aia executive overview

8/6/2019 AIA Executive Overview

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Oracle Application Integration Architecture


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SAFE HARBOR STATEMENT

The following is intended to outline our general

product direction. It is intended for informationpurposes only, and may not be incorporated intoany contract. It is not a commitment to deliver anymaterial, code, or functionality, and should not be

relied upon in making purchasing decisions. Thedevelopment, release, and timing of any features or

functionality described for Oracles productsremains at the sole discretion of Oracle.


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Todays Discussion

Business / Technology Trends

Business Impact


Planned Roadmap and Availability Benefits and Customer Value

Next Steps


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Business Climate is Changing

Focus is on Business Transformation

REDUCE COSTS

Relentless pressures to

drive additionalefficienciesdo more withless

GLOBALIZATION

Customers, supply chain,

and competition have allbecome global

INNOVATION

Companies are underpressure to bring products

and services to marketfaster

PACE OF BUSINESS

Increasing expectations from

customers and partners toprovide answers sooner

"In a time of accelerating turbulence, the

valuation of a company will be stronglyaffected by how it executes change."


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Improving Business Process across

Applications is Job #1

The 30 Most Important IT Trendsfor 2007, November 2006

Integrating and enhancing existing system and processes isthe most frequently cited technology priority.

State of the CIO Survey 2007, CIO Magazine


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Current IT Environments Compromise Business

Transformation

SuzieBrand Manager

Need to BundleProducts DSL,

Cell Phone, Land

Line, Satellite

RalphDirector of IT

Suzie: Ralph, can we bundlesome products. We need to

bundle DSL, Cell Phone, LandLine and Satellite..we want

them to be able to order it in onespot and get one bill.

Ralph: Let me investigate, I will

get back to you in a week

Ralph: Suzie, I have some greatnews. We can do it! But it will

take 18-24 months, oh, and wehave to wait until next year to ourcurrent projects to clear.

Suzie: Oh, that just wont do. Weneed to be able to transformquicker.

Billing3 Billing Systems

CRM

Fulfillment

2 CRM systems

3 FulfillmentSystems forproduct andservices

OnePartner

A partner tointegrate forSatellite

Ralph surveyshis IT Landscape


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IT Imperative:

Enabling Strategic Business Transformation throughPre-built, Extensible Business Process Integrations

Enabling Faster Time toMarket for New

Products/Services

Improving businessagility and performance

Improving BusinessAgility and

Performance

StreamliningOperations

Business process flexibility

End to end business process management

Sustainable best of breed integrations

Foundation for innovation

Business Goals IT Strategy


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The Oracle Solution: Oracle Application Integration

Architecture

AIA is an open standards based platform that unites the worlds best

applications through composite business processes.


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Back Office Applications

Custom

AnalyticsService

Providers

Partners &

SuppliersERP

Legacy

Supply

Chain

Custom Hosted

PortalseStore

CRM

Self Service Other

Front Office Applications

Turns rigid IT systems into flexible, integrated environments that canadapt and scale to business needs

Key Benefits

Leverages your existingapplications to deliver greaterbusiness impact

Improve ITs ability to adapt toand respond to changingbusiness requirements

Protect your investments from

upgrades and changes


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Key Components

Best Practice IndustryProcesses:

Optimize business performanceby using documented industrybest practices processes

Pre-built, SustainableIntegrations:

Quickly integrate OracleApplications to create thebusiness processes you need,without the risk

Open Standards Architecturefor Innovation:

Accelerate time to value througha pre-built SOA using OracleFusion Middleware


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We love it when a plan comes together... Oracle hascreated one of the most compelling strategies we haveseen in quite a while.

