aids.gov's user-generated content presentation for cdc's national conference on health...
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![Page 1: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/1.jpg)
AIDS.GOV
CDC’s 3rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta
Jennie AndersonCommunications Director, AIDS.govJohn Snow, Inc.
Miguel GomezDirector, AIDS.govU.S. Department of Health & Human Services
FROM FLICKR TO A BLOGGING CALL TO ACTION:
User-Generated Content Lessons Learned From AIDS.gov
![Page 2: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/2.jpg)
AIDS.GOV
Today’s Agenda
• Who we are and what we do
• User-generated content case study
• Lessons learned
• Questions
![Page 3: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/3.jpg)
AIDS.GOV
Who is AIDS.gov? And what do we do?
![Page 4: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/4.jpg)
AIDS.GOV
![Page 5: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/5.jpg)
AIDS.GOV
New Media in Response to HIV
![Page 6: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/6.jpg)
AIDS.GOV
![Page 7: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/7.jpg)
AIDS.GOV
User-generated content case study: World AIDS Day
![Page 8: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/8.jpg)
AIDS.GOV
AIDS.gov’s World AIDS Day ‘08 Activities
![Page 9: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/9.jpg)
AIDS.GOV
Facing AIDS Campaign
![Page 10: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/10.jpg)
AIDS.GOV
Facing AIDS Facebook Group
![Page 11: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/11.jpg)
AIDS.GOV
Who responded…
![Page 12: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/12.jpg)
AIDS.GOV
Bloggers Unite
![Page 13: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/13.jpg)
AIDS.GOV
Who responded…
![Page 14: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/14.jpg)
AIDS.GOV
Listening to the Conversation:Twitter Hash Tag #WAD08
cutiebootycakes: @debohobo Raising the level of
awareness about HIV/AIDS and taking personal responsibility is the
only way to stop the madness. #WAD08
dawessner: loved visiting Karuna for World AIDS Day
#WAD08
waynesutton: Remember my HIV test for world AIDS day?
Results=Negative, #awareness #WAD08 #blck
get tested.
ABartelby Did you know that you can also text message
your ZIP code to KnowIt (566948) to find HIV Test
Centers nearest you? Pretty awesome! #WAD08
![Page 15: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/15.jpg)
AIDS.GOV
What did we learn?
![Page 16: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/16.jpg)
AIDS.GOV
Lessons Learned – Tools• Twitter: hash tag (#WAD08) to track
conversation.
• Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges).
• Facebook: Groups don’t = action.
• Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways.
![Page 17: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/17.jpg)
AIDS.GOV
Lessons Learned – Strategy• Promotion: Integrated plan (blog, website,
email blasts, SNS, partners, Twitter)
• Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc.
• Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter (http://beth.typepad.com)
• Continue the Conversation: Structure for lasting engagement (i.e.Twitter and SNS)
![Page 18: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/18.jpg)
AIDS.GOV
![Page 19: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/19.jpg)
AIDS.GOV
Questions?
![Page 20: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/20.jpg)
AIDS.GOV
What are your suggestions for incorporating user-generated content into
World AIDS Day 2009 (December 1st)?
![Page 21: AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009](https://reader033.vdocuments.us/reader033/viewer/2022061104/540ab2398d7f72910c8b4607/html5/thumbnails/21.jpg)
AIDS.GOV
Collaborate, Create, Connect Web• Website: http://blog.AIDS.gov • Blog: http://AIDS.gov• Twitter: www.twitter.com/AIDS.gov
Email• Jennie: [email protected]
• Miguel: [email protected]