aiavitality.co.nz

Digital Campaign Toolkit

AIA Vitality Fitbit CampaignMay 2020

D R A F T

AIA Vitality Fitbit CampaignDigital Campaign Toolkit overviewYour clients can kick start their AIA Vitality membership with a new Fitbit Inspire HR on us (worth RRP$189.95) when they apply for an eligible AIA insurance policy and AIA Vitality by 30 June 2020.

From Monday 17 February 2020 - Friday 30 June 2020 we have a promotion in market to:

• Encourage your clients to join AIA Vitality and activate their membership

• Make it easier for them to engage with the program by providing a key tool (wearable device) to start tracking their health andearning rewards; and

• Educate your clients on the AIA Vitality program

There are some important Terms and Conditions that apply to this campaign. We request that you please read these before promoting this campaign to your clients. You can quickly access them below, point number 8.

Below you’ll find a range of material to support your conversations with clients throughout this promotional period.

2

How to use this toolkitThe copy and templates should be used in their entirety and not amended in any way.

This toolkit is current as of May 2020

Logo Usage: Due to the strict global licensing restrictions advisers cannot use the AIA Vitality logo unless in a template form e.g. the

email templates. If you have any questions about logos or branding please email brandnz@aia.com

Things to remember when you are talking about the AIA Vitality Fitbit Campaign

1. AIA must be always present before the word Vitality - AIA Vitality.

2. Do not refer to the Fitbit as “free”, as this could be considered misleading.

Get quick accessTo keep things easy, once you’ve read this campaign toolkit and understand how to use the different materials, simply refer to this page and click to download them from here as needed.

Here’s what the toolkit includes:1. Campaign flyer

2. Email templates for Outlook

3. Email templates also available within Xplan

4. Content for social media posts

5. Downloadable images

a. Bundle 1b. Bundle 2c. Bundle 3

6. Link to the campaign landing page

7. Link to Introducing AIA Vitality brochure

8. The campaign Terms and Conditions document

9. The campaign FAQs

D R A F T

DIGITAL CAMPAIGN TOOLKIT - AIA Vitality Fitbit Campaign 3

AIA Vitality Fitbit Campaign Client FlyerClick on the image below to download our PDF campaign flyer which summarises the campaign and details the Terms and Conditions. This flyer is best used alongside the Introducing AIA Vitality Brochure, or you could email it to your clients.

Email templatesWe’ve created two email templates that can be sent to your client database to inform them about the campaign.

For Outlook, click on image below to download templates for a launch and reminder email.

For Xplan, please access within Xplan.

When sending these to your clients, please check that the Terms and Conditions are attached in your templates for your clients to easily access.

Our AIA Living product ra

nge eligible for AIA Vitality

HEALTH

INCOME

PROTECTION

TRAUMA

TOTAL PERMANENT

DISABLEMENT

LIFE

Get a Fitbit,

on us.

Take steps to a healthier

you with AIA Vitality.

Kick start your A

IA Vitality membership with a

new Fitbit Inspire HR on us (w

orth RRP$189.95)

when you take out an eligible AIA insurance

policy by 15 May 2020.*

aiavitality

.co.nz

*Terms and conditio

ns apply. See back for details.

Your new Fitbit In

spire HR

is a few steps away

1

Talk to your adviser

Take out an eligible new

policy with minimum

annual premium of $1,250

2Join AIA Vitality

and

activate your membership

within 14 days

3

D R A F T

4

Hashtags

When posting on social media it’s recommended you use hashtags to draw attention to your audience on the subject matter. It also increases your reach as people use hashtags to find information.

See how powerful hashtags are by searching #lifestyle on Instagram and look at the millions of posts and pages that can be found with one word.

Some recommended hashtags for AIA and AIA Vitality:

#aiavitalitynz #aianz #aiavitality #aia #healthierlongerbetterlives

Example hashtags to encourage Move Well:

#fitbit #burningcalories #myfitnessjourney #gettingfitter #fitnessmotivation #gymlife #healthychoices #inspiration #success #lifestyle #exercise #getfit #determination #fitspiration

Content for social media postsWhen engaging with your clients on social media we suggest you use Facebook, LinkedIn and Instagram. Click the corresponding links below to download some suggested social media image posts and content in a .txt file.

