Founders Affiliate Digital StrategiesCommunications & Development

Start the onlineconversation…

with Heart

"Embed a digital mindset across the American Heart Association to improve cardiovascular health and reduce deaths by connecting people with the

resources and knowledge when and where they need it, fostering meaningful interactions, and

creating a unified and consistent experience that will provide AHA with the ability to innovate and adapt in

an evolving space.”

AHA|ASA Digital Strategy Vision Statement

Digital Communications Goals

Our digital and social media strategy is designed to help achieve the organization’s mission while contributing to fundamental organization objectives from improving brand awareness and customer service to reducing costs. Our strategy aims to support our overall 2020 goal by: 

Building awareness & positive sentiment of the

AHA|ASA and our key priorities

Increasing support of signature events and

campaigns

Engaging volunteers, donors, patients and

supporters

Increasing legislative activity around policy

priorities  

• Facebook - facebook.com/AmericanHeartNewYork

• Twitter - @HVHeartAssoc

• Blogs – HudsonValley.heart.org

• Web – heart.org/hudsonvalley

• Instagram - @foundersHeart

• Pinterest - @foundersHeart

• YouTube - youtube.com/AmericanHeartFDA

• LinkedIn – American Heart Association

Digital Footprint: Where Are We?

Who follows us on NYS Facebook?

Let’s Talk Tweets!

What to Tweet…and when..

HOW can you help support our mission via social media?

1. LIKE, FOLLOW, or connect with us! Every Like, Retweet & Share

spreads our life-saving messages to your family, friends and colleagues!

2. Share a personal story about why you support the AHA/ASA.

3. Have a Heart Walk team? Share it online!

4. Conducting a Wear Red Day event? Share a photo on social media!

5. Invite your friends to LIKE facebook.com/americanheartnewyork

6. Help us find survivors who will inspire others to support our mission.

7. Share our content and messaging and engage with us online!

The more people who share our stories and messaging, the more lives we can touch, and the more lives we can save!

Volunteer Support – How you can help!

We Social Media Shares from Volunteers

Now we’ve reached his 934 friends!

We’ve connected with 555 of his followers!

What can you do RIGHT NOW to help?

Take our your smartphone right now!

Like us on Facebook! facebook.com/americanheartnewyork

LIKE or SHARE our post on Facebook right now!

Follow us on Twitter! Twitter.com/hvheartassoc

RETWEET our Tweet on Twitter!

• Many of our board members have played a role in recruiting sponsors or may work for a company that is involved a sponsor of our events and initiatives. Keep in mind that just as individuals can help further our mission via social media, so can companies and sponsors.

• We encourage companies to engage with us online and are always happy to provide customized shareable content for sponsors to help promote their involvement and support of the AHA mission.

Sponsor Involvement

General web links to visit and share

www.heart.org

www.GoRedForWomen.org

www.strokeassociation.org

www.heart.org/CPR or www.heart.org/HandsOnlyCPR

www.yourethecure.org

www.DutchessUlsterHeartWalk.org

www.dutchessulstergored.heart.org