agweb - fullmediakit_2011

8/6/2019 AgWeb - FullMediaKit_2011

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Your Customer’ s Ch oiCe

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Farm Jurnal cuses n agricultural prductin, technlgy and plicy, with much the technical advicederived directly rm Farm Jurnal’s wn test plt prgram, which spans years as well as thusands arm acres.The Farm Jurnal Test Plts are supervised by Farm Jurnal Field Agrnmist Ken Ferrie, wh is ne nly a

ew independent agrnmists in the U.S. Farm Jurnal is distributed 13 times a year t 380,000 readers wh areprimarily wner/peratrs and arm managers n cmmercial arms. In act, accrding t the mst recent ABC and

BPA publishers’ statements, Farm Jurnal magazine is circulated t mre wner/peratrs and arm managersthan any ther publicatin. With a rich histry service jurnalism that spans 133 years, Farm Jurnal cntinues

t be recgnized as the leader in its eld. The magazine was recently recgnized in NAFB’s “2008 Natinal Pr-ducer Media-Use Wave Study” as the best read publicatin by cmmercial prducers, was named in 2009 by min

nline as ne the tp 14 “mst engaged” media brands and is the nly agricultural publicatin t have ever wnthe cveted Grand Neal award r editrial excellence (in 2005).

Farm Journal Subscribers

Owner/Operators 97.3%

Corn Growers 266,337

Soybean Growers 222,211

Wheat Growers 153,808

Cotton Growers 21,865

Hay/Alfalfa Growers 188,579

Readers must have 100+ acres of corn,

soybeans, wheat, cotton or other grains

to qualify for a subscription.

A Pioneer in Publishing

• 1st reginal editins

• 1st database

• 1st Selectrnic versining

• 1st in agriculture t win

Grand Neal award

Circulation: 389,000

Readers per copy: 2.3

Total Readers: 894,700

Magazine Overview




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2011 Publishing Schedule

All disks and color guidance should be sent to:Farm Jurnal Advertising Department30 Suth 15th StreetSuite 900Philadelphia, PA 19102Phne: (215) 557-8900Fax: (215) 568-4221

Printed inserts should be sent to:R.R. Dnnelley and SnsAttn: Bbby Blackrd3201 Lebann Rad

Danville, KY 40422Att: Farm Jurnal Ad ManagementPhne: (859) 238-2631

Media Transer:PDF/X-1a les are preerred via the Farm Jurnal

ad prtal. Electrnic les will be stred r ne year.

CD-RoM is acceptable. Please identiy name publicatin and specic issue n all materials.

FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/

Issue Ad Order Close Ad Material Due Supplied Inserts Due Issuance Date

January 11/24 12/3 12/27 1/8

February 12/20 12/23 1/17 1/29

Mid-February 1/3 1/10 1/31 2/12

March 1/31 2/7 2/28 3/12

Early Spring 2/14 2/22 3/14 3/26

Late Spring 3/21 3/28 4/18 4/30

Summer 6/20 6/27 7/18 7/30

September 7/18 7/25 8/15 8/27

October 8/22 8/26 9/19 10/1

November 9/19 9/26 10/17 10/29

Mid-November 10/3 10/10 10/31 11/12

December 10/31 11/7 11/28 12/10

Mid-December 11/7 11/14 12/1 12/17




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January 2011

• Corn Navigator Series, Route 6

• Soybean Navigator Series, Route 5

• Legacy Project Coverage

• Machinery Maker Series

• Master Variable-Rate Technology for

Nutrient Management• Beef Industry Outlook

• Staying Ahead of Resistance• Stick Versus MIG Welding

February 2011


• Soybean Navigator Series, Route 6


• Test Plot Report


• “I Built the Best” Winners Circle

• Green and Growing: Biologics in Crop Inputs

• The Equipment, Tools and Accessories to

Make a Shp Functinal

Mid-February 2011



• Water Marks Series

• Top Tips to Maximize Yields

• What to Expect for Spring Weather

• Decked Out Farm Shops

• The Mechanics of Autosteer

March 2011

• Corn Navigator Series, Route 9• Legacy Project Coverage


• Upstream Heroes

• What 24 Hours Can Mean to Yields

• Alternative to Three-Phase Power

Early Spring 2011




• Water Marks Series

• Protect Your Crop From Disease

• Irrigation Technology

Late Spring 2011




• Welding University coverage

• How To Evaluate Your Crop In-Season

• Precision That Pays

Summer 2011


• The Weather Ahead

• Pivot Checks From the Sky

2011 Editorial Calendar




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4 Color Rates Black & One Color Rates Black & White Rates

Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.**

Vert. Vert. Vert.

Natinal $71,080 $58,975 $48,785 $34,800 $61,785 $49,645 $40,390 $27,990 $54,375 $42,300 $33,715 $22,580

Central 51,970 42,580 34,535 25,055 45,160 35,780 28,425 20,300 39,745 30,375 23,580 16,490

East 8,180 7,245 6,465 5,520 6,745 5,815 5,105 4,295 5,795 4,870 4,205 3,495

West 10,740 9,305 8,080 6,645 8,995 7,565 6,455 5,210 7,780 6,350 5,320 4,240

Suth 20,010 16,825 14,090 10,870 17,115 13,930 11,430 8,660 14,925 11,765 9,450 7,045

*½ Page: hrizntal, vertical r junir page cnguratins, **1 ⁄ 3 Page: square (70 x 2) or 1 column

Cover Rates

Back (4th Cver, 4 Clr) $81,7452nd r 3rd Cver (4 Clr) $78,190

Advertising Discounts

T best serve ur custmers’ needs, F arm Journal ers a wide range incentive prgrams. Each package is custmized t match

the individual advertiser’s budget and marketing bjectives.

Agency Commission: 15% cmmissin granted t agencies recgnized by Farm Jurnal Crpratin. N cash discunt. Net 30

days rm date invice. A late charge 1½% per mnth will be made n utstanding accunts ater 30 days. Full grss payment

due r advertising rders sent direct. All remittances must be in U.S. exchange. Note: Agency commission applies only to basic

space rates. Copy changes, splits, special production premiums, etc., are net; no commission or other discounts apply.

General Advertising Information

Contracts, insertion orders, disks and color guidance:

Please send t: Farm Jurnal Advertising Department

30 Suth 15th Street

Suite 900

Philadelphia, PA 19102

Phne Number: (215) 557-8900

Fax Number: (215) 568-4221

Printed Inserts

Please send t: R.R. Dnnelley and Sns

Attn: Bbby Blackrd

3201 Lebann Rad

Danville, KY 40422 Attention: Farm Journal Ad Management

Phne Number: (859) 238-2631



CD-RoM is acceptable. Please identiy name

publicatin and specic issue n all materials.


