Kwality Ice-Creams Sales Supervisor - Maharashtra Feb 1987 – July 1991 Handled retail sales and distribution network for Mumbai, Pune, Nasik and Aurangabad

EDUCATION/OTHER DETAILSMaster in Business

AdministrationUniversity of Pune 1984 – 86

Bachelor of Commerce KTHM College, Nasik 1981 – 84DOB 24thAugust 1966 50 Years

Languages known: English, Hindi, Marathi, Urdu Interests: Travelling, Music, Cricket, Current Affairs

G-901, Hill Mist Harmony, NIBM Road, Kondhwa, Pune -411048 | Ph: 9730126665| aijazalisayed@rediffmail.com