Facebook LinkedIn Instagram

Downloadable imagesBelow are approved images with the AIA Vitality logo stamp which you can use on email, social media and other digital platforms. They come in a range of sizes, depending on the platform. Click on the images below to download the resized bundles.

Bundle 1

Bundle 2

Bundle 3

D R A F T

DIGITAL CAMPAIGN TOOLKIT - AIA Vitality Fitbit Campaign 5

Useful campaign links

ContactIf you need more information on the campaign, please get in touch with your Business Development Manager or phone our Adviser Relationship Team on 0800 768 287. We're here Mon-Thu 8.30am-6pm and Fri 8.30am-5pm.

Campaign FAQ document

aiavitality

.co.nz

AIA Vitality

Fitbit C

ampaign

FAQsFebruary 2020

Campaign Terms and Conditions

Issued by AIA Services New Zealand Limite

d

1

AIA Vitality

Fitness Device Promotio

n

Terms and Conditio

ns

These Terms and Conditio

ns apply to the AIA Vitality Fitness Device Promotion (th

e “Promotion”) a

nd

should be read in conjunction with the AIA Vitality Term

s and Conditions, available at w

ww.aiavitality.co.nz.

• The Promotio

n is run by AIA Services New Zealand Lim

ited of 7

4 Taharoto Road, Takapuna, Auckland 0622 (“AIA”).

• The Promotio

n is open to customers who meet th

e Eligibility Crite

ria below and AIA will a

utomatically enter you into th

e Promotion

on your behalf.

• Customers th

at meet th

e Eligibility Crite

ria will r

eceive a Black Fitbit I

nspire HR (R

RP$189.95) from AIA (see th

e Receiving Your

Fitbit F

itness Device sectio

n for more details).

ELIGIBILITY CRITERIA

1. Eligible Policy.

The life assured must b

e issued with a new individual A

IA Living risk policy (P

ersonal or Business) o

r AIA Priv

ate Health policy.

Increases in cover (otherw

ise known as “top-up’s”) w

ill also be tre

ated as an Eligible Policy when the life

assured under the benefit

has been fully underw

ritten, and th

e benefit(s) a

re issued under a new policy th

at meets th

e Eligible Premium criteria

.

For the avoidance of d

oubt, the following policies are not E

ligible Policies under the Promotio

n:

(a) any policy which re

places an existing Sovereign, ASB or A

IA policy and/or benefit;

(b) any special event o

r future insurabilit

y increase;

(c) a compulsory workplace ris

k product;

(d) ASB LSP and ASB Priv

ate Health policies; and

(e) any policy held by a customer w

ho does not reside in New Zealand.

2. Eligible Premium.

The life assured’s insurance premium for th

e Eligible Policy must meet a

minimum to

tal annual premium of $1,250.

Payment Frequency

Weekly

Fortnightly

Monthly

Quarterly

Half yearly

Annually

Premium Amount

$24.05

$48.10

$104.20

$312.50

$625

$1,250

The Eligible Premium is the annual premium on th

e Eligible Policy after a

ny discounts and percentage loadings are applied but

excludes your AIA Vita

lity membership fees.

3. Eligible AIA Vita

lity Membership.

(a) You must a

pply for, and be enrolled in th

e AIA Vitality

program during th

e Eligibility Perio

d. Following your enrolm

ent in th

e

AIA Vitality

program, you must activate your A

IA Vitality

membership within 14 days of re

ceiving your AIA Vita

lity activatio

n

email.

(b) Existin

g AIA Vitality

customers who have not yet activated th

eir AIA Vita

lity membership are eligible if t

hey have been issued

new/top up policy(s) th

at meet th

e Eligible Policy and Eligible Premium require

ments within th

e Eligibility Perio

d. These

customers must also activate th

eir AIA Vita

lity membership with

in 14 days of the new policy(s) b

eing issued and will need

to request a

resend of th

eir activatio

n email if th

e previous link has expire

d. To request a

resend of th

eir activatio

n email and

activate their m

embership the customer c

an:

Campaign landing page on aia.co.nz

Introducing AIA Vitality

At AIA, w

e’re committed to

helping New Zealanders live

healthier, lo

nger, bette

r lives.

That’s why we’re proud to offer A

IA

Vitality in New Zealand.

aiavitality

.co.nz

INTRODUCIN

G

D R A F T