Split Runs/Inserts

Split Run: Advertisers buying Reginal r State Editins

may make cpy changes n State Editin

bundaries prvided the ad size and clr

remain identical. Net premiums per page r

ractin changed: Black $700; 4 clr $1,500.

When changes are made within editins, a split

premium will als apply. Cntact yur sales

representative r cmplete details.

Inserts: Farm Jurnal can accmmdate a wide variety

pre-printed inserts. Rates and specicatins

for standard units are available upon request.

For non-standard or unique designs, pleasesubmit a dummy r acceptance.

2011 Advertising Rates




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State Edition Circulation

Full State Edition CPM Table

Black & White Page 2 ⁄ 3 Pg. Vert. 1 ⁄ 2 Pg. 1 ⁄ 3 Pg.

Base Charge $2,705 $2,705 $2,705 $2,705

Per 1,000 $160.65 $121.00 $91.95 $61.95

Black & 1 Color Page 2 ⁄ 3 Pg. Vert. 1 ⁄ 2 Pg. 1 ⁄ 3 Pg.

Base Charge $3,325 $3,325 $3,325 $3,325

Per 1,000 $181.85 $142.00 $110.95 $76.25

4 Color Page 2 ⁄ 3 Pg. Vert. 1 ⁄ 2 Pg. 1 ⁄ 3 Pg.

Base Charge $4,425 $4,425 $4,425 $4,425

Per 1,000 $207.55 $167.50 $133.25 $93.05

To compute rate or one or more State Editions: Multiply circulatin yur ttal buy by cst per 1,000 rm table,then add base charge.

To compute rate or one or more State Editions used in conjunction with a Regional Edition: Multiply additinalState Editin(s) circulatin by cst per 1,000 rm table, then add Reginal Editin rate. D nt add base charge.

The National rate will apply when any rate computed rom the CPM table exceeds National.Minimum rate or any state edition buy = $5,500

CENTRAL 244,420ohi 15,160Michigan 9,819Indiana 16,805Wiscnsin 17,951Illinis 31,882Minnesta 26,687Iwa 40,049

Missuri 18,013Daktas 26,370Nebraska 23,287Kansas 18,397

WEST 31,732Pacic 6,973Nrthwest 11,325Clrad 5,510MT-WY 7,924

SOUTH 74,660Suthwest 27,313Delta 12,579Gergia-Flrida 5,775

Alabama 2,829Tennessee 5,880Carlinas 7,629Kentucky 7,442

Virginia (inc. WV) 5,213

EAST 20,065DE-MD-NJ 3,060New Yrk-New England 9,049Pennsylvania 7,956

National 370,877

Circulatin as Nvember 2010. Fr mre inrmatin abut Farm Jurnal’s circulatin prleand qualication process, contact your sales representative.




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Tp Prducer is devted entirely t the business prductin agriculture and is distributed 9 times a year t120,000 subscribers, providing advertisers needed additional reach and frequency to farming’s most impor-tant audience. Qualicatin t receive Tp Prducer is limited t cmmercial arms with 500+ acres crn rsybeans r 1,000+ acres ther key cmmdity crps. These readers represent less than 15% U.S. arms,but cntrl nearly 60% all U.S. arm acres. The cus n lng-term business success is refected editrially inarticles prling thught-leading prducers and marketing experts making Tp Prducer the authritative busi-ness resurce r large arm peratrs. Testament t Tp Prducer’s anity with large prducers is theTp Prducer Seminar, which attracts 500+ its readers t an intense annual three-day mini-business schl inChicag each January. Like Farm Jurnal, Tp Prducer was recgnized as the best read publicatin in its eld

in the NAFB’s “2008 Natinal Prducer Media-Use Wave Study” and is repeatedly recgnized r its editrialexcellence, including capturing a runner-up award r the Grand Neal rm ABM.

The Top Producer Experience

• Magazine

• TopProducer Online

• Top Producer Seminar

• Top Producer of the Year

• Top Producer Young Farmer

• Top Producer Radio

• Top Producer Webinars

Magazine Overview

Top Producer Subscribers

Owner/Operators 94.2%

500+ Acre Corn Growers 71,392

500+ Acre Soybean Growers 57,833

500+ Acre Wheat Growers 22,367

500+ Acre Cotton Growers 5,792

Readers must have 500+ acres of corn,

soybeans or 1000+ acres of wheat, cotton

or other grains to qualify for a subscription.







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All disks and color guidance should be sent to:

Farm Jurnal Advertising Department30 Suth 15th StreetSuite 900Philadelphia, PA 19102Phne: (215) 557-8900Fax: (215) 568-4221

Printed inserts should be sent to:R.R. Dnnelley and SnsAttn: Kim Rigsby1600 N. Main St.Pntiac, IL 61764Phne: (815) 844-1382






January 12/1 12/8 12/31 1/12

February 12/23 12/30 1/21 2/2

March 1/20 1/27 2/18 3/2

Spring 2/24 3/3 3/25 4/6Summer 6/16 6/23 7/15 7/27

September 7/21 7/18 8/19 8/31

October 8/25 9/1 9/23 10/5

November 9/22 9/29 10/21 11/2

Mid-November 10/4 10/12 11/4 11/16

December 10/14 10/21 11/17 11/30




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January 2011

• Ag Credit Update• Build a New Business Plan• Employee Hiring Guide• TOP TALK

February 2011

• Planting Intentions• Renewable Fuels Industry Outlook• 2011 Weather Projections• TOP TALK

March 2011

• Top Producer Seminar Coverage• Top Producer of the Year Finalist• Farming Partnerships• TOP TALK

Spring 2011

• Manage Working Capital Needs• Preparing for Expansion• Spring Farm Ofce Makeover• TOP TALK

Summer 2011

• Top Producer of the Year Winner• Global Production Outlook• Personnel Management• TOP TALK

September 2011

• Cash Rent Negotiations• Risk Management Tools• Land Prices Roundup• TOP TALK

October 2011

• Tips for Tax Preparation• Market Adviser Performance Ratings• Transportation Infrastructure Update• TOP TALK

November 2011

• Top Producer of the Year Finalist• 2012 Acreage Outlook• Business Technology for the Farm Ofce• TOP TALK

Mid-November 2011

• Market Planning for 2012• Fertilizer: Logistics - How far ahead do you buy?• Seed - New Technology for 2012• Farm Credit Issues• Tax Tips

December 2011

• Top Trends to Watch in 2012• Crop Insurance Update• Beginning Farmer Programs• TOP TALK





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4 Color Rates Black & 1 Color Rates Black & White Rates

Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.**

Vert. Vert. Vert.

Natinal $29,320 $23,270 $20,250 $14,195 $27,655 $21,605 $18,570 $12,520 $25,950 $19,905 $16,875 $10,815

Central 27,255 21,635 18,825 13,205 25,650 20,030 17,215 11,585 24,105 18,485 15,665 10,050

Cover Rates: Back (4th Cver, 4 Clr) $33,720; 2nd r 3rd Cver (4 Clr) $32,250


T best serve ur custmers’ needs, Tp Prducer ers a wide range incentive prgrams. Each package is custmized t match

the individual advertiser’s budget and marketing bjectives.