AMR Research, Alert Article, April 2007


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Products/Services


Improving Business

Agility andPerformance






Business GoalsIT Strategy

IT Imperative:



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Application Independent Design Puts

Business Needs First Start with the business problem, not the technology

Optimize business processes with documented best practice

industry processes Capabilities can be reused, even if Oracle applications not

involved


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How Application Integration Architecture Works

Master Data Systems

Universal CustomerMaster

Siebel CRM

Enterprise Applications

E-Business Suite OrderManagement

SBL GetBalance

UpdateRecord

ORCGet

Balance

UpdateAccountRecord

UpdateAccountRecord

AIA Abstraction Layer

Transforms request to common AIA web service

Requestor does not need to know who the Provider is

SAP

UpdateRecord


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Updates AccountRecord

Updates AccountRecord in Order

Management andSAP too

Receives UpdateAccount Record

Request andResponds

Sends UpdateAccount RecordRequest in Siebel

format

How Application Integration Architecture Works

Master Data Systems

Universal CustomerMaster

Siebel CRM

Enterprise Applications

E-Business Suite OrderManagement

AIA Abstraction Layer

AIA UpdateRecord Request

ORCGet

Balance

UpdateAccountRecord

SBL GetBalance

UpdateAccountRecord



UpdateRecord

AIA Mediation Layer

SAP


UpdateRecord


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Business Process Flexibility, Designed for

Continuous Improvement


ERP Billing

Benefits

Rapid redesign of business processes

Application changes are less

disruptive to your environment

Leverage applications of your choice

Benefits

Rapid redesign of business processes

Application changes are less

disruptive to your environment

Leverage applications of your choice

CustomCRM


Shipping

Key Capabilities

Adapt business processes to your

needs Virtualize applications capabilities

into a portfolio of services

Easily plug and play applicationsCreateOpportunity

Check Price& Availability

CaptureOrder

Billing Step NCheck Price& Availabilitywith VMI

Get Account Balance

Application Independent Web Services

Update Account Balance

Custom

BillingNew Billing


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Products/Services


Improving Business








IT Imperative:



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Industry Specific Versions

Telecom

IntegratedCustomer and

AccountManagement

IntegratedRevenue

Management

Order to

Activation

Retail

AssociateOptimization

IntegratedLoyalty

Management

Multi-Channel

Order

Management

CPG

Trade PromotionExecution

Trade PromotionOptimization

High Tech

Order to Cash

On DemandLead to On

Premise Quote

Price Protection

Fin Svcs

AccountOrigination withCore Banking

FinancialServices

AccountingConsolidation

Multi-ChannelCustomerService

Demand

Management

Travel &Trans

PublicSector

LifeSciences

Insurance &Health

EnergyChemicalsAutoAero &

DefenseEducation &

Research

Engineering&

Constrction

Industrial

Mfg

LogisticsService

Providers

NaturalResources

Oil & GasProfessional

ServicesUtilities


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Products/Services


Improving Business








IT Imperative:



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Sustainable Best of Breed Integrations

Pre-built Integrations to Get You Where You Want to Be Faster

Pre-built integrations enable

rapid time to valueOrchestrated flows deliver end

to end visibility across your

Oracle Applications

Common object model and

extension framework enableupgrades

Productized integrations

reduce maintenance costs

Virtual suite with much richer

functionality

Pre-built integrations enable

rapid time to value

Orchestrated flows deliver end

to end visibility across your

Oracle Applications

Common object model and

extension framework enableupgrades

Productized integrations

reduce maintenance costs

Virtual suite with much richer

functionality

Pre-built Sustainable Integrations



E-BusinessSuite

Siebel CRMOn Demand

Opportunity toQuote

E-BusinessSuite

Siebel CRM

Order toCash

Siebel CRM

i-flex

AccountOriginationwith CoreBanking

E-BusinessSuite

Adverse EventReporting

Others

Other

Other

Siebel CRMCall Center


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Pre-built Integrations Protect Your Investment

Pre-built integrations are sustainable

Upgradeable and reusable foundation preserves changes

Drive down development and maintenance costs

Extensions

PreservedUpgradeCoreVersion


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Available Pre-built Integrations

Opportunity to Quote ProcessAuto-conversion of opportunities to quotesAuto-conversion of quotes to orders

Order to Cash ProcessComplex product configuration

Inventory availability

Automated order processing

Price synchronization

Real time order status

Siebel CRM Integration Pack forOracle E-Business Suite Order

Management

Siebel CRM On Demand IntegrationPack for Oracle E-Business Suite

Versions:

Siebel v7.8

Oracle E-Business Suite 11i.10


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Planned Releases

Siebel CRM Integration Pack for i-flex FLEXCUBEAccount Originations*

*Planned availability in FY2008

Account Origination with CoreBanking

Life Sciences Adverse EventReportingSiebel Call Center Integration Pack for OracleAdverse Event Reporting System*

