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Atlas Honda Limited (AHL)

Atlas Honda Limited (AHL):

Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd., Japan. The company was created by the merger of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these motorcycle manufacturing concerns were established by the Atlas Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the Government of Bangladesh in 1971 after the fall of Dhaka. AHL manufactures and markets Honda motorcycles in collaboration with Honda Motor Company.

Atlas has managed to execute 12 Joint Venture/Technical Assistance Agreements between local vendors and foreign manufacturers for transfer of technology. Besides; Atlas has directly executed 9 Joint Venture/Technical Assistance Agreements other than Honda.

AHL is playing a pioneering role in creating conditions for easy and confident use of motorcycles all over the country. A vast and growing network of over 1600 sales service and spare parts dealers has been established. In order to back up this system, Atlas has set up Warranty & Training Centers (WTC) in Karachi and Lahore which provide several courses of varying duration and complexity for motorcycle mechanics and users each year. Mobile training facilities take the latest know-how, technology and maintenance of motorcycles to major rural and urban centers around the country.

New Models After Merger:Honda Atlas makes two Honda Models in their plant located in Pakistan. They

are Honda Civic and City. Honda Atlas began their assembly of Honda City in the year of 1997. The car was at first available in the 1.3 liter but soon was available in both 1.3 and 1.5 liter engines. Along with these two models, the company sells Honda Accord to Pakistani customers but is imported from Japan. Honda Atlas assembles four motorcycles in Pakistan, the CD70, CD100, CG 125 and CG 125 - Deluxe.

Karachi Plant:Company mother plant is based in the city of lights and provincial capital of

Sindh, the Karachi city. It is located at F-36, Estate Avenue, and S.I.T.E. Karachi. Atlas Group signed technical agreement with Honda in 1963 and plant started commercial production subsequently. Plant spread over an area of 5 acres. In 1964, production began with 7 motorcycles per day. Now plant production has reached to 300 units in a day. Plant manufactures CD 70 only.

of 6 From The Desk Of Noman Khan

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Sheikhupura Plant:Another plant is situated in Sheikhupura city, Punjab. It is located at 26-27 KM

Lahore-Sheikhupura Road Sheikhupura. The plant was built in 1981 and spread over an area of 27 acres with the establishment of modern and synchronized 500K plant in 2006.Its production capacity has enhanced to 1550 units per day. The plant manufactures all four models i.e. CD 70, CD 100, CG 125 and CG 125 Deluxe.

Export:Bangladesh.Afghanistan.

VISION:

Market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports.

Mission

A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects.

Quality Policy:

Commitment to provide high quality motorcycles & parts.

Right work in first attempt and on time.

Maintain and continuously improve quality.

Training of manpower and acquisition of latest technology.

Safe, clean and healthy environment.

Market leadership and prosperity for all.


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ACHIEVEMENTS:

The company is engaged in the manufacturing and marketing of motorcycles and auto parts. Since its inception the company has experienced an unprecedented growth in its operations from a small manufacturing company to the leading motorbike manufacturer of Pakistan. Following is the chronological order of the major events in the company's history:

2009: Launched New Model of CD 100 - Euro 2.

2009: ISO 14001-2004 Environment Certificate acquisition.

2008:Established DCC (Delivery Control Center) at Karachi Plant.

2007:Successfully implemented SAP ERP to its business process, all over Pakistan.

2006:

2006:

Top 25 company award by KSE.

Established DCC at Sheikhupuar Plant.

2006: Annual Production reached to 360,000.

2004: Top 25 company award by KSE.

Best Corporate Report award by joint committee of ICAP & ICMAP.2003:

2002: Deletion level reached to 87% and 80% for CD70 & CG125 respectively.

2002:

2002:

Establishment of Research and Development Wing.

Introduction of Gratuity Scheme for staff.

2002: Best Corporate Report award by joint committee of ICAP & ICMAP.

2001: Concept of 5S dealership – Sales, Service, Spare Parts, Second hand exchange and Special (Credit) sales launched.

2000: Investment in Crankshaft Project.


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ISO 9002 certification for both factories.

1999:

1995: Export Agreement signed with Honda Motor Company Limited Japan.

1995: Exports to Bangladesh.

Mr. Kawamoto President, Honda Motor Company Limited, visited AHL.1994:

1992:

1991:

Change of name to Atlas Honda Limited (AHL).

Inauguration of CG125 Engine Project at Sheikhupura Factory.

Export of built up motorcycles to Nepal.1989:

1988: Merger of Panjdarya Limited into Atlas Autos Limited.

1988: Production capacity expansion III.

Joint Venture agreement signed with Honda Motor Company Limited.1988:

1987:

1981:

Inauguration of CD70 Engine Project at Karachi Factory.

Commercial Production started at Panjdarya Limited.

1981:

1979:

Production capacity expansion II.

Incorporation of Panjdarya Limited as Joint Venture with Honda Motor Company Limited.

Production capacity expansion.1976:

1965:

1964:

Public offering of Shares.

Commercial Production started.

Technical Assistance Agreement signed with Honda Motor Company Limited Japan.

1963:

1962:

Incorporation of Atlas Autos Limited

STRATEGIC GOALS:


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Customers:

Our customer is the reason and the source of our business. It is our joint aim with our dealers to ensure that our customers enjoy the highest level of satisfaction from use of Honda Motorcycles.

Quality:

To ensure that our products and services meet the set standards of excellence.

Local Manufacturing:

To be the industry leader in indigenization of motorcycles parts.

Technology:

To develop and maintain distinct business advantages through continuous induction of improved hard and soft technologies.

Shareholders:

To ensure health and viability of business and thus safeguarding shareholders interest by maximizing profit. Payments of regular satisfactory dividends and adding value to the shares.

Employees:

To enhance and continuously up-date each member's capabilities and education and to provide an environment which encourages practical expression of the individuals potential in goal directed team efforts and compensate them attractively according to their abilities and performance.

Corporate Citizens:

To comply with all government laws and regulation, to maintain high standard of ethics in all operations and to act as a responsible members of the community.

Annual Production Capacity:600,000

Authorized Capital:1 Billion (Rupees)

Paid Up Capital:


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472.985 Million

Total Assets:

March 31, 2009 ------------------7,485,064

June 30, 2008 ------------------ 8,704,651

Market Data BY KSE(Karachi Stock Exchange):Atlas Honda

Symbol: ATLH Open Rate: 161.54

Bid Volume: 200 Bid Price: 164.00

Ask Volume: 445 Ask Price: 165.00

High Rate: 165.00 Low Rate: 159.00

Current Rate: 165.00 Turnover: 7579

Price Change: 3.46 Percent Change: 2.14

Outstanding Shares 54393181 Market Capitalization: 8974874865

Atlas Group

The Atlas Group is a diversified dealing in engineering, financial services and trading. The Atlas Group was laid in 1962, with the establishment of Shirazi Investments (Private) Limited. It consists of seven public limited companies out of which six are quoted on the stock exchanges in Pakistan, and five private limited companies.


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