aiesec as a business [nsw statecon 2014]

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AIESEC AS A BUSINESS

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Post on 20-Dec-2014

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Leadership & Management


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  • 1. AIESEC AS A BUSINESS

2. Session Objectives I understand the business model of AIESEC I understand why the LC is working together I understand how the LC can achieve more results through synergy 3. What is AIESEC? 4. A social enterprise is an organizationthat applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders. 5. What is business model? A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy How does a company achieve their bottom line? 6. Business Canvas 7. Apple Consumer electronics Computer software Personal computers 8. Key Strengths Strong branding Innovation Customer service Brand Loyalty 9. What makes Apple so successful? 10. Value proposition Product differentiation New & Innovative products Portability New ways to work/play/live 11. Customer Segments Teenagers University Students (Gen Y) Adults (Baby Boomers) Business people Kids 12. Channels Online website Apple retail stores Resellers 13. Key Activities Online marketing (website) Conference presentations Constant R&D 14. Key Resources Talent/People/R&D Manufacturing Distributors 15. Customer Relations One to one customer support Product support Constant media engagement 16. What makes Apple so successful? 17. What about AIESEC? What is our value proposition as a business? Who do we attract? How can we stay competitive in the market? .. 18. Value proposition Youth Leadership development Personal & Professional development International Network Opportunity to create positive impact 19. Market Segment Students from specific backgrounds Companies with specific HR needs 20. Key Channels Online marketing (social media) Offline marketing (events, posters) Referrals 21. Key Activities Manage a local committee Marketing exchange Corporate Partner servicing Run conferences 22. Key Resources You! People / Talent Network 23. Customer Relations CEM Strategy NPS analysis 24. Why AIESEC is not leading in the industry? 25. Importance of synergy 26. Wrap up I understand the business model of AIESEC I understand why the LC is working together I understand how the LC can achieve more results through synergy 27. Video