AIDS- The Campaign Proposal

YasmineMonicaJoyzelle

Avoid the Scare…BE AWARE.!!!

Slogan Explanation: Many people live their lives not knowing whether they

have AIDS or not. It is important to get tested because it doesn’t just affect you, but your sexual partners too.

Purpose: The purpose of this campaign is to get people acquainted with the effects of AIDS and to encourage them to get tested today

DESCRIPTION OF EXISTING SITUATION

“Approximately 1.1 million Americans are living with HIV/AIDS, and more than 56,000 become

infected with HIV every year. One-third of them are between the ages of 13 and 29.”

Through our campaign we’d like to see these numbers and statistics drop rapidly. We want to inform people that it’s ok to get tested,

regardless of the outcome because you could save a life whether it’s you or a loved one. We plan on

getting not only our community, but the whole USA involved with our campaign. GET TESTED TODAY.!

TARGET AUDIENCE

Our Target Audience would be children and adults ranging from age 13-29.

This would be our target audience because one third of the people

diagnosed with HIV/AIDS fall somewhere in between those ages. It

is imperative to get them tested because not only could it save their

life, but someone else's also.

GOALS OF CAMPAIGN

The Goals of our campaign are simple:

• PROTECT/PREVENT: those who are not infected by getting everyone tested and this will prevent them

from infecting anyone else with the virus.

• FIGHT: Help those who are infected with the virus get the appropriate

medical care needed by persuading people to donate to our charity.

CAMPAIGN METHOD

• We plan on introducing our campaign by advertising on twitter, creating a website, and promoting our

self on Fox 5 during sports events. We will get the community’s attention by stating facts and the

importance of getting tested.

• The campaign will last 10 months which is more than enough time for everyone to see our

advertisements, contemplate like normal people do, and actually go get tested for the AIDS virus

• We expect a large outcome from our target audience because once they see how endangered they are, they will want to know whether they’re healthy or

not

BUDGETING

• Project Leader: 500 x 10 = $5,000• Locations Rented: $8,000 x 10 =

$80,000• Advertising: $10,000 x 10 =

$100,000• Materials: $10,000

• Workers: $2,500x10=$25,000• Artist/Engineer: $15,000

• Financial Manager:$1,000x10= $10,000

• Project Leader: $500x10= $5,000

(10 months)

REFLECTION• What lessons did you learn from the project? - We learned that the numbers for people infected

with the AIDS virus are way higher than we expected. We also learned that putting this

campaign into play, with the right sponsor, could really help lower the statistics of people who have

been diagnosed. • What was the most difficult part of the project?

- The budgeting was definitely our most difficult part of the project because having a set budget means you have to carefully plan out how every bit of the

money is going to be spent on the campaign.• How did you resolve any issues or conflicts?- We didn’t really have any issued or conflicts

because this project was fairly easy and we knew what we needed to do

HELP IN THE FIGHT AGAINST AIDS TODAY.!!!

Avoid the Scare…. BE AWARE.!!!!!!!!!!

Get Tested Today

Get Tested Today

Get Tested Today

Get

Test

ed T

oday

Get Tested Today

WORK CITED•http://www.amfar.org/about-hiv-and-aids/young-people-and-hiv/young-people-and-hiv-aids

/

• http://www.etu.org.za/toolbox/docs/aids/facts.html

• http://www.idph.state.il.us/about/womenshealth/factsheets/aid.htm