Agency Commission: 15% cmmissin granted t agencies recgnized by Farm Jurnal Crpratin. N cash discunt. Net 30

days rm date invice. A late charge 1½% per mnth will be made n utstanding accunts ater 30 days. Full grss payment

due r advertising rders sent direct. All remittances must be in United States exchange. Note: Agency commission applies only to

basic space rates. Copy changes, splits, special production premiums, etc., are net; no commission or other discounts apply.


Contracts, insertion orders, disks and color guidance:

Please send t: Top producer Advertising Department

30 Suth 15th Street, Suite 900


Phne Number: (215) 557-8900

Fax Number: (215) 568-4221

Printed Inserts:

Please send t: R.R. Dnnelley and Sns

Attn: Kim Rigsby

1600 N. Main St.

Pntiac, IL 61764

Phne Number: (815) 844-1382



CD-Rm is acceptable. Please identiy name

publicatin and specic issue n all materials.


State Edition Circulation

CENTRAL 89,435ohi 4,467

Michigan 2,961Indiana 6,847Wiscnsin 3,138Illinis 14,025Minnesta 9,485Iwa 13,191Missuri 5,178Daktas 12,977Nebraska 9,930Kansas 7,236

Split Runs/Inserts

Split Run: Advertisers buying Reginal r State Editins

may make cpy changes n State Editin

bundaries prvided the ad size and clr

remain identical. Net premiums per page r

ractin changed: Black $700; 4 clrs $1,500.

When changes are made within editins, a split

premium will als apply. Cntact yur salesrepresentative r cmplete details.

Inserts: Tp Prducer can accmmdate a wide variety

pre-printed inserts. Rates and specicatins

for standard units are available upon request. For

non-standard or unique designs, please submit a

dummy r acceptance.


State Edition Rates (Full Page)

4 Black & Black &Color 1 Color White

Basic Rate(40,000 Circ.) $13,621 $12,806 $12,051

Per add’l 1,000 $276 $260 $244

To compute rates or State Edition buys:Minimum by 40,000 circulation. Multiply thecirculatin yur buy in excess 40,000 bythe cst per additinal 1,000 rm table, thenadd 40,000 basic rate. only ull page unitsaccepted. The Natinal rate will apply whenany rate cmputed rm the State Editin tableexceeds Natinal.

SOUTH 20,597Suthwest 7,618

Delta 5,908Gergia-Flrida 895

Alabama 446Tennessee 1,445Carlinas 2,185Kentucky 1,416

Virginia (inc. WV) 684

NATIONAL 123,628

EAST 3,059DE-MD-NJ 822

New Yrk-NewEngland 1,443

Pennsylvania 794

WEST 10,537Pacic 1,609Nrthwest 3,660Clrad 2,118MT-WY 3,150

Circulatin as Nvember 2010. Fr mre inrmatin abut Tp Prducer’s circulatin

prole and qualication process, contact your sales representative




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Dairy Today Subscribers

Owners/Operators 94.8%Own Dairy Cows 14,107

Own Dairy Heifers 10,584

Veterinarians & Nutritionists 5,491

Readers must have 200+ dairy cows or

200+ dairy heifers to qualify for a

subscription.

Magazine Overview

Dairy Tday, with its award-winning editrial cntent, is a trusted surce dairy inrmatin r its subscriberbase U.S. dairy prducers, veterinarians and nutritinists. Dairy Tday is published r medium and largedairy arms (200+ cws r dairy heiers) cusing n dairy trends, prductin, management, markets and plicy.The publication it uniquely integrated with its companion Web site, www.dairytoday.com where it deliversexpanded inrmatin cntent beynd that available in the publicatin.

The Dairy Today Experience• Dairy Today Magazine

• www.dairytoday.com

• Dairy Today eUpdate newsletter

• Elite Producer Business Conference

Circulation: 20,095






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January 12/1 12/8 12/31 1/12

February 12/23 12/30 1/21 2/2

March 1/20 1/27 2/18 3/2

April 2/24 3/3 3/25 4/6

May 3/31 4/7 4/29 5/11

June/July 4/28 5/5 5/27 6/8

August 6/30 7/7 7/29 8/10

September 8/4 8/11 9/2 9/14

October 8/25 9/1 9/23 10/5

November 9/22 9/29 10/21 11/2

December 10/14 10/21 11/17 11/30


2011 Editorial CalendarJanuary

2011 Innovative Dairy Farmer o the Year: our prle the 2011 Innvative Dairy Farmer the Year winner, spn-sred by Dairy Tday and the Internatinal Dairy Fds

Assciatin.

February

Herd health and reproduction: Keeping cws healthy

and happy and ready t breed.

March

Policy and Politics: The latest n the Farm Bill, immigra-

tin, climate change and ther legislatin that will aect

dairy prducers’ pcketbks this year.

April

Milk quality: The latest updates n mastitis cntrl andudder care rm the Natinal Mastitis Cuncil.

May

Nutrition and orages: Put eed up right, then get theright ratins t the right cws at the right price.

June/July

Inside Dairy Demand: Dairy prducts that are fying the shel, thse that aren’t, and what it all means r armprices.

August

World Dairy Expo Ocial Program: Fr the 14th year,Dairy Tday brings yu Wrld Dairy Exp’s cial pr-

gram.

September

Sta training and development: How to attract, moti-

vate, train and retain yur best emplyees.

October

Cow comort: Best ideas t ptimize cw cmrt

thrughut the year.

November

Environment: Envirnmental slutins—r bth waterand air quality—explored in depth.

December

Risk management: New tls t manage the many acets

dairy arm risks.




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Dairy Today Advertising RatesBlack Black 4 Color

& White & 1 Color*

Spread $12,000 N/A $14,000

Page $6,000 $6,500 $7,000

2 ⁄ 3 Page $4,800 $5,200 $5,600

Jr. Page $4,500 $4,875 $5,250

1 ⁄ 2 Page $4,060 $4,400 $4,750

1 ⁄ 3 Page $2,850 $3,175 $3,4501 ⁄ 4 Page $2,400 $2,700 $3,010

2nd Cver N/A N/A $7,350

3rd Cver N/A N/A $7,350

4th Cver N/A N/A $7,700

*The second color should be a process color or simulated using process

colors. For matched color add $750 to the above black & 1 color rates.

