ahri leadershiphq copyright 2012 sonia mcdonald director [email protected] mobile: 0424 447...
TRANSCRIPT
War for Talent – Understanding your EVP
AHRI
LeadershipHQ Copyright 2012
LeadershipHQ Copyright 2012
About LeadershipHQ
Sonia McDonaldDirector
Mobile: 0424 447 616
Session Objective
Employee Value Proposition: A Key Tool for Talent Management!
Today
What is a EVPHow to Elicit the EVPPurposeGetting your EVP out thereAnd fun interactive Exercises
and Take aways!!!!!!!!
Definition of EVP
A compelling, differentiating promise that defines the work
experience
It is a measurement of the balance between what an employee receives from their employer in return for their performance on the job. In other words, it is the "get" versus the "give." EVP has thus been described as "critical to attracting, retaining and engaging quality people”.
Business Imperative
Talent Advantage
Attract
Retain
Critical as EVER
The Purpose of EVP
Create excitement about the organisation
Ensure that the right candidates are compelled to: Seriously consider your
organisation/position before all other opportunities
Consider your organisation as a viable employer
The Purpose of EVP
Understand which components of the organisation/position will be attractive and compelling to the candidate/market
Market the position/organisation to gain maximum impact
Contribute to employee retention and alignment
War For Talent – McKinsey Co
Create “extreme” employee value propositions that deliver on your people’s dreams! Great Company Great Leaders Great Job Attractive Compensation (& Rewards) High Performance Culture
Ask Yourself? Are we offering a differentiated
promise which will target candidates & motivate current employees, & it is closely aligned to our corporate brand?
Are we over reliant on salaries & missing other more compelling attraction & retention benefits?
Ask Yourself? Are we investing efficiently using the
right media approach which targets the right candidates?
Are our employees experiencing the promises they were given when they joined?
Strategic Talent Management!
When Expectations = Reality What happens if you EVP is over or under
stated?
How do you elicit the EVP?
Consider Value Proposition by: Position Team Business unit Organisation
These can differ from area to area….
How do you elicit the EVP?
Prepare questions for your Managers, other employees (focus groups) and other relevant sources close
Understanding your competitors/market and what they are offering
Partner with your recruitment agency – gain market feedback
How do you elicit the EVP? Examine relevant Company information
(internal & external) External Annual Statement, Web site
Corporate plan Internal Position Brief, Satisfaction
surveys, exit interviews Case studies on employees or projects
Tangible Versus Intangible EVP
Intangible includes: organisational values brand name reputation, organisation or industry,
leadership style reputation of existing employees community contribution lifestyle
Tangible Includes:
remuneration
learning that can be quantified
Travel
Conferences
Memberships of professional associations,
Career path.
When considering values there are two distinct types:
Virgin Brand Toolkit People Toolkit “Virgin Behaviours” “Stars of the Month” and “Employee of
the Year” Recruit Virgin People Virgin Unite “Forget me Not” seeds Suggestion Boxes
Getting your EVP to Market
Getting your EVP to Market
Getting your EVP to Market
Getting your EVP to Market
Getting your EVP to Market
Exercise
Why would a highly talented person choose to work here?
Mission
Succuss factors
Critical Dimensions
Values
Zappos Values
Deliver WOW through Service
Embrace and Drive Change
Create Fun a Little Weirdness
Be Adventurous, Creative and Open Minded
Zappos Interview QuestionsWhat was the best mistake you
made on the job? Why was it the best?
Would you say you are less or more creative than the average person – give me an example?
Elevator Sell
You have 90 seconds to present the EVP to the person sitting next to you.
What are you going to say?
Summary
EVP is “a compelling, differentiating promise that defines the work experience”
EVP is made up of tangible and intangible components and operates at many levels
Eliciting the EVP from a number of sources
Getting your EVP out there – partner with Marketing
Important to reinforce the EVP throughout the recruitment process!
Questions?
Great Books!
Winning the Talent Wars by Bruce Tulgan
Delivering Happiness by Tony Hsieh CEO Zappos
LeadershipHQ Copyright 2012
About LeadershipHQ
Sonia McDonaldDirector
Mobile: 0424 447 616