Trade Promotion ManagementSiebel CRM Integration Pack for Trade PromotionManagement*

Opportunity to OrderSiebel CRM On Demand Integration Pack for JD Edwards

EnterpriseOne*

Communications Order to Billingand Revenue Management

Communications Integration Packs for Siebel CRM, Oracle

Billing and Revenue Management and Oracle Financials*

Financial Services AccountingConsolidation

PeopleSoft Financials Integration Pack for Oracle

Financial Services Accounting Hub*

Transportation ManagementOracle Transportation Management Integration Pack for

JD Edwards EnterpriseOne*

Siebel CRM Integration Pack for Banking AccountOriginations*

Account Origination with i-flexFLEXCUBE


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After considerable architectural and functional consideration, ScriptProdetermined that Oracles Application Integration Architecture visionprovided the opportunity to leverage our Siebel CRM investment, as wellas a flexible mechanism for adapting to changing business drivers.

- Chris Duffy, VP, Information Systems & CIO

Oracles Application Integration Architecture will help us solve our

problems of integrating our front and back office systems. By leveragingan open, standards-based architecture, we will have the flexibility tomake discrete changes without disrupting the entire business process.

- Brian Simmermon, CIO of Subaru of America, Inc.

At Ingersoll Rand we made a decision upfront to standardize ourbusiness on industry leading applications from Siebel and Oracle.Integrating front and back office solutions from different vendors with

varying architectures can be a daunting task for any IT organization. It isfor this reason were excited to see pre-packaged, standards-basedintegrations from Oracle.

- Michael Macrie, Global Director, Back Office Technology

Sustainable Best of Breed Integrations

What Oracle Customers Are Saying


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IT Imperative:

Enabling Strategic Business Transformation throughPre-Built, Business Process Integrations


Products/Services


Improving BusinessAgility and

Performance








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Pre-built SOA provides Foundation for

Innovation and Change

Extension framework preserveschanges

Fusion ready: processes andmodels form the baseline forFusion Applications

Plug and play or take

incremental steps towards nextgeneration Fusion applications

Pre-built SOA providesgovernance and control overdeployments and change


Oracle E-Business SuiteOrder Management

Siebel CRM


CreateOpportunity

Check Price& Availability

CaptureOrder

Billing Step N

Get Account Balance

Application Independent Web Services

Update Account Balance

Effective Date Cutover toFUSION Order Management

FUSIONOrder Management

Phased Migration toFUSION Order Management

B2B B2CDec 31


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Open Standards Based Foundation Utilizes

Industry Leading Fusion Middleware

LEADER in Gartner IntegrationBackbone MQ 1H05

WINNER - Integration SuiteWave December 2006

WINNER - Enterprise ServiceBus Wave Q4 2006

LEADER Business ProcessManagement Suites 2006


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Enables Business Transformation

SuzieBrand Manager

Need to BundleProducts DSL,

Cell Phone, LandLine, Satellite

RalphDirector of IT

Suzie: Ralph, can we bundlesome products. We need to

bundle DSL, Cell Phone, LandLine and Satellite..we want

them to be able to order it in onespot and get one bill.

Ralph: Let me investigate, I willget back to you in a week

Ralph: Yes Suzie,we can do it and wecan do it within your

time frame!

Billing 3 Billing Systems

CRM

Fulfillment

2 CRM systems

3 FulfillmentSystems forproduct andservices

OnePartner

A partner tointegrate forSatellite

Ralph surveyshis IT Landscape

Oracle Application

Integration Architecture


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Transform your business through SOA-based composite processes

Leverage your best applications to create complete end to end businessprocesses

Start with industry business processes to support business requirements

Make all your applications work together

Build adaptable processes that can be quickly changed with business

needs Industry leading application foundation

Designed for rapid change with minimal disruption

Deliver integrations with minimal cost and risk to your infrastructure Stop rebuilding integrations with every new application and release

Focus on core competencies, not integration


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For More Information

Contact your Sales Rep

Visit oracle.com:http://www.oracle.com/applications/aia.html


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aia executive overview

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