“Today’s Market” RatesBlack & White 2 Color 4 Color

1 ⁄ 2 Page $2,340 $2,680 $3,020

1 ⁄ 3 Page $1,650 $1,975 $2,300

1 ⁄ 4 Page $1,380 $1,685 $1,990

1 ⁄ 6 Page $910 $1,225 $1,540

1 ⁄ 8 Page $760 $1,045 $1,330

1 ⁄ 12 Page $525 $855 $1,190

1" Clumn $180 N/A N/A


Frequency Discounts

Earned based n the ttal number insertins purchased in Dairy Tday and Bee Tday during a 12-mnth perid

starting with the January 2009 issue.

Earned discounts apply only to basic space rates listed in this planner.

Advertisers expecting to earn discounts may deduct them on an issue-by-issue basis.

Credit will be given or back billed if actual use of space differs from contract terms.

Related Marketing Options

Dairy Today’s Elite Producer Business Conerence: This premier event has becme a ‘must attend’ each yearr the business minded dairy prducer.

Dairy Today eUpdate Newsletter and www.dairytoday.com : These electronic products are uniquely integrated

with Dairy Tday t deliver an unmatched cntent and marketing package.

World Dairy Expo Ocial Program: Use this cial shw guide, reaching 75,000 prducers and attendees tsupprt yur marketing at the wrld’s largest dairy industry event.

Contact your Dairy Today sales representative for complete details on each of these opportunities.

General Information

Contracts, insertion orders, disks and color guidance:Please send t: Dairy Tday Advertising Department

30 Suth 15th StreetSuite 900


Phone: (215) 557-8900

Fax: (215) 568-4221

Media Transer:PDF/X-1a les are preerred via the Farm Jurnal ad

prtal. Electrnic les will be stred r ne year. CD-RoMis acceptable. Please identiy name publicatin and

specic issue n all materials.

FTP Upload Address:

http://www.farmjournalmedia.com/AdUpload/

6 Insertins 3%9 Insertins 6%

12 Insertins 9%18 Insertins 12%




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Magazine Overview

Farm Jurnal’s Bee Tday is the best read publicatin reaching U.S. bee prducers, serving bth large andsmall peratins. Mre than 182,000 bee prducers stay abreast cattle industry trends and the latest tlsthey need t make sustainable and prtable chices t transitin the herd t the next generatin. Tpics suchas genetics, animal health, business planning, pasture management, wildlie management and market analysisare included t help manage cattle and land resurces.

Delivering the bee market

• Farm Journal’s Beef Today

• www.BeefToday.com

• Beef Today’s Cattle Drive eNewsletter

BEEF TODAY Subscribers

Owners/Operators

Own Beef Cows 143,500

Own Beef Stockers 78,300

Own Fed Beef 66,800

BEEF TODAY is published 8 times per

year and is delivered as a magazine within

the pages of Farm Journal.







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January 11/24 12/3 12/27 1/8

Mid-February 1/3 1/10 1/31 2/12

Early Spring 2/14 2/22 3/14 3/26

Late Spring 3/21 3/28 4/18 4/30

September 7/18 7/25 8/15 8/27

October 8/22 8/26 9/19 10/1

November 9/19 9/26 10/17 10/29

December 10/31 11/7 11/28 12/10


January: Nutrition

The imprtance minerals in cw/cal health.

February: Forage

Feed/forage options, forage management and equipment.

Early Spring: Genetics

The ABCs of DNA: Is it a tool for you?

Late Spring: Animal Health

Fcus n cw and bull health

September: Marketing

Cal marketing ptins and what t d with cull cws.

October: Animal Health

Fcus n cal and eeder health.

November: ATV, Facility Equipment

Facility planning and other equipment to help around the

ranch.

December: Pasture Management

Gear up r grazing seasn.




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Bee Tday reaches mre than 195,000 bee industry decisin makers in cattle peratins that receive Farm Jurnal. Veterinarians, consultants and nutritionists also qualify to receive Bee Tday .

Bee Tday Circulatin by Market Segment:

164,000 Bee Cw Prducers92,600 Stcker Prducers

83,500 Fed Bee Prducers


Earned based n the ttal number insertins purchased in Bee Tday and Dairy Tday during a 16-mnth perid beginningwith the September 2008 issue.

6 Insertions 3%; 9 Insertions 6%; 12 Insertions 9%; 18 Insertions 12%. Advertisers may accumulate the required insertions in

d airy Today and/r BEEF TODAY. Earned discunts apply nly t basic space rates listed in this planner. Advertisers expecting

t earn discunts may deduct them issue-by-issue. Credit will be given r back billing made i actual use space diers rm

cntract terms.

Advertising Commission

A 15% cmmissin is granted t agencies recgnized by Farm Jurnal Media. N cash discunt. Net 30 days rm date

invice. A late charge 1½% per mnth will be made n utstanding accunts ater 30 days. Full grss payment due r ad-

vertising rders sent direct. All remittances must be in United States exchange. Note: Agency commission applies only to basic

space rates. Copy changes, splits, special production premiums, etc., are net; no commission or other discounts apply.

Bee Today Advertising Rates

Black & White Black & 1 Color 4 Color

Spread $21,200 $23,000 $25,000

Page $10,600 $11,600 $12,500

2 ⁄ 3 Page $8,100 $9,200 $10,000

Jr. Page $6,900 $7,900 $ 8,900

1 ⁄ 2 Page $6,500 $7,500 $8,500

1 ⁄ 3 Page $4,400 $5,400 $6,300

1 ⁄ 4 Page $3,900 $4,900 $5,900

“Today’s Market” Advertising Rates

Black & White Black & 1 Color 4 Color1 ⁄ 2 Page $3,700 $4,300 $4,900

1 ⁄ 3 Page $2,500 $3,100 $3,600

1 ⁄ 4 Page $2,200 $2,800 $3,300

1 ⁄ 6 Page $1,250 $1,500 $1,800

1 ⁄ 8 Page $950 $1,100 $1,200

1 ⁄ 12 Page $625 $720 $800

1" Clumn $250 $290 $325

“Tday’s Market” is a special advertising nly sectin

lcated in the back Bee Tday.


Please send cntracts, insertin rders, disks and

clr guidance t:

Bee Tday Advertising Department

30 Suth 15th Street

Suite 900


Phone: (215) 557-8900

Fax: (215) 568-4221









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Implement & Tractor

Implement & Tractor magazine is committed

to providing information that is valuable to

its readers. Newly revamped in 2009, this

magazine contains machinery news,

information and a brand new machinery

showroom full of equipment from various

manufacturers. Implement & Tractor is

published six times per year.

Magazine Overview

First published in 1885, Implement & Tractr is a bi-mnthly publicatin prviding news and insights rdealers, distributrs, oEMs, engineers and the assciatins that make up the $40+ billin dealer and whlesalerequipment industry. We target individuals that have a vested interest in the continuing success of the agricul-tural equipment industry. Reaching more than 10,000 dealers nationally, Implement & Tractor serves agricultural

equipment dealers across the U.S. by providing timely machinery industry news that impacts their business

and their custmers.

