PROFESSIONAL SUMMARY I am a driven and conscientious individual with a passion for effective communication, promoting action and sharing

ideas through visual, vocal and written mediums.

With experience creating and tailoring material to different social groups through advertising, journalism, marketing, and

public relations; I relish the satisfaction of growing an audience and demonstrating thought leadership through my work. I

embrace the challenges of strategic communications and brand development as opportunities to showcase knowledge

underpinned by creativity, diligent research and open-mindedness. In my future, I aspire to achieve a

leadership position through application, self-discipline and following Richard Templar’s ‘Rules of Work’.

RELEVANT EXPERIENCE

Public Relations Consultant & Copywriter, Firefli Media, Roanoke, VA 08/2014 - Present

- Creating engaging, SEO friendly copy for target audiences in tourism, nature and digital design industries.

- Consulting clients on cross-channel messaging and public relations strategy that leverage their unique services,

share entertaining content and directly engage stakeholders while complying with existing brand guidelines.

- Conducting discovery phase audits of clients’ digital and social media presence; comparing existing methods to

key competitors and providing recommendations to develop audience reach and loyal subscribers.

Public Relations Consultant & Social Media Manager, Good Relations Property, London, UK 12/2013 - 08/2014

- Wrote press releases for consumer, corporate and trade media; converting specification lists into attractive copy.

- Created interviews, historical expositions, interior design features and resident case studies for copy material.

- Maintaining the company’s website with WordPress; uploading case studies, market comments and news stories

from the residential, commercial and luxury property sectors. Increased monthly traffic by 78 percent average.

- Managing the company’s Twitter account (@GR_Property); sharing content to build brand awareness among key

stakeholders via a tailored B2B social media campaign. Increased follower base by 57 percent.

- Presenting coverage success and billing information to clients in a clear and accessible format.

- Measuring PR strategy success based on advertising equivalency, keyword count, and media impressions criteria

Account Coordinator, Fusion Marketing Services, Maidstone, UK 06/2013 - 08/2014

- Designing marketing campaigns to raise brand strength, consumer traffic and media intrigue

- Writing copy for clients’ across blogs, eBooks, social media platforms and company websites.

- Interpreting social media data using Google Analytics, Sprout Social, Sysomos and more for analytics reports .

- Creating a guide on content-based inbound marketing that underpins FMS’ approach to digital outreach.

Public Relations Officer (Internship), Hager Sharp, Washington DC, USA 05/2013 - 06/2013

- Drafting and distributing press releases to targeted financial and non-profit media.

- Developing a template for crisis management planning, drafting CM plans for two clients.

- Researching client industries, target consumers, stakeholders and purchase trends for campaign development.

CONTACT

R E S U M E A I D A N O ‘ C O N N O R

92 LAND LANE, WESTBURY, LONG ISLAND, NY 11590

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CONTACT

Photographer & PR Officer, PartyEarth.com, London UK 06/2012 - 06/2013

- Attended 50+ entertainment venues in the US and the UK, taking photographs to capture their atmosphere.

- Edited photographs using Adobe and Picasa computer software, submitted to editor to sharp deadline.

International Student Ambassador, University of Nottingham, Williamsburg VA 07/2011 - 06/2012

- Represented the University of Nottingham as an advisor and student resource across ten United States colleges.

- Spoke publicly in front of over 200 people and advised students on studying abroad in one-on-one sessions.

News Writer Internship, International Sports Desk, Associated Press, London UK 06/2009 - 07/2009

- Wrote sports news articles using AP style guide conventions that were picked up by Sky Sports and USA Today.

- Created bio-sheets to distribute to journalists and sports PR representatives at professional soccer press conferences.

RELEVENT PROJECTS

Founder, Aidan O’Connor Communications 2015 - Present

- Sole proprietorship offering public relations strategy, copywriting, résumé editing and nutrition advice services.

- International client base across real estate, ophthalmology, digital marketing, and coffee retail industries.

- Led a voluntary international fundraising campaign, promoted across social media, generating $13k in two weeks.

www.AidanOConnor.info 2012 - Present

- Online portfolio designed on Squarespace platform for mobile optimization.

- Regular blog content on public relations, brand building and MMA, search engine optimized to raise website’s ranking.

- Promoted through an integrated social media campaign on Twitter, Google+ and LinkedIn.

News Journalist/Editorial Writer, The MMA Corner 2010 - Present

- Interviewing athletes, promoters, trainers and managers ahead of mixed martial arts events.

- Networking with promoters, sponsors and talent in the industry to source future news stories.

- Writing regular feature articles with a distinct public relations, advertising, or marketing element each week.

EDUCATION BA degree in English and American Studies, The University of Nottingham, Nottingham UK 2009 - 2013

One-year International Study, The College of William and Mary, Virginia USA 2011 - 2012

EXTRACURRICULAR ACTIVITY Mixed Martial Arts, Round30 MMA (Roanoke, VA) 2014 - Present

Kappa Delta Rho Fraternity, College of William & Mary 2011 - Present

Rugby Union Men’s Club, College of William & Mary 2011 - 2012

Photography Society, College of William & Mary 2011 - 2012

Public Speaking Society, University of Nottingham 2009 - 2011

Other Programs: Buffer, comScore, CrimsonHexagon, Forrester, Feedly, Microsoft Office, Twitter, Tweetdeck, Wordpress.

Travel: Clean driving license (United States and United Kingdom)

REFERENCES 1) Greg Brock, President at Firefli Media E: greg@fireflimedia.com T: (540) 309-7827

2) Simon Haydon, International Sports Editor at Associated Press E: shaydon@ap.org T: 001 2074274229

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A I D A N O ‘ C O N N O R

92 LAND LANE, WESTBURY, LONG ISLAND, NY 11590