‘how can busy staff engage safely and effectively with the patient … · 2016. 9. 20. ·...

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A/Professor Michael Greco CEO, Patient Opinion Australia @CEO_POAustralia ‘How can busy staff engage safely and effectively with the patient voice?’

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Page 1: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

A/Professor Michael Greco

CEO, Patient Opinion Australia

@CEO_POAustralia

‘How can busy staff engage safely

and effectively with the patient voice?’

Page 2: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Patient Opinion – Be Heard

What, How and Why2

• Why do you do what you do?

• What defines a good day at

work for you?

• Why would YOU want to

hear your patient stories?

Page 3: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

What, How and Why2

• Legislation

• Directives

• Guidelines

• System

Improvement

• Guide to Action

WHY

HOW

WHY

WHAT

Personal/ Human/ Ethical/ “Intuitive” or Purpose

Page 4: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

What is Patient Opinion?

• Patient Opinion is an online platform for real-time

feedback of stories, and real-time improvements.

• Patient Opinion is not-for-profit and exists to help

improve health services by enabling open and

transparent dialogue between patient and health

service providers.

Page 5: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

PEOPLE HAVE ALWAYS

TALKED ABOUT YOU

Page 6: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Social Media

• Facebook

• YouTube

• Twitter

• Flickr

• Pinterest

• LinkedIn

• Instagram

Page 7: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Social media reconfiguring the landscape

Page 8: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Social Media…

Is changing the way we interact with the health system…

People want to tell their stories – good and bad

People want real exchanges with their health providers

Different kind of relationship – more equal, more

collaborative, and more transparent

A responsive health service has the power to heal, just like

face-to-face relationships in care

Page 9: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

The public is becoming the ‘responsible body’

Page 10: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Generic vs Bespoke Platforms

FaceBook

Twitter

LinkedIn

YouTube

Generic

platforms

Patientslikeme

Mumsnet

Disease specific

support groups

Bespoke

platforms

Driven by social

conversations

Patient Opinion

Care OpinionOur Health Australia

Driven by citizen feedback to help

services to improve

Page 11: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Engaging on whose terms?

Hard for

the public

to use

F & F TestPatient Opinion

Care Opinion

Easy for the

public to

use

Hard for services to use

Easy for services to use

Surveys

Focus Groups

Formal Complaints

LITIGATION

Blogging

Our Health

Facebook

YouTube

Twitter

OUTPUTS

OPAQUE TO THE

PUBLIC

OUTPUTS

TRANSPARENT TO

THE PUBLIC

Page 12: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Story Relevant staff

Response Comment 1ServiceUser

Comment 2

Patient Organisations

Safety and Quality Orgs

Primary Health Networks

Local Hospital Networks

National and State governments, and MPs

Automatic notification

Comment from patient

Conversations on Patient Opinion

Service improvement

Page 13: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

At a glance -Patient Opinion Australia Home Page

Page 14: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

1st staff response:

Chief Executive

Page 15: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Australia– 600 stories 400,000+ views

Page 16: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Some final words….

Real-time feedback; real-time improvement

Easy for the public to engage – independent, safe, anonymous, transparent,

constructive conversations

Focus on service improvement, not so much on driving consumer choice.

Not a TripAdvisor.

Not a ratings site, it’s about participation to improve well-being and safety

Public/Staff not named or identified

Page 17: ‘How can busy staff engage safely and effectively with the patient … · 2016. 9. 20. · Patientslikeme Mumsnet Disease specific support groups Bespoke platforms Driven by social

Contact details

www.patientopinion.org.au

[email protected]