&IMPLEMENTTRACTOR

.What The Farm Bill MeansTo Your Customers

.Machinery Showroom

.Industry Notebook

FARMJOURNAL’S

COVER: Machinery onthe Move pg. 13

Vermeer Celebrates:Builds Baler Legacy

Page 32

Leave A Legacy:Kevin Spafford

Page 12

Implement & Tractor Dealer Demographics

• 6.74% John Deere

• 2.78% CASE IH

• 2.65% New Holland

• 1.78% AGCO

• 1.39% Kubota

• 24.2% General/Sales managers

Implement & Tractor magazine

is circulated to more than 10,000

machinery dealers across the

U.S., focusing on enterprise

owners, managers and key

decision makers.




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Issue Ad Order

Close Ad Material

DueSupplied

Inserts DueIssuance

Date

January/February 2011 01/12 01/19 1/26 29

March/April 2011 2/23 3/2 3/9 3/23

May/June 2011 4/27 5/4 5/11 5/25

July/August 2011 6/29 7/6 7/13 7/27

September/October 2011 8/24 8/31 9/7 9/21

November/December 2011 10/12 10/19 10/26 11/9

Buyer’s Desk Reerence 2012 11/9 11/16 11/30 12/14


January/February

• How Hydraulics are Driving Trends

•Successul Surcing Parts

March/April

• New Machines rm the Winter Farm Shws

• Tap Int Tday’s Used Irn Market

May/June

• Application Equipment Advances

• Hay Tools Ready for the Field

July/August

• Navigate Custmers Thrugh Tday’s

Technlgy Chices• The Next Generatin Yur Dealership

September/October

• Rundup rm Fall Farm Shws

•Cultivating Lyal Custmers

November/December

• The Right Size Equipment for the Right Customer

• Meeting Custmers’ Service Demands

Buyer’s Desk Reference 2012

• 2011 Equipment and Suppliers Directory

• Free listings available




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4 Color Black& White

Full Page $4980 $4272

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3 inch $578 $496

1 inch $203 $174

*1 ⁄ 2 Page - horizontal or vertical confgurations**1 ⁄ 3 Page - vertical, horizontal or square

Cover Rates

Back (4th Cver, 4 Clr) $6225

2nd r 3rd Cver (4 Clr) $5615



T best serve ur custmers’ needs, Farm Jurnal ers a wide range

incentive prgrams. Each package is custmized t match the individual

advertiser’s budget and marketing bjectives.

Advertising Commission

15% cmmissin granted t agencies recgnized by Farm JurnalCrpratin. N cash discunt. Net 30 days rm date invice. A

late charge 1½% per mnth will be made n utstanding accunts

ater 30 days. Full grss payment due r advertising rders sent di-

rect. All remittances must be in United States exchange. Note: Agency

commission applies only to basic space rates. Copy changes, splits,

special production premiums, etc., are net; no commission or other

discounts apply.

Ad MaterialsPlease send cntracts, disks and clr guidance t:

implemenT & TracTor Advertising Department

30 Suth 15th Street, Suite 900Philadelphia, PA 19102

Phone: (215) 557-8900

Fax: (215) 568-4221

Preprinted Inserts

Wrld Clr Midland Attn: Bb Lintn

1700 James Savage Rd,Midland, MI 48642

Phone: (989) 898-1354

Media Transer

PDF/X-1a les are preerred via the Farm Jurnal




Sales and Insertion Orders

implemenT & TracTor

Inside Sales Departement1550 N Northwest Hwy, Ste 403

Park Ridge, IL 60068

Phone: (847) 653-8904Fax: (847) 298-7169 [email protected]

General Information




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Dimensions Lines

Non-Bleed*

Width x Depth

Bleed**

Width x Depth

Page 420 7" x 10" 81 ⁄ 8" x 103 ⁄ 4"

2 ⁄ 3 Page (2 Columns) 280 45 ⁄ 8" x 10" 51 ⁄ 4" x 103 ⁄ 4"

Junior Page 210 41 ⁄ 2" x 63 ⁄ 4" 5" x 71 ⁄ 16"

1 ⁄ 2 Page (horizontal) 210 7" x 5" 81 ⁄ 8" x 53 ⁄ 8"

1 ⁄ 2 Page (vertical) 210 31 ⁄ 2" x 10" 41 ⁄ 8" x 103 ⁄ 4"

1 ⁄ 3 Page (vertical) 140 21 ⁄ 4" x 10" 23 ⁄ 4" x 103 ⁄ 4"

1 ⁄ 3 Square Page

(2 col. x 70 lines)140 45 ⁄ 8" x 5" 51 ⁄ 8" x 53 ⁄ 8"

1 ⁄ 4 Page (vertical) 105 31 ⁄ 2" x 5"

1 ⁄ 4 Page (horizontal) 105 45 ⁄ 8" x 33 ⁄ 4"

1 ⁄ 6 Page (vertical) 70 21 ⁄ 4" x 5"


1 ⁄ 8 Page (vertical) 52 21 ⁄ 4" x 33 ⁄ 4"


Business Card 49 31 ⁄ 2" x 2"

3" Ad 42 21 ⁄ 4" x 3"

1 ⁄ 12 Page 35 21 ⁄ 4" x 21 ⁄ 2"

2" Ad 28 21 ⁄ 4" x 2"

Banner Ad 24 7" x 1 3 ⁄ 4"

11 ⁄ 2" Ad 21 21 ⁄ 4" x 11 ⁄ 2"

1" Column 14 21 ⁄ 4" x 1"

2 Page Spread (each pg) 840 71 ⁄ 2" x 10" 81 ⁄ 8" x 103 ⁄ 4"

1 ⁄ 2 Page Spread (each pg) 420 71 ⁄ 2" x 5" 81 ⁄ 8" x 53 ⁄ 8"

4 Page Consecutive Insert: Pages 1 & 2 (left side) 81 ⁄ 8" x 10 7 ⁄ 8" Pages 3 & 4 (right side) 8 3 ⁄ 8" x 107 ⁄ 8"

Trim Size: 77 ⁄ 8" x 101 ⁄ 2"* Page is three clumns wide, 140 lines deep; 420 lines per page.** Right reserved t crp up t 1 ⁄ 8" rm either side a page t cmpensate r variatins in trimmed page size depending upn page psitin in the magazineand the shingling eect saddle stitch binding. Keep essential live matter at least 5 ⁄ 8" rm bleed page width dimensin at trim side an ad. Keep type matter1 ⁄ 4" rm center ld in all gutter bleeds and 1 ⁄ 2" rm bleed page depth dimensin at head and t ad. Fr black & 1 clr ads, the secnd clr shuld be aprcess clr r simulated using prcess clrs. Matched clrs are available by special arrangement.

