aiga design conference 2016 - bootstrapping communities
TRANSCRIPT
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@cattsmall@cattsmall
Bootstrapping Communities
AIGA Design Conference 2016 – Catt Small
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@cattsmall@cattsmall
Why the act of building communities is necessary, the communities I built, and advice for creating your own.
Today we’ll discuss:
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@cattsmall@cattsmall
Why should we build communities?
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@cattsmall@cattsmall
Individuals want to connect.
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@cattsmall@cattsmall
Attract people
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@cattsmall@cattsmall
Build engagement
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@cattsmall@cattsmall
Catalyze evolvement
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@cattsmall@cattsmall
Without communities, your product, company, and
industry will not survive.
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@cattsmall@cattsmall
Communities can facilitate diversity and inclusion.
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@cattsmall@cattsmall
Diversity and inclusion positively affect your
industry, business, & product.
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@cattsmall@cattsmall
Why do I build communities?
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@cattsmall@cattsmall
© Girls Who Code
They make me happy
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@cattsmall@cattsmall
Today’s examples
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@cattsmall@cattsmall
Tech Under Thirty
Active from 2013 to 2015
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@cattsmall@cattsmall
Code Liberation
© Code Liberation Foundation
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@cattsmall@cattsmall
Salt Mines NYC
Active in 2015 Super Smash Bros © Nintendo
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@cattsmall@cattsmall
Good for PoC
https://twitter.com/SamWritesCode/status/781726915144974336
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@cattsmall@cattsmall
These are just a few communities I’ve organized.
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@cattsmall@cattsmall
Others include
http://technical.ly/brooklyn/2014/06/24/super-love-game-jam-sex-human/
Brooklyn Gamery
Active in 2015
Code + X
Facebook Messenger, Slack, and Google Hangouts
Chat-based groups
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@cattsmall@cattsmall
Lessons learned
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@cattsmall@cattsmall
Phases of community
Starting Sustaining
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@cattsmall@cattsmall
Lesson 1:Find your niche
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@cattsmall@cattsmall
Smart community leaders
What’s a need that hasn’t been filled? Can I fill it?
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@cattsmall@cattsmall
Tech Under Thirty Good for PoCVS
Young people in
tech?
Learn & connect to others in
tech?
Target Needs
People of color in
tech
Find good places to
work
Target Needs
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@cattsmall@cattsmall
Lesson 2:Don’t do it alone
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@cattsmall@cattsmall
Who can and wants to help?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Salt Mines NYCVS
1 leader2 helpers
None
People Sponsors
Multiple leaders & helpers
Local venue &
livestream group
People Sponsors
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@cattsmall@cattsmall
Lesson 3:Define your culture
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@cattsmall@cattsmall
What are my community’s core values?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Good for PoCVS
???????????????????
Core values
Serve & support
people, not companies
Always provide a
safe space for people
of color
Core values
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@cattsmall@cattsmall
Lesson 4:Set goals
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@cattsmall@cattsmall
What tasks will we accomplish?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Code LiberationVS
Connect people in
tech
Educate people
about tech careers
Goal 1 Goal 2
Teach multiweek
C# class
Share game dev
lessons online
Goal 1 Goal 2
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@cattsmall@cattsmall
Lesson 5:Make rules
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@cattsmall@cattsmall
How will we deal with problems in our community?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Salt Mines NYCVS
Methods to deal with problems
Social conduct policies
Weapons, drug, & alcohol policies
Methods to deal with problems
???????????????????
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@cattsmall@cattsmall
Lesson 6:Share ownership
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@cattsmall@cattsmall
Who can step up?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Salt Mines NYCVS
Doing all the things
Helping every now and then
Leader Helpers
3 web developers
2 event page editors
1 tournament organizer
3 bracket managers
Many volunteers
People
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@cattsmall@cattsmall
Lesson 7:Pay and be paid
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@cattsmall@cattsmall
What can I afford to pay people for their work?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Good for PoCVS
No one.
People getting paid
Speakers
People getting paid
Leaders
Helpers
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@cattsmall@cattsmall
Lesson 8:Be consistent
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@cattsmall@cattsmall
How often will we assemble?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Code LiberationVS
Meeting times Meeting times
Whenever we want to
Summer classes
Game jams
Game nights
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@cattsmall@cattsmall
Lesson 9:Accept feedback
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@cattsmall@cattsmall
What can we do better?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Good for PoCVS
Feedback method
Google Forms with
statistics
Feedback method
Printed feedback
form
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@cattsmall@cattsmall
Lesson 10:Branch into clusters
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@cattsmall@cattsmall
Can we cultivate small, supportive groups?
Smart community leaders
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@cattsmall@cattsmall
Tech Under Thirty Code LiberationVS
In person
Meetup.comNYC
Ways to connect Chapters
In person
Slack
NYC
London
ChaptersWays to connect
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@cattsmall@cattsmall
Wrap up
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@cattsmall@cattsmall
◇ Communities support people as well as bring interest to your products and businesses.
◇ Failure is natural and necessary to find success.
In summary:
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@cattsmall@cattsmall
◇ Define your target group, goals, and overarching culture.
◇ Ask for help so you’re not in it alone.
◇ Identify rules and boundaries.
Advice for starting
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@cattsmall@cattsmall
◇ Share ownership as you grow and value your collaborators’ time.
◇ Keep a regular cadence.
◇ Get feedback from your members.
◇ Be aware of the effect of scale.
Advice for sustaining