Print Specs For All Farm Journal Media Magazines

Use cautin r acing page spreads. Slight variatinsin gutter alignment ccur. Therere, it is essential thatreader matter, lettering, rules and detail images whichmay spread acrss gutter be avided when pssible.

Printing Process: Webb oset

Binding Method: Saddle-Stitched

Magazine Trim Size: 77 ⁄ 8" x 101 ⁄ 2" Final maga-zine trim allwance 3 ⁄ 16" at head, 3 ⁄ 16" at t with aminimum 1 ⁄ 4" at trim side due t shingling eect saddle stitch binding.

Preerred Format: PDF/X1-a

Spreads: Spread rmat is acceptable with centercrp marks indicated.

Photos and Graphics: Please be sure that all imageswithin ads are high-reslutin (300 dpi).

Fonts: Fnts must be embedded in le.

Media Transer: PDF/X-1a les are preerred via theFarm Jurnal Media ad prtal. Electrnic les will bestred r ne year. CD-RoM is acceptable. Pleaseidentiy name publicatin and specic issue nall materials.


Disks should be sent to: Farm Jurnal Media

Attn: Prductin Department30 Suth 15th StreetSuite 900Philadelphia, PA 19102Phne: (215) 557-8900Fax: (215) 568-4221

Printed inserts should be sent to:

Farm Journal and Bee Today: R.R. Dnnelley and Sns

Attn: David Huffman 3201 Lebann RadDanville, KY 40422Phne Number: (859) 238-2381

Implement & Tractor: Quad Graphics

Attn: Bb Lintn1700 James Savage RadMidland, MI 48642Phne Number: (989) 898-1354

Top Producer and Dairy Today: R.R. Dnnelley and Sns

Attn: Kim Rigsby1600 N. Main St.Pntiac, IL 61764Phne Number: (815) 844-1382




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AgWeb.cm has been serving agriculture r mre than 10 years and has grwn t becme the tp agricultural

news Web site. Third-party research and third-party trac data supprt that users have vted AgWeb.cm The

homepage of agriculture.

More than 200,000 unique site guests visit AgWeb.com each month, totaling 3.5 million page views. AgWeb has

an avid user base with almst 70 percent visitrs landing n AgWeb pages directly, rather than thrugh drive-bymeans like search engines and reerring sites.

AgWeb maintains its lead psitin by prviding the timeliest surce arm news, market reprts and weather cn-

ditins r America’s tp prducers. Additinally, AgWeb prvides a lively interactive scial netwrk, hsting mrethan 1 millin page views per mnth.

81% own/manage arms

93% own a pickup

(52% own 2 or more)

65% own a large truck/semi

(39% own 2 or more)

66% own a small tractor

under 40 HP (29% own2 or more)

86% own a large tractor

more than 40 HP (57% own

3 or more)

69% own a combine

(13% own 2 or more)

72% own an ATV or utility vehicle

(30% own 2 or more)

44% own GPS units

77.8% grow corn

76.9% grow soybeans49.6% grow wheat

6.6% grow cotton

6.6% grow vegetables

43.4% grow or manage livestock

21.8% are 65 years or older

32.9% are 55 to 64 years old



4.8% are <35 years old

What are armers doing on AgWeb?

Discussin - 750,000

Mney & Markets - 350,000Blgs - 300,000

Machinery - 250,000

Ag News - 200,000

Weather - 125,000

Videos - 100,000

Crp Cmments - 90,000

Cash Grain Bids - 80,000

Dairy - 40,000

Cattle - 20,000

Web site Overview

Who are the armers on AgWeb?




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Run o Site Ads

Big Bx Tp - 300x250 $65 CPM

Big Bx Bttm - 300x250 $40 CPM

Big Bx (Tp r Bttm) - 300x250 $50 CPM

Leaderbard Tp - 728x90 $60 CPM

Leaderbard Bttm - 728x90 $20 CPM

Twer - 160x600 $50 CPM

Feature - 300x50 $10 CPM

Cntextual Ad $24 CPM

Fter Text $12 CPM

Special Ad Units - monthly

Special Unit Impressins Rate

Peel dwn - hme page 50,000 $6,000

Pp under 35,000 $1,750

Radblck - hme page nly 105,000 avg. $10,500

Interstitial/Pre-rll - hme page 50,000 $7,500

Run o Site Enhancements

Type Enhancement % Upsell t Net CPM

Ge-targeting TBD

Cntent-targeting

(35% SOV max per unit)100%

Tandem Units 25%

Expanded units - standard 25%

Expanded units - specialty 50%

Big Box To300x250

Big Box B300x2

LeaderboaBottom728x90

Leaderboard728x90

Feature300x50

Creative due 3 wrking days prir t campaign launch - rich media/expandables due 5 wrking days.

Materials t: [email protected]




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Email Newsletters

Newsletter Circulatin Issues Niche CPM Ad #1 Ad #2 Ad #3 Ad #4

(Text)

$100 Ideas 85,825 1 Nne $20 $1,700 $1,500 $1,300 $850

Bee Tday’s Cattle Drive 23,111 2 Cattle Prducers $75 $1,700 $1,500 $1,300 $850

Crn Newsletter 31,896 2 Crn grwers $50 $1,600 $1,400 $1,200 $700Crp Cmments 56,055 1 Crn, Beans, Wheat, Cttn $35 $2,000 $1,800 $1,500 $1,000

Crp Technlgy 36,335 1 Crn and Beans $35 $1,300 $1,200 $1,000 $600

Dairy Tday E-Update 15,907 4 Dairy Prducers $115 $1,800 $1,600 $1,400 $900

Legacy Mment 78,965 4 Nne $20 $1,600 $1,400 $1,200 $800

Mneywise 22,338 2 Financial Interests $50 $1,100 $1,000 $800 $550

MyMachinery 85,544 4 Nne $20 $1,700 $1,500 $1,300 $850

Sybean Update 27,179 1 Sybean grwers $50 $1,400 $1,300 $1,000 $600

Tday n AgWeb 79,585 24 Nne $20 $1,600 $1,400 $1,200 $800

Weekend Market Reprt 79,585 4 Nne $20 $1,600 $1,400 $1,200 $800

Wheat Update 16,314 1 Wheat grwers $35 $600 $500 $400 $300 Ad unit sizes and availability vary between newsletters. Inquire about specic newsletters. Sponsorships may also be available within the newslet-

ters. AgWeb sends custmized e-mail blasts n a limited basis t select prtins its audience. Rates start at $290 CPM. Fr specic inrma-

tin abut this prgram, cntact yur sales representative.





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Section Sponsorships - monthly

Section Rate Per Sponsor Avg. Impressions Sponsorships Available

Cattle $7,900 60,000 1

Crn $5,400 75,000 2

Cttn $1,904 6,600 1

Dairy $7,520 111,000 2

Sybeans $5,140 36,000 1

Wheat $2,100 15,000 1

Crp Cmments $10,567 255,000 3

Weather $13,467 345,000 3

Markets $17,200 900,000 6

News $11,867 300,000 3

Cash Grain Bids $9,733 240,000 3

Multimedia $4,400 30,000 1

Ask An Agrnmist $6,700 TBD 1

Virtual Wheat Tour - special 12 month package $4,000 20,000 6

Blg Spnsrships custmizedDiscussin Spnsrships custmized

Base Sponsorships include the following: 100% SOV in LB, BB, BB2, Category exclusivity in other units, sponsorship recogni-

tin n tp right page, ther relevant recgnitin and inclusin in related eNewsletter.

Event Section Sponsorships - monthly

EventRate Per

Sponsor

Avg.

Impressions

Sponsors

Availab

Crn Cllege $3,000 15,000 1

Wrld Dairy Exp $5,140 12,000 2

NCBA $5,140 12,000 2

NFMS $3,940 21,000 1

Cmmdity Classic $2,620 10,500 1

Ag Cnnect Exp $11,400 60,000 1

Marketing Rally $1,520 3,000 1

Specic Area Sponsorships - monthly

Area Of SiteRate Per

Sponsor

Avg.

Impressions

Sponsorships

Available

Margins Calculatr $2,040 5,600 1

Web Pll $4,040 5,600 1

gDay tp 300x250 $3,250 40,000 1

gDay tp 728x90 $3,000 40,000 1

Farm Jurnal tp 300x250 $7,718 95,000 1

Farm Jurnal tp 728x90 $7,125 95,000 1

Tp Prducer tp 300x250 $5,200 40,000 1

Tp Prducer tp 728x90 $4,800 40,000 1

USFR tp 300x250 $2,031 25,000 1

USFR tp 728x90 $1,875 25,000 1

Video Sponsorships - monthly

Video (pre-roll and

banner)

Rate Per

Sponsor

Avg.

Impressions

Sponsors

Availab

Farm Jurnal + $19,267 40,000 1

AgDay/USFR $19267 40,000 1




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on the air r nearly three decades, AgDay Televisin is the natin’s nly daily natinal televisin utlet cusingn agriculture and rural America. The prgram eatures news, weather and market headlines plus it sptlightsthe people and places unique to rural America. Hosted by Clinton Grifths, nearly a quarter million viewers start

their mrning with AgDay Televisin.

AgDay Viewers

69% reprt weekly viewing

87% are armers r arm wners

65% are ull-time armers

68% reprt annual grss arm receipts $100,000+

55% have 500+ acre arms

84% own/lease a large tractor (more than 50HP)

93% wn/lease a pickup truck

• Broadcast: 142 stations in 39 states

• Satellite: RFD-TV (7:00 a.m. CST)

• Nielsen: 200,000 to 300,000

Households Daily

• On the air since 1982

• 260 new episodes produced

annually• Program distributed via national

afliate network, RFD-TV and online

at www.agday.cm

Program Overview

Host Clinton Grifths on set.




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one the air r mre than 30 years, U.S. Farm Reprt is the natin’s nly weekly natinal televisin prgramcusing n agriculture and rural America. The prgram is a mix news, business and rural liestyle segmentsthat attracts hal a millin viewers each weekend. U.S. Farm Reprt is hsted by Illinis armer and lng-timeFarm Jurnal clumnist Jhn Phipps. Prgram distributin includes a natinal netwrk bradcast aliates(163 stations in 42 states), satellite distribution via RFD-TV (DIRECTV and DISH Network), and online ( www.

usfarmreport.com ).

U.S. Farm Report Viewers

70% reprt mnthly viewing

87% are armers r arm wners

65% are ull-time armers

68% reprt annual grss arm receipts $100,000+

55% have 500+ acre arms

84% own/lease a large tractor (more than 50HP)

93% wn/lease a pickup truck

• Nielsen: 500,000 weekly households

• On the air since 1975

• Nation’s longest running television

prgram cused n agriculture

• 52 new one-hour episodes are

prduced annually

• Program distributed via national

afliate network, RFD-TV and online

at www.usarmreprt.cm

Program Overview

Host John Phipps on set.




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January

• AgConnect Expo: Atlanta, GA

• Beltwide Cotton Conference: Atlanta, GA

• American Farm Bureau Convention: Atlanta, GA

• Top Producer Seminar: Chicago, IL

February

• National Cattlemen’s Beef Association: Denver, CO

• World Ag Expo: Tulare, CA

• National Farm Machinery Show: Louisville, KY

• Mid-South Farm & Gin Show: Memphis, TN

March

• Commodity Classic: Tampa, FL

June

• World Pork Expo: Des Moines, IA

July

• Farm Journal Corn College: Heyworth, IL

August

• Pro Farmer Crop Tour: Austin, MN• Farm Progress Show: Decatur, IL

September

• Husker Harvest Days: Grand Island, NE

• Corn College TV Season #2 Launch

October

• World Dairy Expo: Madison, WI

• Sunbelt Ag Expo: Moultrie, GA

• National FFA Convention: Indianapolis, IN

November

• Thanksgiving: Harvest of Thanks

• Elite Producer Dairy Conference: Las Vegas, NV

• Outdoors on the Farm: Season #2 Launch

December

• Marketing Rally 2011: Chicago, IL

• Christmas in the Country





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2011 Broadcast Advertising Rates

Contact Inormation

Farm Jurnal Electrnic Media

25 Executive Drive, Suite A

Laayette, IN 47905

Phne: (765) 449-8000

Fax: (765) 449-8010

Broadcast Specications• All rates are gross. 15% commission granted to

agencies recgnized by Farm Jurnal Media.

• All offerings are subject to availability.

• Volume discounts are available.

AgDay

AgDay Natinal Netwrk :30 Secnd Spt Annuncement $3,780

AgDay Segment Spnsrship(13 week minimum commitment)

:07 Secnd Prgram Billbard $940

AgDay Midwest Netwrk :30 Secnd Spt Annuncement $3,200

AgDay Suthern Netwrk :30 Secnd Spt Annuncement $2,460

AgDay Farm Shw Cverage Spnsrship $12,500 - $15,000

AgDay Hotel Channel Sponsorship $15,000 - $25,000

U.S. Farm Report

U.S. Farm ReprtNatinal Netwrk :30 Secnd Spt

Annuncement$10,800

U.S. Farm Reprt Segment Spnsrship(13 week minimum commitment)

:07 Secnd Prgram Billbard $2,700

U.S. Farm Reprt Lcatin Taping Event Subject t venue apprval $17,000-$35,000

In The Country

In The Country Vignettes :30 Secnd Spt Annuncement $2,000

Broadcast Production Services

Custm audi and vide prductin Call for quote




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Acres1+ 982,02850+ 804,216100+ 685,068250+ 487,938500+ 338,100750+ 251,7851000+ 198,131

Subscriptions All Subscribers 359,924Farm Journal 335, 362Top Producer 104, 651Implement & Tractor 9,197Dairy Today 17,165

Ag BusinessChemical Fertilizer 1, 592Farm Equip Dealer 6,303Fin Ins FCC Securities 790Seed 4,628Feed Farm Supplies 1,895Other 5,526

Crop/Livestock

Crop Alala 210,062Barley 92,202

Dry Beans 4,560Clover 8,837Corn 630,324Cotton Upland 80,979CRP 303,235Grass 384,152Mixed orage 17,855Oats 179,703Peanuts 15,968Rice 19,554Rye 14,639Sorghum 151,270Soybeans 457,400Sunfowers 23, 220Tobacco (All) 15, 184

Wheat (All) 468,727

LivestockCow/cal 134,679Fed bee 61,957Stockers 76,071Dairy Heiers 40,030Dairy milking 42,503Heiers grown or others 886Dairy total 46,688Hogs 19,872Sows 9,260

Enhanced Selections - Income$1 - $39,999 322,009$40,000- $99,999 126,142$100,000-$249,999 152,941

$250,000-$499,999 123,421$500,000-$999,999 97,679$1,000,000+ 73,612

TechnologyGPS 61,912Future and options 59,974Internet 123,980Irrigation 69,860Market advice 66,718Early adaptors 18,922

ExpansionExpansion herd: 0-25% 15,367Expansion herd: 25%+ 21,260Expansion crop: 0-25% 24,978Expansion crop: 25%+ 9,013

Crop PracticesConventional tillage 101,679Minimum or no tillage 206,653Ridge tillage 6,637

Primary Tractor Agco 3,253Case/IH 19,958Challenger 755John Deere 34,457

Massey Ferguson 1,846New Holland/Ford 4,197Other 3,170

Email/Internet UsageHeavy > 10 hr/wk 7,498Medium 5-10 hr/wk 10,704Light < 5hr/wk 22,835

Animal Health Al 30,537 All vets & nutritionists 1,397Bee vets 2,280Black Leg 20,677Dairy vets 3,266

Deworm data 111,487Deworm drench 8,459Deworm inject 34,334Deworm pour on 90,607Eartags 95,628Killed vaccine 54,945Modied live vaccine 77,941Pasteurella 12,396Pre-Conditioning 69,364RFID Tag 7,653Shipper ever 12,580Swine vets 83Tag ID data 95,625

Vaccine data 110,552 Verication program 4,622

Specialty Crops Almonds Apples Beets 3,724Blueberries 728Broccoli 513Buckwheat 357Cabbage 1,186Cantaloupes 1,674Cherries 577Christmas trees 1,178Citrus ruit 156Cucumbers 1,816

Fallow (unplanted acres) 175,479Flax 3,680Flowers 668Forage 603Grapes 1,554Home garden 9,258Lettuce 398Millet 8,260Nursery 1,492Onions 1,580Oranges 113Other ruit & vegetables 25,176Peaches 1,018Peas 6,884Pecans 4,376Potatoes 6,818

Pumpkins 4,044Safower 1,468Strawberries 1,235Sugar beets 4,669Tree, timber 18,121

Age1-34 9,29435-44 24,16445-54 64,75155-64 71,91965+ 103,568

OtherCrop insurance agents 33,270

Crop insurance agencies 13,642Hobby armers (<50 acres) 329,072Farm Journal women 48,766Market newsletter 5,820Ranchers (horses likely) 14,213Seed treatment 9,974Stacked traits 13,140Succession plan 5,309

Equipment Dealers All dealerships 9,85By name 4,891By manager 2,420Phones 9,205

FarmReach™ Select Menu5,000 record minimum order. Counts subject to change. More selects available upon request.

FarmReach Marketing Database Total Records (Owner/Operators and Operators): 1,163,663

Database cunts are subject t change. For current counts, visit www.armjournaldata.com/counts




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30 South 15th Street, Suite 900 • Philadelphia, PA 19102

866-202-1559 • [email protected]

www.armjournaldata.com

Base Rate $80/MBase Rate With Phones $120/M

CPM Acre/ Herd Size +$15 Ag Business Age Animal Health Vets, nutritionists, animal practicesCrop/Livestock/Subscription Type +$20Decision Maker Type FREE

Enhanced Selections +$50GFI, technology, expansion data, crop practices, tractor brand, email, internet, etcGender +$5Geography +$5

Minimum order is 5,000 Records

Additional Services Cost MinimumSize Range Appends (4 coded ranges) FREEExact Size Appends (up to 4 selects)* $15/MNCOA Updates $2.25/M $500

Merge/Purge (Includes ree prole report)* $30/M $150Radius Mapping* $35/M per address $250Custom Mapping Services* $35/map $125Prole Report Without List purchase $350 fat rate $350Prole Report With List Purchase $100 fat rate $100Email Delivery $25/send

*Custom quote may be required



Farm Journal Media 2011 Event Calendar

January 2011 AG CONNECT Expo

January 7-10, 2011 Atlanta, GAFarm Journal Events at AG CONNECT ExpoJanuary 6-7 Pro Farmer Proft BriefngJanuary 7-8 Corn College or the SouthJanuary 8 Ag Executive ForumJanuary 8 Bee Today ForumJanuary 8 Corn College Short CourseJanuary 9 Dairy Today ForumJanuary 10 Legacy Workshop

Corn College Planter Clinics

January 18, 2011 Tunica, MS

Tomorrow’s Top Producer SeminarJanuary 25, 2011 Chicago, IL

Top Producer SeminarJanuary 26-28, 2011 Chicago, IL

Pro Farmer Proft BriefngsJanuary 19, 2011 Efngham, ILFebruary 1, 2011 West Laayette, INFebruary 2, 2011 Peoria, ILFebruary 8, 2011 Lincoln, NE

February 9, 2011 Ames, IA

February 2011 Marketing Outlook - Bob Utterback

February 16 & 17, 2011 Louisville, KY

Rising Used Iron Values: The New RealityFeb. 16, 2011 Louisville, KY

Farm Journal Corn College Tune-Ups

March 2011Corn College Planter Clinics

March 1, 2011 Columbus, OHMarch 8, 2011 Lincoln, NEMarch 9, 2011 Redwood Falls, MNMarch 11, 2011 Davenport, IA

June 2011Top Producer Summer SemesterJune 7-8, 2011 Bettendor, IA

July 2011Farm Journal Corn College “Classic”

July 18-22, 2011 Heyworth, IL

August 2011Farm Journal Soybean CollegeAug. 1-2, 2011 Coldwater, MI

Corn College FundamentalsAug. 3-4, 2011 Coldwater, MI

Proarmer Midwest Crop TourAugust 22-25, 2011

November 2011Elite Producer Business ConerenceNovember 7-9, 2011 Las Vegas, NV

agweb - fullmediakit_2011

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